O uso da Lei Rouanet como ferramenta produtiva em um plano de comunicação

The Rouanet law is a tax incentive law that allows companies to invest up to 4% of their taxes - based on actual profit - in sponsoring cultural projects previously approved by the Ministry of Culture. By sponsoring these projects, companies can have their name attached to them and, consequently, strengthening their brand and increase its visibility in the market. Whereas this project is aligned to the company vision, its image will be strengthened and the sales will increase. Large companies use the Rouanet Law to sponsor cultural events and have very strong names in the Brazilian market, perhaps worldwide. Examples: Petrobras, Banco do Brasil, Banco Bradesco, BNDES, Usiminas, Vale, among others. The Public Relations professional, who’s responsible for internal and external communication of a company, can use it as a differential of his work, expanding the company's profits with minimum investments, aligning the company's vision to actual practices and using the sponsorship as an agent capable of strengthen its social responsibility and, due to that, to increase the trust of its target audience. This study will address the theoretical and practical aspects of the Rouanet Law and of the public relations professionals, beyond mentioning examples on the subject, with special attention to Petrobras, the largest sponsor of cultural projects in Brazil. The greatest problem of the Rouanet Law is the fact that its sponsored projects are mostly concentrated in the Southeast, specifically in the Rio - São Paulo region. The more popular the Act become, for most places it will spread and Brazil may, after some time, become a world reference in the Cultural point

O diagnóstico rural parcipativo como ferramenta para o estudo de pequenas propriedades em Rio Claro-SP

Neste trabalho será abordada a modernização das técnicas em torno da produção agrícola e como o modo de produção familiar foi deixado de lado no que diz respeito às políticas públicas, que passou a favorecer as grandes produções agrícolas. É nesse contexto que apresentam-se as características desse tipo de agricultura e as técnicas utilizadas para mantê-la nos dias de hoje, com aplicação e análise do Diagnóstico Rural Participativo em pequenas propriedades rurais no bairro rural do Sobrado, município de Rio Claro, São Paulo que, historicamente, teve no cultivo do café a base para seu desenvolvimento político e econômico e se caracteriza por ter mais de oitenta por cento (80%) de suas terras destinadas às atividades agropastoris. Sendo assim, este trabalho corrobora a estudos relacionados à metodologia aplicada e ao desenvolvimento rural sustentável no município

Análise da ferramenta LEED para a certificação de edifícios sustentáveis no Brasil

CCurrently there are various systems for the evaluation of environmental impacts of buildings, known as tools of environmental certification. Among these, the tool LEED for New Construction and Major Renovations has been the most widely used and accepted worldwide, in assessing the sustainability of buildings. Therefore, this study aimed to analyze the tool for LEED certification for construction work in Brazil, which ranks fourth in the world ranking records certification of sustainable buildings. It was found in this analysis that the assumptions of this tool are encouraging the use of more sustainable and less impactful on the environment as it promotes the deployment of innovative projects from a technological standpoint, , as well as the valuation of enterprises certified. Also, very significant results obtained in terms of energy efficiency and environmental quality in occupied buildings

Aplicações da ilustração científica em ciências biológicas

A Ilustração Científica é um trabalho que consiste na representação fiel de um material biológico determinado, respeitando-se todas as medidas, proporções e contraste de cores, mesmo que em preto e branco. Por isso, a capacidade de observação é uma qualidade indispensável para que se tenha um bom resultado. Podem ser desenhos de materiais vivos, extintos, arqueológicos e até processos cirúrgicos e devem ser claro em significado, não poluído e que não provoque nenhum tipo de incompreensão ou dúvidas. Ela é altamente utilizada no meio acadêmico tendo um vasto campo de aplicação, variando desde trabalhos mais simples e esquemáticos aos mais complexos com alto nível de acabamento e detalhamento. Independentemente à técnica, as ilustrações científicas ainda são uma ferramenta de extrema importância e de grande utilização, sendo muito solicitadas por pesquisadores, que desejam enriquecer seus trabalhos, torná-los mais explicativos, mais claros, e mais didáticos. Por mais que se tenha a possibilidade das fotografias modernas, um desenho empregando técnicas tradicionais como acabamento é totalmente indispensável, já que a foto, por mais sofisticada e cheia de recursos que possua a máquina, não consegue transmitir todos os detalhes e estruturas que se deseja em uma mesma fotografia. O artista tem a liberdade de montar uma prancha com aquilo que o pesquisador precisa, usando sua percepção visual e destreza para reproduzir com exatidão o material em questão. Recursos digitais, ao contrário do que muitos acreditam, não tiraram o espaço das técnicas tradicionais, mas veio como mais uma opção de ferramenta de trabalho que, aliás, para usá-la é necessário saber desenhar igualmente àquele que não se utiliza desse recurso. O tempo passou, as sociedades mudaram e as representações...(Resumo completo, clicar acesso eletrônico abaixo)

