The effectiveness of corporate Web in small and médiumsized business: an analysis of Web Usability

Internet and the Web have changed the way that companies communicate with their publics, improving relations between them. Also providing substantial benefits for organizations. This has led to small and medium enterprises (SMEs) to develop corporate sites to establish relationships with their audiences. This paper, applying the methodology of content analysis, analyzes the main factors and tools that make the Websites usable and intuitive sites that promote better relations between SMEs and their audiences. Also, it has developed an index to measure the effectiveness of Webs from the perspective of usability. The results indicate that the Websites have, in general, appropriate levels of usability.

Destination Open Access: Getting Researchers On Board

This Open Access (OA) Poster - ‘Destination Open Access: Getting Researchers on Board’, was devised by the Queen’s University Belfast’s OA Team. It outlines the advocacy strategy undertaken to strengthen researchers’ uptake of OA at the University. Research funders, such as the Higher Education Funding Council of England (HEFCE), are increasingly mandating that researchers make their work publically available via an institutional repository. It is therefore imperative that researchers and departments fully engage with open access to ensure future funding.

The team’s advocacy strategy centres around collaboration with the Heads of Schools, Subject Librarians, the Research and Enterprise Office and, most importantly, the researchers themselves. The team regularly organises training sessions and events, on understanding OA, funder compliance and using the institutional repository. We also run outreach activities, such as practical drop-in sessions, promotional give-aways, OA updates to library staff and direct communications to schools. Finally, the team maintain a strong online presence via LibGuides, LibAnswers, the Library Blog and Twitter. We utilise these platforms to highlight topical OA issues, to advertise events, to provide support materials and to interact with researchers.

Statistics indicate that researchers are increasingly engaging with the OA training, communications and outreach events. Since August 2014 over 1200 researchers have attended advocacy sessions. Additionally, the numbers of papers uploaded to the repository each year has steadily increased and there are now over 3, 000 full-text OA research outputs in the Queen’s Research Portal.

This reflects positively on the team’s established approach of working with researchers to develop an OA culture within the University. Whilst it is clear that an open access strategy is essential, support for the open access ethos must come from individual researchers and Schools in order for the University to reach its desired destination of maximum uptake of open access.

Effectiveness and cost-effectiveness of a physical activity loyalty scheme for behaviour change maintenance: a cluster randomised controlled trial

Background
Increasing physical activity in the workplace can provide employee physical and mental health benefits, and employer economic benefits through reduced absenteeism and increased productivity. The workplace is an opportune setting to encourage habitual activity. However, there is limited evidence on effective behaviour change interventions that lead to maintained physical activity. This study aims to address this gap and help build the necessary evidence base for effective, and cost-effective, workplace interventions

Methods/design
This cluster randomised control trial will recruit 776 office-based employees from public sector organisations in Belfast and Lisburn city centres, Northern Ireland. Participants will be randomly allocated by cluster to either the Intervention Group or Control Group (waiting list control). The 6-month intervention consists of rewards (retail vouchers, based on similar principles to high street loyalty cards), feedback and other evidence-based behaviour change techniques. Sensors situated in the vicinity of participating workplaces will promote and monitor minutes of physical activity undertaken by participants. Both groups will complete all outcome measures. The primary outcome is steps per day recorded using a pedometer (Yamax Digiwalker CW-701) for 7 consecutive days at baseline, 6, 12 and 18 months. Secondary outcomes include health, mental wellbeing, quality of life, work absenteeism and presenteeism, and use of healthcare resources. Process measures will assess intervention “dose”, website usage, and intervention fidelity. An economic evaluation will be conducted from the National Health Service, employer and retailer perspective using both a cost-utility and cost-effectiveness framework. The inclusion of a discrete choice experiment will further generate values for a cost-benefit analysis. Participant focus groups will explore who the intervention worked for and why, and interviews with retailers will elucidate their views on the sustainability of a public health focused loyalty card scheme.

Discussion
The study is designed to maximise the potential for roll-out in similar settings, by engaging the public sector and business community in designing and delivering the intervention. We have developed a sustainable business model using a ‘points’ based loyalty platform, whereby local businesses ‘sponsor’ the incentive (retail vouchers) in return for increased footfall to their business.

Migrant identities in a new immigrant destination: revealing the limitations of the ‘hard working’ migrant identity

Migrant labour has transformed local economies in many places, often helping to reverse long-term decline. The emergence of new immigrant destinations (NID) globally brings mixed opportunities for the individuals involved. This article uses empirical evidence, focusing on the workplace, to show the performance, construction and significance of migrant identity. By using social identity theory to examine what it means to be a ‘migrant’, it follows from Goffman’s overarching concern with social interactions and his promotion of microanalysis as analytical lenses.
The article reveals the ambiguity of the label ‘migrant’. It shows how the external application or internal enactment of migrant identities bestow particular status that represents an asset or an obstacle to integration. It can mean ‘hard working’, ‘less deserving’ and ‘exploitable’ and it also denotes ‘lazy’ and individuals. While some individuals assume the hard working migrant and ‘exploitable’ identity in certain circumstances because of the benefits that it brings, this status can also cause high levels of dissatisfaction and distress among migrants. The research shows how the creation of a migrant identity limits the structures and networks from which migrants may draw resources and in so doing curtails the possibilities for social change due to migration.

