O DESENVOLVIMENTO DE EVENTOS COMO ESTRATÉGIAS DA COMUNICAÇÃO ORGANIZACIONAL: UM ESTUDO DE CASO DA UNIVERSIDADE METODISTA DE SÃO PAULO

Pesquisa sobre os eventos da Universidade Metodista de São Paulo na busca de verificar a eficiência dos mesmos no cumprimento dos objetivos e metas organizacionais. Com base na pesquisa bibliográfica, se buscou entender as organizações, relacionando as comunicações que dispõem para contato com seus públicos, dentre as quais: publicidade, relações públicas, assessoria de imprensa e, principalmente, os eventos. Através da literatura existente, procurou-se averiguar tipologias e funções dos eventos e, ainda, perceber se funcionam como ferramentas estratégicas da comunicação organizacional. A metodologia consiste em pesquisa bibliográfica e documental, além de estudo de casos organizacionais. Foram aplicados questionários ao público participante dos eventos: Dia da Universidade Aberta (voltado ao público externo da Instituição) e Aniversário do Instituto Metodista de Ensino Superior (voltado para o público interno da Universidade), ambos desenvolvidos pela UMESP. Além disso, foi feita entrevista semiestruturada com o Diretor de Comunicação da Instituição, estabelecendo uma relação entre o que o público percebeu durante os eventos e o que a Universidade pensou ao decidir pelas suas realizações.

A estética autoral da narrativa jornalística contemporânea: Histórias de Brasileiros

O trabalho analisa a narrativa jornalística praticada pela revista Brasileiros a partir de elementos textuais estilísticos que agregam ao texto, além da função informativa, a promoção do prazer estético da leitura. Junto à análise estética do objeto, uma especial atenção foi dada aos sinais de autoria identificados nas reportagens, onde o repórter supera a noção de transmissor isento da realidade e assume a posição mediador- autor. Para o estudo foram identificadas quatro categorias de análise que guiaram a observação das reportagens: subnarrativas (amplo espaço dedicado ao discurso do outro), autorreferência (a imagem de si do próprio repórter projetada nas reportagens), descrição intimista (detalhes de personagens, coisas ou lugares que aproximam o leitor das narrações), e cenas de apoio (momentos narrativos auxiliares à narrativa principal). Verificou-se que tais características, além de compor uma identidade editorial, permite a humanização das reportagens, dando ênfase às representações humanas, inclusive contemplando aspectos subjetivos, e não restringindo-se à transmissão de dados ou fatos pontuais, supostamente objetivos.(AU)

“A relevância na organização do líder empreendedor”

