Melhoria do processo de atendimento a clientes

Esta dissertação, que foi desenvolvida no seio da Divisão de Equipamento Industrial (DEI) da empresa Toyota Caetano Portugal, S.A. (TCAP), consiste na análise do processo de atendimento a clientes, a partir de uma investigação efectuada no escritório oficinal (EO) do sector Após-Venda Empilhadores (AVE). A recolha de dados, bem como o acompanhamento do processo de atendimento a clientes, têm como objectivo perceber quais as principais dificuldades do processo, para posteriormente ser definida a estratégia a utilizar no sentido de combater os pontos críticos do relacionamento com os clientes. Esta investigação permitiu identificar várias dificuldades no registo de pedidos de assistência, na pesquisa de informação e também no acesso aos dados pelo cliente. Assim, foi criado um protótipo informático com capacidade para dar resposta às deficiências identificadas. Foram analisados os requisitos necessários para o sistema de informação de suporte e transformado o processo de tratamento de dados (pedidos de assistência, pesquisas, acessos…), até aqui manual, num processo automático, inovador e acima de tudo funcional. Pretende-se desta forma, oferecer um serviço de confiança aos clientes gerando uma lealdade duradoura e acrescentar valor à empresa.

Análise e implementação de melhorias no serviço Pós-Venda na área automóvel

No âmbito da unidade curricular de Dissertação/Projeto/Estágio, pertencente ao segundo ano do Mestrado em Engenharia Mecânica – Ramo de Gestão Industrial do Instituto Superior de Engenharia do Porto, o presente trabalho foi desenvolvido no Grupo JAP, Grupo do setor automóvel, desenvolvido especificamente no serviço pós-venda. Numa realidade bastante diferente de outros tempos onde havia grandes margens com a venda de produtos, hoje a realidade é bem diferente. Num contexto de competição global onde as margens são mais reduzidas, o serviço pós-venda, onde o cliente é acompanhado desde da compra até o fim de vida do produto, constitui uma fonte de receitas relevante bem como um diferenciador chave dentre as empresas de revenda automóvel. Por estas razões, são cada vez mais as empresas que seguem a filosofia Lean, orientando toda a sua estrutura produtiva no sentido de atingir zero desperdícios, sem interferir com a qualidade do produto final. A realização deste projeto teve como objetivo o desenvolvimento e adequação de ferramentas de melhoria e apoio ao serviço pós-venda no Grupo. Com a elaboração deste trabalho, pretende-se fazer uma análise a todo o processo do serviço pós-venda, identificando os problemas que ocorrem ao longo do processo e desenvolver um plano de ações de melhoria, utilizando para isso as ferramentas da metodologia Lean. Em primeiro lugar, fez-se uma análise do processo do serviço pós-venda e do serviço do armazém de peças, onde foram identificados alguns pontos de melhoria e recolhidos as primeiras informações para uma análise mais aprofundada de cada problema. Posteriormente, estabeleceu-se um plano de ações para eliminar ou minimizar os desperdícios encontrados no processo, aumentar a produtividade e a qualidade do serviço prestado ao cliente, e procedeu-se à implementação das melhorias. Após a implementação das melhorias, fez-se uma avaliação das mesmas e constatou-se um aumento de produtividade, uma redução de desperdícios e um aumento dos índices de qualidade. Em suma uma melhoria no serviço prestado ao cliente.

Internationalization strategy: HOLOS Mobile - Angola

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Utilização de modelos de simulação para a melhoria de um sistema de restauração: estudo de caso de uma cantina universitária

Dissertação de mestrado em Engenharia Industrial

Application of the european customer satisfaction index to postal services. Structural equation models versus partial least squars

Customer satisfaction and retention are key issues for organizations in today’s competitive market place. As such, much research and revenue has been invested in developing accurate ways of assessing consumer satisfaction at both the macro (national) and micro (organizational) level, facilitating comparisons in performance both within and between industries. Since the instigation of the national customer satisfaction indices (CSI), partial least squares (PLS) has been used to estimate the CSI models in preference to structural equation models (SEM) because they do not rely on strict assumptions about the data. However, this choice was based upon some misconceptions about the use of SEM’s and does not take into consideration more recent advances in SEM, including estimation methods that are robust to non-normality and missing data. In this paper, both SEM and PLS approaches were compared by evaluating perceptions of the Isle of Man Post Office Products and Customer service using a CSI format. The new robust SEM procedures were found to be advantageous over PLS. Product quality was found to be the only driver of customer satisfaction, while image and satisfaction were the only predictors of loyalty, thus arguing for the specificity of postal services

