La gastronomía como Industria Creativa en un contexto digital. Análisis de webs y redes sociales de los restaurantes españoles con estrella Michelin

En los últimos años es evidente el éxito creciente de la gastronomía, no sólo como mercado económico sino también desde una perspectiva comunicativa. Entendida como una Industria Creativa, la gastronomía está adquiriendo cada vez más peso en el mercado de la comunicación y se están desarrollando planes estratégicos que acercan progresivamente el sector gastronómico a todos los públicos, democratizando el arte de la cocina y haciendo de éste un talento accesible y disponible para todos los públicos. En pleno contexto de crecimiento, las estrategias y recursos comunicativos que utilizan tanto los mass media como los propios restaurantes y profesionales de la cocina, se han de convertir en objeto de estudio necesario para entender, por ejemplo, de qué manera se explotan los recursos comunicacionales y cuál es el alcance de los mismos así como sus oportunidades. El presente artículo se centra en un análisis de contenido de las páginas webs y las redes sociales utilizadas por los ocho restaurantes españoles galardonados con tres estrellas por la Guía Michelin España-Portugal (2014), sometidos a estudio en la misma semana (del 15 al 21 de septiembre). El objetivo principal es tratar de conocer estrategia de comunicación online llevada a cabo por estos restaurantes y establecer la importancia que se les atribuye a los recursos web a la hora de contribuir tanto a la consolidación de sus propias marcas como a la propia Industria Creativa gastronómica. Los resultados muestran cierta disparidad en el uso tanto de los recursos web como de los social media y avanzan que el sector gastronómico y de la restauración española tiene un reto: seguir comunicando implicándose en mayor medida con la bidireccionalidad e invitación a la participación de sus públicos, con el objetivo de captar nuevos contactos, fidelizar a los clientes actuales y convertir a todos ellos en prescriptores de sus servicios.

Asymmetric effects of online consumer reviews

Consumers tend to seek heuristic information cues to simplify the amount of information involved in tourist decisions. Accordingly, star ratings in online reviews are a critical heuristic element of the perceived evaluation of online consumer information. The objective of this article is to assess the effect of review ratings on usefulness and enjoyment. The empirical application is carried out on a sample of 5,090 reviews of 45 restaurants in London and New York. The results show that people perceive extreme ratings (positive or negative) as more useful and enjoyable than moderate ratings, giving rise to a U-shaped line, with asymmetric effects: the size of the effect of online reviews depends on whether they are positive or negative.

Sistemas de acreditação e certificação hospitalar em Portugal Continetal

Dissertação apresentada à Escola Superior Agrária do Instituto Politécnico de Castelo Branco para obtenção do grau de Mestre em Inovação e Qualidade na Produção Alimentar.

Front elevation and floor plans for first and second floors, ink and wash on paper, [ca. 1812]

Drawing by Charles Bulfinch of proposed plans for University Hall which were later rejected. Includes sketches of the front exterior view of the University Hall, and separate floor plans for the ground and second floors. Bulfinch designed a ground floor with a chapel and four dining halls each holding 100 students, a second floor with a gallery in the chapel and three rooms over the dining halls for public examinations and meetings of the Corporation and Overseers; and a basement under the halls intended for a kitchen under the dining halls and recitation rooms under the chapel.

Orders for expenditures for University Hall, 15 May 1813-13 May 1814

Contains one sewn volume of work orders for the construction of University Hall in the hand of Loammi Baldwin between May 1813 and May 1814. The volume contains 46 completed work orders for supplies and services for "building the new Dining Halls and Chapel in Cambridge" payable to Hon. John Davis, Harvard treasurer. Completed work orders are noted with the name of the payee, amount paid, and the supplies or services fulfilled. Work orders 47 through 60 in the volume are unused.

Contract for finding all materials and finishing interior of University Hall, signed copy, 1 February 1814

This is a contract signed between Loammi Baldwin, acting on behalf of the President and Fellows of Harvard College, and Josiah Moore, John Walton, Thomas Mason, Samuel Mason, and Joseph Holmes for completing the dining rooms and chapel of University Hall. The agreement was witnessed by Abraham Edwards and Thomas Edwards.

[Committee report], 1780 May 16

One-page report signed by Hollis Professor Samuel Williams and Tutor William Bentley examining the complaint made by "Kendall" (probably Samuel Kendal, a member of the Class of 1782) of a "great abuse he received after Commons" on May 9, 1780 from Fortescue Vernon (Class of 1780) and Edward Sohier (Class of 1781). The report finds Vernon guilty and recommends a light punishment. Williams and Bentley then propose six regulations intended to keep order after breakfast and dinner service in the dining hall.

