JUSTIÇA ORGANIZACIONAL E CAPITAL PSICOLÓGICO: INFLUÊNCIA SOBRE BEM-ESTAR SUBJETIVO E ENGAJAMENTO NO TRABALHO

Há indicativos de que recursos sociais do ambiente de trabalho, entre eles justiça organizacional, poderiam influenciar vínculos com o trabalho, além de impactarem os níveis de bem-estar dos trabalhadores. Além disso, evidências apontam que certas características psicológicas dos trabalhadores fariam variar positiva ou negativamente a magnitude da influência dos recursos sobre os vínculos com o trabalho e sobre bem-estar. Com base nessas evidências esse estudo teve como objetivo principal analisar a influência de justiça organizacional (distributiva, procedimentos e interacional) e capital psicológico sobre engajamento no trabalho e bem-estar subjetivo (balanço emocional e satisfação com a vida). A partir do objetivo principal, foram propostas quatro hipóteses: percepção de justiça organizacional aumenta o engajamento no trabalho (H1) e bem-estar subjetivo (H2); capital psicológico seria moderador da relação entre justiça organizacional e bem-estar subjetivo (H3) e da relação entre justiça organizacional e engajamento (H4), sendo que, níveis altos de capital psicológico fortaleceriam as relações. O delineamento utilizado foi de natureza quantitativa transversal, descritiva e com amostragem não probabilística. A partir de uma amostra composta por 293 trabalhadores com média de idade de 38,3 (DP=10,7) anos, dos quais um pouco mais da metade era composta por mulheres (56,3pc), oriundos de todas as regiões do Brasil, com predomínio da região Sudeste (65,2pc), mediu-se com escalas válidas e precisas, por meio de um questionário online, os níveis de justiça organizacional, capital psicológico, engajamento no trabalho e bem-estar subjetivo. Foram realizados dois conjuntos de análises de regressão linear múltipla para teste das hipóteses. No primeiro conjunto de análises, os resultados das regressões lineares múltiplas padrão indicaram que justiça organizacional influenciou os níveis de engajamento no trabalho e bem-estar subjetivo, sendo que, em relação a engajamento e balanço emocional, apenas a dimensão interacional da justiça foi preditora significativa, enquanto justiça distributiva foi a única preditora significativa de satisfação com a vida. No segundo conjunto de análises, as regressões lineares múltiplas hierárquicas de cada dimensão de justiça organizacional, juntamente com capital psicológico e termo de interação sobre engajamento no trabalho e sobre bem-estar subjetivo, indicaram que capital psicológico moderou as relações entre justiça de procedimentos e justiça interacional com engajamento no trabalho. Concluiu-se a partir dos resultados que a percepção de ser remunerado adequadamente pelos esforços no trabalho, participar das decisões que afetam o trabalho e ser tratado com respeito e sinceridade pode influenciar os níveis de orgulho e inspiração no trabalho, características de engajamento, além de poder aumentar os níveis de bem-estar subjetivo, contribuindo para a vivência predominante de afetos positivos e de avaliações positivas da satisfação com a vida. Além disso, apesar de não ser possível afirmar que trabalhadores com maiores níveis de crenças em sua capacidade para executar suas tarefas e com perspectivas positivas em relação ao futuro, possam prescindir de ambientes justos para se engajarem no trabalho, os resultados demonstraram que esses trabalhadores podem sofrer menos influência de justiça de procedimentos e interacional para estabelecerem esse vínculo com seu trabalho, demonstrando que essas características pessoais funcionariam como amortecedores diante da falta de recursos do ambiente.

Aplicação da destilação simulada por cromatografia gasosa e da termogravimetria para a avaliação da influência da redução do teor de enxofre sobre as propriedades físico-químicas do óleo diesel