Desenvolvimento de uma nova sistemática para centragem e alinhamento da plataforma giratória R-9350 na mandriladora CNC PAMA SPEEDRAM 3000

In heavy machining industries, a critical point that must be taken into account is setup. Because the characteristics of machine tools and parts to be machined, usually pieces robust and large, the preparation of these parts must be made accurately for machining has a good result as planned. As a result of the difficulty raised in the setup machining of heavy parts, companies in this segment seek alternatives to reduce the unproductive time caused by setup and optimize machining processes. One way was found that these companies create operating instructions that describe and standardize the operation between its employees, as well as deploy a control machining times to measure the unproductive time caused by the setup. This work studied a new system for the realization of centering and alignment of Rotating Deck R-9350 in CNC Milling Machine PAMA Speedram 3000, in Liebherr Brazil company. The part Rotating Deck R-9350 is a critical part in which its machining in PAMA Milling Machine is made in three phases and their setup times are quite high and involve stopping the machine. It has been tested and proposed a solution to the realization of this part of the setup without the use of the machine, but of the measuring instrument three-dimensional Laser tracker, with which the machine continued to work, while he was in the centering and alignment of other parts. It was noted that the instrument technically attended the need and it was possible to perform this operation more accurately

Análise da distribuição dos subtipos de Linepithema micans (Formicidae: Dolichoderinae) na região sul do Brasil através da ferramenta molecular barcode

Formigas do gênero Linepithema se encontram distribuídas amplamente por todo o globo, algumas delas, como Linepithema humile são muito conhecidas por sua ação invasora, comprometendo fauna e flora dos ambientes que invadem. Devido a notoriedade dessa espécie, há uma tendência em identificar erroneamente como L. humile as espécies próximas. Assim ocorreu com outras espécies da região Sul do Brasil com características próximas a ela. L. micans é a principal espécie que se associa com a pérola-da-terra Eurhizococcus brasiliensis (Hemíptera: Margarodidae), importante praga na vinicultura gaúcha. Análises preliminares revelaram a existência de três subtipos de L. micans. No presente estudo foram analisadas diferentes populações de L. micans das vinícolas do Estado do Rio Grande do Sul com a utilização de dois genes mitocondriais, utilizados para DNA Barcode de animais, com o propósito de estabelecer a distribuição dos diferentes mitótipos de L. micans. O resultado obtido revelou a existência de 14 haplótipos, sendo 12 novos e a análise da rede de haplótipos sugere a existência de dois possíveis grupos ancestrais

O twitter enquanto ferramenta de Relações Públicas para construir relacionamento: um estudo multicasos

