Specifying information systems for business process integration : a management perspective

Supply chain management and customer relationship management are concepts for optimizing the provision of goods to customers. Information sharing and information estimation are key tools used to implement these two concepts. The reduction of delivery times and stock levels can be seen as the main managerial objectives of an integrative supply chain and customer relationship management. To achieve this objective, business processes need to be integrated along the entire supply chain including the end consumer. Information systems form the backbone of any business process integration. The relevant information system architectures are generally well-understood, but the conceptual specification of information systems for business process integration from a management perspective, remains an open methodological problem. To address this problem, we will show how customer relationship management and supply chain management information can be integrated at the conceptual level in order to provide supply chain managers with relevant information. We will further outline how the conceptual management perspective of business process integration can be supported by deriving specifications for enabling information system from business objectives.

Provision of customer knowledge to supply chains

Knowledge about customers is vital for supply chains in order to ensure customer satisfaction. In an ideal supply chain environment, supply chain partners are able to perform planning tasks collaboratively, because they share information. However, customers are not always able or willing to share information with their suppliers. End consumers, on the one hand, do not usually provide a retail company with demand information. On the other hand, industrial customers might consciously hide information. Wherever a supply chain is not provided with demand forecast information, it needs to derive these demand forecasts by other means. Customer Relationship Management provides a set of tools to overcome informational uncertainty. We show how CRM and SCM information can be integrated on the conceptual as well as technical levels in order to provide supply chain managers with relevant information.

Agility : customer's perspective

In competitive environments agility is emerging as an important determinant of success. Despite the widely accepted importance of agility there has been paucity in research on this construct, especially the customer’s perspective of agility. Rise of digital natives together with growth of ubiquitous information systems has changed the way firms engage with their customers. Firms are finding it difficult to establish sustained loyalty hence the long term sustained advantage over competition. Hence, firms are increasingly investing substantial resources on dynamic Customer Relationship Management systems such as mobile-CRMS to better engage with customers to sense and respond quickly (Agility of the firm) to their demands. This paper investigates firm’s customer agility from customer’s perspective, and we propose a model to understand firm’s customer agility from customer’s point of view. The proposed model is derived based on previous conceptions of agility and the expectation confirmation theory (ECT). This paper reports the initial findings of this study obtained through a pilot test. The findings of the study demonstrate that customer’s view point on firm’s customer agility is an important determinant of achieving success through sustained competitive advantage.

A business engineering approach to client relationship management in a knowledge based firm

This thesis examines Customer Relationship Management and how the capabilities of an organisation to innovate can be enhanced via its implementation in a Knowledge Based Firm. The research identifies current customer knowledge components within an organisation and identifies for future use, CRM components for implementation within a Knowledge Based Firm. Opinions from a panel of experts' are identified for best practice customer relationship strategy, the most important CRM processes and identification of customer knowledge components that will form the basis of implementing a successful CRM to gain a competitive advantage through enhancing the innovative capability for a Knowledge Based Firm.

The role of customer gratitude in making relationship marketing investments successful

This paper recognises that customer loyalty is important for many competitive organisations, and that retail firms make investments to build and maintain loyal relationships with their existing and potential customers (e.g. loyalty programs). However, there has been little focus on the mechanisms by which these relationship investments operate to achieve customer loyalty. This paper examines one mechanism, namely customer gratitude, which works to make a firm’s relationship marketing investment a success or a failure. Using data from 1600 undergraduate students, this study empirically confirms the mediating role of customer gratitude between the customers’ perceptions a firm’s relationship marketing investments and customers’ perceptions of the value of the relationship with the firm. Further, a significant moderating effect of perceived benevolence on the relationship between customers’ perceptions a firm’s relationship marketing investments and customer gratitude was identified. For theorists, this customer gratitude model offers a better psychological explanation of how relationship marketing investments operate to improve the value that customers place on their relationships with retailers. Our research suggests that managers should invest resources to stimulate customer gratitude in order to build strong customer–seller relationships.

Customer Relationship Dissolution - What Do We Know and What Do We Need to Know?

Our paper can be seen as a supplement to Halinen-Kaila and Tähtinen' s (2000) review of different direct research approaches on the ending of exchange relationships. Our purpose is to illuminate the borderline between research explicitly focusing on ending and research implicitly considering ending of relationships. Another purpose is to give an overview of how researchers within the Nordic School of Service Management and Nordic School of Relationship Marketing have approached customer relationship ending. A third purpose is to put forward a managerial perspective and managerial issues related to relationship ending. Finally we present some conclusions regarding further research avenues concerning relationship ending.

