Fatores críticos de sucesso e desenvolvimento estratégico em um destino turístico: a região turística Uva e Vinho e a economia da experiência

This academic work identifies Critical Success Factors to the strategic development of a turist destination, proposing the case study of Região Uva e Vinho, and its introduction to the Experience Economy, located at the Brazilian Serra Gaucha, Rio Grande do Sul State. The data used has been obtained from documental research among businessman and travel agents related to the region. The results are represented by factors identified in a tourism only rpoposal.

Marca país - estratégia brasileira para construir sua Marca

The objective of this work is to deeply study of the concept Value of a Country, developed for Simon Anholt who comes to be on-line with what we believe to be the best form to evaluate a Nation, that is, not leading in account only given of per capita product or level of industrial competitiveness, but also given relative to the culture, traditions and tourism and the perception of the people in relation to one determined country, as customers in one satisfaction research. We will work using concepts in the conception of ranking and that they are: Tourism, Exportations, Government, Investments and Immigration, Culture and Population. To the end we wait to have contributed for one better knowledge of the concept and the suggestion for new works. As well as an analyzing the Brazilian position, and what we are making to fortify our image.

Destination branding : análise do destino Bahia

O tema do estudo é Destination Branding (DB), o processo de construção e desenvolvimento de marcas de destinos. O referencial teórico sobre o tema, bem como o estudo do branding da Nova Zelândia, estabeleceram as bases para a construção de um quadro de referência de DB, que foi estruturado em três macro etapas: ajuste do contexto, componentes de DB (aplicação de conceitos: imagem e identidade) e operacionalização (gestão, comunicação e avaliação). À luz desse quadro de referência, foi analisada a experiência de DB do Estado da Bahia ¿ um estudo de caso único, de caráter exploratório, com base em dados qualitativos.

Tourism and poverty relief

This paper examines the issue of how tourism affects poverty in the context of the effects of tourism on an economy as a whole and on particular sectors within it. A framework for analysing the channels through which tourism affects different households is developed, and a computable general equilibrium model of the Brazilian economy is used to examine the economic impact and distributional effects of tourism in Brazil. It is shown that the effects on all income groups are positive. The lowest income households benefit from tourism but by less than some higher income groups. Policies that could redistribute greater shares of the revenue to the poor are considered.

A dois passos do paraíso?: análise sobre a construção da favela Paraisópolis (São Paulo-SP) como destino turístico Rio de

Essa dissertação versa sobre a construção da favela Paraisópolis (São Paulo- SP) como destino turístico. Estevão, Berbela e Antenor, moradores da favela, realizam “trabalhos artísticos” que compõem o elemento principal da atratividade turística de Paraisópolis. A partir do trabalho de campo, do tipo observação participante, descrevo os posicionamentos divergentes dos artistas, guias de turismo e a União de Moradores de Paraisópolis. Aponto que esses posicionamentos geram disputas simbólicas e relações de poder entre os diversos atores envolvidos no processo de transformação de Paraisópolis em um destino turístico. A intenção principal é entender como esse processo é perpassado por conflitos, tanto de ordem econômica quanto de ordem política e ideológica. A perspectiva de análise tem como enfoque central as visões em disputa sobre o turismo e as práticas que as tomam por base. Assim, procuro entender como os valores e práticas locais se articulam com ações e discursos exógenos voltados para o desenvolvimento do turismo.

R&D investment, international trade, and home market and competitiveness efects

We analyze the effects of R&D investment on international trade. The importance of studying this comes from the fact that one of the most important characteristics of modern industrial organization is that firms try to influence market behavior through strategic variables as R&D. Moreover international competition between firms is, more and more, also centered in R&D competition (besides output and price competition). With this in mind, we develop an oligopolist reciprocal-markets model where firms engage in R&D investment to achieve future reductions in marginal costs. We find ‘home market effects’ at the level of R&D investment, i.e.: firms located in countries that host a higher share of skilled-labor perform higher levels of R&D investment. As consequence, firms in these countries are more competitive than firms in other countries, and as such they can penetrate more easily foreign markets. As result of this ‘competitiveness effect’, countries where these firms are located run trade surplus, while countries where firms perform lower levels of R&D investment incur in trade deficits.