Technological development in the IT and telecommunications sectors have transformed the way organizations communicate with their audiences. Social Media allow the exchange of information instantaneously, in a communication from many to many. With few studies in the area, many companies venture into the social media without a strategy and a generally end up denigrating their image itself. Thus, this study was conceived from the idea of contributing, analytically, based on the main concepts of Public Relations so the organizations effectively take advantage of their online presence to generate relationships, more specifically, on Twitter.Twitter is a social media with a mature public, requiring dynamics of information and quick answers, based on dialogue, referring to the idea of text messages (SMS). To better expose the results of this research, three organizations with expertise in twitter were chosen: Bradesco , Positivo Informática and Ponto Frio. The choice of case studies was based on the different segments that each one operates and that they are large companies with reputable commercial operations in the Brazilian scenario. To analyze their profiles, several authors were studied, like Fábio França, Maria Aparecida Ferrari, Margarida Kunsch e Marlene Machiori.The intent of the analysis of the Twitter profiles of these organizations is to understand whether they are using strategies for creating and maintaining relationships with your followers and how this occurs from specific categories, as other companies have committed serious errors and impairing their business because of mismanagement in social media. Therefore, the profiles were analyzed from the netnográfica methodology. As a result, it was observed that organizations have not yet developed the character of relationships in social media , treating this channel as another advertising channel It was observed that Positivo Informática has no specific strategy for Twitter...

Análise crítica de contratos técnicos como ferramenta para melhoria da gestão da manutenção

Currently, due to the highly competitive search among industries are becoming more tools for managing product that provides higher availability and therefore profitability. Maintenance as a strategic sector and of fundamental importance in business, it seeks to maximize availability and available resources, minimizing costs and waste, which directly impacts the company's results. The present work has as main objective the review of contracts for maintenance services for companies contracted by a chemical company in the Paraíba Valley, since most of its maintenance services are outsourced, and raise these contracts which are more critical and higher risk to the company's success, thus creating a tool for decision-making by maintenance managers in the act of seeking renewals or new contracts to provide services. As a result after drawing up a standard procedure for contracting of services and a better structuring of the same, we developed a method for the calculation of the criticality of the contracts and based on these calculations, charts were prepared which showed that the current scenario of maintenance contracts the company studied. Thus it is possible to evaluate the contracts which are most critical to the success or failure of the company studied, and also pave the way for further studies on how this criticality of a contract can affect the relationship, the contractor x contracted

A internet como ferramenta de mediação no acervo artístico-cultural dos Palácios do Governo do Estado de São Paulo

This research focuses on methods and strategies for educational-based digital tools, aimed at the public school. Thus, we present possibilities, and the main actions of the national museum institutions in several online educational services that exemplify some forms of virtual mediation in order to verify the relevance of using these tools. The study discusses the need for museums to follow the advance of new technologies to engage and retain the public school, consisting of a highly connected generation with new technologies. It also brings a brief overview of the evolution of the museum in the Western world and presents the formation and nature of art collections that comprise the Artistic-Cultural Collection of the Governmental Palaces of the State of São Paulo, focusing on the management policy of each period, highlighting the educational program and the relationship with the website. As a practical exercise, the research presented suggests applying a form of mediation for the virtual site of Artistic-Cultural Collection of the Governmental Palaces to extend relations sector educational institution for the virtual context

Redução de empeno em barra trefiladas do aço SAE 9254

In this paper we study the process of manufacture of wire drawn steel bars 9254, from rolled wire rod. These bars are used in the automotive industry for the manufacture of coil springs, which make up the system damping of several vehicles. The wire drawing process consists of the steps of pre-straightening, shot peening, drawing, cutting and polishing. The study aims to search for the configuration of process variables, which present the best result with respect to bending. To this were maintained settings prestraightening and mechanical stripping and varied angles and stringer polish being studied to replace the spinneret with a working angle, for a string with two working angles. To assist in the analysis of the results was the tool used DOE Software Minitab, which assesses the variation in results according to each parameter and the interaction parameters. It was thus possible to determine the best condition for wire drawing

Caracterização dos usuários do setor urbano privado sujeitos a cobrança pelo uso dos recursos hídricos do Estado de São Paulo nas bacias PCJ e avaliação da demanda de água deste setor como ferramenta de gestão

The present study is about data characterization and evaluation related to private urban users (legal entity) of the Watersheds of the rivers Piracicaba, Capivari, and Jundiai (PCJ), with the PCJ Collection System, sustained by the Department of Water and Power (DAEE), in order to: provide quantitative numbers about this sector, identifying the cities and economic activities corresponding to the largest water consumers, and determine the sector's share in the total charged contribution. The charge for water use is the most recent and the last instrument which has been implemented for the management of water resources, provided by the institution of the State and National Policy of Water Resources in 1991 and 1997, respectively, regarded as an important step towards the preservation and restoration of water resources. According to the data collected in the PCJ Collection System, the urban sector is the private sector that has the highest number of users in these watersheds (52,95% of users), but with less representation in the financial recovery (only 7%), due to its low water demand in their uses compared to the uses of other sectors. The collected data will also serve as both a parameter for comparing the amount of water used by different economic activities and municipalities in the PCJ watersheds and other locations, and as a tool for water resources management