Revisiting a destination: A tourist’s choice model : A case study of Sweden

This paper documents the design and results of a study on tourists’ decision-making about destinations in Sweden. For this purpose, secondary data, available from surveys were used to identify which type of individual has the highest probability to revisit a destination and what are influencing factors to do so. A binary logit model is applied. The results show that very important influencing factors are the length of stay as well as the origin of the individual. These results could be useful for a marketing organization as well as for policy, to develop strategies to attract the most profitable tourism segment. Therefore, it can also be a great support for sustainable tourism development, where the main focus does not has priority on increasing number of tourists.

Service Loyalty: An Integrative Model and Examination across Service Contexts

Marketing academics and practitioners generally agree that customer loyalty is vital to business success. There is less agreement on the factors that determine customer loyalty, particularly in service contexts. Research on the determinants of service loyalty has taken three distinct paths: 1) quality/value/satisfaction; 2) relationship quality; and, 3) relational benefits. In this research, the authors coalesce these paths to derive a model that links dimensions of customer loyalty (cognitive, affective, intention, and behavioral) with a system of determinants. The model is tested with data from varied services (airlines, banks, beauty salons, hospitals, hotels, and mobile telephone) and 3,500 customers in China. Results are consistent across contexts and support a multidimensional view of customer loyalty. Key loyalty determinants are customer satisfaction, commitment, service fairness, service quality, trust, and a construct new to service loyalty models—commercial friendship. The research contributes to the literature by providing a more complete, integrated view of customer loyalty and its determinants in services contexts.

Mining Police-Recorded Offence and Incident Data to Inform a Definition of Repeat Domestic Abuse Victimization for Statistical Reporting

Following inspections in 2013 of all police forces, Her Majesty’s Inspectorate of Constabulary found that one-third of forces could not provide data on repeat victims of domestic abuse (DA) and concluded that in general there were ambiguities around the term ‘repeat victim’ and that there was a need for consistent and comparable statistics on DA. Using an analysis of police-recorded DA data from two forces, an argument is made for including both offences and non-crime incidents when identifying repeat victims of DA. Furthermore, for statistical purposes the counting period for repeat victimizations should be taken as a rolling 12 months from first recorded victimization. Examples are given of summary statistics that can be derived from these data down to Community Safety Partnership level. To reinforce the need to include both offences and incidents in analyses, repeat victim chronologies from policerecorded data are also used to briefly examine cases of escalation to homicide as an example of how they can offer new insights and greater scope for evaluating risk and effectiveness of interventions.

Office of the State Long-Term Care Ombudsman Visitation & Powers of Attorney memo, February 25, 2013

Explanation of residents' & tenants' rights & Durable Power of Attorney for Health Care

A imagem percebida e projetada de Portugal como destino turístico

O caráter competitivo dos mercados na área do turismo tem-se acentuado nas últimas décadas e, por conseguinte, cada vez mais os destinos têm de conseguir demonstrar a sua diferenciação. Ao desempenhar um papel fundamental no comportamento dos consumidores e, em particular, na tomada de decisão sobre os destinos a visitar, a imagem do destino na mente dos consumidores finais e dos intermediários que os comercializam é fundamental para o sucesso dos destinos. Desta forma, a imagem dos destinos turísticos tem sido alvo de extensa investigação, uma vez que a compreensão da imagem percebida dos destinos e também da imagem projetada através dos diversos canais de promoção poderá permitir a identificação de aspetos a melhorar nas suas estratégias de marketing, uma maior eficiência dos recursos financeiros investidos no estímulo da procura turística e uma maior eficácia na atração dos turistas que, consecutivamente, avaliam potenciais novos destinos a visitar. A presente dissertação tem como objeto de estudo o destino turístico Portugal e debruça-se sobre a análise da imagem percebida, na perspetiva dos intermediários turísticos dos cinco países que mais enviam turistas para Portugal, e da imagem projetada no portal oficial de promoção deste destino. Os seus objetivos centrais prendem-se com a comparação destas duas vertentes da imagem, no sentido de apurar as suas diferenças e semelhanças e, assim, apurar contributos relevantes para as estratégias de promoção do destino Portugal, e ainda a identificação dos fatores determinantes da imagem percebida de Portugal pelos intermediários turísticos analisados e das suas consequências ao nível da lealdade atitudinal. De uma forma global, conclui-se que a imagem percebida e a imagem projetada de Portugal como destino turístico apresentam semelhanças em alguns aspetos e diferenças noutros. Além disso, verifica-se que um conjunto de fatores determinantes exerce influência sobre a imagem percebida de Portugal como destino turístico e que esta tem efeito sobre a lealdade atitudinal dos intermediários turísticos, traduzida nas intenções de recomendação do destino.

