Lanthanide luminescent logic gate mimics in soft matter: [H(+)] and [F(-)] dual-input device in a polymer gel with potential for selective component release

The non-covalent incorporation of responsive luminescent lanthanide, Ln(iii), complexes with orthogonal outputs from Eu(iii) and Tb(iii) in a gel matrix allows for in situ logic operation with colorimetric outputs. Herein, we report an exemplar system with two inputs ([H(+)] and [F(-)]) within a p(HEMA-co-MMA) polymer organogel acting as a dual-responsive device and identify future potential for such systems.

FPGA Soft-core Processors, Compiler and Hardware Optimizations validated using HOG

There is demand for an easily programmable, high performance image processing platform based on FPGAs. In previous work, a novel, high performance processor - IPPro was developed and a Histogram of Orientated Gradients (HOG) algorithm study undertaken on a Xilinx Zynq platform. Here, we identify and explore a number of mapping strategies to improve processing efficiency for soft-cores and a number of options for creation of a division coprocessor. This is demonstrated for the revised high definition HOG implementation on a Zynq platform, resulting in a performance of 328 fps which represents a 146% speed improvement over the original realization and a tenfold reduction in energy.

Soft-core Stream Processor for Sliding Window Applications

Software-programmable `soft' processors have shown tremendous potential for efficient realisation of high performance signal processing operations on Field Programmable Gate Array (FPGA), whilst lowering the design burden by avoiding the need to design fine-grained custom circuit archi-tectures. However, the complex data access patterns, high memory bandwidth and computational requirements of sliding window applications, such as Motion Estimation (ME) and Matrix Multiplication (MM), lead to low performance, inefficient soft processor realisations. This paper resolves this issue, showing how by adding support for block data addressing and accelerators for high performance loop execution, performance and resource efficiency over four times better than current best-in-class metrics can be achieved. In addition, it demonstrates the first recorded real-time soft ME estimation realisation for H.263 systems.

Soft-core Stream Processing on FPGA: An FFT Case Study

The increasing design complexity associated with modern Field Programmable Gate Array (FPGA) has prompted the emergence of 'soft'-programmable processors which attempt to replace at least part of the custom circuit design problem with a problem of programming parallel processors. Despite substantial advances in this technology, its performance and resource efficiency for computationally complex operations remains in doubt. In this paper we present the first recorded implementation of a softcore Fast-Fourier Transform (FFT) on Xilinx Virtex FPGA technology. By employing a streaming processing architecture, we show how it is possible to achieve architectures which offer 1.1 GSamples/s throughput and up to 19 times speed-up against the Xilinx Radix-2 FFT dedicated circuit with comparable cost.

The Portuguese continental shelf soft-bottom benthic habitats

As comunidades de macrofauna bentónica são ecológica e economicamente relevantes, sendo fonte de diversos bens e serviços. A sua identificação, caracterização e mapeamento são importantes para identificar áreas marinhas protegidas e para uma melhor utilização do ambiente marinho. Este trabalho apresenta um estudo holístico da diversidade e distribuição espacial das comunidades de macrofauna bentónica ao longo da plataforma continental Portuguesa. Cerca de 145 locais posicionados ao longo da plataforma ocidental e setentrional foram amostrados com uma draga Smith-McIntyre de área 0,1 m2, a profundidades que variaram entre os 13 e 195 metros. Os sedimentos foram caracterizados em termos de granulometria, de matéria orgânica e geoquímica. São propostos seis habitats bentónicos principais para a plataforma continental Portuguesa, analisada a relação entre os dados biológicos e ambientais e discutidas questões biogeográficas relacionadas com a distribuição espacial de espécies e das comunidades. A distribuição da granulometria e assinatura geoquímica dos sedimentos da plataforma continental revelou-se bastante complexa, refletindo importantes diferenças nas fontes (naturais e antropogénicas), origem fluvial, geomorfologia da plataforma, hidrodinamismo e atividade biológica. Relativamente à macrofauna, entre os mais de 30 mil indivíduos recolhidos, foram identificados cerca de 737 taxa, dos quais quatro são novas espécies e aproximadamente 40 correspondem a primeiras ocorrências para a costa Portuguesa. As espécies mais frequentes foram a Ampharete finmarchica, Ampelisca sp. e Lumbrineris lusitanica sp. nov. enquanto as mais abundantes foram Mediomastus fragilis, Polygordius appendiculatus e Ampharete finmarchica. A abundância por local de amostragem variou entre 7 e 1.307 espécimens e a diversidade alfa atingiu um máximo de 96 taxa. Os sedimentos mais grosseiros apresentaram maior diversidade e abundância comparativamente com os sedimentos envasados. Foram identificados seis habitats bentónicos na plataforma continental Portuguesa: (a) sedimentos grosseiros com Protodorvillea kefersteini, Pisione remota, Angulus pygmaeus e várias espécies intersticiais; (b) areias finas hidrodinamicamente expostas e próximas da linha de costa com Magelona johnstoni, Urothoe pulchella e Angulus fabula; (c) comunidade de Abra alba em areia envasadas da plataforma profunda do noroeste; (d) Galathowenia oculata, Lumbrinerides amoureuxi e outros poliquetas escavadores e tubícolas em areais envasadas muito profundas na plataforma sudoeste; (e) Euchone rubrocincta, Nematonereis unicornis e várias espécies setentrionais nas areias envasadas da plataforma sul; (f) vasas com Sternaspis scutata, Heteromastus filiformis e Psammogammarus caecus. A granulometria do sedimento (particularmente teor em finos), matéria orgânica, profundidade e hidrodinamismo foram as variáveis ambientais com a maior relação com os padrões de distribuição da macrofauna. As espécies cosmopolitas e de latitudes superiores (clima Boreal ou Temperado Frio) dominaram o setor noroeste, sendo substituídas por espécies mais quentes na área de transição entre os canhões da Nazaré e S. Vicente, que dominaram por conseguinte a plataforma sul. O presente estudo evidenciou a abundância e diversidade da macrofauna bentónica ao longo da área costeira de Portugal, na qual coexistem faunas das províncias biogeográficas do norte da Europa, bem como subtropicais. Integrado com outro estudos, este poderá ser a base para uma melhor gestão da plataforma continental Portuguesa.