Quais as motivações da classe C brasileira no consumo de turismo? - análise de caso da agência VRM Turismo

Estudo do comportamento de compra e consumo de turismo dos moradores da Rocinha, baseado no método de entrevistas em profundidade. Arcabouço teórico: fatores "push" e "pull" (Crompton, 1979; Dann, 1981) e tipologias de Plog (1977).

Relação entre os resultados do estudo de competitividade do turismo nacional e a agenda do Ministério do Turismo

O turismo vem crescendo bastante em todo mundo e sendo enquadrado, cada vez mais, na perspectiva econômica, pelos resultados que proporciona. Nesse contexto, o desempenho de seus destinos passou a ser avaliado com o mesmo parâmetro de outras atividades do mercado: a competitividade. No Brasil, para atender à meta do Plano Nacional de Turismo de estruturar 65 destinos turísticos, de modo a deixá-los em condições de competir internacionalmente, a Fundação Getúlio Vargas, o Ministério do Turismo e o Serviço Nacional de Apoio às Micro e Pequenas Empresas realizaram um diagnóstico de seus níveis de competitividade. Os resultados, apontando as ações necessárias, encontram-se descritos no “Estudo de Competitividade de 65 Destinos Indutores do Desenvolvimento do Turismo Regional”. O objetivo deste trabalho é verificar se os resultados desse Estudo, dado o prazo estabelecido no Plano para estruturação dos destinos, influenciaram a agenda do Ministério do Turismo, em termos de criação de vertentes específicas de programas para alcance das finalidades previstas. Para tanto, foi feita uma pesquisa documental, por meio da qual se comprovou que os problemas detectados no Estudo não foram considerados prioridade, permanecendo no patamar dos demais problemas do país, nem sua solução foi alinhada às ações do Ministério.

Market entry of an innovative technology : the example of a new app on the Brazilian tourism market

The Brazilian start-up Local Wander plans to enter the tourism sector with a mobile application aiming to enable a new form of travel research. A web-based survey has been sent out to the start-up’s target audience (n: 236) in order to gain further relevant information for the designing of Local Wander’s market entry strategy. By applying the diffusion of innovation theory, this thesis could detect five different adopter categories, originally described by Rogers (1962), among Local Wander’s target audience based on their adoption intention. The Early Market was observed to be significantly bigger than the theory predicted. Research revealed four characteristics to be of significant impact on the adoption intention: Relative Perceived Product Advantage, Perceived Product Complexity, Compatibility with digital travel research sources, and the adopter’s Innovativeness towards mobile applications. Specific characteristics in order to identify Local Wander’s early users, the so called Innovators, were detected giving indications for further necessary company market research. Findings showed that the diffusion of innovation framework is a helpful tool for start-ups’ prospective decision making and market entry strategy planning.

Private label supply chains: a model for competitiveness?

The search for efficiency in supply chains has usually focused on logistic optimization aspects. Initiatives like the ECR are an example. This research questions the appropriateness of this focus comparing detailed cost structures of fifteen consumer products, covering five different product categories. It compares supply chains of private label products, presumably more efficient due to closer collaboration between chain members, to national brands supply chains. The major source of cost differences lies in other indirect costs incurred by the national brands and not directly assignable to advertising. Results indicate that a complete reconception of the supply chain, exploring different governance structures offers greater opportunities for cost savings than the logistic aspect in isolation. Research was done in the UK in 1995-1997, but results are only now publishable due to confidentiality agreements

Brazilian competitiveness on international trade

In recent years, Brazil benefited from foreign trade expansion and its exports of goods grew by 16.5%. If this strong growth trend keeps up for the next years, today’s bottlenecks may have a negative impact on the competitiveness of the country’s products in the global market. This is especially critical for one of the main “green fuels” producers in a scenario where the demand for this energy source grows due to rising oil prices and environmental concerns. Based on a survey that collected data from 250 Brazilian exporters, this study focuses on the constraints that reduce the competitiveness of exports. This study differs from previous ones in that it considers the professionals directly involved with export activities and evaluates different aspects, including logistics, operations, taxes, legal, bureaucratic and informational ones. Results show that the most important constraints strongly affect costs and delivery reliability

Developing an ontology for e-tourism using the Zachman framework

Orientador: António Jorge Cardoso

Estratégias de desenvolvimento do turismo: em busca de uma tipologia

BEZERRA, Márcia Maria de Oliveira. Estrategias de desenvolvimento do turismo: em busca de uma tipologia. Economia e Sociedade, Campinas, v. 15, n. 2, p. 347-374, ago. 2006.