Customer Recovery Controlling

Die langfristige Sicherung bestehender (profitabler) Kundenbeziehungen erweist sich für Unternehmen zunehmend als eine wichtige und zugleich immer schwieriger zu bewältigende Herausforderung. Vor dem Hintergrund hoher Kosten für die Neukundengewinnung und sinkender Kundenloyalität auf gesättigten, wettbewerbsintensiven und transparenten Märkten – verbunden mit tendenziell steigenden Abwanderungsraten – rücken die Früherkennung und Prävention von Kundenabwanderungen sowie die Kundenrückgewinnung verstärkt in den Fokus. Der Aufwand für derartige Anstrengungen muss in einem sinnvollen Verhältnis zum Ertrag stehen. Letztlich wird also für den Komplex „Kundenabwanderung“ ein ergebnisgesteuertes Gesamtsystem der Früherkennung, Prävention und Rückgewinnung benötigt. An dieser Stelle setzt das Customer Recovery Controlling an. Auf Basis des kontributionsorientierten Controllingansatzes wird ein ganzheitliches Controllingsystem für das Customer Recovery Management entwickelt. Dabei werden die führungsunterstützenden Controllingprinzipien der Entscheidungsfundierung, -reflexion und Koordinationsentlastung einschließlich zentraler Controllinginstrumente in den Gesamtzusammenhang des Customer Recovery Managementprozesses gestellt. Es wird aufgezeigt, dass mit einem professionellen Customer Recovery Controlling große Nutzenpotenziale verbunden sind, die sich auf der Customer Recovery Managementebene (z.B. verbesserte Entscheidungsqualität, höhere Präventions- bzw. Rückgewinnungsraten) wie auch auf der Ebene der Gesamtunternehmung (z.B. Sicherung bzw. Erhöhung des Kundenstammwertes) auswirken. Die Erfolgsmodellierung zählt zu den wesentlichen Aufgaben des Controlling. Diesbezüglich bedarf es eines mehrdimensionalen Controllinginstruments, das neben Ergebnisindikatoren auch Leistungstreiber berücksichtigt: die Customer Recovery Scorecard. Ihre Perspektiven – Finanz-, Kunden-, Prozess-, Potenzial- und Wettbewerbsperspektive – sichern eine ganzheitliche Betrachtung der strategisch relevanten Erfolgsfaktoren und darüber hinaus gewährleisten die Kennzahlen eine systematische Planung, Steuerung und Kontrolle des Customer Recovery Management Erfolgs. Für die Erfolgsgrößen werden kausale Abhängigkeiten in Form von Ursache-Wirkungs-Beziehungen innerhalb und zwischen den Perspektiven erfasst (Strategy Maps), wodurch gewissermaßen eine Modellierung der Wertschöpfungskette im Customer Recovery Management erfolgt. Unsere durchgeführte Studie zum Status Quo des Customer Recovery Controlling in der deutschen (groß-)unternehmerischen Dienstleistungspraxis hat gezeigt, dass der präventive Umgang mit Kundenabwanderung zukünftig an Bedeutung gewinnen wird. Obwohl die Mehrheit der befragten Unternehmen über ein organisatorisch verankertes Controlling verfügt, sind bezüglich des allgemeinen Controllingentwicklungsstandes inkl. des Instrumenteneinsatzes Defizite zu konstatieren. In Bezug auf Letzteres hat sich herausgestellt, dass rein ökonomische Aspekte eine dominante Stellung einnehmen; Finanzkennzahlen werden gegenüber den Markt-, Prozess und Potenzialkennzahlen zum einen häufiger eingesetzt und zum anderen auch in ihrer Bedeutung höher eingeschätzt. Darüber hinaus ist der Einsatz von Kennzahlensystemen im Customer Recovery Management noch nicht weit verbreitet und auch hier ist ein finanzwirtschaftlicher Fokus festzustellen. Der Erfolg von Customer Recovery Maßnahmen wird zu einem großen Ausmaß durch die Nutzung des Synergiepotenzials von Customer Recovery Management (Führung vom Markt bzw. Kunden her) und Controlling (Führung vom Erfolg her) determiniert.

Gestión de estrategias Costumer Relationship Management (CRM) sector porcícola Bogotá

Esta tesis, pretende describir la situación actual del Sector Porcícola, los procedimientos desarrollados por las empresas en la adopción, implantación y uso de estrategias CRM. Con una revisión confiable y el estudio de casos relacionados con el tema permitirán contrastar la realidad del sector con los conceptos claves que proponen los diferentes autores. Los resultados obtenidos le permitirán al sector y a los gerentes desarrollar estrategias que ayuden a la satisfacción y fidelización de sus clientes. En el campo académico, este estudio servirá de guía teórico-práctica para estudiantes y profesores del área que necesiten afianzar sus conocimientos en temas de marketing relacional, CRM, fidelización y servicio. El presente proyecto permitirá al futuro administrador enfrentar y asumir paradigmas en escenarios empresariales reales. La información estratégica acerca de los clientes es vital para las organizaciones, ayuda para la toma de decisiones, pronostica cambios en la demanda y establece un control sobre todos los procesos en los que está involucrado el cliente. La adopción, implantación y uso de estrategias CRM ayuda a que la empresa esté más atenta a la manera como interactúa con sus clientes y por ende, mejorará la percepción que tenga el cliente de la organización. En el sector Porcícola hay tendencia a las economías de escala y es importante segmentar y especializar el servicio dependiendo el potencial del cliente. En un mercado tan competitivo encontrar nuevos clientes no es fácil, y menos retenerlos ya que los productos están logrando estándares similares y el cliente basa su decisión en el precio. Al no haber diferenciación debemos ofrecer valor en el servicio lo cual nos ayudará a que el cliente haga una segunda compra prefiriendo nuestra empresa en lugar de la competencia. Hoy en día las estrategias CRM definen el rumbo de una empresa, ayudando no solamente a adquirir nuevos clientes, sino también, a mantener felices a los clientes actuales, de este modo se logran más ventas, y una mayor rentabilidad en el negocio. Razones por las cuales el sector Porcícola se verá beneficiado y Frigocárnicos Monserrate por medio de las estrategias CRM podrá ofrecer un mejor servicio a sus clientes ayudando a las fidelización de estos.