Antecedents of loyalty to a brand : Apple clients vs. non-clients

Apple is undoubtedly a sui generis and remarkable brand in what concerns to its branding and brand experience, and remains an indisputable reference in the consumer electronics and computer industries. The aim of this study encompasses the development and empirical testing of two conceptual models that evaluate and allow to draw a comparison between Apple clients and non-clients’ perceptions, regarding brand experience, brand perceived value, price perceptions and brand trust; and that determine the antecedents of clients’ loyalty to the brand. Therefore, the contribution of this study to the literature relies on the research of the impact of brand experience on brand perceived value and on price perceptions, as well as the influence of price perceptions (positive and negative) on trust, satisfaction, and commitment to the brand. Two surveys were used to test each conceptual model, through a sample collected across the portuguese academic community. The findings prove the strong influence of the sensory and affective aspects of brand experience on both clients and non-clients. They also reveal that the negative role of price is neutralized in the presence of strong brand experience, and that the fact that Apple is viewed as an “expensive brand” may highlight its association to higher quality and prestige. Also, this study reinforces the important role of satisfaction and commitment in building customer loyalty, corroborating the existent literature. Managerial implications derived from the findings are also discussed.

Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study

A plethora of evidence suggests that developed societies such as the United Kingdom are becoming increasingly multicultural by the day. Hence, the diversity of consumption in these societies becomes gradually evident in the form of residents’ age, gender, income and ethnicity. Accordingly, this article explores the brand personification and symbolic consumption in respect of London-based Black African teenage consumers. The study is rooted in the interpretive research paradigm with 36 in-depth interviews conducted with the target respondents. The study shows the interactions of personal, social, cultural, psychological and commercial factors in how these young ethnic minority consumers make their consumption decisions, define and manage their various ‘selves’ in the postmodern society. It specifically highlights that they use symbolic consumption to address their need for acceptance in the society. It updates the extant ethnic minority studies and enriches the current understanding about symbolic consumption and brand personification especially with a focus on a specific segment of the society. The managerial implications of the study are highlighted in the article.

An Empirical Evaluation of the Reversal Theory State Measure Using Three Running Brand Video Commercials

This paper reports on the first known empirical use of the Reversal Theory State Measure (RTSM) since its publication by Desselles et al. (2014). The RTSM was employed to track responses to three purposely-selected video commercials in a between-subjects design. Results of the study provide empirical support for the central conceptual premise of reversal theory, the experience of metamotivational reversals and the ability of the RTSM to capture them. The RTSM was also found to be psychometrically sound after adjustments were made to two of its three component subscales. Detailed account and rationale is provided for the analytical process of assessing the psychometric robustness of the RTSM, with a number of techniques and interpretations relating to component structure and reliability discussed. Agreeability and critique of the two available versions of the RTSM – the bundled and the branched – is also examined. Researchers are encouraged to assist development of the RTSM through further use, taking into account the analysis and recommendations presented.

