O gerenciamento de impressões e a qualidade dos serviços nos hotéis da Paraíba

The present study has got as its aim to show how the impressions management is being used by the hotels in Paraiba State. For that, the dramma or role play perspective has been adopted as a model for service management. From the theater metaphor, the physical environment and its components can be seen as a scenery of the service show. We conduct the reader to notice the importance of the consummer about the service quality demand and its influence on his satisfaction. A methodology with exploring and qualifying nature has been adopted by using the analyses of content technique in interviews applied to hotel managers lebeled as having 4 and 5 stars in the State, trying to check how impression management takes place, identifying impression management tools used in relation to the physical evidences and to contacting people, as well as checking managers views in the survey about the use of impression management for client satisfaction make. The information revealed that managers, maybe for being unaware about impression management theory, haven t considered neither the physical evidences yet, nor contacting people as marketing tools. About the physical evidences, we could see that hotels take actions in a pulverized way referring to environment decoration and colors, however there isn t a global usage of physical evidences to highlight the service. Contacting people by their turn, receive better importance and attention. It was possible to make sure that managers are aware about the influence of the employee over the attendance quality. This way, we may come into a conclusion that impression management at Paraiba hotels has been under used, as long as managers seem to be, most times, turned to actions related to contacting people, not having realized the planning importance and national-wide use of service scenery in a genaral way yet

Terceirização versus agenda do trabalho decente : estudo de caso a partir do Banco do Brasil s.a. na Paraíba

This Dissertation examines outsourcing in Bank of Brazil SA, the state of Paraiba. The central research question is to what extent this flexibility of labor relations incorporates items claimed by ´recent´ Decent Work Agenda of the International Labour Organization (OIT) or, on the contrary, the ´epidemic´ of outsourcing makes it even more challenging the world of work in the third millennium. The research hypothesis is that the Bank of Brazil has a growing subcontracting / outsourcing of labor (companies and individuals) and that not only contributes to the deterioration of working conditions, but also opposes the Work Agenda decent. Aiming to prove or disprove the hypothesis, the study includes a survey and secondary field. The literature review focuses on the trend towards casualization of labor in capitalism, and yet, in an effort to systematize data and analysis on ´outsourcing´ from the viewpoint of different actors. This theoretical framework is anchored in important classical sources and present that address the topic in the world and in Brazil. The field research was conducted with the actors related to the theme of ´outsourcing´ the Bank of Brazil - Paraiba, precisely branch managers, permanent employees of the bank, union representatives (bank workers), union bank and outsourced. The results confirm, in part, the study hypothesis, by demonstrating that there are several meanings and forms of precariousness that the contractors surveyed are submitted, highlighting the issue of salaries, the work environment, union representation and health worker. All these themes, each for himself, are contemplated by the Decent Work Agenda of the ILO and show, according to field research, rather fragile

Folha diagnótica para avaliação do estado nutricional do feijoeiro

The bean is a nutrient demanding plant, either due to the small and shallow root system or due to the short cycle. A study with doses of lime and boron was conducted and correlations were made between two types of leaf (+ 1 and + 3) of the bean with the contents of these elements in plants and production, aiming to establish the most appropriate leaf for diagnosis of nutritional status. The experiment was conducted in greenhouse conditions employing bean seeds cv. BRS Talisma. Lime rates considering the saturation of bases (70%), were calculated as zero, half the standard dose, dose to increase V = 70% (default), one and a half and twice the standard dose, while the boron amounts used were: zero, 0.6, 1.2, 1.8 and 2.4 mg B dm(-3). At the time of flowering, diagnostic leaves + 1 and + 3 (mature leaves from the apex) were collected along with sampling of a plant (aerial part) per pot and the measurement of production. Through correlations it was verified that nutrients, calcium, magnesium and boron in the leaf + 3 showed higher correlation coefficients with levels in the plant and production data.

Caracterização da comunidade de plantas aquáticas de dezoito reservatórios pertencentes a cinco bacias hidrográficas do Estado de São Paulo

O objetivo deste trabalho foi o de avaliar e comparar a composição florística de 18 reservatórios pertencentes a cinco bacias hidrográficas do Estado de São Paulo. Os levantamentos foram realizados no período de fevereiro a setembro de 2002, com o auxílio de um barco. Percorreu-se a margem dos reservatórios das bacias hidrográficas dos rios Paraíba, Paraná, Paranapanema, Grande e Tietê, à velocidade de 30 km h-1. A cada 20 minutos, estabeleceu-se um ponto de amostragem, determinando-se sua posição por meio de GPS. em cada ponto, em área de 1.000 m², identificaram-se as espécies ocorrentes e respectivas densidades, em porcentagem da área amostrada. Foram identificadas 39 espécies, distribuídas em 21 famílias, destacando-se as flutuantes Salvinia auriculata, Eichhornia crassipes, Eichhornia azurea e Pistia stratiotes e as emersas Polygonum lapathifolium, Brachiaria arrecta,Brachiaria mutica, Cyperus sp. e Typha latifolia, considerando as quatro espécies com maior freqüência em cada bacia. O maior índice de similaridade (0,71) ocorreu entre as bacias dos rios Paranapanema e Grande, e o menor (0,49), entre as bacias dos rios Paraíba e Tietê.

