Literatura, história e indústria cultural em o O Xangô de Baker Street

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Indicadores de qualidade e composição de leite informal comercializado na região Sudeste do Estado de São Paulo

The informal milk is recognized as the product marketed without inspection. We evaluated the microbiological quality, nutritional ingredients and substances inhibiting bacterial growth in 100 informal samples from cows milk, marketed in the southwest region of the state of Sao Paulo, Brazil. It was found that 77% of Somatic Cell Count (SCC) and 86% of Total Bacterial Count (TBC) of the samples were at odds with the maximum values required by Instruction Rules 62 of the Ministry of Agriculture and Livestock Supply. It was identified to solids contents in disagreement (36%), protein (23%), fat (38%), nonfat dry extract (43%) and 73% urea nitrogen. In 59% of the samples was detected residues of the bacterial growth inhibitors. Were isolated 240 strains of micro-organisms with a prevalence of enterobacteria, streptococci, staphylococci and fungi. The informal milk is marketed in the region without the minimum hygienic conditions and present risks to public health, and represents serious socio-economic problem for the region.

Elaboração e implantação do sistema de análise de perigos e pontos críticos de controle no processamento de leite pasteurizado tipo A

Hazard analysis and critical control points (HACCP) is one of the main tools currently used to ensure safety, quality and integrity of foods. So, the aim of this study was to develop and implement the HACCP program in the processing of pasteurized grade A milk Checklists were used to assess on the level of the pre requisites programs and on the sanitary classification of the dairy industry and the results were used as references for the development of the HACCP system. A "decision tree" protocol was used for the identification of the critical control points (CCP). No physical or chemical CCP were identified, whereas pasteurization and packaging were considered biological CCP For these CCP, the limits for prevention, monitoring needs, corrective actions, critical limits and verification procedures were established. The pre requisites program was essential for the establishment of the system. The implementation of the HACCP for the processing of grade A pasteurized milk was efficient to control the biological hazards and enabled the product to comply with the legislation specifications and achieve safety.

Alimentos funcionais: uma nova fronteira para o desenvolvimento de bebidas protéicas a base de soro de leite

Functional foods are defined as those that provide additional benefits to consumers. The market for foods with functional properties is expanding, supported by scientific evidences, which leads the developing of different special foods. This market segment is related to the innovations, as well as the traditional functional dairy and non dairy products, gain traction in the marketplace for innovative products like based whey sports beverage. Besides the functionality of muscle protein synthesis, these beverages are entering into areas such as clinical nutrition and satiety. Thus, it can be supposed that the composition and technological versatility of the whey support the use asinnovative ingredient for foods and beverages. This review aim to supply an overview about functional foods, mainly the segment of whey based beverages. The success of this new nutritional approach is close related to the requirement to identify, to characterize and to develop methodologies to measure and to validate more precisely the relevant functional markers, making them open for a public domain.

Capacitação de produtores rurais para a melhoria da qualidade do leite cru produzido na região de Araçatuba - SP

This paper reports the results of an extension project carried out at Unesp/Veterinary Medicine course in Araçatuba city with milk farmers of the region. The aim of the project was to supply information to farmers concerning to good quality milk production and, at the same time, to follow up the evolution of milk quality parameters, according to the current Brazilian legislation. Every 45 days, approximately, lectures were presented to milk farmers in Araçatuba city region, approaching chemical and microbiological composition of milk, prevention and detection of mastitis, hygiene proceedings in milking and conservation of milk, cleaning and sanitization operations of facilities and equipments and prevention of adulteration. During the intervals between lectures, milk samples were collected from collective milk cooling tanks and analyzed for microbiological, hygienic and physicochemical tests. The main inadequacies in milk quality were high total bacteria and somatic cells counts, low solids contents and water addition. These problems did not proceed to betterment during the project time. So, it was concluded that the time for instruction of farmers was not enough for a progress in the quality of the milk produced in the region, pointing out the need in continuing this kind of work.

Consumo de leite informal na cidade de Araraquara-SP

Brazil is one of the largest milk producers in the world, with an estimated total production of 37 billion liters in 2014. Of this total, 33% is not inspected, being destined for the informal market. Objective: The aim of this study was to collect and analyze data on raw milk consumption in the city of Araraquara (SP, Brazil). Methods: Regular milk consumers were provided with exploratory questionnaires in locations chosen for convenience. The reproducibility of each question was tested by Kappa statistics. Associations of interest were 2 detected by the chi-squared (χ ) or Fisher's exact test. Statistical significance was established when p0.05. Results: Most of the volunteers (97.6%) reported consuming milk daily, the type of milk chosen most, mainly for ease of purchase, being boxed UHT. Regarding raw milk, 15.3% of volunteers said they consume it, the greatest consumption being observed among subjects with complete secondary or higher education. The majority of the participants reported knowing of the possibility of diseases being transmitted by unprocessed milk. Most respondents pointed to "flavor" as the main reason for consumption. Only 15.3% reported that someone in their house had become ill from drinking milk, and only 4.1% attributed this to the ingestion of raw milk. Conclusion: It was found that 15.3% of consumers drink raw milk in the city of Araraquara, which is more than the expected proportion in a medium sized city located in the state of São Paulo.