One of the main problems related to the use of diesel as fuel is the presence of sulfur (S) which causes environmental pollution and corrosion of engines. In order to minimize the consequences of the release of this pollutant, Brazilian law established maximum sulfur content that diesel fuel may have. To meet these requirements, diesel with a maximum sulfur concentration equal to 10 mg/kg (S10) has been widely marketed in the country. However, the reduction of sulfur can lead to changes in the physicochemical properties of the fuel, which are essential for the performance of road vehicles. This work aims to identify the main changes in the physicochemical properties of diesel fuel and how they are related to reduction of sulfur content. Samples of diesel types S10, S500 and S1800 were tested according with the methods of the American Society for Testing and Materials (ASTM). The fuels were also characterized by thermogravimetric analysis (TG) and subjected to physical distillation (ASTM D86) and simulated distillation gas chromatography (ASTM D2887). The results showed that the reduction of sulfur turned the fuel lighter and fluid, allowing a greater applicability to low temperature environments and safer for transportation and storage. Through the simulated distillation data was observed that decreasing sulfur content resulted in higher initial boiling point temperatures and the decreasing of the boiling temperature of the medium and heavy fractions. Thermogravimetric analysis showed a loss event mass attributed to volatilization or distillation of light and medium hydrocarbons. Based on these data, the kinetic behavior of the samples was investigated and it was observed that the activation energies (Ea) did not show significant changes throughout conversion. Considering the average of these energies, the S1800 had the highest Ea during the conversion and the S10 the lowest values

Influência da radiação ionizante natural no açude do boqueirão (RN): avaliação de risco saúde/ambiente

The contamination of water bodies with toxic substances causes a decrease in water quality, representing a risk to public health. In this context, human activities are generally seen as the main sources of water degradation. However, elements found naturally in the environment can also compromise water quality. Thus, the Boqueirão‘s dam, located in the municipality of Parelhas (RN, Brazil), was chosen as area for the development of this study, as its geological region is rich in the emission of natural ionizing radiation that produces byproducts like lead and Radon. Moreover, the area has a strong human influence that enhances the risks of pollutant discharge in this body of water.Thus, the objectives of this study were centered (i) in the analysis of risk perception in the city of Parelhas (RN/Brasil) due to the use of the water from the Boqueirão Dam; and (ii) in the assessment of water quality in the Dam using methods that quantify, mainly, heavy metals and radiation levels, as well as these toxics potential of inducing mutations on genetic material. The analysis of risk perception showed that the population in the city of Parelhas can perceive a risk in using the water from the dam and that they can recognize factors that influence the water quality. Regarding the second objective, the set of data point to the contamination of the Dam by heavy metals, as well as levels of radioactive parcicles and Radon – also present in high concentrations in outdoor air and on soil. Thus, it is possible to infer that the population residing in this area is subjected to injuries caused by exposure to natural and anthropogenic contamination. Our findings corroborate with the perception of the population regarding the risks associated with the use of the Dam for several types of activities. It is expected that the information gathered in this study can substantiate activities and future researches in this semiarid region in the Rio Grande do Norte/Brazil. Also, that the set of data can enable a better understanding of the specific toxicological scenario of risk found for the population and the effect of the contamination for the biota, which aids the development of a future risk assessment and a consequent management of this local issue.

Influência de mudanças de fase no ciclo claro-escuro sobre o controle autonômico cardíaco de ratos

