994 resultados para Satisfação com o relacionamento


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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Realizou-se adaptação transcultural da Escala de Satisfação com o Suporte Social (ESSS) para a língua portuguesa. As qualidades psicométricas foram avaliadas numa amostra de 1.023 estudantes do ensino superior do Brasil e de Portugal. A partir dos resultados obtidos propõe-se uma versão modificada da ESSS com 12 itens que avaliam 4 dimensões. A versão modificada revelou adequada confiabilidade, validade fatorial, validade concorrente, divergente e discriminante com exceção dessa última para Satisfação com as Amizades e a Intimidade. A validade convergente esteve no limite do aceitável. Observou-se invariância dos pesos fatoriais entre Brasil e Portugal, permitindo sua utilização para a avaliação da Satisfação com o Suporte Social em estudantes do ensino superior de ambos os países.

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This qualitative study of descriptive and exploratory nature was conducted with the aim of evaluating the contribution of university extension towards the training and life histories of dentistry students, using the focus group technique. The material was assessed using the collective subject discourse analysis technique. The results showed the impact exerted by academic experience, in extension activities within the personal, professional and active citizenship spheres. The subjects' perceptions revealed an opportunity to develop and improve their professional skills, through recognition of distinct realities of life, through breaking away from the traditional model of teaching and through fruitful relationships between students, university and society. Feelings of satisfaction, personal fulfillment, recognition and being an active and critical citizen were reported. It was concluded that experience within the field of extension is an important agent for the individual and collective process of academic training.

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Pós-graduação em Design - FAAC

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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This research was developed during four years, in different regions of the country. Its purpose was to better understand the possible influences that handicapped siblings have on the development of non- handicapped siblings. Participated in the study 80 siblings, with ages ranging between 14 and 26 years. There were 20 siblings of physical handicapped (PH), 20 siblings of auditory handicapped (AH), 20 of mental handicapped (MH), and 20 of non handicapped, in number and ages equivalent.The participants answered a questionnaire containing “characteristics of handicapped person”, “characteristics of respondent sibling”, “characteristics of family”, a questionnaire with eleven closed questions and one open, but for the control group there was on less question. The phenomena studied in this research in some situations present themselves differently for each group of respondent sibling (ex: greater concern of the parents with the MH sibling, calling attention more for siblings of PH and MH, more responsibility in the family, taking care of the handicapped sibling, fear of having handicapped children, and the perception of (in) dependency of the handicapped sibling) and in others present themselves in similar manner (ex: more concern of the parents with the brother with PH, nature of the relationship, to feel or not ashamed of the sibling, talking about the sibling development). In conclusion, some phenomena, so far socially perceived as causing differences in sibling relations and attributed to de presence of a handicap are not, since between siblings of non handicapped these same phenomena present themselves in a similar way. Differently from the control group, siblings of handicapped need correct information, as well as therapeutic support to elaborate feelings of fear, anger, shame that they may have due to their condition. It is important to stress, also, the need that these siblings have to be themselves without the stigma of sibling of handicapped.

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Pós-graduação em Psicologia do Desenvolvimento e Aprendizagem - FC

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For the last few decades the relationship between companies and their market has been changing, driven by economic and political changes, new social demand, and by the technologic evolution. This new setting, combined with the creation of laws and regulatory agencies, increased the complexity of the relationship between companies and their customers, creating the need for strategies capable of handling the contemporary market's relationship. This context creates the need for new actions to deal with post-sale costume care to create customer loyalty and evaluate its overall satisfaction, in addition to treating possible complaints about their products and services. Along with the new customer's requirements in a dynamic communicational scenario, this paper addresses public relations' role in managing customer's complaints in light of crisis management. Based on the concepts of public relations, the approach of crisis and complaints management processes is constructed based on literature review and analysis of Wet'n Wild São Paulo's claims management. Therefore, the method used was document and content analysis based on documents provided by the company in order to evaluate their actions based on the concepts covered

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Technological development in the IT and telecommunications sectors have transformed the way organizations communicate with their audiences. Social Media allow the exchange of information instantaneously, in a communication from many to many. With few studies in the area, many companies venture into the social media without a strategy and a generally end up denigrating their image itself. Thus, this study was conceived from the idea of contributing, analytically, based on the main concepts of Public Relations so the organizations effectively take advantage of their online presence to generate relationships, more specifically, on Twitter.Twitter is a social media with a mature public, requiring dynamics of information and quick answers, based on dialogue, referring to the idea of text messages (SMS). To better expose the results of this research, three organizations with expertise in twitter were chosen: Bradesco , Positivo Informática and Ponto Frio. The choice of case studies was based on the different segments that each one operates and that they are large companies with reputable commercial operations in the Brazilian scenario. To analyze their profiles, several authors were studied, like Fábio França, Maria Aparecida Ferrari, Margarida Kunsch e Marlene Machiori.The intent of the analysis of the Twitter profiles of these organizations is to understand whether they are using strategies for creating and maintaining relationships with your followers and how this occurs from specific categories, as other companies have committed serious errors and impairing their business because of mismanagement in social media. Therefore, the profiles were analyzed from the netnográfica methodology. As a result, it was observed that organizations have not yet developed the character of relationships in social media , treating this channel as another advertising channel It was observed that Positivo Informática has no specific strategy for Twitter...

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This work presents as the central theme the management conducted by the Public Relations' professional regarding the custom relations' channels, focusing on Ombudsman. Its main objective is to discuss, reflect and establish a parallel between these activities, highlighting the importance of these channels on the organization’s communication and relationship process with their customers. Split in three chapters, it begins the discussion about the terminology in Ombudsman, from the meaning and concept of the terms to the comparison with other relationship means with the customer. It is a part of the study a brief history about organizations and their changes over the years, emphasizing the importance of customers and relations for the success of the modern day organizations, considering the Public Relations in this context. The discussion concludes establishing a parallel between the Ombudsman channels and the meaning of public relations in its management, regarding the relevancy of the subject in a highly competitive scenario, in which the customer/person, as a change agent, can be the responsible for the success or failure of organizations. The study tries to focus on showing the importance of the skills and competencies of the Public Relations for the fore mentioned channels, which are not well defined yet.

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