O empreendedorismo é um conceito cada vez mais presente nas organizações empresariais ou nos sistemas educacionais, assumindo um destaque incremental no debate público no que concerne ao futuro das políticas económicas para a competitividade, no âmbito da economia do conhecimento e da sociedade da informação. A sua pertinência instigou o seu estudo nas suas diferentes valências, agudizada pela crise estrutural do capital. Este trabalho visa a análise do conceito empreendedorismo, assente na caracterização do perfil comportamental do empreendedor e na identificação do seu papel nas organizações. Anui-se uma relação estreita entre o conceito de empreender e a descoberta profícua de oportunidades, que se fundeiam num espírito de mudança e inovação, central ao empreendedor. A competitividade afigura-se como uma premissa basilar na criação de valor e no progresso sustentável das organizações. O desafio consiste na mudança de paradigmas ao nível de: i) modelos de desenvolvimento, pela valoração do conhecimento e tecnologia em detrimento da dependência de recursos físicos e financeiros; e ii) fomentação da audácia e consolidação de uma cultura em inovação, competitividade e mudança. A intrínseca aliança do empreendedorismo-inovação assevera-se como fator crítico de desenvolvimento, dependente do perfil comportamental do indivíduo, líder, empreendedor. Essa dependência não imiscui a preponderância da formação para o empreendedorismo, que deve instigar e promover as competências vitais à criação inovadora e sustentável de novos empreendimentos. O estudo desenvolvido no âmbito do empreendedorismo permite asseverar uma dissimilitude de conceitos e aceções, alicerçados em evidências empíricas e científicas ainda exíguas. O trabalho perscrutado objetiva primordialmente uma maior sensibilização das comunidades organizacionais e académicas a esta temática que permita contribuir para uma compreensão mais abrangente e atual da sua relevância no seio das organizações, que vivenciam uma mudança de paradigma nas suas múltiplas dimensões. Esta mudança de paradigma insurge-se num contexto situacional económico-financeiro estrutural e globalmente debilitado, em que se assevera a premência do progresso sustentável das organizações aliada à pertinência do fator diferenciação, que se traduzem por uma transfiguração dos conceitos e padrões observados até aqui. O empreendedorismo assume uma capital importância, salientando-se a perspetiva comportamental do líder empreendedor no processo eficaz de criação de valor: incremental, diferenciador e sustentável. O comportamento organizacional deve assumir uma preponderância central na gestão empreendedora das organizações, ao nível dos seus agentes determinantes: condições (cultura, liderança, estratégia), recursos (capital humano, competências, relacionamentos externos, estruturas), processos (gestão de atividades de IDI, aprendizagem e melhoria sistemática, proteção e valorização de resultados) e resultados (financeiros e operacionais, mercado e sociedade). A análise privilegiadamente comportamental que instigue a diferenciação como fator de inovação e criação de valor nas organizações atuais é corroborada por um estudo de caso que visa a elaboração de um modelo estrutural conceptual e um modelo de correlações canónicas de empresas do ramo automóvel, em Portugal, concelho de Vila Nova de Famalicão, que: 1. Tendeu a observar: i) a tipificação e influência do perfil de empreendedor deste concelho e ramo de atividade nas múltiplas dimensões do empreendedorismo sustentável – desempenho organizacional, inibidores e aceleradores da atividade empreendedora e relevância do papel do líder empreendedor; e ii) a construção de um modelo estrutural conceptual e de um modelo de correlações canónicas que conduziu a quatro tipologias de empreendedor e a sua envolvente; 2. Intentou a ilustração de uma pertinência empírica futura para o seu desenvolvimento e aplicabilidade nas organizações.

O Artista e o Livro - o Autor e o Objeto

O presente trabalho pretende demonstrar de que forma pode ser representada uma identidade autoral através do objeto-livro. Este é um livro que atravessa os territórios da arte, da literatura, do design, da banda desenhada, entre outros possíveis, fugindo a categorizações e baralhando as tipologias tradicionais. Os dois pilares deste estudo são o Livro e a Autoria, e a análise destas e outras questões relacionadas servirá para fundamentar o processo desenvolvido na vertente prática do nosso projeto. Esta reflexão pessoal será acompanhada de exemplos de livros e autores que são referências na área de estudo definida.

Cultura da representação de arquitetura: concursos de projeto, Brasil 2008-2011

This thesis deepens the issues pointed out in our master's dissertation (2009) and the following texts about architectural projects representation presented in architectural competitions. It aims to identify the representation culture of projects from architectural competitions. Were there common ways to argue among successful architects? Which were them? How extent the various arguments are consistent or what is the discursive coherent? Which interlocutors were privileged in argumentation, the requesting ones or those that evaluate the proposals? To answer these questions, we began from a correlation suggested by TOSTRUP (1999) among some drawings – plans, sections, façades, perspective, details or texts - and emphasized aspects in a project argumentation (place, zoning, environmental comfort, energy efficiency, etc.). On the top of this, we add functions that DURAND (2003) indicates relevant to architectural representations: conception, communication or seduction and execution. Other writers, such as COLLINS (1971), COLLYER (2004), MOON (2005), BANDEIRA (2007), and OXMAN (2008) in different ways, offered us subsidies to relate kinds of architectural representations with specific functions or strategies of persuasion. Thus, for 08 Brazilian competitions, occurred between 2008 – 2011, we analyzed the requests from the brief of the official announcement, the evaluations of the jurors, and the boards of the winning designs – graphical and textual representations. That allowed us to observe a representation culture predominantly based on perspectives and plans, even been articulated in different arguments. This may emphasize since objective aspects as building execution to appeals of mere visual seduction. In what regards to the audience, even when the official announcement resembled to one another, the winners’ argumentation were different, suggesting a possible jury’s privilege as an interlocutor.