Introduction: The circadian system has neural projections for the Autonomic Nervous System (ANS), directly interfering with sympathetic-vagal modulation of the cardiovascular system. Disturbances in the circadian system, such as phase changes in light-dark cycle (LD), has been related to the risk of development of cardiovascular diseases due to increased sympathetic tone and reduction o Heart Rate Variability (HRV - RR intervals). Purpose: Investigate the interaction between Circadian Timing System and cardiac autonomic control in rats. Materials and methods: We used 18 Wistar rats (♀, age = 139.9 ± 32.1 days, weight = 219.5 ± 16.2 g), divided into three distinct groups: Control (CG), phase delay of 6h (GDe) and phase advance of 6h (GAd). Three animals were excluded during data collection (CG/GDe/GAd - n=5). Telemeters were surgically implanted in each animal for continuous acquisition of electrocardiographic (ECG) signals (duration of 21 days in the CG and 28 days in GDe/ GAd). A LD cycle was established 12h: 12h, beginning of light at18:00h and dark at 06:00h. The animals remained in the same CG LD cycle throughout the experimental period, while, on the 14th day of registration, the GDe and GAd underwent a delay and an advance in 6h, respectively. Throughout the experimental period, the locomotor activity (LA), the mean heart rate (mHR) and variables related to iRR [mean RR (mRR), SDNN, RMSSD, LF, HF and LF/ HF ratio ] were recorded. All data were analyzed in blocks of 3 and 7 days, for the presence of circadian rhythm, values of Cosinor - mesor, amplitude and acrophase (paired t test), phase relationship, differences between light and dark (t test independent), averages every 30 minutes along each time series (two-way ANOVA with post hoc Bonferroni). The data block B1,M1 and M2 in CG served as benchmarks for comparisons between series of analysis of the GAT/GAV. Results: We observed circadian rhythmicity in the variables LA, mRR and mFC(p<0.01). mRR and mFC showed phase relationship with the LA in all three groups, being less stable in GAd. In the CG, no significant differences between blocks were found in any of the analyzes(p>0.05). Among the 7 day blocks, there was a significant reduction in mRR(p=0.04) and mFC(p=0.03) in GDe and significant reduction in HF mean(p=0.02) in GAd; and between 3 day blocks, a significant increase of LF/HF(p= 0.04) in the GDe; besides mRR(p=0.03), SDNN(p=0.04), RMSSD (p=0.04), LF (p=0.01) and HF(p=0.02) significant increase in the GAd. It was found that the differences between the means of the mRR, LA and mFC in light and dark phases were not significant after phase changes in some of the blocks/moments (GDe and GAd). No significant results were found when comparing rhythmic variables means every 30 minutes over the blocks, except for a significant decrease in mRR at the middle of the dark phase (B2) and the start of light phase (B3) - (p<0.01). Conclusion: phase advances and delays (6h) altered cardiac autonomic control in the experimental groups by temporarily HRV decrease. Phase advances apparently had greater negative interference in this process, in relation to the phase delays.

Vestimentas em performance: composições em modos do corpo

This research deals with the possible relationships between the body and the garment in performative scenic states across the contemporary scene, the philosophy of fashion and the philosophical arguments of profanity and dispositive. Some works were observed and cited in this dissertation, for this I conducted structured interviews with eight artists of performance, as a methodological strategy that could bring data about the experiences of this dresses and/or naked bodies on the scene, in addition to literature and revealing the action of clothing on the body as well as its influence on the subjectivities of that whom performes and the public. These relationships can be experienced in the process of creating costumes in contemporary scene naming the possibility of modes of the body, as ways that emerge and constitute as creative, discursive and aesthetic alternatives.

Influência do jet lag social em marcadores circadianos de atividade - repouso e cardíaco em estudantes de medicina

Studies reveal that in recent decades a decrease in sleep duration has occurred. Social commitments, such as work and school are often not aligned to the "biological time" of individuals. Added to this, there is a reduced force of zeitgeber caused by less exposure to daylight and larger exposure to evenings. This causes a chronic sleep debt that is offset in a free days. Indeed, a restriction and extent of sleep called "social Jet lag" occurs weekly. Sleep deprivation has been associated to obesity, cancer, and cardiovascular risk. It is suggested that the autonomic nervous system is a pathway that connects sleep problems to cardiovascular diseases. However, beyond the evidence demonstrated by studies using models of acute and controlled sleep deprivation, studies are needed to investigate the effects of chronic sleep deprivation as it occurs in the social jet lag. The aim of this study was to investigate the influence of social jet lag in circadian rest-activity markers and heart function in medical students. It is a cross-sectional, observational study conducted in the Laboratory of Neurobiology and Biological Rhythmicity (LNRB) at the Department of Physiology UFRN. Participated in the survey medical students enrolled in the 1st semester of their course at UFRN. Instruments for data collection: Munich Chronotype Questionnaire, Morningness Eveningness Questionnaire of Horne and Östberg, Pittsburgh Sleep Quality Index, Epworth Sleepiness Scale, Actimeter; Heart rate monitor. Analysed were descriptive variables of sleep, nonparametric (IV60, IS60, L5 and M10) and cardiac indexes of time domain, frequency (LF, HF LF / HF) and nonlinear (SD1, SD2, SD1 / SD2). Descriptive, comparative and correlative statistical analysis was performed with SPSS software version 20. 41 students participated in the study, 48.8% (20) females and 51.2% (21) males, 19.63 ± 2.07 years. The social jet lag had an average of 02: 39h ± 00:55h, 82.9% (34) with social jet lag ≥ 1h and there was a negative correlation with the Munich chronotype score indicating greater sleep deprivation in subjects prone to eveningness. Poor sleep quality was detected in 90.2% (37) (X2 = 26.56, p <0.001) and 56.1% (23) excessive daytime sleepiness (X2 = 0.61, p = 0.435). Significant differences were observed in the values of LFnu, HFnu and LF / HF between the groups of social jet lag <2h and ≥ 2h and correlation of the social jet lag with LFnu (rs = 0.354, p = 0.023), HFnu (rs = - 0.354 , p = 0.023) and LF / HF (r = 0.355, p = 0.023). There was also a negative association between IV60 and indexes in the time domain and non-linear. It is suggested that chronic sleep deprivation may be associated with increased sympathetic activation promoting greater cardiovascular risk.

