A investigação apreciativa como metodologia participativa e as suas possíveis interfaces com comunicação organizacional: um estudo de caso na Nutrimental

This work aims to present Appreciative Inquiry as a participative methodology and seeks to establish possible relationships with organizational communication. For this, we make a literature review about topics such as participation, participative planning, appreciative inquiry, it's basic concepts, it's methodology and possibilities. It also presents the fundamental concepts of communication and organizational culture and public relations, searching to highlight the perceived interfaces through the interrelation of concepts, the main references, authors such as Demo (1999), Gandin (1994) Brose (2010), Cooperrider and Whitney (2006), Varona (2004), Bordenave (1999), Kunsch (2002) and Marchiori (2013). In order to verify the applicability of this methodology, this paper also develops a qualitative study, using the technique of indepth research with the first Brazilian organization using Appreciative Inquiry: Nutrimental, a food company. The results of the application of AI in the organization are presented and then seeks to make the possible connections with the concepts of communication and organizational culture

Formação ética para a cidadania: reorganizando contingências na interação professor-aluno

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Comunicação pública, cidadania e internet: a popularização da ciência nos portais eletrônicos de governo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Políticas públicas e direitos de crianças e adolescentes: o papel da mídia na expansão da cidadania

This paper presents results of an evaluation of the quality of the coverage of issues associated to the preservation of rights of children and adolescents in the eight main newspapers of major cities of Bauru (Sao Paulo State) administrative region, from August 2008 to March 2009. In a total of 389 assessed stories, 66% portrayed acts of legal infraction and violence with children and adolescents as victims or perpetrators, with a fragmented and superficial perspective; 34% are greater approaches about public policies aimed at the preservation of social rights. The results show the existence of a smaller number, yet significant, of stories which presented extended and more contextualized approaches. From a general view, we can point out that the contribution given by the media as a form of vigilance over the execution of public policies has been limited, which justifies the concern of demanding, from the mass media, measures to fulfill the role attributed to them by contemporaneous democracies to the strengthening of citizenship.

Saúde, comunicação e nanotecnologia: o papel do debate público para a expansão da cidadania

Amongst thematic networks, strategic laboratories and master and doctorate scholarships awarded by the National Program of Nanotechnology, an actor of great relevance can be distinguished due to its relative absence: the lay people, once more relegated to a secondary agent in Brazilian democracy, although citizens’ views have been increasingly recognized all over the world as an indispensable factor to the science and technology public policies which are intended to be democratic. Whereas Europe and United States have incorporated public values and feelings in the policy planning, Brazil is still waiting for opportunities of public participation in the definition of research guidelines. This paper examines contemporaneous demands of science communication to the strengthening of citizenship, aiming to offer contributions to a debate directed to question the present arrangement — of antidemocratic indifference towards the public — adopted in the formulation of public policies in Brazil.

O programa territórios de cidadania no norte pioneiro paranaense: premissas processos e perspectivas

A abordagem territorial do desenvolvimento tornou-se um referencial importante para a elaboração de políticas públicas de desenvolvimento rural. No Brasil, a Secretaria de Desenvolvimento Territorial, criada em 2003 e vinculada ao Ministério do Desenvolvimento Agrário, o adotou estrategicamente. O Programa Nacional de Desenvolvimento Sustentável dos Territórios Rurais (Pronat), lançado em 2003, prevê a execução de um conjunto de ações voltadas a municípios rurais articulados territorialmente. Em 2008, ocorreu a implantação do Programa Territórios da Cidadania, desdobramento do Pronat e política de desenvolvimento rural para dinamizar territórios economicamente deprimidos. A gestão decisória compartilhada entre Estado e sociedade é uma das premissas e objetivos do Programa. No estado do Paraná, o Projeto de Inclusão Social e Desenvolvimento Rural Sustentável converge com as políticas territoriais estabelecidas na esfera federal, tanto em termos de conteúdo como de procedimentos. A análise da constituição do Território Integração Norte Pioneiro (PR) fundamenta o argumento de que a formulação do Pronat, e do Programa Territórios da Cidadania, tem como um de seus objetivos centrais a constituição de uma esfera decisória microrregional que atue nas questões rurais, priorizando-se a descentralização das atribuições no que concerne ao desenvolvimento rural.