Iowa Workforce, Today and Tomorrow, 2004

Demographic and employment information are used by economic developers, market researchers, counselors and curriculum developers for educational institutions, academic researchers, government planners, and private businesses. Occupational information on employment and wages also provides guidance for students making their first career choices and older workers considering a change of profession. In the last decade, Iowans have grown older and more diverse. The median age (2000) stood at 36.6 years, with 38 counties recording a median age of 40 or above. In the last decade, Hispanics accounted for a third of Iowa’s population growth. The most highly educated Iowans were Asians, with 43 percent earning a minimum of a bachelor’s degree. The Iowa labor force has been growing erratically since 1980, but still reached a record 1,663,000 in 2002 before inching downward. In the next 25 years, the labor force will see dramatic changes with the impending retirement of the baby boom generation and the influx of new immigrants and younger college-educated workers. While Iowa nonfarm employment declined by 7,000 workers during 2003, it did show improvement in the second half of the year. In a prosperous year, the Iowa economy generates an average of 2,500 jobs per month. This number was negative during the recession and has been below average this year. National economic events will continue to have a strong impact on Iowa job growth. Occupations requiring higher education are among the higher-paying Iowa jobs. Computer software engineers, computer support specialists, and customer service representatives are expected to be among the faster-growing occupations. Also, the aging population will bring opportunities for workers in healthcare. Occupations requiring higher education are among the higher-paying Iowa

Technology Governance Board Information Technology Strategic Plan, 2006

The Technology Governance Board (TGB), established pursuant to Iowa Code Section 8A.204, developed and published this strategic information technology plan in December 2006. This plan contains the TGB's vision, mission, goals, and strategies that will lead the executive branch to an information technology infrastructure and policies that will enhance and unify the technology infrastructure to support business operations for electronic government, consistent with the vision of providing sustained support for “extraordinary customer service”.

Solvability of mental health care in the Family Health Strategy: social representation of professionals and users

Objective To aprehend the social representations about the solvability in mental health care with users of the Family Health Strategy and professionals of family health teams and of the Center for Psychosocial Care. Method A qualitative study using semi-structured interviews for data collection, and the Alceste software for analysis. This software uses the Hierarchical Descending Classification based on the examination of lexical roots, considering the words as units and providing context in the corpus. Results The representations emerge in two opposing poles: the users require satisfaction with care and the professionals realize the need for improvement of health actions. Although the matricial support in mental health and the home visits are developed, the barriers related to investment in health, continuing education and organization of care persist. Conclusion The different representations enable improvements in customer service, solvability of care and aggregate knowledge and practices in the expanded perspective of health needs in the family, social and therapeutic context.


Kiinteistöpalveluiden laatujärjestelmän kehittäminen

Kiinteistöalan haasteeksi on muodostunut laadukkaan palvelun hankkiminen kilpailuilta kiinteistöpalveluiden markkinoilta ja ulkomaisten kiinteistösijoittajien asettamat vaatimukset yhteistyölle. Tutkimuksen tavoitteena oli määritellä asiakastyytyväisyyttä tukevia elementtejä kiinteistöjohtamisen palveluprosesseihin laatujärjestelmän kehittämisen tueksi ja tutkia kiinteistöpalveluiden sopivuutta rakennusliikkeen palveluntarjontaan. Tutkimuksessa esitettyjä teoreettisia malleja sovellettiin diplomityön empiirisessä osiossa Oka Oy:n kiinteistöpalveluyksikön palveluprosesseihin. Palvelun laadun liittäminen asiakastyytyväisyyden muodostumiseen nousi laatujärjestelmän perustaksi. Kiinteistöpalveluiden laadun parantaminen alkaa alihankkijoiden kilpailutuksen onnistumisesta ja palveluiden tuottamisen aikaisesta laadun valvonnasta. Asiakastyytyväisyyden ylläpitäminen edellyttää säännöllistä ja sisällöllisesti asiakaskohtaisesti räätälöityä raportointia sekä asiakastarpeiden ymmärtämisen kautta tapahtuvaa jälkimarkkinointia. Tutkimuksen perusteella suomalaisten rakennusliikkeiden palvelutarjonta tulee laajentumaan kohti kiinteistön elinkaaren aikaisia palveluja synergiahyötyjen ja asiakkaiden kumppanuudelta vaatimien hyötyjen vuoksi. Vahvana kilpailuetuna tulee olemaan hyväksi havaittujen käytönaikaisten taloteknisten ratkaisujen saattaminen rakentamisen suunnittelun hyödynnettäväksi.