Estudo comparativo entre antipsicóticos atípicos no tratamento da esquizofrenia e sua influência na qualidade de vida dos pacientes

Schizophrenia is a severe and persistent mental illness; diagnosis occurs mainly during adolescence. The pharmacological treatment is done with typical and atypical antipsychotics. Atypical have the advantage of reduced extrapyramidal effects, which make them promising for the treatment of schizophrenia, furthermore, they have shown significant metabolic and hormonal changes. The objective of this study was to evaluate the influence of atypical antipsychotics, olanzapine and risperidone on the quality of life and on their adverse effects in schizophrenic patients. For this we analyzed the quality of life of patients with implementation of EuroQol-5D-3L instrument and performing biochemical and hormonal tests, blood pressure measurement, and measurement of anthropometric indices, besides the application of Ugvalg scales for Kliniske Undersgelser (UKU) and Simpson-Angus, who evaluated the side effects caused by drugs. Data were analyzed using the Student t test and chi-square test, with 5% significance level. The results showed that the EuroQol the antipsychotic olanzapine causes significant losses associated with personal care (p <0.001). Comparing the two groups of antipsychotics, the average years of quality-adjusted life, known per QALY was favorable for the risperidone group (p <0.032). The results of olanzapine and risperidone groups were compared. In terms of socioeconomic, it was observed that men used, the prevalent form, olanzapine (p <0.008); this same group showed the following results significantly unfavorable, related to anthropometric variables: waist circumference (p <0.01), hip circumference (p <0.02), weight (p <0.02) and blood pressure (p <0.04). The biochemical and hormonal analyzes showed that olanzapine resulted in losses related to the following variables: triglycerides (p <0.04), HDL cholesterol in men (p < 0.02) and cortisol (p < 0.01). In risperidone users, the only negative value was prolactin (p < 0.04). Regarding the analysis of the Simpson-Angus scale, the group treated with olanzapine was handicapped because the average total scores for olanzapine was 0.38, while for risperidone was 0.11 (p < 0.02). In the UKU scale, the following results were obtained also unfavorable for the olanzapine group: fatigue (P <0.02), dystonia (p <0.01) and tremor (p <0.03). According to the UKU scale, the side effects present in the risperidone group included: gynecomastia (p <0.01), ejaculatory dysfunction (p <0.02) and erectile dysfunction (p <0.02). It was concluded that olanzapine users had the worst score of quality of life, higher metabolic risks associated with overweight and inadequate lipid profile and greater tendency to extrapyramidal manifestations. However, risperidone users were more likely to adverse reactions due to hormonal changes.