As inter-ações entre espaço do corpo e o movimento dançado

This dissertation seeks to reflect about the relations between danced movement and body space (Kinesphere), and their contributions to the expansion of the expressive possibilities of the subject on dancing. According to Rudolf Laban there is no space that is empty, because it is always being modified and signified at every moment by the movement. Space exists because we interact with it, at the same time movement occours configuring a signifcant space that is incessantly transformed. In this sense, space, body and movement appear in this research as interconnected and interdependent. For this discussion we have as main interlocutor the studies of Rudolf Laban. The nature of this research is qualitative and descriptive. This is a context that embraces the phenomenon of dance and as such it is based on a dimension that doesn't deal with mensurability, but with the art scene, fruitful in its infinite openness to the creation of multiple significances for what has been lived. We also propose to present a report about the practical study developed in the discipline Coreologia in the licentiate course of Dance in UFRN, as well as the analysis of the interviews applied to students of this curricular component. The questions were developed in a way that lead to a reflection about the experience of those interviewed in this discipline, thus generating material for us to discuss how the students perceive dance based on the relational study between space and movement. We realize that this study may favor an understanding of the relations that the experienced movement in the act of the dance weaves along the spatiality that receives and fills our bodies, resignifying the vision of a space which is restrict to the mere place were the body moves and occupies. It also favors the reflections concerning the body that moves and creates spatiality when dancing, thereby bringing to the Performing Arts a chance to think and to experience on the expansion of the expressive gesture in dance and beyond it, led by the recognition of the principles that organize human movement pointed by Laban. It also contributes on the formation of the students in licentiate courses of Dance by questioning the ways to appropriate the contents worked in a graduation discipline as regards to the availability of the body for dance. This dissertation is divided in three parts, called Impulsos. In the First Impulso: “Primeiros Gestos Textuais”, we find an introduction to concepts and ideas of body, movement and space that permeates all the work. In the Second Impulso: "Nós", the triad body-space-motion is discussed using the metaphorical image of a knot that binds these three concepts. The third and final Impulso: "Enlaces" deal with impressions and discoveries lived during the experimentation of the principles of inter-actions studied here, in the lessons of the already mentioned discipline

Análise da problemática socioambiental de nascentes urbanas no município de Garanhuns-PE

Garanhuns City, in Pernambuco, undergoes a rapid, polluting and non-organized urban development affecting its freshwater springs around the urban environment. These sources are of great importance to the district as well as to the hydrographic basin of the Mundaú River. In this view, this paper aims at analyzing the socio-environmental problems resulting from the urban expansion surrounding the Garanhuns’ sources. The study considers the social and environmental dynamics and follows the theoretical contributions of socio-environmental geography proposed by Mendonça’s Urban Environmental System methodological and theoretical model (2004), as well as the conceptual values of Santos’ space theory (2002a). The data treatment included bibliographical and documental research, evaluation of environmental impact, and water analysis. It revealed that Garanhuns possesses many local environmental traits favoring the coming out of freshwater springs and that these sources have played an important role in the making and development of that village. The environmental impacts on freshwater springs, like Olho D’água, Bom Pastor, Vila Maria, Pau Amarelo and Pau Pombo have been evaluated through the environmental impact score IIAN. It put alight serious cases of socio-environmental impacts on the dynamics of the freshwater springs. In the period of April 2013 and April 2014, it monitored the superficial water quality expelled by the Pau Pombo, Pau Amarelo e Vila Maria water sources, and the analyses of the contents followed the determinations of the Environmental National Board, whose parameters are dissolved oxygen, biochemical demand of oxygen, nitrate, total coliforms, faecal coliforms, and electrical conductivity. The results recollected suggest the existence of organic pollution and deep alteration in the water coming out from the sources. In consequence, it seems important the putting out of measures destined to stop those impacts and guaranteeing protection and maintenance of the freshwater springs and their micro-basins.