Supply chain integration: studies on linking customer responsiveness and operational efficiency in logistics policy planning

Abstract The research problem in the thesis deals with improving the responsiveness and efficiency of logistics service processes between a supplier and its customers. The improvement can be sought by customizing the services and increasing the coordination of activities between the different parties in the supply chain. It is argued that to achieve coordination the parties have to have connections on several levels. In the framework employed in this research, three contexts are conceptualized at which the linkages can be planned: 1) the service policy context, 2) the process coordination context, and 3) the relationship management context. The service policy context consists of the planning methods by which a supplier analyzes its customers' logistics requirements and matches them with its own operational environment and efficiency requirements. The main conclusion related to the service policy context is that it is important to have a balanced selection of both customer-related and supplier-related factors in the analysis. This way, while the operational efficiency is planned a sufficient level of service for the most important customers is assured. This kind of policy planning involves taking multiple variables into the analysis, and there is a need to develop better tools for this purpose. Some new approaches to deal with this are presented in the thesis.The process coordination context and the relationship management context deal with the issues of how the implementation of the planned service policies can be facilitated in an inter-organizational environment. Process coordination includes typically such mechanisms as control rules, standard procedures and programs, but inhighly demanding circumstances more integrative coordination mechanisms may be necessary. In the thesis the coordination problems in third-party logistics relationship are used as an example of such an environment. Relationship management deals with issues of how separate companies organize their relationships to improve the coordination of their common processes. The main implication related to logistics planning is that by integrating further at the relationship level, companies can facilitate the use of the most efficient coordination mechanisms and thereby improve the implementation of the selected logistics service policies. In the thesis, a case of a logistics outsourcing relationship is used to demonstrate the need to address the relationship issues between the service provider andthe service buyer before the outsourcing can be done.The dissertation consists of eight research articles and a summarizing report. The principal emphasis in the articles is on the service policy planning context, which is the main theme of six articles. Coordination and relationship issues are specifically addressed in two of the papers.

Teollisuusyrityksen ekstranet –ratkaisut asiakaspalvelutoiminnan kehittämiseksi

Työssä tarkastellaan sähköisen liiketoiminnan ja asiakaspalvelutoiminnan työvälineenä käytettävän ekstranet–verkon sovellus- ja hyötypotentiaalia teollisuusyrityksissä. Lisäksi selvityksen kohteena ovat ekstranet –palvelu-kanavien strateginen suunnittelu ja kehitys yrityksissä sekä niiden liike-toiminnalliset vaikutukset. Tarkastelun kohteena on esimerkkiyrityksen ekstranet–palvelujärjestelmä ja siinä toimivat sovellukset toiminta-ominaisuuksineen. Lähitarkastelussa on yrityksen yhden ekstranet –moduulin konseptin kehittäminen, joka liittyy uuden sovelluksen pilottikehitys-hankkeeseen, jossa asiakkaalle on tarkoitus tarjota teknistä tukea ns. etädiagnostiikan avulla. Etäseurannan kohteena tässä moduulissa ovat asiakkaan liimausprosessin parametrit, jotka kuvaavat toimittajan liima-aineiden käyttäytymistä asiakkaan prosessissa. Parametritietojen siirtämisen relevanttiutta sekä asiakkaan prosessin problematiikkaa on selvitetty haastattelemalla yrityksen tuotekehityksen ja teknisen asiakaspalvelun avainhenkilöitä. Välittämällä asiakkaan prosessia koskevia tietoja ekstranetiin ja hyväksikäyttämällä niitä päästään merkittäviin molemminpuolisiin tehokkuus- ja kilpailuetuihin sekä kasvavaan asiakasuskollisuuteen. Työn tuloksena on esitetty kehitettävän sovelluksen konsepti, joka voi määritellä ennakkotiedot sitä rakentavalle ASP-toimittajalle sekä toimia vakiomallina sovelluksen käyttökohteita laajennettaessa.