Corpo, movimento e aprendizagem na psicocinética de Jean Le Boulch

School teachers in the discipline of Physical Education, we find ourselves constantly in question of methodological and epistemological issues of practice. This research aims to identify human body understanding, movement and theoretical learning proposed by examining the work of Jean Le Boulch and his approach to Physical Education. We seek to indicate epistemological elements about Physical Education theory and practice, believing that this approach and dialog comes to contribute with this field of knowledge. Boulch, a French teacher of Physical Education, Medicine and Psychology, had an important influence in Brazilian Physical Education during the 1970s and 1980s. His main contribution was teaching courses and knowledge about psychomotricity. Boulch’s studies helped to build knowledge of human movement; considering his importance in people’s development and a critic to a mechanistic view of body and movement. Our reflections will be based on the concepts brought from psychokinetics presented in the bibliographic references of Le Boulch in Brazil, and other references developed by him in this country including conferences, lectures and interviews. This reflection includes the debaters of his work. We chose a theoretical approach referring to the Phenomenology of philosopher Maurice Merleau-Ponty (1999) as a methodological reference considering the influence of his thought in Le Boulch studies. This thesis examines the learning and practice of teaching the Physical Education field of knowledge. We conclude that the body being an entity that exists for itself in the world and that contact with the world starts from human movement. Ultimately, new trains of thought for the teaching of physical education can be set from the reflection of phenomenological concepts brought by Le Boulch in his theory.

Influência do retardante de chamas nas propriedades mecânicas e flamabilidade em compósitos poliméricos de epóxi/fibra de curauá

Currently, there is a great search for materials derived from renewable sources. The vegetable fibers as reinforcement for polymer matrixes, has been used as an alternative to replace synthetic fibres, being biodegradable and of low cost. The present work aims to develop a composite material with epoxy resin reinforced with curauá fibre with the addition of alumina trihydrate (aluminum hydroxide, Al(OH)3) as a flame retardant, which was used in proportions of 10 %, 20% and 30% of the total volume of the composite. The curauá fibers have gone through a cleaning process with an alkaline bath of sodium hydroxide (NaOH ), parallelized by hand and cut carding according to the default length . They were molded composites with fibers 30cm. Composites were molded in a Lossy Mold with unidirectional fibres in the proportion of 20% of the total volume of the composite. The composites were prepared in the Chemical Processing Laboratory of the Textile Engineering Department at UFRN. To measure the performance of the material, tests for the resistance to traction and flexion were carried out. with samples that were later analyzed in the Electronic Microscopy Apparatus (SEM ). The composites showed good mechanical properties by the addition of flame retardant and in some cases, leaving the composite more vulnerable to breakage. These mechanical results were analyzed by chi-square statistical test at the 5% significance level to check for possible differences between the composite groups. Flammability testing was conducted based on the standard Underwriters Laboratory 94 and the material showed a satisfactory result taking their average burn rate (mm / min) decreasing with increasing addition of the flame retardant composite.

Influência da paridade, do tipo de parto e do nível de atividade física sobre a musculatura do assoalho pélvico em mulheres na pós-menopausa

The post-menopause stage is characterized by hormonal and organic alterations of ovarian failure. One of the most important of these is muscles alterations of the pelvic floor (MPF). According to current literature, in young women gynecological and obstetric factors, as well as lifestyles and habits influence that loss of function. However, there is still uncertainty about the influence of those variables in the MPF functions in post-menopause women. Thus, this study aimed at seeing if there is an influence from number of births, the type of birth and the level of physical activity on the MPF of post-menopause women. Another objective of this study was to compare MPF force in women who had had vaginal births with those who had been subjected to cesarean sections, those with different levels of physical activity and those with artificial and natural menopause in the initial and latter stages. Furthermore, the test of muscular force was compared to perineometry. Using observational, analytical and transversal observations, 100 women in the post-menopausal stage of life, between the ages of 45 and 65, were examined. They were divided according to the menopausal stage into three groups: women who had undergone hysterectomies, those in the initial stages of postmenopause and those in the late stage of postmenpause. The patients were questioned about social, demographic, gynecological and obstetric factors. All the volunteers were submitted to a physical examination where their height and weight were measured to arrive at the corporal mass index and their waist measurements were taken. The evaluation of the pelvic floor was conducted with muscular force tests and perineometry. These results were analyzed with statistical description and ANOVA statistical tests, multiple regression and Kolmogorov-Smirnov evaluations. The results showed homogeneity with regard to social demographic and anthropometric characteristics among the women in the final test sample (n=85). It was also seen that most of the women in all three groups were married (p=0.51) and catholic (p=0.13). The average per capital income varied between $R585.47 (+/-466.67) and $R1,271.83 (+/-1,748.95), with no significant difference between the groups (p=0.05). The G>6 group presented an average age between 58.95 (+/-3.96) which was significantly greater that the G<6 group´s average age (53.21+/- 3.88) (p=0.000). There was no difference between the groups´ anthropometric characteristics of weight (p=0.32), height (p=0.72) and corporal mass index (p=0.34), nor in the waist measurements (p=0.33). Furthermore, no significant difference was noted in the MPF function of women who had had normal births, cesarean sections or a combination of the two (TFM p=0.897; perineum measurement p=0.502). Likewise, no differences were seen in the MPF function of women who had one, two to three or four or more births (TFM p=0.28, perineum measurement p=0.13). Finally, no difference was perceived among those with different levels of physical activity (TFM p=0.663; perineum measurement p=0.741). Therefore, we found that the type of delivery, number of births and physical activity had no influence on the muscular function of the pelvic floor among the women studied. It is believed that decline in muscular function in post-menopause women is fundamentally related to the process of aging.