Monitoramento geoambiental do estuário do Rio Paraíba do Norte - PB por meio da cartografia temática digital e de produtos de sensoriamento remoto

The North Paraíba River Estuary, located in the eastern portion of the Paraíba State, Northeast Brazil, on coordinates 34º50 00 -34º57 30 S and 6º55 00 -7º7 30 W, constitutes a fluvio-marine plain formed by the North Paraíba River and its tributaries Sanhauá, Paroeira, Mandacaru, Tiriri, Tambiá, Ribeira and Guia. This estuary comprises an area of about 260 km2. Increasing human demands on the estuary area and inadequate environment managing have generated conflicts. The present work main purpose is to evaluate the geodynamic evolution of the North Paraíba River Estuary in the period from 1969 to 2001, using digital image processing techniques, thematic digital cartography and multitemporal data integration, combined to geological-geophysical field surveys. The SUDENE cartographic database, converted to digital format were, used to obtain occupation and topographic maps from 1969 and to generate a Digital Elevation Model (DEM). Digital Landsat 7 ETM+ and Spot HRVIR-PAN satellite images interpretation allowed the environmental characterization of the estuary. The most important digital processing results were achieved color composites RGB 5-4-3, 5-3-1, 5-2-NDWI and band ratio 7/4-5/3-4/2, 5/7-3/1-5/4). In addition the fusion image technique RGBI was used by the inclusion of the Spot HRVRI and Landsat 7 ETM+ panchromatic band on I layer with RGB triplets 5-4-3, 5-3-1 and 5/7-3/1-5/4. The DEM and digital images integration allowed the identification of seven geomorphological units: coastal tableland, flowing tray, tide plain, fluvial terrace, submerged dune, beach plain and beach). Both Side Scan Sonar and Echosound were used to analyse underwater surface and bedforms of the estuarine channel, sand predominance (fine to very fine) and 2D dune features 5 m wide and 0.5 m height. This investigation characterized the estuary as an environment dominated by regimen of average flow. The channel depth varies between 1 m and 11 m, being this last quota reached in the area of Porto de Cabedelo. The chanel estuary is relatively shallow, with erosion evidences mainly on its superior portion, attested by sand banks exposed during the low tide. Multitemporal digital maps from 1969 and 2001 integration were obtained through geoprocessing techniques, resulting the geodynamic evolution of the estuary based on landuse, DEM geomorphology and bathymetric maps

Análise espacial das internações por doenças do coração no Vale do Paraíba

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Geoprocessamento para identificar padrões do perfil de nascimentos na região do Vale do Paraíba

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Estimativa da probabilidade do evento extremo de precipitação de janeiro de 2000 no Vale do Paraíba, baseada na distribuição generalizada de pareto

Um evento extremo de precipitação ocorreu na primeira semana do ano 2000, de 1º a 5 de janeiro, no Vale do Paraíba, parte leste do Estado de São Paulo, Brasil, causando enorme impacto socioeconômico, com mortes e destruição. Este trabalho estudou este evento em 10 estações meteorológicas selecionadas que foram consideradas como aquelas tendo dados mais homogêneos do Que outras estações na região. O modelo de distribuição generalizada de Pareto (DGP) para valores extremos de precipitação de 5 dias foi desenvolvido, individualmente para cada uma dessas estações. Na modelagem da DGP, foi adotada abordagem não-estacionaria considerando o ciclo anual e tendência de longo prazo como co-variaveis. Uma conclusão desta investigação é que as quantidades de precipitação acumulada durante os 5 dias do evento estudado podem ser classificadas como extremamente raras para a região, com probabilidade de ocorrência menor do que 1% para maioria das estações, e menor do que 0,1% em três estações.

Habitat, distribuição e aspectos adaptativos de peixes da microbacia do ribeirão Grande, Estado de São Paulo, Brasil

The ichthyofauna of ribeirão Grande microbasin that runs through one of the few remaining fragments of Atlantic Forest (in Mantiqueira mountain range, Valley of Paraíba) was studied. Fish samples were obtained with an electric fishing powered by a maximum capacity generator of 155 V and 60-Hz alterning current, gill-nets and traps. In three collecting days, during July/2001, October/2001, January/2002 and April/2002, 2865 fishes were sampled. These fishes belonged to 12 families, 23 genera and 37 species. The species were more abundant between the piedmont and the plain of the Valley of Paraíba. The Characidium, Trichomycterus genera and the Imparfinis minutus species presented only one ovary or testis and no swim bladder. The ecological significance of morphological features in stream mountain fishes was used to predict the niche adaptation for those conditions, towards K-strategy.

Vale de ferro: estudo histórico e estético das estações ferroviárias do Vale do Paraíba Paulista

Pós-graduação em Artes - IA

Carta geológico-geotécnica como subsídio a elaboração de cartas de sensibilidade ambiental, a derrames de petróleo e derivados, na região do oleoduto Guararema-São José dos Campos, Vale do Paraíba (SP)

Pós-graduação em Geociências e Meio Ambiente - IGCE

Metodologias de avaliação de sêmen e procedimentos de fertilização artificial de surubim-do-paraíba, Steindachneridion parahybae

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Nível de desenvolvimento motor em crianças do Ensino Fundamental I da Paraíba

Pós-graduação em Ciências da Motricidade - IBRC

Evolução paleogeomorfológica do Estado do Rio de Janeiro e arredores (cadernos de mapas)

Pós-graduação em Geociências e Meio Ambiente - IGCE

Fatores críticos de baixa efetividade no planejamento estratégico das cidades: um estudo na região metropolitana do vale do paraíba e litoral norte

Pós-graduação em Engenharia Mecânica - FEG