Análise textual das representações discursivas no discurso político brasileiro: o discurso da primeira posse da presidenta Dilma Rousseff (1°/01/2011)

Cette recherche décrit la représentation discursive que la présidente Dilma Rousseff fait de soi-même, dans son discours devant le Congrès National, lors de la journée d’investiture, le 1/1/2011. Notre travail se situe dans le domaine théorique et méthodologique de la linguistique du texte et, plus spécialement, dans la perspective de l’Analyse Textuelle des Discours – ATD (ADAM, 2011 [2008a]), qui se définit comme « une théorie de la production co(n)textuelle de sens qui doit se fonder sur l’analyse de textes concrets ». Elle nous fournit la notion théorique et analytique de « représentation discursive », qui se focalise sur la dimension sémantique du texte. Nous nous appuyons, aussi, sur des travaux récents sur les représentations discursives, réalisés dans la recherche brésilienne sur l’ATD (RODRIGUES, PASSEGGI, SILVA NETO, 2010, 2012; RAMOS, 2011; OLIVEIRA, 2013; QUEIROZ, 2013; ZAMBLANO-OLIVEIRA, PASSEGGI, 2013). Les principales opérations sémantiques de construction de la représentation discursive utilisées dans notre travail sont la Référenciation et la Prédication. L’approche méthodologique est, en même temps, qualitative et quantitative, priorisant l’identification des occurrences, ainsi que la description détaillée de leurs valeurs sémantiques et textuelles. Les résultats de la recherche sont de trois ordres : méthodologique, théorique et descriptif-interprétatif. Méthodologique : nous proposons une approche que nous désignons comme « marquage textuel » (ou « mappage textuel ») qui permet de marquer (étiqueter) les valeurs sémantiques des formes linguistiques, permettant leur identification dans le flux textuel, c.-à-d., dans la dimension séquentiellecompositionnelle du texte. Théorique : nous introduisons la notion de « domaines de la représentation discursive » qui organisent et articulent les différents éléments qui composent la représentation discursive de la présidente. Quant aux résultats descriptifsinterprétatifs du discours de l’investiture, ils indiquent que la représentation discursive de la présidente se configure au moyen de différents domaines conceptuels, explicités par les référenciations et les prédications. Ils mettent en relief les désignations et les actions / états, aussi bien de la femme – domaine du genre – que de la présidente – domaine du rôle politique et institutionnel. La présidente se représente explicitement et avec emphase comme l’agent responsable par les actions exprimées par les prédications verbales (verbes d’action), consciente de l’importance de son rôle politique et social. Les prédications nominales signalent clairement une représentation discursive qui englobe les domaines conceptuels politique, moral, éthique, comportemental et émotionnel (forte, accueillante, pionnière, consolidatrice, infatigable, humble, engagée, démocrate, victorieuse et courageuse). Le discours d’investiture réalise, donc, des désignations positives de la présidente, lesquelles se situent dans un temps présent et prospectif – avec des perspectives de futur – comme leader politique du Brésil, avec une participation active dans la transformation du pays, tenant compte aussi de son histoire de vie, sa biographie de luttes. Ainsi, la description empirique et l’interprétation de ce discours particulier contribue à l’analyse textuelle des représentations discursives dans le discours politique brésilien contemporain. Elle soulève, aussi, des questions théoriques et méthodologiques qui nous semblent pertinentes pour le développement de cette aproche.

A reforma psiquiátrica e a política de saúde mental do Rio Grande do Norte: papéis e funções de profissionais e gestores

