Os momentos maquiavelianos no Brasil e as camadas do poder: do pacto político popular-democrático ao rentista financista

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Lei de acesso à informação e serviços eletrônicos ao cidadão: o cenário latino-americano e as propostas para o Brasil

Pós-graduação em Comunicação - FAAC

Gestos de subjetivação: as dificuldades para realizar uma história do corpo e da sexualidade

The article presents, from the Analysis of French Discourse, different gestures of reading and interpretation of the body and sexuality at various times in history. It demonstrates that such gestures reading are the fruit of experience that each society sets about their cultural values and norms in each period, both in the first civilizations to the economy of sex for birth control and the survival of the group and in the Medieval Christianity control of sex in the fight against sin. Each society according to Michel Foucault, establishes a system of knowledge and power to order and classify the type of body and citizen you desire, like the city of Sparta with its regime of knowledge and training of the soldier and in Athens with the democratic regime in the formation of the political, or contemporary society in the formation of the body of perfect proportions that meet the stipulations of the market.

Mecenato no Brasil democrático

This paper analyzes the dynamics of Brazilian cultural policy between 1995 and 2010. Studies related defend the existence of a "contrast" between the results obtained by the government of Fernando Henrique Cardoso (1995-2002) and Luiz Inácio Lula da Silva (2003- 2010), that divide it between a model "neo-liberal" and a "democratic" model of cultural policy. Our main achievement is to produce empirical knowledge that can verify these claims. The build of indicators was guided by the theoretical assumption of the historical new institutionalism, discussed by Pierson (2006), and the observed universe comprises the totality of cultural producers who have submitted projects to “Mecenato”, registered in SALICNET - Ministry of Culture.

A formação do cidadão moderno: a seleção cultural para a escola primária nos manuais de Pedagogia (Brasil e Portugal, 1870–1920)

This article seeks to understand the production of the modern school in Brazil and Portugal at the turn of the 20th century. The analysis falls on the pedagogical knowledge constituted around school programs disseminated in pedagogical manuals at the Normal Schools in Brazil and Portugal. The study uses three teacher training manuals as source of information: Curso pratico de pedagogia destinado aos alunos-mestres das escholas normaes primarias e aos instituidores em exercício (1874), by Mr. Daligault; Elementos de Pedagogia para servirem de guia aos candidatos ao magistério primário (1870), by José Maria da Graça Affreixo and Henrique Freire; and Lições de metodologia (1920), by Bernardino da Fonseca Lage.

Parlamento do Mercosul, integração e déficit democrático

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A subjetividade do novo agente produtivo-consumidor na produção orgânica: algumas experiências brasileiras e espanholas

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A preservação da empresa diante da tutela do consumidor superendividado

Pós-graduação em Direito - FCHS

Comunicação pública e os interesses do cidadão: uma perspectiva de relações públicas

This Project aims to study and verify the importance of effective communication in public organizations, considering current factors such as globalization and new trends in the behavior of the individuals. The issue is relevant because of the need to understand the relationships between the public institution and the various interest groups and research development of new practices of Public Relations as regards their influence on the municipal level. In this context, we present the concept of city, communication, citizenship and participation, focusing on the integration of these elements in the concept of Public Communication. Thus, attem pts to develop the applicability of instruments involving these concepts through scenario analysis, making communication purposal to the prefecture of Laranjal Paulista

Humanização na assistência odontológica de pessoas com deficiência, através do projeto Cão Cidadão-Unesp

The Araçatuba School of Dentistry along with the Veterinary Medical Course, both from UNESP, develop the Extension Project called “Cão Cidadão UNESP” (Unesp Citizen Dog), which is accomplished in some assistance societies, including the Dental Assistance Center to Persons with Disabilities (“Centro de Assistência Odontológica à Pessoa com Deficiência” - CAOE-UNESP). This project develops a multidisciplinary work involving professionals and students from health sciences. The project aims at developing activities to relieve stress, fear and anxiety of patients with disabilities in the moment that precedes the dental treatment. The team performs procedures such as walking with the dogs and patients, toothbrushing the dogs so the patients can see it, in order to learn and motivate themselves, dressing the dogs with some accessories such as white clothes, mask and cap, to associate with image of the dentist, making this relationship more pleasant and welcoming. It is evidenced, through reports of professionals, that the patients become calmer and more collaborative with the dentists, distracting them from the treatment focus and creating a positive bond. It should be noted that this experience has contributed to motivate the professionals to introduce new techniques for dental approach, such as Animal Assisted Therapy. It also shows that animals can be very helpful in treating people with disabilities, because they offer a lot of love, companionship and provide moments of joy and happiness to the participants.

Comunicação pública e relações públicas: sintonia a favor do cidadão

O presente artigo pretende analisar a Comunicação Pública como uma vertente de comunicação focada na construção da cidadania, demarcando-se na contemporaneidade como uma iniciativa à participação do cidadão nos meios de comunicação. Destacamos, especialmente, o rádio por ser um meio de comunicação de amplo alcance viabilizando espaços de diálogo com o ouvinte, fomentando a reflexão a respeito de conflitos e divergências públicas, ou seja, como um agente gerador de cidadania. Nessa perspectiva faz-se uma conexão entre as teorias de Comunicação Pública em complemento ás teorias e habilidades de Relações Públicas, enfocando a atuação deste profissional comprometido com as questões sociais e como propulsor da cidadania.

O storify e o jornalismo cidadão na internet

This study aims to understand the democratic and social potential of online citizen journalism, and how Storify can be use as a tool to achieve this goal. The focus is to analyse the use of this tool by media companies to verify if there are plurality of themes, or if there are gatekeeping of the information - such as occur in traditional media. The research will use the content analyse methodology to observe how three media companies use the website Storify: O Estado de São Paulo, Zero Hora and Veja. The results are based on the most frequent themes, which were divided into seven categories: police; politics; city; sport; technology; science and media. With this analyse we were able to concluded that, according to the theme, O Estado de Sao Paulo had, between the media companies analysed, the most plural approach, after it is Zero Hora, and lastly Veja.

O marketing de experiência e o novo consumidor: um estudo bibliográfico

This study aims to elucidate the marketing experience and to show the fundamental role that strategic communication plays as a tool for approaching the target audience and for consolidating a brand. The necessity for differentiation and innovation increases with market competition, standardization of products and services and with a customer more demanding and careful, leading the sensorial experiences to a trend of communication capable of bringing closer the relation between consumer and brand. From a bibliography research, marketing concepts, public relations and marketing experience are studied, presenting national and international cases of success in the retail industry. The study focuses on the comprehension of actions that leads to experiences in the market environment

Repensando as situações de aprendizagem em física: proposta de duas sequências didáticas com abordagem CTSA para formação ética do cidadão / Gabriel Scoparo do Espirito Santo. -

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)