O papel do relações públicas na cultura da convergência

In the globalized world of capitalism, the organizations need to reinvent themselves in order to conquer the attention of the consumers. The offer of similar products is huge and it is necessary to innovate so the consumer will pick yours. The storytelling comes as an auxiliary tool for this difficult task. The transmedia is a tool that will put the products in many different media platforms. The convergence culture exists to make the experience with the brand become closer. Sometimes the consumer dictates the rules; in other moments the producers take this function for themselves; nowadays, this relation occurs in terms of the intense interactivity with the consumer. Concerning the Public Relations professional, among the questions that remain, we can city: where does the professional of Public Relations fit itself inside this complex context? Which would be its functions amid this whirlpool of information in the convergence culture era? These are the questions that are going to guide this paper

A situação atual do ensino médio brasileiro e as propostas para a próxima década: infraestrutura, gestão e formação do profissional que atua no ensino médio

The aim of this paper is to analyze the current brazilian high school situation that refers specifically to issues of infrastructure, training of professionals working in high school and the question of management of high school, because we believe that such questions also may have fundamental importance for both young people who drop out of high school and for young people who stay there. We will discuss these issues (infrastructure, management and training of professionals working in high school) as a reference, on the one hand, the goals and objectives proposed by the last National Education Plan (PNE - Law No. 10.172/2001), and on the other hand, the objectives and goals proposed for these same issues by the new PNE, to run until 2020, emphasizing that this is still under discussion in Congress, therefore, liable to modifications.

A agência humana do professor de inglês no desenvolvimento de saber glocal na perspectiva sócio-histórica e dialética

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Formação acadêmica e produção científica docente em descrição arquivística: um estudo a partir dos cursos de graduação em arquivologia do Brasil

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Formação docente e o ensino da educação física junto às crianças com 6 anos de idade no 1º ano do ensino fundamental: a perspectiva dos professores de educação física

Since there are few physical education teachers working in kindergarten, now, due to the elementary school for nine years - getting children 6 years of age, this seems to be a challenge for teachers. Therefore, interested in mobilizing efforts to understand how your training is on this new context, and how is this entry of students from 6 years old in elementary school. From the perspective of the physical education teacher who is acting in this context. In this sense, the objective of this study was to analyze teacher training and teaching of physical education among children 6 years of age entering the first grade of elementary school from the perspective of physical education teachers who work in this field. This study was guided by the principles of qualitative research, making the collection through semi-structured interview, 11 participated in the investigation of physical education teachers working in the first grade of elementary school. The categories of analysis that have emerged from our study were: 1 Teacher training; 2 The 9-year elementary school for children 6 years of age; 3 Teaching physical education in early childhood education: Reflections on its limits and its possibilities. We can point out that physical education in school is still recognized as unimportant, although the LDB 9394/96 art. 26 § 3, have given your requirement, this is not enough to change the scenario that presents itself. School is still considered by many as a space in which the body is separated from the cognitive. Therefore, for many, the play of children is worthless and physical education is worthless. Teachers interviewed here reveal that has focused efforts on making a better quality of physical education, especially among children 1 year, trying to meet their expectations and need characteristics of the universe of childhood

Internacionalização organizacional e cultura: as relações públicas no processo interno de mudança

The ever more interconnected and competitive markets have contributed to the increase in the number of companies seeking mergers and acquisitions, as they undergo significant cultural dimensions that can influence the success of an organization. This study analyses how the process of change can happen, considering the importance of culture, the complexities of the internal public and the interaction between professionals, with the aid of Public Relations. The analysis is grounded on theoretical principles concerning intercultural communication and the role of the professional as a manager of communicational barriers. It also recommends the application of storytelling as an organizational strategy in order to mediate potentially conflicting changes that could be facilitated with the work of Public Relations

A relação aluno e a escola: a cultura como resgate do prazer de estar na escola

Este trabalho coloca em pauta os problemas de sociabilidade e convivência existentes dentro da escola em busca de algumas respostas e de uma compreensão mais aprofundada sobre os motivos pelos quais alguns alunos não se sentem acolhidos na instituição, o que os afasta da convivência social e reflete negativamente em sua aprendizagem, em sua trajetória social e em seu futuro desenvolvimento profissional. Partimos da hipótese de que o envolvimento de alunos em atividades culturais tais como cinema, música, literatura, teatro, visita a museus, etc., seja participando como ouvintes ou em oficinas, pode, através de suas várias formas, resgatar um convívio produtivo entre alunos e a instituição fazendo-os querer estar na escola, propiciando oportunidades de desenvolvimento a partir da aquisição de bens culturais, complementando a formação intelectual formal. O trabalho visa acompanhar uma turma do 6° ano de uma escola estadual de Rio Claro, participante do Projeto de Extensão Educação, Cultura e Inclusão Social e verificar os efeitos do acesso aos bens culturais no desempenho escolar, nas relações com seus pares, com seus professores e com a instituição. A pesquisa fundamentar-se-á teoricamente na Sociologia de Pierre Bourdieu e nos escritos de Juarez Dyrell sobre escola e cultura. Os dados foram coletados por meio de pesquisa bibliográfica, pesquisa documental e observação participante

