745 resultados para Campanhas eleitorais


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A Teoria dos Ciclos Político-Econômicos relata que os políticos influenciam o comportamento da economia por meio de manipulações das variáveis econômicas e de instrumentos políticos, visando à maximização de votos, por saberem que a situação econômica incide sobre as decisões eleitorais. Neste contexto, este trabalho tem como objetivo principal analisar se existem evidências de ciclos políticos no Brasil, no período de 2002 a 2010. Para isso, procederam-se análises gráficas da evolução do saldo orçamentário dos estados de São Paulo e de Minas Gerais desta época. Os resultados apontaram que em alguns períodos estes ciclos ainda estão presentes, embora eles tendam a desaparecer devido à implantação da Lei de Responsabilidade Fiscal de 2000, a qual objetiva um maior controle das contas públicas

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Após a expansão das fronteiras agrícola e pecuária e com o atual crescimento da indústria de papel e celulose, mosaicos compostos por remanescentes de floresta secundária intercalados com áreas de cultivo de eucalipto se tornaram uma paisagem freqüente no Estado de São Paulo. A queda na biodiversidade em qualquer monocultura é notável quando comparada aos fragmentos de florestas naturais, entretanto estudos sobre a dinâmica das espécies inseridas nesta nova condição ainda são escassos. O objetivo deste estudo é caracterizar a comunidade de mamíferos de médio e grande porte na Fazenda Nova América, localizada no município de Cabrália Paulista-SP, de forma a subsidiar ações voltadas ao manejo de habitat e conservação. O principal método de coleta foi o registro de pegadas em transectos lineares, para o estabelecimento da riqueza, abundância e estimativa da diversidade. Para isso, foram realizadas 4 campanhas de campo onde eram percorridos 5 trajetos de 2 km e largura variável, distando, no mínimo, 500 metros entre si. Foram realizadas três repetições em cada trajeto. Como metodologia complementar foram utilizadas parcelas de areia, observação direta de animais, de outros vestígios, entrevistas e captura fotográfica. Foram obtidos registros de 24 espécies de mamíferos, distribuídos em 12 famílias e 6 ordens. A observação de rastros em transectos lineares se mostrou eficiente, amostrando cerca de 80% das espécies presentes na área. A espécie mais encontrada foi o cachorro-domato (Cerdocyon thous), presente em todos os ambientes. As espécies com maior abundância na fazenda foram as generalistas. As áreas de Eucalipto apresentaram uma riqueza e uma abundância de espécies menor que os fragmentos de mata, visto que a monocultura acaba limitando os recursos disponíveis. Mas quando o cultivo ocorre de forma sustentável, pode-se formar um novo ambiente para a fauna e flora locais

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This work presents a comparison of alkaline and cristaline terrains of an area inside a Poços de Caldas (MG) contry for appropriate urban expansion. The study area has 52km2 through rural and urban terrains with geological and geomorphological differences. At present Poços de Caldas has more than 130 thousand people and expansion government plans are from 1993 showing the necessity of studies of infrastructure to population and tourists. At last 40 years the city became a place with job offers in bauxite minning causing a population increase about 200%. At this way this work uses the Vedolvello (2000)´s method of terrains physiographic compartimentalization (UBCs) with integrated analysis (Land Systems) made by remote sensing products (air photos). After that field trips was performed to check unity limits by observation of rocks, relief and weathering soil profile. The main results are Engineering Geological Map and a classification table of Basic Units of Compartimentalization to presents the characteristics to uses and soil occupation.

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The internet as well as all technologies arising from it are transforming and changing socially and economically, the forms of relationships between people and organizations. The environment of digital mobile communication is on the rise, allowing more communication strategies in public relations to be enhanced, in order to allow effective dialogue, relationship and interaction between organizations and their stakeholders. Accordingly, the purpose of this paper is to analyze digital communications, especially a locative media tool that has been gaining ground in communication activities: Quick Response Code. So in addition to conceptualize and contextualize it, one tried to map out various campaigns, both national and international, who made use of the QR Code, highlighting the strategic role that this tool can have in Integrated PR planning, in order to create visibility and to establish effective and lasting relationships with the brand / organization