This study arose from an interest in knowing the reality of mental health care in Rio Grande do Norte (RN) on the advances and challenges in the intersectoral agreements paths and consolidation of the Psychosocial Care Network (RAPS) from the state. Considering problematic and concerns were defined as objectives: Identify the knowledge of managers of Rio Grande do Norte on the National Mental Health Policy (PNSM) in the RN State; Describe the activities developed by health professionals in the individual service offered in the CAPS from RN; Understanding the relationship of managers’ knowledge on national mental health policy in professionals’ practice working in the the CAPS from the countryside. It is a descriptive study with a quantitative and qualitative approach, carried out in 30 CAPS from RN’s countryside, where 183 professionals answered a structured questionnaire with closed questions about the activities they do in individual care; and 19 mental health coordinators of municipalities and the state coordinator of RAPS were interviewed about their knowledge on the Mental Health Policy. Data were collected after approval by the Research Ethics Committee of the Federal University of Rio Grande do Norte, with the number 508.430 CAAE: 25851913.7.0000.5537 from August through October of 2014 in 26 municipalities with CAPS from the state. Quantitative data were tabulated and analyzed using a descriptive statistics aided by the software Statistical Package for the Social Scienses (SPSS) version 20.0. The qualitative data were prepared in a corpus and analyzed through software Analyse Lexicale par Contexte d’um Ensemble de Segments de Texte (ALCESTE) that allow to perform textual statistical analysis and categorization from their comments, submitted to Bardin content analysis. Five categories were generated approaching the managers’ knowledge, namely: Back to society: leadership and users’ role and autonomy; The gap between policy and practice; Barriers that affect the service; Structuring the Psychosocial Care Network; Multidisciplinary team: attribuitios and activities. The CAPS professionals’ ages ranged from 20 to 58 years, prevailing females, with 76.5% of the total, the majority were social workers (16.8%), psychologists (15.3%), nurses (14.8%) and nursing technicians (14.8%). The results showed precariousness in care associated with physical workload regard to high workload and low wages of the CAPS professionals' and, also, it was possible to observe a large involvement of professionals in care delivery, despite the difficulties encountered in services. It was found little knowledge in managers regarding the National Mental Health Policy having as causes of this reality the poor education and training of these professionals. The responses of professionals working in care reveals strong consistency with what is expected of a psychosocial care service. Points up as a thesis of this study that the psychiatric reform and mental health policy in Rio Grande do Norte is following a structural expansion process, but with precariousness of services from a still unprepared management to act in a psychosocial context.

Adiamento da aposentadoria e o significado do trabalho para servidores de uma universidade federal

This study investigated the intention of the older workers to continue working after state pension age/time. On this way, it explores the relation between this intention and factors related with the meanings of the work and retirement. Specifically, it was examined that factors related to work and non-work are predictors of the intention to continue working, and it was explored if meanings of retirement are linked to this decision. It is a crosssectional mixed methods study, using a survey conducted with 283 federal civil servants of a federal Northeastern University which were near retirement. It envolved an on-line questionnaire, with open-ended questions and the likert-type scale "Older Worker's Intention to Continue Working" (OWICW) of Shacklock and Brunneto (2011), which was validated to the Brazilian version. The quantitative data were analyzed using descriptive and multivariate statistics, specifically procedures for comparing means and coefficients of multiple logistic regression. The qualitative data were analyzed using the lexicographical technique Descending Hierarchical Classification. The findings indicate that most participants want to continue in paid work, and that perception of personal autonomy at work, interpersonal relationships at work, interests outside of work, and flexible working arrangements are significant predictors of intention to continue working. Furthermore, the perception of personal autonomy at work, flexible working arrangements, and the financial incentives are predictors of decision to postpone retirement and remain in the organization. The analysis revealed five patterns of meanings of retirement: "worker's right", "resting", "idle time at home", "new stage in the life course", and "enjoy the use of time”. The decision to postpone retirement is linked to idleness and lack of substitutionary activities work, and the decision to stop working linked to retirement as a life with more quality. The study provides information that can contribute with management policies before the process of retirement decision.

A injunção em livros didáticos de língua portuguesa do 4º e 5º anos do ensino fundamental

This investigation aims at identifying, describing, analyzing and interpreting how textbooks on Portuguese Language approach, beginning with the linguistic material, the effects of sense in texts that predominately employ injunctives. The corpus of this study is comprised of six collections of textbooks on Portuguese Language, which are part of the National Program Guide for Textbooks (PNLD) from 2010, adopted by the public schools in the city of Natal and the object of study for the Read/Tell Project of the Educational Observatory of the Federal University of Rio Grande do Norte (UFRN). Textbooks from the 4th and 5th grades, Elementary School, were analyzed – 12 copies total. For the analysis, we selected 16 writing proposals of injunctive texts. Our study is based on theoretical discussions by Adam (2001a, 2001b) with regard to the genre of: inciting to action. In addition, we consider the work of Koch and Fávero (1987), Koch and Elias (2009), Marcuschi (2003, 2008) Pery-Woodly (2001), Rodrigues (2013), Travaglia (1992, 2007) and Rosa (2007). With respect to discussions on textbooks, we refer to Choppin (2004, 2009), Batista (2003, 2009), Rojo e Batista (2005), and with regard to Portuguese Language textbooks specifically, we consider Soares (1998, 2001, 2004) and Bunzen and Rojo (2005). The proposals for writing in injunctive texts, in the collections analyzed, are tips/recommendations, instructions on making toys and/or games, travel itineraries and cooking recipes, such that 69% of them appear in the 4 th grade textbooks and only 31% appear in the 5th grade textbooks. With respect to the linguistic elements responsible for the construction of directive speech acts and the effects on sense produced by them, the data shows that 50% of the writing proposals do not exploit linguistic categories that implicate the effects on sense using injunctives, or rather, there is no work done dealing with linguistic analysis, while 33% mention the imperative mode and 17% investigate infinitive verbs. In this dissertation, the textual plans of incitation to act genres were studied and in them the linguistic materiality that vehicles injunction. This study might contribute to the improvement of Portuguese language teaching in what concerns the articulation of grammatical studies to textual sequences/types, mainly in the case of Portuguese language textbooks for the 4th and 5th grades of Elementary School.