Corpo, força e potência: Nietzsche e Spinoza no pensamento de Deleuze

This dissertation aims at showing the importance of the Nietzsche s and Spinoza s philosophy in Deleuze thought, about body, force, and potency concepts. The search starts from Deleuze texts around two authors of his inspiration, reaching understand in the plan of immanence of the relationship between concepts and the way life as ethics and political affirmation. The first goal is the concept of rhizome; propose by Deleuze in what manner to walk the ways traced by philosophers and at the same time to create self ways. The second chapter examines the body in Nietzsche as force s relations. Find to show the genesis of the force in its determination as relative quantity strong or weak, and as absolute quality active or reactive; and for other side the genesis of the force from two poles of the will to power affirmation or negation, examining the consequences for life and thought. In the third chapter explained the definitions of body in Spinoza. The body, in Spinoza, defines itself complex relation of movement and repose, velocity and slowness and by it s to affect and be affecter s power. Find to show understanding the mediums for to amplify the power of to exist or the potency of to act, in what manner ethics of to live. The fourth chapter makes one parallel between the war and the thought in the constitution of socials body and collectives agenciamientos, for understand in the fifth chapter the body as war s machine of the thought, from the relationship between nomad way life and war s machine showed in Tractate of Nomadologia. Wait like this to show the importance of the ethics and political thought than affirm the existence in the world through active force from that body s power.

A Influência do endosso de blogueiras no comportamento das consumidoras de moda no Brasil

The study about the celebrity endorsement has relevance for both the academia and businesses seeking to retain and attract customers through marketing communications. However, most researches conducted analyzes celebrities from the artistic or sports, and study the endorsement in print media or on TV. Few studies analyze the endorsement of influencers in social media. Observing this gap, the aim of this study is to verify if the endorsement of fashion bloggers influence on purchase intention of Brazilian consumers. In addition, other factors were analyzed for better understanding of the fashion consumer behavior: evaluation of the product, brand awareness, brand loyalty, product quality, involvement with fashion, and credibility of the endorser. Therefore, it held two studies. The first consisted of a qualitative exploratory research, which used focus groups to identify and understand how social media affect the behavior of consumers of fashion products. Among the main results of this study, we highlight the Instagram appointed unanimously as the main social media used by respondents for information on fashion, and the mention of blogger Thássia Naves as the main source of fashion reference in social media. In the second study was undertaken an experiment in which half of the sample had access to the image of a dress used by the blogger Thássia Naves on her Instagram, while the other half had access to dress image disclosed at the online store website of the product brand. The number of valid responses considered for the study was 465. To test the hypotheses of the study, we applied the t test for independent samples and ANOVA test for more than two groups. The survey results supported 5 of 8 hypotheses proposed. which were: The endorsement of the fashion blogger has a positive effect on purchase intention of the endorsed product (H1); The endorsement of the fashion blogger has a positive effect on the evaluation of the endorsed product (H2); The credibility of the fashion blogger has a positive effect on purchase intention of the endorsed product (H3); The credibility of the fashion blogger has a positive effect on the evaluation of the endorsed product (H4); and the credibility of the fashion blogger has a positive effect on brand awareness (H5). The other hypotheses have been disproved: The credibility of the fashion blogger has a positive effect on brand loyalty (H6); The credibility of the fashion blogger has a positive effect on the perception of quality (H7); and the credibility of the fashion blogger has a positive effect on involvement with fashion (H8).Within the scope of further analysis, it was found that involvement with fashion positively interfere in purchase intent, the evaluation of the product, brand awareness, loyalty to the brand, the pursuit of product quality and credibility of the endorser. Moreover, it was found that the frequency of access to Instagram for fashion information positively affects the purchase intention, in evaluating the product, the brand awareness in brand loyalty, involvement with fashion, and credibility endorser.