Opiniões e atitudes dos médicos frente às ações promocionais da indústria farmacêutica

The pharmaceutical industry invests heavily in promoting their products, and studies suggest that these actions influence doctor’s prescribing. Therefore, this study aimed to analyze the opinions and attitudes of doctors when facing promotional activities of the laboratories. To this end, questionnaires were sent to doctors in Araraquara (SP) containing statements on the subject. Data analysis included study of the association by the chi-square. The results indicated that physicians relate to the propagandists (98%) by considering them useful (55%), but not as a main source update (86%). For 62% of them their prescriptions are not influenced by such relationships, while 24% disagree that doctors in general are influenced as well as new graduates (37%). The majority also disagrees that are influenced by amenities (86%) or free samples (70%) but only 38% believe their colleagues are not influenced by the samples. As for the ethics of these receipts, 57% considered to be appropriate when benefit patients, but only 32% while for personal use. The results show that doctors are vulnerable to the influences of marketing. Therefore, mechanisms and interventions are needed for prescribing drugs solely by criteria of effectiveness, safety, convenience and accessibility to the patient.

Modelagem plana industrial do vestuário: diretrizes para a indústria do vestuário e o ensino-aprendizado

The work shows the importance of process modeling in industrial flat field fashion design. This was achieved by a qualitative study identifying vision of modelers, students and teachers about this stage of development and production clothing product in the regional center of Londrina – PR. This research allowed the development of methodological guidelines for the teaching and preparation Modeling Industrial flat clothing.

Abordagem metodológica para avaliação de relacionamentos de redes de empresas: um exemplo de aplicação na indústria brasileira de autopeças

Many researchers emphasize the increasing dynamics of business globalization, virtually as a new order of driving rules to be considered and included regarding operations management. In this sense, and trying to attain a set of suitable competitive conditions according to the needs of their business, the very internal processes of management and decision making have been growing in terms of complexity and range of issues to be considered. To do so, it is important to understand and absorb possible changes in competitive conditions as they arise. This paper aims to present a conceptual model and a case study to illustrate the assessment of the relationships involving actors within an operations network. The understanding of the basis behind these relationships and the identification of the existing hierarchic profile governing them, represent primary items to be considered embedded in a decision making system. The results obtained suggest the possibility to make use of the proposed model as an auxiliary tool to assess existing relationships within an operations network.

Postura de trabalho relacionada com as dores na coluna vertebral em trabalhadores de uma indústria de alimentos: estudo de caso

This study has as main objective to identify the complains occurrences about pain in the spine segments, that are related to work standing posture, adopted by the collaborators in the production section of a food industry, in the city of Marília São Paulo state. A descriptive research and studying case was made, using 30 employees as a sample. It was used as methodological procedure, a questionnaire to obtain information on professional and personal data, posture to remain standing, the most uncomfortable postures in the work environment (signed by the form of Ranney, 2000) and pain (pointed out by Corllet and Manenica Diagram, 1980). It was also used the Nordic questionnaire (Kuorioka et al.,1986), validated in the Brazilian culture by Barros e Alexandre (2003) and adapted for the study, the direct evaluation and, a direct observation was made in the production work, a posture analysis using the OWAS Method. It was noticed that the posture of standing up is adopted during work, and 73.3% of the people that was interviewed said that they felt tired in consequence of this posture, especially when associated with trunk twists, trunk inclination and elevation of their arms above their heads. Most complains regarding pain through their bodies, by Corllet e Manenica (1980) pointed to the lumbar region, followed in the dorsal area and legs and in the neck area, shoulders and right thigh. The adapted Nordic questionnaire reveled the lumbar area, in 10 interviewed people (33.3%) as the area mostaffected by musculoskeletal symptoms, next in the dorsal area, with five people interviewed (16.7%) and one of them (3.3%) felt pain in the cervical area, none reported pain in the hips area. The postural analysis was applied using OWAS method, and it was identified the postures that demanded more effort in the four levels of musculoskeletal injuries. As conclusion, the standing up posture and the asymmetric and incorrect movements are related to pain in the spine, mostly in the lumbar area.

O desejo e a indústria cultural no processo de subjetivação: diálogo sobre o corpo na educação física escolar

We analyzed the Cultural Industry and impositions for manners of production of capitalism in subjectivity, exposing the subject to alienated fragility. Because, the consumption doesn't just refer to the contemplation of images for subjects, but also about identification that subjects can have about images. The contemporary society is composed in individualist adoration by self, demanding pledge and self-control to reach the wanted body and idealized spread by media, disseminating idea of corporal pattern. So, we understood that the school physical education, being the field of knowledge of cultural corporal, has as function, also, to act as intercessor in relationship with media, above all when worked with pertinent subjects to corporeality contributing so that student, through exercise of critic, transform the society. Therefore, the educators need to extrapolate hesitation front media and make critical use of formative and informative possibilities, on consumption and impact on the body.