Mortalidade segundo sua causa de morte e seus determinantes: uma análise para as capitais brasileiras e municípios do nordeste do Brasil, 2000 e 2010

This dissertation considered the development of two papers, both related to mortality in Brazil. In the first article, "The context of mortality according to the three broad groups of causes of death in Brazilian capitals, 2000 and 2010", the objective was to analyze the mortality rate according to the three major groups of causes of death in Brazilian capitals. In the second article, "Typology and characteristics of mortality from external causes in the municipalities in the Northeast of Brazil, 2000 and 2010", it was built up a typology for the Northeastern municipalities taking into account information on mortality from external causes and a set of indicators related to socioeconomic, demographic, and infrastructure aspects of such municipalities, both articles for the years 2000 and 2010. Thus, we used data from the Mortality Information System of the Ministry of Health. Furthermore, it was used information from the Demographic Census for those years. The variables relating to socioeconomic and demographic conditions used in this study were those available on the home page of the United Nations Program for Development. The variables relating to socioeconomic and demographic conditions used in this study were those available on the home page of the United Nations Program for Development. Was used in Article 1 the pro-rata distribution method to accomplish the redistribution of ill-defined causes. Moreover, made use of the technique of cluster analysis with the aim of grouping the capital that had proportions of deaths from ill-defined causes similar to each other. Already in Section 2, we used the technique of Empirical Bayesian estimation; spatial statistics technique; and finally, the Grade of Membership method to find types of municipalities from information on mortality from external causes associated with socioeconomic, demographic and infrastructure variables. As the main results, it stands out in Article 1, in relation to data quality, we observed the formation of four groups of similar capital between themselves, as the proportion of illdefined causes. Regarding the behavior of mortality, according to the three major groups of causes of death, it was noted both for 2000 and for 2010 the prevalence of deaths from noncommunicable diseases for both sexes, although the reduction was identified rates in some of the capitals. Communicable diseases stood out as the second cause of death among women. Also, we found that deaths due to external causes are responsible for the second cause of death among men, as well as presenting an increase among women. As for the Article 2, stands out, in general, not just an extension of mortality from external causes in the municipalities, as well as an enlargement of the configurator stain existence of external cause deaths for the whole area of Northeast. Regarding the typology of municipalities, three vi extreme profiles were buit: the profile 1, which comprises municipalities with high rates of mortality from external causes and the best social indicators; the profile 2, that was composed of municipalities that are characterized by having low mortality rates from external causes and the lowest social indicators; and the profile 3, that brings together municipalities with intermediate mortality rates and median values considered in relation to social indicators. Although we have not seen changes in the characteristics of the profiles, we observed an increase in the proportion of municipalities that belong to the extreme profile 3, taking into account the mixed profiles.