A prospeção de clientes, comunicação e influência do marketing sensorial

No atual contexto de mudança e incerteza no qual vivem as empresas, torna-se fundamental para a continuidade e sucesso do seu negócio, a adoção de estratégias diferenciadoras que permitam aos clientes a perceção de um valor superior dos seus produtos e serviços. O presente trabalho relata as atividades desenvolvidas no âmbito do estágio curricular realizado numa pequena e média empresa de cariz familiar, a Vipex-Comércio e Industria de Plásticos S.A. O estágio foi desenvolvido na área de marketing, tendo sido exercidas atividades de comunicação, sobretudo externa, captação de novos clientes (prospeção) e a aplicação de elementos de marketing sensorial. Numa primeira fase deste relatório é feita a apresentação da empresa Vipex-Comércio e Industria de Plásticos S.A., entidade onde se realizou o estágio curricular, e descritas as principais funções e tarefas desempenhadas ao longo de 8 meses. Numa segunda fase, é realizada uma abordagem teórica sobre a comunicação, prospeção de clientes e marketing sensorial. A literatura enumera os múltiplos benefícios agregados à prospeção e fidelização de clientes. Adicionalmente, é enfatizado que o papel das experiências sensoriais é um novo fator a ter em conta na captação e fidelização dos clientes.

A relação entre os jovens e o corpo em Natal

O presente estudo resulta de uma pesquisa em desenvolvimento na Universidade Federal do Rio Grande do Norte que busca estabelecer relações entre o papel do corpo, em um contexto midiático, na construção e constituição da subjetividade de jovens em Natal, capital norte-riograndense. Expressões dessa subjetividade indicam que o corpo, a mídia eletrônica e a Internet são referências importantes que permitem perceber traços ao mesmo tempo singulares e universais de uma cultura juvenil, que é complexa e ambivalente por natureza

Ansiedade Social no Contexto: a influência das experiências de bullying, dos estilos de coping e das estratégias de regulação emocional

O presente trabalho pretende contribuir para o enriquecimento do conhecimento da ansiedade social em adultos. Neste sentido, procurou-se investigar a influência e a relação existente entre as vivências de experiências de bullying, os estilos de coping e as estratégias de regulação emocional utilizadas pelos indivíduos, assim como a aceitação das experiências vividas pelos mesmos, com a ansiedade social. Foi também nossa intenção averiguar de que forma os indivíduos com ansiedade social alta se distinguem dos indivíduos com ansiedade social baixa. O nosso trabalho permitiu, também, apurar quais as variáveis com maior valor preditivo de ansiedade social. A amostra foi constituída por 283 estudantes do ensino superior (55 homens, 228 mulheres), com uma média de idades de 22.95 anos (DP=5.72). Os resultados obtidos mostram que a ansiedade social (avaliada pela EAESDIS) se correlaciona positivamente com o estilo de coping negativo (evitamento), com as experiências de bullying e com a estratégia disfuncional de auto-regulação referente à atenção. Por sua vez, está associada de forma negativa aos estilos de coping adaptativos (emocional e racional), às estratégias adequadas de auto-regulação, como a clareza, reparação e aceitação. A comparação entre os dois grupos de ansiedade social mostra que os indivíduos classificados com ansiedade social elevada se diferenciam dos indivíduos com ansiedade social baixa em todas as variáveis estudadas. Já quanto ao conjunto de variáveis que melhor prediz a ansiedade social, foram os estilos de coping que revelaram valores mais elevados, sugerindo, assim, desempenhar um papel importante na compreensão e na predição da ansiedade social. Não obstante o carácter exploratório e as limitações deste estudo, os resultados encontrados poderão dar um contributo para o conhecimento da ansiedade social, com implicações ao nível da avaliação e intervenção clínica.