824 resultados para Branding and Brand Building
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Pós-graduação em Educação - FCT
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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This study is to provide parameters from theoretical and exploratory research in the creation and institutionalization of information science to establish a link with Information Literacy. Approaches are presented in which contributions allow us to understand the relationships and kinds of science in general and their applicability to the population studied, since these theories have a big relationship with the deepening of the area and their social, cultural and economic relationships. We hope to contribute with selective reference to assist the understanding of the issues arising from information science and the knowledge generated by its researchers. This requires developing new skills of access and use of information, providing an interaction between information literacy and knowledge building in Information Science.
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This study aims to elucidate the marketing experience and to show the fundamental role that strategic communication plays as a tool for approaching the target audience and for consolidating a brand. The necessity for differentiation and innovation increases with market competition, standardization of products and services and with a customer more demanding and careful, leading the sensorial experiences to a trend of communication capable of bringing closer the relation between consumer and brand. From a bibliography research, marketing concepts, public relations and marketing experience are studied, presenting national and international cases of success in the retail industry. The study focuses on the comprehension of actions that leads to experiences in the market environment
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Pós-graduação em Ciências da Motricidade - IBRC
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O artigo em pauta é resultante de fala em mesa-redonda proferida no Colóquio Internacional Michel Foucault, a judicialização da vida, realizado, em outubro de 2011, na Universidade Estadual do Rio de Janeiro. O texto ora descrito é parte de análises realizadas há anos em pesquisas documentais, com as ferramentas de Michel Foucault, com relatórios de agências multilaterais ligadas ao sistema Nações Unidas, em especial, UNICEF e UNESCO, no Brasil. Buscamos interpelar estas práticas e descrever como as mesmas são prescritivas de conduta e são estratégias de governo neoliberal, articulando a promoção, defesa e garantia de direitos à economia política, em nome da defesa da vida e da construção da paz e segurança mundial.
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Change was in the air at the 2010 National Agri- Marketing Association (NAMA) Annual Conference held April 20-23 in Kansas City, Missouri. Students and professionals alike were given the opportunity to rub shoulders with, and hear nationally known speakers engaging audiences on topics such as the new rules of marketing and publication relations, measuring the effectiveness of social media and strategy, and brand communication.
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Pós-graduação em Ciências da Motricidade - IBRC
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[ES] La construcción de la ciudad y la edificación de viviendas en España han estado condicionadas, entre otros factores, por las características estructurales y coyunturales del sector de la construcción y por las diferentes políticas económicas desarrolladas. El objetivo de esta aportación se centra en el análisis de la acción política puesta en marcha en España durante el franquismo (1939-75), en la caracterización del sector constructor-promotor y en el estudio de las repercusiones en el crecimiento inmobiliario y de la ciudad, centrándonos de un modo más específico en el caso de Canarias, dadas las peculiaridades que presentan las Islas en el contexto español. Al contrario de lo que suele afirmarse, se defiende que el precipitado proceso de conformación de la ciudad a partir de la década de los sesenta no sólo se debe al desarrollo de un modelo económico desarrollista, sino también a la profunda huella que el periodo autárquico había dejado en la economía y en la sociedad española.
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The rational construction of the house. The writings and projects of Giuseppe Pagano Description, themes and research objectives The research aims at analysing the architecture of Giuseppe Pagano, which focuses on the theme of dwelling, through the reading of 3 of his house projects. On the one hand, these projects represent “minor” works not thoroughly known by Pagano’s contemporary critics; on the other they emphasise a particular methodological approach, which serves the author to explore a theme closely linked to his theoretical thought. The house project is a key to Pagano’s research, given its ties to the socio-cultural and political conditions in which the architect was working, so that it becomes a mirror of one of his specific and theoretical path, always in a state of becoming. Pagano understands architecture as a “servant of the human being”, subject to a “utilitarian slavery” since it is a clear, essential and “modest” answer to specific human needs, free from aprioristic aesthetic and formal choices. It is a rational architecture in sensu stricto; it constitutes a perfect synthesis between cause and effect and between function and form. The house needs to accommodate these principles because it is closely intertwined with human needs and intimately linked to a specific place, climatic conditions and technical and economical possibilities. Besides, differently from his public and common masterpieces such as the Palazzo Gualino, the Istituto di Fisica and the Università Commerciale Bocconi, the house projects are representative of a precise project will, which is expressed in a more authentic way, partially freed from political influences and dogmatic preoccupations and, therefore, far from the attempt to research a specific expressive language. I believe that the house project better represents that “ingenuity”, freshness and “sincerity” that Pagano identifies with the minor architecture, thereby revealing a more authentic expression of his understanding of a project. Therefore, the thesis, by tracing the theoretical research of Pagano through the analysis of some of his designed and built works, attempts to identify a specific methodological approach to Pagano’s project, which, developed through time, achieves a certain clarity in the 1930s. In fact, this methodological approach becomes more evident in his last projects, mainly regarding the house and the urban space. These reflect the attempt to respond to the new social needs and, at the same time, they also are an expression of a freer idea of built architecture, closely linked with the place and with the human being who dwells it. The three chosen projects (Villa Colli, La Casa a struttura d’acciaio and Villa Caraccio) make Pagano facing different places, different customers and different economic and technical conditions, which, given the author’s biography, correspond to important historical and political conditions. This is the reason why the projects become apparently distant works, both linguistically and conceptually, to the point that one can define them as ”eclectic”. However, I argue that this eclecticism is actually an added value to the architectural work of Pagano, steaming from the use of a method which, having as a basis the postulate of a rational