Motivações semântico-cognitivas e discursivo-pragmáticas no uso de sufixos graduadores nominais

We study the use of nominal suffixes of degree, such as -inho, -ão, -íssimo, -ílimo, -érrimo in written texts in Brazilian Portuguese, by focusing on semantic, cognitive, pragmatic and discourse aspects involved in using these suffixes. In general, we aim to identify semanticcognitive and discourse-pragmatic factors that motivate the usage of nominal suffixes of degree and to contribute for the study of degree in Portuguese class in Basic Education. The theoretical perspective underlying our research is the Linguística Funcional Centrada no Uso, as conceived by group of researchers of Discurso & Gramática (FURTADO DA CUNHA, BISPO, SILVA, 2013; MARTELOTTA, 2011). According to this theoretical model, language model uses the shape of the grammar of a language at the same time they are provisioned for it. In this sense, speech and grammar influence each other. In terms of methodology, we make an eminently qualitative research with quantitative support as evidence of use of trend. It is characterized also by descriptive and interpretive bias of the phenomenon under study. Empirical evidence from our analysis come from a corpus consisting of written texts from Veja magazine, January to June 2011 issues, particularly Carta do Leitor e Gente sections, the latter representative of the Coluna Social magazine. The results of our analysis showed that the use of nominal graders suffixes are related to semantic-cognitive factors (construction of certain text directions, the association more grounded aspects of concrete experience or the more abstract meanings, for example), the discourse-pragmatic issues (range certain communicative purposes, as critique, judge, mock, claim, involving the reader, seeking her membership of a particular point of view). In addition, we found that the use of these morphic elements in genres of the sample analyzed were related to the subjectivity of the writer and the inter-subjective issues involving writer and reader, as Traugott and Dasher (2002). Finally, we contemplate discussion about the approach of our object of study in Portuguese classes in Basic Education.

Comércio e cidade: processos e formas espaciais em Pau dos Ferros/RN

This wor k problematizou - if the relationship between trade and city, with a view to considering the role of this activity in urban dynamics of Pau dos Ferros, from the decade of 1980. From this perspective, characterized the city from a historical point of view, em phasizing the commercial dynamics in the urban context, regarding the number of establishments, typologies, specializations; identified the vectors of modernization of commercial activity in the city; it was recognized from the dissemination of trade in ur ban space, the processes and the space forms associated with this dynamic. The methodology involved bibliographic research, documentary research in organs, such as the Instituto Brasileiro de Geografia e Estatística (IBGE), Serviço Brasileiro de Apoio a Mi cro e Pequenas Empresas (SEBRAE), Câmara de Dirigentes Lojistas (CDL) of Pau dos Ferros and Municipal Government, as well as field research. The results of the survey indicate that the City of Pau dos Ferros, from a historical point of view, had its origin linked to trade and has the center as the site of the genesis of this activity, because the largest number of establishments, typologies and specializations are there; the commercial activity is marked by the coexistence between traditional ways and moder n, these being allocated in the central area of the city, for example, supermarkets and specialty stores; and the dissemination of trade in the urban area of Pau dos Ferros revealed the center of the city and the Avenue Independence as the places where the y are more expressive, the processes and forms associated with this activity.

A relação forma e significado em versões da Bíblia

This paper analyses the texts of two distinct versions of the protestant Bible, namely: Almeida, Revista e Corrigida (ARC) and Nova Tradução na Linguagem de Hoje (NTLH). In this sense, it investigates the linguistic-textual configurations of such versions with the aim of identifying relevant differences between them and the implications for attribution of meaning between the first and the latter. The Bible is a book of historic influence and its importance is not limited only to the religious realm, but is also considered by many as a work of high literary value. It currently remains in full and wide circulation in the historic, religious and cultural contexts. Furthermore, this book gathers important discursive and textual-linguistic aspects worthy of investigation, especially, if the fact of contrasting its different versions is considered. From the two biblical versions (ARC and NTLH), three distinct discursive genres are of interest (poem, parable and epistle), with five texts from each version, resulting in a total of ten texts. In this sense, we are also interested in the various typological sequences involved in the organization of the discursive genres selected, observing if the predominance of such sequences implies in greater or lesser facility/difficulty of comprehension. We also utilized as a support for analysis the reading protocols of diverse informants, taking into consideration the religious beliefs, the level of education and age, with an aim to verify if the formal differences of the selected texts and the social profile of readers could cause possible changes to the process of text comprehension. To carry out the analysis, we used Usage-Based Linguistics (or Cognitive-Functional Linguistics) as a theoreticalmethodological support, which encompasses contributions from the North American functional tradition and cognitive linguistics.