Soft-computing techniques applied to artificial tissue temperature estimation

Tese dout., Engenharia electrónica e computação - Processamento de sinal, Universidade do Algarve, 2008

A soft-computing approach for non-invasive temperature estimation

The domain of thermal therapies applications can be improved with the development of accurate non-invasive timespatial temperature models. These models should represent the non-linear tissue thermal behaviour and be capable of tracking temperature at both time-instant and spatial position. If such estimators exist then efficient controllers for the therapeutic instrumentation could be developed, and the desired safety and effectiveness reached.

Métodos de soft computing para la estimación no invasiva de la temperatura en medios multicapa empleando ultrasonido retrodisperso

La seguridad y eficacia de las terapias térmicas están ligadas con la determinación exacta de la temperatura, es por ello que la retroalimentacón de la temperatura en los métodos computacionales es de vital importancia.

Golf destinations' brand personality: the case of the Algarve

The purpose of this research is to develop and validate a measurement scale to assess golf destinations’ brand personality and therefore to perceive the destination personality of the Algarve as a golf destination. Based on literature review on human personality, brand personality, destination brand image and marketing scales validation procedures, an initial 36 unrepeated items were the base for a survey instrument. Those items were generated from the literature, from the results of individual interviews with experts in tourism and golf in the Algarve and from promotional texts in golf- related websites. After content validation, the items were allocated into categories of attributes by a panel of expert judges. A survey was then applied to a convenient sample of 600 golf players in the Algarve, and 545 (valid) questionnaires were analysed to refine the scale. Golf players assessed the components of the relational brand personality (functional, symbolic and experiential) as well as the Algarve as a golf destination. A taxonomy of brand personality was developed and tested in the Algarve as it is recognized as one of the world best golf destination. The developed taxonomy of brand personality was assessed in two ways: 1) through the overall perception of the Algarve as a golf destination and 2) through the perception of specific attributes of the destination grouped into three main categories (functional, symbolic and experiential). Therefore, two multi-dimensional brand personality models were estimated by using structural equation modelling. Findings of this study indicate that golf players ascribe personality characteristics to destinations. The brand personality of the Algarve is translated into three main dimensions enjoyableness, distinctiveness and friendliness when tourists/golf players reveal their overall perception of the destination. The brand personality of golf destination Algarve is reflected in the dimensions reliability, hospitality, uniqueness and attractiveness when tourists assess the components of the relational brand personality. Refined scales consisting of 10 and 12 items were finally derived meeting both reliability and validity requirements. This study does not replicate Aaker’s (1997) personality dimensions and very little parallelism can be drawn with Aaker’s (1997) brand personality scale since only three items from her scale were validated in both models: friendly and cheerful, (sincerity), reliable (competence). The same is verified concerning the ‘Big-five’. The human personality traits (HPT) validated to describe golf destinations personality are only four helpful, pleasant (agreeableness), relaxed (emotional stability), and innovative (intellect or openness). As far as destination image descriptors (DID) are concerned, the items appealing, relaxed and safe were validated, while traits suggested by the interviews and website promotional texts such as calm, natural, spectacular, unique, welcoming, and the best (destination-specific traits) appear to be appropriate to describe the personality of a golf destination. The results suggest that the overall perception of the Algarve´s brand personality is described by the dimensions enjoyableness, distinctiveness and friendliness. Moreover, the relational perspective revealed that the functional attributes of the destination are described by the dimension reliablility, while the symbolic attributes are described by the dimensions hospitablility and uniqueness and finally its experiential attributes are described by the dimension attractiveness. These results show that a golf destination´s brand personality should not just be based on good golf practices. Theoretical and practical implications are discussed in the context of destination brand personality.

Hotel Brand Conversions: What Works and What Doesn’t

As many as one-third of U.S. hotels have been converted from one brand to another in recent years, a process that frequently improves the hotel’s financial performance—although that is not always the case. Using data collected between 1994 and 2012 from PKF Hospitality Research, an analysis of brand conversions by 260 hotels shows that hotels moving downscale generally improved their occupancy, and thus their top-line revenue and profit ratios, compared to a control group of 2,750 hotels that did not change brands. However, hotels that moved upscale did not see notable changes in revenue or profit, nor did hotels that moved across their tier, especially when they stayed within their brand family. Two factors seem to drive the financial results for converted hotels—the relative strength of the brand and the fit between the brand and the property.