architecture as essence and logic of building, finds specific variations depending on the multiple variables to be addressed by the project. This is the methodological heritage that Pagano learns from the tradition, especially that of the rural residential architecture, defined by Pagano as a “dictionary of the building logic of man”, as an “a-stylistic background”. For Pagano this traditional architecture is a clear expression of the relationships between a theme and its development, an architectural “fact” that is resolved with purely technical and utilitarian aims and with a spontaneous development far from any aprioristic theoretical principle. Architecture, therefore, cannot be an invention for Pagano and the personal contribution of each architect has to consider his/her close relationship with the specific historical context, place and new building methods. These are basic principles in the methodological approach that drives a great deal of his research and that also permits his thought to be modern. I argue that both ongoing and new collaborations with younger protagonists of the culture and architecture of the period are significant for the development of his methodology. These encounters represent the will to spread his own understanding of the “new architecture” as well as a way of self-renewal by confronting the self with new themes and realities and by learning from his collaborators. Thesis’ outline The thesis is divided in two principal parts, each articulated in four chapters attempting to offer a new reading of the theory and work of Pagano by emphasising the central themes of the research. The first chapter is an introduction to the thesis and to the theme of the rational house, as understood and developed in its typological and technical aspects by Pagano and by other protagonists of the Italian rationalism of the 1930s. Here the attention is on two different aspects defining, according to Pagano, the house project: on the one hand, the typological renewal, aimed at defining a “standard form” as a clear and essential answer to certain needs and variables of the project leading to different formal expressions. On the other, it focuses on the building, understood as a technique to “produce” architecture, where new technologies and new materials are not merely tools but also essential elements of the architectural work. In this way the villa becomes different from the theme of the common house or from that of the minimalist house, by using rules in the choice of material and in the techniques that are every time different depending on the theme under exploration and on the contingency of place. It is also visible the rigorous rationalism that distinguishes the author's appropriation of certain themes of rural architecture. The pages of “Casabella” and the events of the contemporary Triennali form the preliminary material for the writing of this chapter given that they are primary sources to individuate projects and writings produced by Pagano and contemporary architects on this theme. These writings and projects, when compared, reconstruct the evolution of the idea of the rational house and, specifically, of the personal research of Pagano. The second part regards the reading of three of Pagano’s projects of houses as a built verification of his theories. This section constitutes the central part of the thesis since it is aimed at detecting a specific methodological approach showing a theoretical and ideological evolution expressed in the vast edited literature. The three projects that have been chosen explore the theme of the house, looking at various research themes that the author proposes and that find continuity in the affirmation of a specific rationalism, focussed on concepts such as essentiality, utility, functionality and building honesty. These concepts guide the thought and the activities of Pagano, also reflecting a social and cultural period. The projects span from the theme of the villa moderna, Villa Colli, which, inspired by the architecture of North Europe, anticipates a specific rationalism of Pagano based on rigour, simplicity and essentiality, to the theme of the common house, Casa a struttura d’acciaio, la casa del domani, which ponders on the definition of new living spaces and, moreover, on new concepts of standardisation, economical efficiency and new materials responding to the changing needs of the modern society. Finally, the third project returns to the theme of the, Villa Caraccio, revisiting it with new perspectives. These perspectives find in the solution of the open plant, in the openness to nature and landscape and in the revisiting of materials and local building systems that idea of the freed house, which express clearly a new theoretical thought. Methodology It needs to be noted that due to the lack of an official Archive of Pagano’s work, the analysis of his work has been difficult and this explains the necessity to read the articles and the drawings published in the pages of «Casabella» and «Domus». As for the projects of Villa Colli and Casa a struttura d’acciaio, parts of the original drawings have been consulted. These drawings are not published and are kept in private archives of the collaborators of Pagano. The consultation of these documents has permitted the analysis of the cited works, which have been subject to a more complete reading following the different proposed solutions, which have permitted to understand the project path. The projects are analysed thought the method of comparison and critical reading which, specifically, means graphical elaborations and analytical schemes, mostly reconstructed on the basis of original projects but, where possible, also on a photographic investigation. The focus is on the project theme which, beginning with a specific living (dwelling) typology, finds variations because of the historico-political context in which Pagano is embedded and which partially shapes his research and theoretical thought, then translated in the built work. The analysis of the work follows, beginning, where possible, from a reconstruction of the evolution of the project as elaborated on the basis of the original documents and ending on an analysis of the constructive principles and composition. This second phase employs a methodology proposed by Pagano in his article Piante di ville, which, as expected, focuses on the plant as essential tool to identify the “true practical and poetic qualities of the construction”(Pagano, «Costruzioni-Casabella», 1940, p. 2). The reading of the project is integrated with the constructive analyses related to the technical aspects of the house which, in the case of Casa a struttura d’acciaio, play an important role in the project, while in Villa Colli and in Villa Caraccio are principally linked to the choice of materials for the construction of the different architectural elements. These are nonetheless key factors in the composition of the work. Future work could extend this reading to other house projects to deepen the research that could be completed with the consultation of Archival materials, which are missing at present. Finally, in the appendix I present a critical selection of the Pagano’s writings, which recall the themes discussed and embodied by the three projects. The texts have been selected among the articles published in Casabella and in other journals, completing the reading of the project work which cannot be detached from his theoretical thought. Moving from theory to project, we follow a path that brings us to define and deepen the central theme of the thesis: rational building as the principal feature of the architectural research of Pagano, which is paraphrased in multiple ways in his designed and built works.
