988 resultados para apparel industry


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A. Metalworking.--B. Mining.--C. Apparel.--D. Electric light and power and warehousing and storage.--E. Structural clay products.--F. Services.--G. Retail trade.--H. Footwear.--I. Bakeries.--J. Tobacco.--K. Paper and allied products.--L. Textiles.--M. Chemicals.--N. Furniture.--O. Candy and chocolates.--P. Leather tanning, currying and finishing.--Q. Meat products.--R. Gas utilities.--S. Wholesale drugs.--T. Glassware.--U. Mechanical rubber goods.--V. Copper alloying, rolling and drawing.--W. Lumber.

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"B-278724"--P. <1>.

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Purpose – The aim of this study is to analyze consumers' price knowledge in the market for apparels. Design/methodology/approach – After reviewing earlier attempts at assessing the construct, the price estimation error “PEE” was used, a measure based on explicit price knowledge stored in long-term memory, as a valid indicator of price knowledge. Findings – The results, including data from about 1,527 consumers on 66 products from the German apparel market, indicate that price knowledge is relatively low. Originality/value – Although, in the literature, there are several studies on price knowledge in the food industry, little is known about price knowledge in other industry sectors. This is quite surprising since pricing strategy is a concept which is vitally important to all retailers. Therefore, this study is a first contribution to extending the concept of behavioral pricing to the apparel market.

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This paper traces the evolutions of a new generation of students who are predominantly the ‘online generation’; explores the emerging impact of this generation on industry; identifies the changing role of education from traditional classroom to an online environment; and explores the contribution related to integrated marketing communications (IMC). Educational requirements from a business perspective must incorporate global business demands; virtual learning environments progress the online generation towards a post-modern learning state. The central proposition of this paper is that the emergence of IMC in evolving industry practices is influenced by student generations who are producing a new paradigm of alignment between education and industry. This is purely a conceptual exploration using limited examples to provide some context and illustrate the questions raised for consideration.