Hipertensão arterial mascarada no idoso

Trabalho Final do Curso de Mestrado Integrado em Medicina, Faculdade de Medicina, Universidade de Lisboa, 2014

Spain: foreign relations and policy. Jean Monnet/Robert Schuman Paper Series Special Issue 2, August 2012

From the Introduction. The subject of the position of Spain in the world (through history, recent times, and today) has been described by scholars and casual observers by a combination of qualifiers. It is considered paradoxical, unique and influential, riddled with isolation and ambition, resulting in frustration and success. In any event, Spain’s record in modern times has to be considered as below its potential in historical terms, geographical position, culture and world presence through migration and the results of the empire. In any way, Spain deserves to be included among one of about twenty five countries that, for one reason or another, play a role in the overall current global panorama. 1

Determinants of Financial Development across the Mediterranean. MEDPRO Technical Report No. 29/February 2013

Casual observation shows that that the financial systems in the southern and eastern Mediterranean are unable (or unwilling) to divert the financial resources that are available to them as funding opportunities to private enterprises. Using a sample of both northern and southern Mediterranean countries for the years 1985 to 2009, this study empirically assesses the reasons underlying such conditions. The results show that strong legal institutions, good democratic governance and adequate implementation of financial reforms can have a substantial positive impact on financial development only when they are present collectively. Moreover, inflation appears to undermine banking development, but less so when the capital account is open. Government debt growth appears to weaken credit growth, which confirms that public debt ‘crowds out’ private debt. Lastly, capital inflows appear to primarily have an income effect, increasing income and thereby national savings, and thus increasing the availability of credit.

Are student workers a threat or a solution? CEPS Commentary, 14 July 2015

The massification of tertiary education means that a significant percentage of young people participate in tertiary education while also working. They can be seen as a threat – as cheap and highly qualified competition for low-skilled workers in casual jobs who are setting aside their studies for the time being in favour of immediate income. Or they might present an opportunity – a natural way for a large percentage of young people to gain experience and contact with the labour market without the need for massive government programmes. The authors argue in this CEPS commentary that student work is more of an opportunity than a threat.

Services annual statistics 1991

Seven services sectors: • trade, • HORECA/ΤΑ (hotels, restaurants, cafes and travel agents), • transport, • credit institutions, • insurance, • ICOBS (information, communication and other business services), • audiovisual services.

Physical Health Problems and Environmental Challenges Influence Balancing Behaviour in Laying Hens

With rising public concern for animal welfare, many major food chains and restaurants are changing their policies, strictly buying their eggs from non-cage producers. However, with the additional space in these cage-free systems to perform natural behaviours and movements comes the risk of injury. We evaluated the ability to maintain balance in adult laying hens with health problems (footpad dermatitis, keel damage, poor wing feather cover; n = 15) using a series of environmental challenges and compared such abilities with those of healthy birds (n = 5). Environmental challenges consisted of visual and spatial constraints, created using a head mask, perch obstacles, and static and swaying perch states. We hypothesized that perch movement, environmental challenges, and diminished physical health would negatively impact perching performance demonstrated as balance (as measured by time spent on perch and by number of falls of the perch) and would require more exaggerated correctional movements.We measured perching stability whereby each bird underwent eight 30-second trials on a static and swaying perch: with and without disrupted vision (head mask), with and without space limitations (obstacles) and combinations thereof. Video recordings (600 Hz) and a three-axis accelerometer/gyroscope (100 Hz) were used to measure the number of jumps/falls, latencies to leave the perch, as well as magnitude and direction of both linear and rotational balance-correcting movements. Laying hens with and without physical health problems, in both challenged and unchallenged environments, managed to perch and remain off the ground. We attribute this capacity to our training of the birds. Environmental challenges and physical state had an effect on the use of accelerations and rotations to stabilize themselves on a perch. Birds with physical health problems performed a higher frequency of rotational corrections to keep the body centered over the perch, whereas, for both health categories, environmental challenges required more intense and variable movement corrections. Collectively, these results provide novel empirical support for the effectiveness of training, and highlight that overcrowding, visual constraints, and poor physical health all reduce perching performance.

Graduation banquet of 9th class April 1943

Judge Advocate General's School graduation banquet

Michigan League

View of the Michigan League taken from the east probably on the roof of Hill Auditorium or from Burton Tower. On verso: The Michigan League at the University of Michigan is the social center for women. It houses the Lydia Mendelssohn Theater, a dining room, cafeteria, game and hotel rooms. (typed) RETURN TO UNIVERSITY OF MICHIGAN NEWS SERVICE, ANN ARBOR, MICHIGAN (stamp)