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This research has the purpose of highlighting one of the acting areas of the public relations' professional, ensuring that he has enough competence to develop his work within an organization, implementing actions and programs in pursuit of a sustainable growth. The study starts with an analysis of the organizations and their communication process to further expand the understanding of the concept of sustainable development and finally addressing the role of public relations and the scenario organizational that it is envolved. In the globalized world we live in, our relationships are mediated by the capitalism: economic system that is concerned with the higher production seeking only profits. Thus, some organizations - acting in accordance with this model, end up don't caring about the environment around them, using it only like an instrument for achieving their goals. However, because this type of action, the contemporary society is facing serious environmental problems, fact that arouses the attention of civil society members and international organs, concerned to combine progress with sustainable development. The public relations' professional, concerned about the concretization of a concept and favorable institutional identities, besides the obvious envolvement with environment, can act in defense of this, implementing policies and campaigns ecologically correct for sustainability

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The growing interest in the use of groundwater resources is directly related to the economic advantages that the groundwater exploitation offers when compared to surface waters. This happens especially in large urban centers, such as the city of Americana / SP, where the rivers are increasingly contaminated by household and industrial waste. Therefore, this study aimed to characterize the Tubarão Aquifer System, in the city of Americana, to identify and evaluate the spatial distribution of different hydrogeochemical facies as well as understand the rock-fluid interaction through the construction of a conceptual hydrogeochemical model. This study was made based on the recognition of the possible chemical reactions that print the chemical characteristics of groundwater in the area. To do the job, there were two water sampling campaigns of all deep wells used by the City of Americana public water supply. From the results of hydrochemical, classification of water was made by Piper and Stiff diagrams as well as geostatistical data using cluster analysis of principal components. Based on information from the profiles obtained from the survey SIAGAS as well as in geological profiles provided by the city of Americana, we sought to detail the subsurface geology of the Subgroup Itararé in the city of Americana. The results obtained allowed the identification of three hydrochemical types in the study area: Bicarbonated calcium-sodium (1), bicarbonate sodium (2) and sodium chloride (3). The waters have bicarbonate alkaline pH to alkaline and can be considered weakly saline, with electrical conductivity values of around 161 mS / cm. Samples classified as sodium bicarbonate average of 174.99 mS / cm. The pH values ranging from 6.74 to 7.99, averaging 7.52. For the group of waters classified as sodium chloride, conductivity average is 164.32 mS / cm and pH values ranging... (Complete abstract click electronic access below)

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Burns are frequent accidents, and they are among the major causes of morbidity and mortality in our society. In Brazil, statistical data on such lesions are relatively scarce, and they are concentrated in a few treatment centers. Data on such accidents allow for specific care to be timely and properly taken in order to provide patients with a better prognosis, in addition to enabling the development of prevention programs as well as fire-prevention safety laws. To characterize the epidemiological profile of users at the Burn Treatment Unit of Bauru State Hospital. Collection of epidemiological data through the e-pront system and from charts of burned inpatients from April 2005 to April 2010. During the studied period, 906 hospitalizations of burned patients occurred, with an annual average of 181.2 individuals. Their mean age was 28.4 years, with a predominance of males. The mean hospitalization period was of 27.6 days, with a median of 16 days and a maximum of 216 days; 14.7% developed to death, with the highest mortality rate in the first two weeks of hospitalization. Second-degree burns were the most frequent; 36.8% of the patients burned less than 10% of their body surface, and there was a gradual frequency reduction when a larger burned surface was taken into account; the greater the affected areas, the higher the number of deaths; 91% resulted from thermal agents, 6% from electric and 2% from chemical agents; scalding was the major cause among all agents, followed by alcohol associated with fire and direct flame. The major area affected areas were the upper limbs. The study shows the need for educational and preventive measures, particularly for the young adult population, by means of educational programs and prevention campaigns

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The granites Rondonianos, located in Rondônia Tin Pronvíncia, the southwestern portion of the Amazonian Craton, have great economic importance due to its large potential metallogenic. These granites stands out Intrusive Suite or Suite Granites Latest Rondônia Rondônia, with approximately 997-998 Ma (Bettencourt et al., 1997, 1999), for their tin mineralization having the largest reserves of this ore from Brazil. These tin mineralization in veins greissen are genetically related to these granites, deposits with different structural styles both within granitic plutons (endogreissen) as the host rocks (exogreissen). The western region of the Massif Caritianas has few published works, and the geology and potential econômicoão that were never fully known, now with the recovery of tin in the world market need new campaigns and prospective discoveries of new deposits