Os eventos como estratégia de comunicação nas lutas da cidadania

This study proposes some thinking under a different perspective about the Event Organization Activity. As a directed communication instrument, Events are planned actions, aiming at gathering people with common objectives, for a specific goal, usually under the view of organizations. In this study, some questioning on the relevance of Events at the social movement context is proposed, as they organize themselves through these actions in order to claim and pressure the Government for citizenship rights.

Novas formas de comunicação no século XXI: o fenômeno da cultura participativa

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Inclusão e cidadania digital no Brasil: a (des) articulação das políticas públicas

The incipient but quickly expansion action on the Information and Communications Technologies (ICT) in Africa it is now just having different impact on these societies. One of these relates bear on how users are identified with these tools. Just like that we find individuals identify as bloggers, twitter followers or cyber activist. This contribution analyzes the Senegal’s fact where a successful use of social nets and web 2.0 tools experience (at least in repercussion) as social and political involvement while presidential elections in 2012 is tied to come back an identity: Cyber activist. Senegalese circumstance shows us how this identity has a personal and assertiveness dimension as well collective aspects of belonging to a community. One as much as the other, show us personal traits in contrast to previous beliefs, basically because it fuse and confuse virtual and reality. Due to dynamics from expanding technology, this identity is youthful and urban, but not only. This situation creates new dynamics at least in this affected group. For this reason, besides knowing emergence and evolution of this fact, it raises some of the involvement in social and political involvement from groups traditionally “invisible”. Beyond the new social behavior there are new changes in the rules of the game in order to start new social revolution.

Comunicação pública para cidadania no avanço das redes sociais oficiais

The advancement in the deployment of social networks by governments can generate public communication initiatives, which may contribute to the strengthening of citizenship, understood as the exercise of the right to information about public management. This article describes results of research which assessed, through content analysis, the breadth and depth of information offered by the state government of São Paulo in news stories accessed through the social networks Twitter, YouTube, Facebook and Orkut which publicize purposes, lines of action and limits of public policies of immediate impact for citizenship, in the areas of welfare, health, education and environment. Results indicate that the analyzed sample contains, on average, from 28% to 40% of all information deemed necessary for the comprehensive and plural characterization of a public policy, according to the theoretical-methodological context of the research.

Inclusão digital e cidadania via televisão digital no Brasil.

The objective of this paper is to discuss issues related to digital inclusion and citizenship in Brazil, through the approach of public policies gestated by the State in an attempt to insert Brazil in the Information Society via Digital Television through two projects: Brazilian Digital TV System (SBTVD) and the Brazilian National Internet Broadband Plan (PNBL), also called “Brazil Connected”. The methodology used was exploratory, with the procedures of bibliographic and documentary research, with the goal of pointing out how actions have been articulating and gestated by the Brazilian government.

Fanpage da rádio Unesp FM: convergência e interatividade em prol da cultura e cidadania

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Educação continuada e gerência participativa: indicadores de qualidade da gestão de recursos humanos em enfermagem

With the purpose to contribute to the construction of quality indicators in human resources management, this study aimed at identifying, from the perspective of nurse managers, essential elements in the composition of indicators for evaluating human resources management in nursing. To that end, phenomenology was adopted as the theoretical methodological framework for this qualitative investigation, in which ten nurses performing in teaching or care provision at a university hospital participated. Following approval by the Committee of Ethics in Research and the subjects’ consent, interviews were performed from September 2005 to July 2006. The analysis enabled the recovery of the following topics “Professional education”, “Training multiprofessional nursing teams” and “Institutional training conditions” in the Permanent Education category and topics “Actions that favor participant management” and “Team work” in the Participant Management category. In its conclusion, the study considers the findings to allow identify elements constituting quality indicators in human resources management.

Comunicação/educação: relações com o consumo. Importância para a constituição da cidadania

O aparato midiático envolve as tradicionais agências de socialização e disputa com elas – sobretudo com a escola – a primazia na formulação dos sentidos sociais. Este é um dos aspectos dos estudos do campo comunicação/educação. A questão do consumo como formador de identidades emerge nesse âmbito. Este artigo trata da importância de se estabelecer as relações do campo comunicação/educação com a teoria e a prática do consumo com vistas à formação de sujeitos capazes de, partindo da realidade objetiva, construir novos modos de consumir em nova variável histórica.