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This research seeks to provide an explanation for variations of “politics” of preference formation in international trade negotiations. Building on the ‘policy determines politics’ argument, I hypothesize the existence of a causal relationship between issue-characteristics and their variations with politics dynamics and their variations. More specifically, this study seeks to integrate into a single analytical framework two dimensions along which variations in the “politics of preference formation” can be organized: configurations of power relationships among the relevant actors in the structures within which they interact as well as the logic and the motivations of the actors involved in the policy making process. To do so, I first construct a four-cell typology of ‘politics of preference formation’ and, then, I proceed by specifying that the type of state-society configurations as well as the type of actors’ motivations in the “politics of preference formation” depend, respectively, on the degree to which a policy issue is perceived as politically salient and on the extent to which the distributional implications of such an issue can be calculated by the relevant stakeholders in the policy making process. The empirical yardstick against which the validity of the theoretical argument proposed is tested is drawn from evidence concerning the European Union’s negotiating strategy in four negotiating areas in the context of the so-called WTO’s Doha Development Round of multilateral trade negotiations: agriculture, competition, environment and technical assistance and capacity building.
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Polyphenylen-Dendrimere Alexander Josef Berresheim Zusammenfassung der Dissertation Die vorliegende Arbeit mit dem Thema 'Polyphenylen-Dendrimere' ist synthetisch orientiert und behandelt im Wesentlichen den Aufbau neuer Polyphenylen-Dendrimere durch die Anwendung wiederholter Diels-Alder- und Desilylierungs-Reaktionen. Diskutiert wird die Synthese der einzelnen Bausteine, die Synthese der verschiedenen Dendrimere sowie deren Charakterisierung. Außerdem wird die oxidative Cyclodehydrierung geeigneter Dendrimere zu polycyclischen aromatischen Kohlenwasserstoffen beschrieben. Die Synthese der Dendrimere beruht auf einer wiederholten Diels-Alder-Reaktion eines Tetraphenylcyclopentadienons mit einem aromatischen Acetylen. Durch die Variation des Kerns und des Verzweigungsbausteins werden die Wachstumsgrenzen, denen dieser Dendrimer-Typ unterliegt, demonstriert. Es wird gezeigt, dass ein Dendrimer, bei dessen Synthese 3,4-Di-[4-(tri-iso-propylsilylethinyl)phenyl]-2,5-diphenylcyclopentadienon als Verzweigungsbaustein verwendet wird, bis zur vierten Generation wachsen kann. Wird bei der Synthese 3,3',5,5'-Tetraethinylbiphenyl als Kern verwendet, entsteht ein Oligophenylen, das aus 302 Benzolringen besteht.Bei Dendrimeren, deren Synthese auf dem A4B-Baustein 2,3,4,5-Tetrakis-[4-(tri-iso-propylsilylethinyl)phenyl]cyclopentadienon beruht, hängt die höchste Generation, die monodispers hergestellt werden kann, von der Art des Kerns ab. Wird 1,4-Diethinylbenzol verwendet, lassen sich die ersten drei Generationen synthetisieren. Hat der Kern jedoch die Multiplizität 'vier' oder 'sechs' ist bereits bei der zweiten Generation das Ende des monodispersen Wachstums erreicht.Die Charakterisierung der Dendrimere zeigt, dass es sich um Nanopartikel mit einer stabilen Form handelt. Der Durchmesser wächst linear mit der Generation. In einem Fall war es möglich einen Einkristall zu erhalten, dessen Kristallstruktur ermittelt werden konnte. Hierbei zeigt sich, dass es zu einer hohen Einlagerung von Lösungsmitteln in der Festphase kommen kann. Dieses Ergebnis wurde auch durch gezielte Versuche zum Einlagerungsverhalten von Lösungsmitteln in der Festphase bestätigt.Der letzte Teil dieser Arbeit widmet sich der Möglichkeit, die Polyphenylen-Dendrimere zu großen zweidimensionalen Graphitausschnitten zu cyclodehydrieren. Es war generell möglich, polycyclische aromatische Kohlenwasserstoffe mit bis zu 306 Kohlenstoffatomen herzustellen. Es zeigt sich aber auch, dass mit zunehmender Größe des Aromaten, die Intensität der Nebenreaktionen zunimmt.