Defining supply chain service level priorities in an international polyolefin company

Tutkimuksen tarkoituksena oli selvittää, ovatko asiakkaiden kanssa sovitut kaupintavarastojärjestelyt liiketoiminnallisesti oikeutettuja vai ovatko ne pääasiassa vain asiakkaan palvelua. Tavoitteiksi asetettiin tutkia logististen palveluiden tärkeyttä, etsiä eri näkökohtia asiakaskohtaisten varastojen ja varastopalveluiden tarjoamiselle, löytää mahdollisia korvaavia tai vastaavia palveluita, sekä esitellä menetelmä toimitusketjun palvelutason priorisoimiseksi ja hallitsemiseksi. Työhön tarvittu kaupallinen aineisto koskien tuotteita ja asiakaita saatiin yrityksen tietojärjestelmästä. Muut taustatiedot kerättiin yrityksen toimintaohjeista, keskustelemalla ja haastattelemalla henkilöstöä, sekä seuraamalla yrityksen toimintaa työnteon ohessa. Tutkimus on jaettu kirjallisuus- ja case-osuuteen. Työn case-tulokset osoittavat, että nykyiset kaupintavarastoasiakkaat pääosin ansaitsevat lisäarvoa tuottavan varastopalvelun. Tutkimuksesta saadut kokemukset ja tiedot auttavat tekemään lisäarviointeja, koskien myös yrityksen muita tuotantolaitoksia. Työstä saatuja kokonaishyötyjä on vielä tässä vaiheessa vaikea arvioida.

Sisällönhallintajärjestelmän käyttö verkkopalvelun pohjana, case: Plone-sisällönhallintajärjestelmän rakenne, toiminta ja räätälöinti

Asiakaspalvelun tarjoamisesta Internet-verkon kautta tulee jatkuvasti tärkeämpää. Aitoa asiakashyötyä tuottavien palvelujen pystyttäminen ja tuottaminen on pienyritysten resursseilla vähintäänkin vaikeaa ja riskialtista. Mahdollisuus käyttää vapaaseen käyttöön lisensoituja avoimen lähdekoodin ohjelmistoja asiakkaille tarjottavien palvelujen perustana madaltaa näinollen pienyritysten kynnystä tarjota palvelua Internet-verkossa. Yrityksen tarjoamien palvelujen perustaksi on nykyään saatavilla jo kokonaisia valmiita avoimeen lähdekoodiin perustuvia ohjelmistosovelluksia. Suurin osa niistä on kuitenkin tehty jotakin rajattua tarkoitusta varten. Pyrittäessä laajentamaan asiakkaille tarjottua palvelua huomataankin tällöin, että ohjelmistosovelluksen laajentaminen muodostaa alkuperäistäkin korkeamman kynnyksen. Toisen ohjelmiston integrointi alkuperäisen kanssa ei sekään ole mahdollinen vaihtoehto – vaikka sellainen uuden palvelun perustaksi löytyisikin. WWW-sisällönhallintajärjestelmät sopivat yleiskäyttöisyytensä ansiosta hyvinkin vaihtelevien palveluiden perustaksi. Yrityksen verkkopalvelu voidaan toteuttaa esimerkiksi vapaasti saatavaan Plone-sisällönhallintajärjestelmään perustuen. Tällöin palvelujen laajentamisen ja uusien tarjoamisen kynnys oletettavasti madaltuu ratkaisevasti, järjestelmän valmiiksi sisältämien monipuolisten toimintojen ansiosta. Paikallisen pienyrityksen verkkopalvelua toteuttaessa todettiin Plonen olevan hyvin tarkoitukseen sopiva. Vähänkin merkittävämmät järjestelmään tehtävät muutokset edellyttävät kuitenkin varsin syvällistä perehtymistä sen osiin ja toimintaan. Koska tarjottavan palvelun tuli olla mahdollisimman helppo lähestyä ja käyttää, järjestelmää oli muun tarvittavan räätälöinnin lisäksi vielä muutettava yksinkertaisemmaksi: Esimerkiksi järjestelmän tarjoamasta valmiista käyttöliittymästä oli räätälöitävä yksinkertaistettu palvelunkäyttöliittymä. Myös palvelun ylläpitäjien koulutukseen oli panostettava. Järjestelmän ylläpidosta tehtiin palvelusopimus, koska asiakkaalla ei ole tarvittavaa teknistä osaamista.

