COMUNICAÇÃO DE MERCADO E AS MANIFESTAÇÕES PERCEPTIVAS DAS MARCAS NAS REDES SOCIAIS VIRTUAIS São Bernardo

Este estudo tem como objetivo a comprovação da existência de interferência dos formadores de opinião na comunicação da marca com seus consumidores (formadores de opinião, aqui neste estudo, entendemos como pessoas que geram influência em grupos de pessoas que debatem um determinado assunto). Mapeamos o impacto desta interferência supra citada e encontramos cinco grandes eventos significativos dos reflexos na marca. O quadro teórico de referência é formado por autores contemporâneos, e baseia-se na perspectiva do estudo da comunicação mercadológica, cibercultura, micropoder, maquinodependência e psicotecnologia. A forma de comprovação do estudo foi composta de metodologias que compreende estudo historiográfico, estudo de caso e grupos focais. (vem antes da metodologia). Alcançamos os objetivos iniciais e comprovamos a existência da interferência do formador de opinião na comunicação da marca com seus consumidores.

Modeling the impact of large-scale solid mass transfers on the gravity field

The focus of this thesis is to explore and quantify the response of large-scale solid mass transfer events on satellite-based gravity observations. The gravity signature of large-scale solid mass transfers has not been deeply explored yet; mainly due to the lack of significant events during dedicated satellite gravity missions‘ lifespans. In light of the next generation of gravity missions, the feasibility of employing satellite gravity observations to detect submarine and surface mass transfers is of importance for geoscience (improves the understanding of geodynamic processes) and for geodesy (improves the understanding of the dynamic gravity field). The aim of this thesis is twofold and focuses on assessing the feasibility of using satellite gravity observations for detecting large-scale solid mass transfers and on modeling the impact on the gravity field caused by these events. A methodology that employs 3D forward modeling simulations and 2D wavelet multiresolution analysis is suggested to estimate the impact of solid mass transfers on satellite gravity observations. The gravity signature of various submarine and subaerial events that occurred in the past was estimated. Case studies were conducted to assess the sensitivity and resolvability required in order to observe gravity differences caused by solid mass transfers. Simulation studies were also employed in order to assess the expected contribution of the Next Generation of Gravity Missions for this application.

Setúbal e a Primeira Guerra Mundial (1914-1918)

A presente dissertação é circunscrita no espaço e no tempo, tendo como objecto de estudo fundamental o concelho de Setúbal durante a I Guerra Mundial (1914-1918). Enquadrando historicamente os impactos do conflito no contexto nacional, Setúbal é revisitada entre os finais de oitocentos e os primórdios do século XX a fim de retratar política, económica, social e culturalmente um dos maiores centros urbanos portugueses dos finais da Monarquia Constitucional e do início da I República. Numa lógica de impactos políticos e económico-sociais, esta investigação promove o redescobrir das vivências quotidianas de Setúbal durante um dos períodos mais negros da História da Humanidade. Através do estudo dos mecanismos de acção e intervenção municipais, bem como dos resultados eleitorais e dinâmicas políticopartidárias locais, transmite-se como foram vividos acontecimentos marcantes da vida pública de Portugal, nomeadamente o 14 de Maio de 1915 e o coup d’état sidonista, realçando como dimensões operárias anárquicas e sindicalistas conviviam com grupos conservadores, católicos e monárquicos. Num plano de economia de guerra, o mundo agrícola é abordado em diferentes sectores, nomeadamente na laranja, na cortiça e nos vinhos, dando maior atenção às questões relacionadas com a decadência da fruta e à abertura de novos mercados exportadores, como o Brasil, pela Casa José Maria da Fonseca. A indústria de conservas de peixe, que viveu um boom neste período como resultado da intensa procura externa dos países aliados que tinham nas latas de conserva o alimento das tropas nas trincheiras, representa outro foco de análise deste trabalho. Consequentemente aborda-se o papel da estrutura portuária local na resposta às necessidades de consumo britânicas, francesas e italianas. Por fim, os impactos sociais do conflito em Setúbal constituem um dos enunciados desta investigação, compreendendo como o estudo de uma imprensa dividida na questão intervencionismo versus anti-intervencionismo reflectiu um concelho que viveu como poucos a crise de abastecimentos e a carestia de vida. A proliferação de greves, manifestações contra a guerra, as deserções militares e os assaltos colectivos representam o culminar de um vulcão que entrou em erupção e que ainda sofreu as agruras da epidemia da gripe pneumónica até ao final do ano de 1918.