Aplicação dos conceitos de RCM e a ferramenta FMEA no aumento de confiabilidade em equipamentos de uma indústria química

The growing demand for quality at competitive prices and fast production process put to the test function in the industrial Maintenance. The need for equipment with high availability to fit this fierce competitiveness makes maintenance becomes essentially reliable. Despite this current context, many companies still have an old view of maintenance, focused only on corrective services, and proposals for change are often neglected due to the sense of urgency day to day. Thus, this study aims to demonstrate through theoretical applicability of simple tool, but of great value in increasing reliability within the maintenance sector of an industry, applying the concepts of Reliability Centered Maintenance – RCM and Analysis tool Failure Modes and Effects – FMEA in equipment of a chemical company directly involved in the manufacturing process of the brake fluid, which this product is used in vehicles around the country. That way, you can identify the types, occurrence and criticality of each failure and evaluate assertively decision making for each device, avoiding unnecessary downtime and potential failures of the same

O esporte como ferramenta pedagógica na escola

O ensino de esportes vem sendo reformulado e transformado mundialmente para que novas possibilidades de inclusão através da prática de esportes sejam evoluídas. No Brasil, há algum tempo cientistas do esporte e pedagogos da Educação Física têm colaborado nesse tema, estando em contato direto com as novas abordagens científicas de ensino. Esse estudo tem por objetivo buscar entender as relações entre esporte e sociedade, e de que maneira o estudo dessas relações podem contribuir para uma mudança da pedagogia da Educação Física Escolar. Para isso foi feito uma revisão bibliográfica dos principais temas e autores relevantes para o desenvolvimento da pesquisa.

Materiais didáticos para o estudo das aves: ferramenta para a educação ambiental

Exemplos da perturbação do meio ambiente pela ação humana são recorrentes. Frente a isto, fica evidente a necessidade de mudança deste quadro, pois áreas com alto valor ecológico são amplamente afetadas, prejudicando as interações entre animais e plantas, nas quais as aves se destacam, sendo elas um grupo com claro papel na dinâmica de ecossistemas e de fácil identificação. Em vários aspectos, o conhecimento científico pode ser visto como um grande aliado para esta mudança. Visando a formação de cidadãos, a Educação Ambiental mostra-se como um importante meio de conscientização. Neste contexto, este trabalho se dispôs a confeccionar um guia didático e um jogo educativo sobre as aves, destinados a alunos do 7º ano do Ensino Fundamental,, visando propiciar aprendizado durante a observação das mesmas. Os materiais foram propostos a partir de uma lista elaborada no presente estudo, que reuniu nove levantamentos realizados na Fazenda Experimental Edgardia, vinculada à Universidade Estadual Paulista - UNESP, Campus de Botucatu, SP, de 1992 a 2010. Uma primeira versão dos materiais foi confeccionada e avaliada por um grupo de alunos, possibilitando a produção de sua versão final

Investigação do tratamento de água de máquina de lavar roupa empregando reator biológico, em escala piloto, visando redução da concentração de fósforo para reúso não potável

This research aims at the study of treatment of clothes washing water through biological treatment, for the purpose of evaluating the reduction of phosphorus to make it suitable for a posterior treatment of physical-chemical. For this purpose it was employed a sequencing batch reactor, consisting of aerobic and anaerobic phases. During the project it was verified not only the reduction of phosphorus (removal of 30 to 50%) but also the reduction of BOD, COD, Turbidity and Nitrate (removal of 38 to 36%, 34 to 41%, 72,3 to 75% and 57,8 to 60% respectively), which demonstrates that the proposed treatment can assist advanced treatments of water for its non potable reuse