Percepção do cirurgião-dentista sobre formação profissional e dificuldades de inserção no mercado de trabalho

Introduction: The evaluation of the perception of graduates is an essential strategy to support the political project educational in universities. Objective: This study aimed to verify the perception of dentists which are working in the labor market, about the difficulties of professional insertion after the graduation, positives and negatives aspects and suggestions regarding the training received. Methodology: This is a qualitative survey conducted with graduates of the years 2000 to 2010, of dentistry course from a Brazilian Public University. A self-administered questionnaire was sent by mail/email to all graduates in the period. The data were transcribed and subjected to content analysis, divided into pre-analysis, characterized by carefully reading floating, material exploration, guidelines for finding the analysis itself. Result: The categories related to the difficulties in early life were: getting a job/workplace, adequate working conditions and low pay, insecurity and confrontation obtained the academic and lack of administrative experience. The perceived positive aspects for the training were: good infrastructure and reputation of the university, integrating teaching-research, teacher-student relationship. The negative aspects comprised the following categories: administrative preparation, lack of integration between content theoretical/ practical, concepts used in the labor market. The suggestions presented are consistent with the difficulties to the beginning of professional life and the negative aspects. Conclusion: The professionals have faced the saturation of the labor market and different reality from those found in academic life. Despite the positive aspects, graduates suggest changes in the course conducted.

Atividade docente e Educação Especial: dos encaminhamentos históricos ao contraponto Histórico-Cultural

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A escrita na formação inicial docente: o que escrevem os futuros professores?

Pós-graduação em Educação - IBRC

Políticas de formação docente na Bahia:uma anállise a partir de pressupostos da Teoria Social de Habermas

Num contexto de mudanças amplas e céleres nos mundos do trabalho e da cultura, como se situam os professores frente às normas que regulam sua formação? Ao discutirmos esta questão, propomo-nos a colaborar com os debates sobre as políticas públicas, especialmente aquelas diretamente relacionadas à formação de professores de Ciências que atuam em determinada região no interior da Bahia, desvelando fatores que constrangem ou impedem a ação dos professores na configuração dessas políticas e apontando para outras possibilidades de formação docente. Para tanto, utilizamo-nos de dados de pesquisas acadêmicas, documentos, legislação e entrevistas realizadas com 15 docentes. Para a análise, apoiamo-nos em referenciais críticos, particularmente na teoria social de Habermas. Foi possível relevar a ausência do Estado em determinados aspectos da formação desses profissionais, bem como sua presença incisiva e sufocante em outros. A participação restrita dos docentes, como grupo afetado, na produção das políticas de formação demonstra que a integração social não tem se fundamentado na comunicação, mas em processos não linguísticos, principalmente por meio do poder estatal que abriga os ditames do sistema econômico. Finalizamos o texto, chamando a atenção para as possibilidades apresentadas pelo conceito de esfera pública para o apontamento de novas possibilidades formativas.

Ensino de jornalismo: perfil profissional, regionalização das habilidades técnicas e competências

From 2002 on, when the curricular flexibility was ruled by the Education Ministry, the courses of Journalism in Brazil, more dedicated to improve teaching quality, have tried to adapt its curricular program schedules to regional realities. In this article, they aim to show how Journalism teaching is being provided in the Country and, at the same time, what students think of the disciplines and what do specialists and the press expect from them.

As etapas da carreira docente e o processo de formação continuada de professores de Educação Física

In this research, qualitative, aimed to analyze the meanings assigned by Physical Education teachers to the relationship between continuing education and professional development stages. Semi-structured interviews were conducted with eight state public school teachers of Bauru/SP. The data were analyzed following the theory referential of HUBERMAN (2000), relatively to the concept of professional life cycles, and found that as well as other factors of the teaching career, on the extent of continuing education teachers also have different needs at each moment professional. In summary concluded: the early stage to teaching, they seek activities to improve pedagogical practice; stabilization phase: to solve problems in the educational context and to disseminate the academic content between teachers; diversifi cation phase: to provide a basis to work new content and to make constant updates according to educational innovations; serenity/exit: they feel the need to attend training activities in different spaces of the school.

O mal-estar docente em gestores escolares

This research aimed to identify and analyze the impact of stressful events associated with the school administrators in teacher malaise. 29 managers participated in his capacity as directors or deputy directors of the municipal system, the interior of São Paulo, with responses to the Inventory IMPIL (Evaluación Psicológica Del Estrés por InestabilidadLaboral - FIGUEROA; SCHUFER, 2006). The results indicate the presence of stressors in all areas assessed at different rates. The highest ranking stressors were concerns with health, emotional Diseases and economic concerns. The degree of discomfort tends to increase with age, but since the entry into this function. The extensive powers of management, indicate the occurrence of different degrees of impact between the groups, demonstrating that subjectivity needs to be considered for proposing improvements in working conditions and health organizations. Social changes, the demands of educational reforms and lack of recognition of the profession were associated with teacher malaise.

Formação de professores e a escola de tempo integral no município de Araçatuba: práticas, desafios e possibilidades

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)