919 resultados para Social practices. Journalism. Organizational communication. Press office. Journalistic ethos
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Pós-graduação em Educação - FFC
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Based on the reflections of Habermas and his conception of modernity, understood as an unfinished project, Giddens stresses that in all societies the maintenance of personal identity and its connection to broader social identities is a primordial requirement for ontological security. To achieve ontological security, modernity had to (re) invent traditions and get away from genuine traditions, that is, those values radically linked to the pre-modern past. This is a character of the discontinuity of modernity, the separation between what is presented as the new and that which persists as the legacy of the old. This article discusses the relationship between tradition and modernity and the dialogue between Giddens and Habermas. The goal is to identify the points of contact and the differences in the theses defended by both authors, in order to assess their contributions to discussions of the rationalization of contemporary societies. Late or reflexive modernity is an uninterrupted process of changes that affect the foundations of Western society. Faced with a reality of constant change, it is necessary to choose between the certainty of the past and a new reality of continuous change. In this sense, and according to the Habermasian perspective, the reflexive character of modernity is found in this process of choosing between the certainties inherited from the past and new social forms, a process that that leads to the reflection on - or even the recasting of - social practices, causing the rationalization and (re) invention of various aspects of life in society.
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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The consuming of the natural resources in the agricultural sector does not represent only one external factor of the productive process, but also it implies in a bigger cost for the production, justified for this environmental degradation. In view of the necessity of evaluating the sustainment of the agricultural businesses, the use of performance indicators if makes of extreme importance. The measurement of the support through environmentalindicators is one of the most accepted forms of performing the evaluation of one given agricultural activity. In this context, the Base System for Eco-certification of Agricultural Businesses (Eco-cert Rural) developed by the Embrapa Environment at Jaguariúna/SP, has for purpose to present a method of evaluation of the agricultural businesses, not only of the point of view of the ecological performance, as well as considering the social, economic and organizational aspects. Through the analysis of the performance of the activity and the regularization of the disconformities found, it makes possible the eco-certification of the activities in the varied existing protocols, offering technologies designed to the sustainable development of the agricultural businesses. Using Eco-cert.Rural, this work evaluated the contribution of the use of mechanized harvest in sugar cane handling, front to the traditional system of manual harvest, using the fire. In the Sugar Cane Activity General Performance Index, Agrícola Rio Claro scored 2,08 of a maximum of 15. Amongst all the indicators, those wich reached performance worse had been related to the Use of Energy and the Income, by increasing fossil fuel consumptiom, and implying income concentration due to resignations of rural workers. However, the improvements on the environment quality by supressing manual harvest through fire are very significant. Beyond the great reduction in...(Complete abstract click electronic access below)
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The culture is embedded in all social and especially those aimed at the formation of the citizen as a whole. So the school is a major means of training and is not neutral on the influence of culture on student learning. The social milieu in which it is inserted or not contributing to great learning and shapes the human being as the pre-existing norms in society. Link education with the culture of the student from considering it as a whole helps to understand how this builds your knowledge and see how the world around them. The production of new knowledge through what we see is also part of the cultural and social practices. In a society where looks are extremely exploited and relate it to the formation of knowledge through social helps in understanding the culture as a learning process and identify the individual as having a cultural identity with social significance. This research addresses how school culture has treated the various existing and possible means of study such as art, treatment of the curriculum and within the classroom, emphasizing its importance in the educational context
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Public Relations is an area of communication that has many definitions given by both professional associations and by many authors. Academic and professional discussions on a precise definition of the area are recurrent. Considering this issue, it was decided to study the relationship between public relations and communications agencies, assuming that this is a market segment that includes the public relations. This paper analyzes the discourses of communication agencies and how the Public Relations are handled by them. For this, it was used theories about the history of public relations as well as definitions and concepts of its main authors. Furthermore, we present the characteristics of communication agencies, the contexts associated with its emergence in Brazil and the future prospects of this market segment in the opinion of the professionals who work in it. The study about the discourses of communications agencies was based on French Discourse Analysis, using books from important authors of the area, such as José Fiorin and Helna Brandão. The discourses analyzed were those present on websites of three communications agencies in the state of Sao Paulo. It was noted that not always the participation of public relations in communication agencies is highlighted, although the services of these agencies are based on techniques and typical functions of Public Relations. Above all, what the discourses are seeking to highlight are the experience and expertise in organizational communication owned by its staff
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This paper describes a project called “Development of educational workshops on text reading, interpretation and writing in elementary school”, which took place at the São Paulo State University (UNESP) with financial support given by the PROEX-UNESP (Pro-Rectorate of Extension). This project aimed to organize and run educational workshops on reading, interpreting and writing different genres for students enrolled at a public elementary school in São José do Rio Preto, São Paulo state. The analysis of the texts produced by the students unfolded the project into two essential approaches. In the first one, it was possible to identify problems and inaccuracies in language usage, which was the starting point to prepare the minicourses that would be offered. These mini-courses promoted a deep involvement of undergraduate students (in Portuguese Language and Literature) with the practice of Portuguese teaching at the school. In the second one, 5.468 texts, which were produced during the four-year project, founded researches whose goal is to describe processes in which there is a relation between speech and writing, and are based on a theoretical framework that values the multiplicity of literacies associated with social practices experienced by the students. Thus, this extension project aimed to articulate the service to the external community – in this case, public school students - to the internal community – undergraduate students in Portuguese Language and Literature.