Propuesta para la implementación de un sistema CRM en PYMES del sector óptico de la ciudad de Bogotá

Tesis (Maestria en Administración de Empresas ).--Universidad de La Salle. Facultad de Ciencas Administrativas y Contables. Maestria en Administración de Empresas, 2013

A experiência turística nos destinos de montanha: os cinco sentidos

O objetivo da presente dissertação é analisar a experiência turística vivida nos destinos de montanha, nomeadamente no Parque Natural da Serra da Estrela, com especial incidência sobre o papel que a dimensão sensorial possui nas restantes dimensões da experiência. A concretização deste objetivo obrigou a uma reflexão teórica acerca do marketing sensorial, da experiência turística multissensorial e do turismo praticado nos destinos de montanha. Com base nessas reflexões, apoiadas por uma extensa revisão da literatura, constatou-se que os destinos de montanha são propícios ao desenvolvimento de experiências multissensoriais, que permitem satisfazer as necessidades do novo tipo de turista – este é mais sensível a experiências emocionais e sensoriais, autênticas e únicas, que contribuam para um envolvimento mais intenso com o destino e para a construção da sua própria identidade. Contudo, apesar da relevância do turismo de montanha a nível global e da importância dos cinco sentidos na vida do indivíduo, a experiência turística multissensorial nos destinos de montanha constitui ainda uma área de investigação incipiente, sendo de grande interesse conhecer e avaliar a importância da dimensão sensorial nas restantes dimensões da experiência turística. Para este efeito, realizou-se uma pesquisa empírica, com inquérito dirigido a visitantes de montanha. A recolha dos dados primários foi realizada via inquérito por questionário, aplicado a 241 visitantes da Serra da Estrela, durante os meses de julho e agosto de 2015. Permitiu a descrição do perfil do visitante de montanha e ainda o estudo das relações entre a dimensão sensorial e as outras dimensões da experiência, bem como das relações existentes entre a dimensão sensorial e as consequências da experiência (satisfação e lealdade). Entre várias conclusões encontradas, sobressaiu a relação existente entre as características individuais, as motivações, o perfil comportamental e a dimensão sensorial, as relações maioritariamente positivas entre a dimensão sensorial e as restantes dimensões da experiência, e a relação positiva entre a dimensão sensorial e a satisfação e lealdade. As conclusões permitiram uma melhor compreensão das implicações que a dimensão sensorial da experiência tem para o desenvolvimento sustentável e competitivo dos destinos de montanha.

Efectividad de los lineamientos del Project Management Institute, en la implementación del sistema de Relacionamiento con el Cliente (CRM) Siebel, caso UNE Telecomunicaciones sede Medellín

En la actualidad, las empresas de telecomunicaciones, con el gran avance de la tecnología, son conscientes de que la mejor manera de cautivar y retener a los clientes es proporcionando productos y servicios que satisfagan las necesidades de éstos de una manera rápida y oportuna -- En consecuencia, estas empresas, centran su atención en los sistemas de relacionamiento con el cliente (CRM) que están enfocados en gestionar y conservar a los clientes de una manera eficiente -- En atención a lo expuesto, se vuelve fundamental que la implementación de este tipo de sistemas se realice cumpliendo con los alcances propuestos, con el costo estipulado y en el tiempo establecido -- Esto con el fin de desarrollar ventajas competitivas en el mercado -- El objetivo principal de esta investigación, es medir la efectividad de los lineamientos propuestos por el Project Management Institute (PMI) de gestión de proyectos, en la implementación del sistema de relacionamiento con el cliente (CRM) en la compañía colombiana de telecomunicaciones UNE EPM Telecomunicaciones

Personalidade de marca : uma aplicação à marca ARRISCA

Dissertação de Mestrado, Ciências Económicas e Empresariais, 19 de Julho de 2016, Universidade dos Açores.