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The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses

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The city of Guaratinguetá, SP, presents in its history, several instances of property damage and human losses, conditional on the event of flooding and mass movement of soil, resulting from the development of erosion processes. The extent and severity of these events that affect humans and their properties is the result of the illegal occupation of these areas as potential geohazard. Thus, it is of great importance to physical characterization and identification of such areas within the map of the same city as a way to minimize the effects and mitigate the consequences of these events. Thus, this graduate report presents a series of field campaigns, geotechnical laboratory testing, consultation with maps and satellite images, representative of the physical environment, and the city plan as a means conclusive for the delimitation of risk areas with potential for occurrence of erosion and / or flooding on the map representing the urban area of Guaratinguetá, SP. Also featured are the descriptions of the main characteristics of those areas identified as being at risk, along with proposals to avoid or minimize the impact of problems related to flooding and erosion processes on the local population

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The kidneys, for his anatomical and functional characteristics, are sensitive to affections that take the liberation of renal toxins or the blood supply, causing irreversible injuries to his renoparenchymal tissue that is substituted by fibrous tissue. Even after the resolution of the basic cause, there will be the loss of a significant number of his functional unity, renal adaptations will take place in the attempt of maintaining the renal function. These adaptations produce additional injuries, perpetuating to loss of renoparenchymal tissue and the reduction of the renal function. The renal insufficiency (IR) takes place after the loss of 3/4 of the number of his functional unities. Before the progression to the phase of IR, the animal shows up practically without symptoms, but for the gradual increase of the urinary and of the ingestion of water. The reduction of the degree of renal function leads to alterations system compensatory for the accumulation of substances that would suffer renal excretion. The progression of IR leads to the phase of the syndrome urêmica. In this phase the animal presents innumerable clinical signs that can take it to the death. The treatment is symptomatic and dietetic, but depending on the phase not much efficient. Because of being progressive and insidious, the IRC demands the preparation of campaigns and programs of explanation for the veterinary doctors who aim for the consciousness and/or sensibility of the owners to carry out periodic examinations of selection that precociously detect the renal dysfunction. The diagnosis in the beginning IR enables the efficiency of the treatment in stop or slowing his progression, extending the time and quality of life of the patient

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Buscou-se com o presente trabalho identificar as concepções de natureza e a relação sociedade-natureza presentes no pensamento do escritor brasileiro Monteiro Lobato. Por meio de pesquisa de natureza documental foram identificadas, predominantemente, as concepções romântica e utilitarista da natureza. Desta forma, quanto às relações sociedade-natureza delas decorrentes, em conseqüência da concepção romântica identificou-se a referência ao homem como destruidor e ser não pertencente à natureza, assim como em decorrência da concepção utilitarista percebeuse a legitimação do direito de exploração dos elementos naturais pelo ser humano. O estudo voltou-se também para a maneira como estas concepções de natureza, coexistentes no pensamento lobatiano, revelam-se ao ser discutida a questão do desenvolvimento brasileiro, causa defendida por Lobato durante sua vida, principalmente por meio das campanhas pela exploração do petróleo e ferro nacionais. Percebeu-se que ao considerar esta questão, a concepção predominante é a utilitarista, defendendo-se a exploração dos recursos para a riqueza nacional. Foram identificadas contradições nos posicionamentos de Monteiro Lobato, motivadas seja por aspectos emocionais seja pela influência do momento histórico vivido pelo escritor. Possivelmente as concepções identificadas na obra lobatiana refletem as concepções hegemônicas no momento histórico de sua produção, assim como influenciariam seus leitores na constituição de suas concepções de natureza e na maneira como estes estabeleceriam sua relação com o meio natural não-humano

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This work is a study on the Technical Service Library and Documentation Prof. Carlos Alberto de Buarque Borges , on the Faculdade de Engenharia de Guaratinguetá , regarding to the service user , aiming to detect and analyze the current problems and suggesting improvements that could result in optimization of care and increased quality of services. For this, was chosen the methodology of Business Processes Modeling, which enabled the detailing of the processes implemented in the library and the identification the critical points , as low investment and short number of employees, which made possible suggest ways to improve the quality of service to users, as awareness campaigns and the implementation of an system to input the literature needed for each course

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)