Génération souverainiste? L'engagement des jeunes au sein du mouvement souverainiste québécois : le cas du Parti québécois

Depuis la défaite du Oui au référendum de 1995, nous observons une perte de vitesse du mouvement souverainiste québécois. Cette dernière est d’abord perceptible d’un point de vue électoral où nous observons une baisse constante des appuis aux partis souverainistes, et ensuite relativement au fractionnement social et idéologique du mouvement souverainiste. Dans un tel contexte, nous nous attardons, dans le cadre de ce mémoire, à l’engagement des jeunes âgé-e-s de 20 à 26 ans au sein du Parti québécois (PQ). Ces personnes ont commencé à s’impliquer dans ce parti alors que le mouvement souverainiste était déjà caractérisé par une perte de vitesse et n’ont jamais connu les moments effervescents de celui-ci. Suite à seize entrevues semi-directives réalisées avec des militant-e-s du PQ, ce mémoire a pour but de comprendre les processus d’engagement de ces personnes. À l’aide d’une analyse sociologique des parcours d’engagement, nous démontrons d’abord que plusieurs types de parcours ont pu mener ces jeunes à s’engager au PQ. Ensuite, nous soulignons le fait que des éléments du passé, notamment par l’entremise des cours d’histoire et de la socialisation familiale, ont eu une plus grande importance que ceux d’actualité pour leur prise de conscience souverainiste. Nous montrons aussi que ces jeunes appartiennent à une génération politique pour laquelle les grands évènements de l’histoire du mouvement souverainiste ne peuvent plus être considérés comme étant des moments critiques des parcours d’engagement. Nous démontrons finalement que l’analyse des orientations politiques des personnes permet de mieux comprendre les différences entre les différents processus d’engagement.

Génération souverainiste? L'engagement des jeunes au sein du mouvement souverainiste québécois : le cas du Parti québécois

Depuis la défaite du Oui au référendum de 1995, nous observons une perte de vitesse du mouvement souverainiste québécois. Cette dernière est d’abord perceptible d’un point de vue électoral où nous observons une baisse constante des appuis aux partis souverainistes, et ensuite relativement au fractionnement social et idéologique du mouvement souverainiste. Dans un tel contexte, nous nous attardons, dans le cadre de ce mémoire, à l’engagement des jeunes âgé-e-s de 20 à 26 ans au sein du Parti québécois (PQ). Ces personnes ont commencé à s’impliquer dans ce parti alors que le mouvement souverainiste était déjà caractérisé par une perte de vitesse et n’ont jamais connu les moments effervescents de celui-ci. Suite à seize entrevues semi-directives réalisées avec des militant-e-s du PQ, ce mémoire a pour but de comprendre les processus d’engagement de ces personnes. À l’aide d’une analyse sociologique des parcours d’engagement, nous démontrons d’abord que plusieurs types de parcours ont pu mener ces jeunes à s’engager au PQ. Ensuite, nous soulignons le fait que des éléments du passé, notamment par l’entremise des cours d’histoire et de la socialisation familiale, ont eu une plus grande importance que ceux d’actualité pour leur prise de conscience souverainiste. Nous montrons aussi que ces jeunes appartiennent à une génération politique pour laquelle les grands évènements de l’histoire du mouvement souverainiste ne peuvent plus être considérés comme étant des moments critiques des parcours d’engagement. Nous démontrons finalement que l’analyse des orientations politiques des personnes permet de mieux comprendre les différences entre les différents processus d’engagement.