Improving the Potentials of Logistics Processes: Identification and Solutions

The importance of logistics for companies is a well known and justified issue. Today, enterprises are developing their logistics processes in order to match their products and services to the requirements of the most important customers. Therefore there is a need for developing analysing tools for logistics and especially for analysing the significance of various customer service elements. The aim of this paper is to propose analytic tools for supporting strategic level logistics decision making by emphasizing service level elements on two levels: (1) to introduce and propose approaches to categorize the developing efforts of logistics and (2) to introduce and/or propose approaches for solving some customer service related strategic level logistics problems. This study consists of two parts. In the first part an overview of the work is presented, and the second part comprises eight research papers on the topic of the study. The overview includes an introduction, where strategic and tactical level logistics problems are discussed and the relation of logistics to marketing and customer service issues is presented. In the first part of the study the objectives, the structure, the research strategy and the contribution of the research are described, and the challenges for future research are discussed. In the second part the three first papers deal with the identification of objectives for logistics while the remaining five papaers concentrate on solving customer service related strategic level logistics problems.

An analytic approach to distribution logistics strategic management

Logistics management is increasingly being recognised by many companies to be of critical concern. The logistics function includes directly or indirectly many of the new areas for achieving or maintaining competitive advantage that companies have been forced to develop due to increasing competitive pressures. The key to achieving a competitive advantage is to manage the logistics function strategically which involves determining the most cost effective method of providing the necessary customer service levels from the many combinations of operating procedures in the areas of transportation, warehousing, order processing and information systems, production, and inventory management. In this thesis, a comprehensive distribution logistics strategic management process is formed by integrating the periodic strategic planning process with a continuous strategic issues management process. Strategic planning is used for defining the basic objectives for a company and assuring co operation and synergy between the different functions of a company while strategic issues management is used on a continuous basis in order to deal with environmental and internal turbulence. The strategic planning subprocess consists of the following main phases: (1) situational analyses, (2) defining the vision and strategic goals for the logistics function, (3) determining objectives and strategies, (4) drawing up tactical action plans, and (5) evaluating the implementation of the plans and making the needed adjustments. The aim of the strategic issues management subprocess is to continuously scan the environment and the organisation for early identification of the issues having a significant impact on the logistics function using the following steps: (1) the identification of trends, (2) assessing the impact and urgency of the identified trends, (3) assigning priorities to the issues, and (4) planning responses to the, issues. The Analytic Hierarchy Process (AHP) is a systematic procedure for structuring any problem. AHP is based on the following three principles: decomposition, comparative judgements, and synthesis of priorities. AHP starts by decomposing a complex, multicriteria problem into a hierarchy where each level consists of a few manageable elements which are then decomposed into another set of elements. The second step is to use a measurement methodology to establish priorities among the elements within each level of the hierarchy. The third step in using AHP is to synthesise the priorities of the elements to establish the overall priorities for the decision alternatives. In this thesis, decision support systems are developed for different areas of distribution logistics strategic management by applying the Analytic Hierarchy Process. The areas covered are: (1) logistics strategic issues management, (2) planning of logistic structure, (3) warehouse site selection, (4) inventory forecasting, (5) defining logistic action and development plans, (6) choosing a distribution logistics strategy, (7) analysing and selecting transport service providers, (8) defining the logistic vision and strategic goals, (9) benchmarking logistic performance, and (10) logistic service management. The thesis demonstrates the potential of AHP as a systematic and analytic approach to distribution logistics strategic management.