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Pós-graduação em Educação - FFC
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This article aims to show the interdependence between teaching practice and the construction of body hexis of Physical Education teachers and its consequences at schools. It can be observed by the social workers that teach it in a elementary school in the city of Araraquara- -SP. It was established, as basic assumption of this issue, that the social construction of body hexis of Physical Education teachers is a process in constant evolution, because it is the result of the life story with interventions from the social context in which the learner lives. The hexis is the dimension that allows the internalization of the consequences of social practices, and also its body exteriorization, through the way of speaking, gesturing, looking, walking, head posture, faces, ways of sitting, to handle instruments, more and more associated with the voice sound of social workers. Children are particularly attentive, in all societies, to these gestures and postures in which they express themselves in their eyes, anything that features an adult. Finally, it understands the importance of the body hexis in the learning process specifically in school physical education. This practice will incite important behavioral changes in their residence within the school and possibly in a higher education.
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This article aims to show the interdependence between teaching practice and the construction of body hexis of Physical Education teachers and its consequences at schools. It can be observed by the social workers that teach it in a elementary school in the city of Araraquara- -SP. It was established, as basic assumption of this issue, that the social construction of body hexis of Physical Education teachers is a process in constant evolution, because it is the result of the life story with interventions from the social context in which the learner lives. The hexis is the dimension that allows the internalization of the consequences of social practices, and also its body exteriorization, through the way of speaking, gesturing, looking, walking, head posture, faces, ways of sitting, to handle instruments, more and more associated with the voice sound of social workers. Children are particularly attentive, in all societies, to these gestures and postures in which they express themselves in their eyes, anything that features an adult. Finally, it understands the importance of the body hexis in the learning process specifically in school physical education. This practice will incite important behavioral changes in their residence within the school and possibly in a higher education.
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The present text intents to explore how the observation and the annotation of cultural practices of a nation can have a decisive role in the image construction of its literature and how this image can be decisive for the perception of the texts written about the target nation. To exemplify this idea, some important topics for the construction of the image of Brazil and for the text written about this country in Germany are taken under consideration.
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The aim of this paper is to analyze the contents of the feminist discourses on the body, as regards the continuities and changes in the social practices related to reproduction. It covers the period going from the 70’s to nowadays, when the growing improvement of medical science and technology has started interfering with the body and reproductive practices. We seek to understand how the inaugural discourses on the contemporary feminism related to the body have developed during this period, with the increasing use of reproductive technologies in France and Brazil. The feminist concept of self-control of the body has turned into the analysis of the fusion of body and technologies that build new identities
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This article aims to trace a historical development of language teacher education in Brazil and abroad, as well as to discuss the tenets of Vygotsky’s sociocultural perspective as a theoretical basis on which teacher development can be anchored in the contemporary world. Since learning to teach is now understood as a complex and long process of development, which results from the participation in social practices and contexts associated with teaching and learning, we intend to discuss how such a theory is in line with an interpretive view of reality and provides elements for the (re)construction and transformation of teaching practices. In this view, knowledge is understood as intimate and dynamically linked to experience, highlighting the role of human agency in our own development.