O impacto dos acontecimentos significativos no processo terapêutico: Um estudo de caso de sucesso

Este estudo teve como objetivo descrever os impactos associados aos acontecimentos significativos, identificados pelo cliente e terapeuta, ao longo de um caso de sucesso clínico. Utilizámos a metodologia de estudo de caso, com um cliente adulto, diagnosticado com perturbação de pânico e acompanhado em terapia comportamental e cognitiva. A versão portuguesa do questionário Helpful Aspects of Therapy foi administrada em todas as sessões para a recolha dos acontecimentos significativos e respetivos impactos. Categorizámos o tipo de impacto percebido a partir de uma grelha de análise temática construída com base na literatura. Os resultados mostram diferenças nos impactos percebidos pela terapeuta e pelo cliente. Enquanto para a terapeuta esses impactos incidiram sobre as categorias de Orientação, Autocompreensão, Sensação de fortalecimento e Mudança de comportamento, para o cliente os impactos percebidos incidiram nas categorias de Autocompreensão e Sensação de fortalecimento. Estes resultados sugerem que ambas as perspetivas devem ser consideradas na compreensão do que é útil para a mudança do cliente e que o terapeuta deve atender à possibilidade de emergirem outros possíveis impactos no cliente, alinhando a sua intervenção no sentido de os potenciar e contribuir dessa forma para a mudança do cliente.

Significant decrease in in-hospital mortality and major adverse cardiac events in Swiss STEMI patients between 2000 and December 2007.

To evaluate the in-hospital outcome of STEMI (ST elevation myocardial infarction) patients admitted to Swiss hospitals between 2000 and December 2007, and to identify the predictors of in-hospital mortality and major cardiac events. Data from the Swiss national registry AMIS Plus (Acute Myocardial Infarction and Unstable Angina in Switzerland) were used. All patients admitted between January 2000 and December 2007 with STEMI or a new LBBB (left bundle branch block) were included in the registry. We studied 12 026 STEMI patients admitted to 68 hospitals. The mean age was 64 +/- 13 years and 73% of the patients were male. Incidence of in-hospital death was 7.6% in 2000 and 6% in 2007. Reinfarction fell from 3.7% in 2000 to 0.9% in 2007. Thrombolysis decreased from 40.2% in 2000 to 2% in 2007. Clinical predictors of mortality were: age >65 years, Killips class III or IV, diabetes, Q wave myocardial infarction (at presentation). Patients undergoing percutaneous coronary intervention (PCI) had lower mortality and reinfarction rates (3.9% versus 11.2% and 1.1% versus 3.1% respectively, p <0.001) over time, although their numbers increased from 43% in 2000 to 85% in 2007. Patients admitted to hospitals with PCI facilities had lower mortality than patients hospitalised in hospitals without it, but the demographic characteristics differ widely between the two groups. Both in-hospital mortality and reinfarction decreased significantly over the time, parallel to an increased number of PCI. PCI was also the strongest predictor of survival. In-hospital mortality and reinfarction rate have decreased significantly in Swiss STEMI patients in the last seven years, parallel to a significant increase in the number of percutaneous coronary interventions in addition to medical therapy. Outcome is not related to the site of admission but to PCI access.

Using the significant dust deposition event on the glaciers of Mt. Elbrus, Caucasus Mountains, Russia on 5 May 2009 to develop a method for dating and "provenancing" of desert dust events recorded in snow pack