Tourist Destination Image in the New Technological Environments: Dialogism under the Public Relations Gaze

The dependence and influence of new media on social and organizational life have led to a new orientation of the communicational practices of organizations and to a research paradigm shift to a cocriational model within public relations theory. This model is based on dialogic rhetoric and dialogue that requires a joint production of content and meanings by organizations and publics, which have a central role in shaping image. The new social and communicational paradigms have also an impact on tourism research, implying the need to understand the role of new technologies, particularly websites, in image formation. The purpose of this study is to investigate the role of website in the formation of a tourist destination image (Portugal) through the understanding of the degree of adoption of dialogical principles on websites by official and unofficial tourist organizations and the identifying of denotative and connotative elements that are represented on published and shared photographs in these websites. The research corpus consisted of websites of entities and photographs published and shared on these websites. The methodology used is quantitative and qualitative, based on content analysis of data of websites and photographs. Results indicate that official tourist entities adopted the dialogic principles in a higher degree than unofficials. There is also a higher adoption of the principles related to technical dimension than dialogical dimension. Results confirm a relation between the adoption of dialogical link and an increased openness by entities to the possibility of photo sharing. The analysis of denotative and connotative elements of photography reflects a similarity in representations of entities and tourists. This study contributes to both theoretical perspectives, because it provides a conceptual scheme of destination image formation online and to a practical perspective, because it also suggests guidelines of dialogical practices to incorporate in websites of tourism entities.

CRM- järjestelmän käyttöönottoprojektin onnistumisen osatekijät

Tutkimuksen tarkoituksena on analysoida CRM- järjestelmän käyttöönottoprojektia ja erityisesti sen onnistumiseen vaikuttavia tekijöitä. Tutkimuksessa tehtiin ensimmäisenä kirjallisuuskatsaus, jossa kuvattiin CRM- järjestelmien ominaisuuksia sekä niiden suhdetta laajempaan asiakkuudenhallinnan käsitteeseen. Kirjallisuuskatsauksessa tuotiin myös esille aikaisemmassa tutkimuksessa havaittuja seikkoja, joiden on nähty vaikuttavan CRM- järjestelmien käyttöönoton onnistumiseen. Tutkimustulokset syntyivät kun teoreettisessa viitekehyksessä havaittuja CRM- järjestelmien käyt-töönoton onnistumiseen vaikuttavia tekijöitä verrattiin tapausyrityksen käyttöönottoprojektiin. Ky-seessä on siis empiirinen tapaustutkimus, jossa aineiston kerääminen toteutettiin puolistrukturoituina haastatteluina sekä hyödyntäen konstruktiivista tutkimusotetta. Tutkimuksessa todettiin CRM- järjestelmien tukevan yrityksen laajempaa asiakashankintaan ja asiakassuhteisiin liittyvää liiketoimintastrategiaa, jonka tavoitteena on luoda pitkäaikaisia ja kan-nattavia asiakassuhteita. Kaikki yritykset eivät kuitenkaan näe CRM- järjestelmää yhtä tärkeänä työkaluna vaan ne voidaan nähdä yrityksessä vain yhtenä tietoteknisenä ratkaisuna tai osana laa-jempaa asiakkuudenhallinnan kokonaisratkaisua, jossa CRM- järjestelmä tukee yrityksen perusta-vanlaatuista asiakaskeskeistä strategiaa ja visiota. Tutkimuksessa todettiin myös, että CRM- järjes-telmällä voi olla operatiivisiin, analyyttisiin ja yhteistyötä tukeviin toimintoihin liittyviä ominai-suuksia. Tutkimuksessa tosin havaittiin, että toisinaan CRM- järjestelmistä hyödynnetään ainoas-taan rajallista kapasiteettia ja yrityksen tavoitteista riippuen CRM- järjestelmän kaikkia ominai-suuksia ei ole aina tarkoituskaan ottaa käyttöön. Teoriakatsauksen avulla pyrittiin myös löytämään yleisimmin CRM- järjestelmän käyttöönottopro-jektiin vaikuttavia tekijöitä. Aikaisemmasta tutkimuksesta löydettiin kahdeksan tekijää joiden näh-tiin yleisimmin vaikuttavan projektin onnistumiseen. Tutkimuksen empiriaosassa näitä tekijöitä verrattiin tapausyrityksessä suoritettuun CRM- järjestelmän käyttöönottoprojektiin sekä selvitettiin kuinka miten ne vaikuttivat projektin onnistumiseen. Tutkimuksessa tärkeimmiksi CRM- järjestelmän käyttöönottoprojektin onnistumista edesauttaneiksi tekijöiksi tunnistettiin ylimmän johdon sekä myyntijohdon sitoutuminen projektin läpiviemiseen sekä CRM- järjestelmän jatkuvan käytön vaatimiseen. Myös loppukäyttäjien koulutukseen panos-taminen oli tärkeässä osassa käyttöönototon alkuvaiheen kivuttomuuden varmistamiseksi. Laaduk-kaampi käyttöönotto olisi edellyttänyt myyntijohdon parempaa koulutusta CRM- järjestelmän käyt-tämiseen sekä ominaisuuksien tunnistamiseen, markkinointiosaston osallistamista heti projektin alkuvaiheessa sekä CRM- järjestelmän jatkokehitysprosessin parempaa suunnittelua.