A significant desert dust deposition event occurred on Mt. Elbrus, Caucasus Mountains, Russia on 5 May 2009, where the deposited dust later appeared as a brown layer in the snow pack. An examination of dust transportation history and analysis of chemical and physical properties of the deposited dust were used to develop a new approach for high-resolution “provenancing” of dust deposition events recorded in snow pack using multiple independent techniques. A combination of SEVIRI red-green-blue composite imagery, MODIS atmospheric optical depth fields derived using the Deep Blue algorithm, air mass trajectories derived with HYSPLIT model and analysis of meteorological data enabled identification of dust source regions with high temporal (hours) and spatial (ca. 100 km) resolution. Dust, deposited on 5 May 2009, originated in the foothills of the Djebel Akhdar in eastern Libya where dust sources were activated by the intrusion of cold air from the Mediterranean Sea and Saharan low pressure system and transported to the Caucasus along the eastern Mediterranean coast, Syria and Turkey. Particles with an average diameter below 8 μm accounted for 90% of the measured particles in the sample with a mean of 3.58 μm, median 2.48 μm. The chemical signature of this long-travelled dust was significantly different from the locally-produced dust and close to that of soils collected in a palaeolake in the source region, in concentrations of hematite. Potential addition of dust from a secondary source in northern Mesopotamia introduced uncertainty in the “provenancing” of dust from this event. Nevertheless, the approach adopted here enables other dust horizons in the snowpack to be linked to specific dust transport events recorded in remote sensing and meteorological data archives.

Using the significant dust deposition event on the glaciers of Mt. Elbrus, Caucasus Mountains, Russia on 5 May 2009 to develop a method for dating and provenancing of desert dust events recorded in snow pack.

A significant desert dust deposition event occurred on Mt. Elbrus, Caucasus Mountains, Russia on 5 May 2009, where the deposited dust later appeared as a brown layer in the snow pack. An examination of dust transportation history and analysis of chemical and physical properties of the deposited dust were used to develop a new approach for high-resolution provenancing of dust deposition events recorded in snow pack using multiple independent techniques. A combination of SEVIRI red-green-blue composite imagery, MODIS atmospheric optical depth fields derived using the Deep Blue algorithm, air mass trajectories derived with HYSPLIT model and analysis of meteorological data enabled identification of dust source regions with high temporal (hours) and spatial (ca. 100 km) resolution. Dust, deposited on 5 May 2009, originated in the foothills of the Djebel Akhdar in eastern Libya where dust sources were activated by the intrusion of cold air from the Mediterranean Sea and Saharan low pressure system and transported to the Caucasus along the eastern Mediterranean coast, Syria and Turkey. Particles with an average diameter below 8 μm accounted for 90% of the measured particles in the sample with a mean of 3.58 μm, median 2.48 μm and the dominant mode of 0.60 μm. The chemical signature of this long-travelled dust was significantly different from the locally-produced dust and close to that of soils collected in a palaeolake in the source region, in concentrations of hematite and oxides of aluminium, manganese, and magnesium. Potential addition of dust from a secondary source in northern Mesopotamia introduced uncertainty in the provenancing of dust from this event. Nevertheless, the approach adopted here enables other dust horizons in the snowpack to be linked to specific dust transport events recorded in remote sensing and meteorological data archives.

Annals of music in America; a chronological record of significant musical events, from 1640 to the present day, with comments on the various periods into which the work is divided.

Mode of access: Internet.

Public sector evaluation of festivals and special events

This research project set out to explore Unitary Authority (UA) involvement in festivals and special events across Wales. It considers the level and nature of UA involvement and investigates activity by event purpose; reasons for, and characteristics of, UA engagement; and, crucially, the extent and nature of event evaluation. The study’s aim was to begin the development of a baseline of information for further research into the growing use of festivals and special events as a strategy for local economic development in Wales. A quantitative survey approach facilitated a comprehensive snapshot of UA responses whilst also incorporating discursive elements. A telephone survey was designed and undertaken with representatives of all 22 UA departments responsible for festivals and events in Wales. The research reveals a significant level of festival and special event activity across Wales, supported primarily for its perceived socio-cultural value. However, evaluation would appear to be focused on improving processes and measuring economic outputs rather than assessing whether socio-cultural objectives are being achieved. Whilst overwhelmingly positive about efforts to improve approaches to evaluation, respondents held clear views about the complications most likely to hamper any such efforts. These responses focused upon the need for flexibility, cost effectiveness and comparability across festival and special event typologies.