Utilidad de la relación estratégica comunitaria y el marketing en el sector de bebidas alcohólicas

El estudio busca demostrar la utilidad que tiene la relación estratégica comunitaria en el sector de bebidas alcohólicas en Colombia y cómo la utilizan a través del marketing. Cómo estas funcionan en el sector y si las organizaciones las están aplicando; si lo hacen qué tipo de estrategias emplean para adentrarse y relacionarse con su entorno. Se identifica la efectividad de estas estrategias; si en realidad están promoviendo el desarrollo de la comunidad como el de la organización y paso a seguir se describen las características de esta en el sector objetivo. Se utilizan metodologías tanto cuantitativas como cualitativas para la investigación y análisis de caso analizando la información correspondiente para así poder reseñar y describir los modelos que se utilizan en el sector.

The tenant as a customer: can good service improve real estate performance?

Customer Relationship Management (CRM) theory suggests that good customer service results in satisfied customers, who in turn are more likely to remain loyal and recommend the service provider to others. Proponents of good customer service for tenants claim that landlords should see a return on any investment in their customer service, in the form of enhanced real estate performance. This paper begins by reviewing research on customer service returns in other industries. Through consideration of the characteristics of real estate markets, the paper explains how factors such as (inter alia) lease terms, property market cycles, and property type, might determine the relationship between customer service and real estate performance. The paper concludes that further research is needed to isolate specific aspects of customer service that are most appreciated by customers. It suggests that the financial returns which accrue to landlords adopting a customer-focused approach might indeed be quantified, and suggests an appropriate method for such future research.

Treating the Tenant as a Customer: can good service improve real estate performance?

Customer Relationship Management (CRM) theory suggests that good customer service results in satisfied customers, who in turn are more likely to remain loyal and recommend the service provider to others. Applied to real estate, this theory implies that landlords should see a return on any investment in the service they give to tenants, in the form of increased lease renewal rates and fewer void periods, achieved without compromising rents. This paper examines determinants of occupier satisfaction, and investigates the relationship between occupier satisfaction and property performance, using measures such as capital growth, income return, lease renewal rates and total return. The analysis is based upon a pilot study using occupier satisfaction responses from around 2500 interviewees based in multi-tenanted offices, shopping centres and retail warehouses on out-of-town retail parks in the UK. The analysis is being extended to cover a larger sample for the author’s PhD. Part 1 of the analysis examines occupier satisfaction, whilst Part 2 considers its impact on property performance.

Implementation and role of device management Solutions to the end users

This research is based on consumer complaints with respect to recently purchased consumer electronics. This research document will investigate the instances of development and device management as a tool used to aid consumer and manage consumer’s mobile products in order to resolve issues in or before the consumers is aware one exists. The problem at the present time is that mobile devices are becoming very advanced pieces of technology, and not all manufacturers and network providers have kept up the support element of End users. As such, the subject of the research is to investigate how device management could possibly be used as a method to promote research and development of mobile devices, and provide a better experience for the consumer. The wireless world is becoming increasingly complex as revenue opportunities are driven by new and innovative data services. We can no longer expect the customer to have the knowledge or ability to configure their own device. Device Management platforms can address the challenges of device configuration and support through new enabling technologies. Leveraging these technologies will allow a network operator to reduce the cost of subscriber ownership, drive increased ARPU (Average Revenue per User) by removing barriers to adoption, reduce churn by improving the customer experience and increase customer loyalty. DM technologies provide a flexible and powerful management method but are managing the same device features that have historically been configured manually through call centers or by the end user making changes directly on the device. For this reason DM technologies must be treated as part of a wider support solution. The traditional requirement for discovery, fault finding, troubleshooting and diagnosis are still as relevant with DM as they are in the current human support environment yet the current generation of solutions do little to address this problem. In the deployment of an effective Device Management solution the network operator must consider the integration of the DM platform, interfacing with many areas of the business, supported by knowledge of the relationship between devices, applications, solutions and services maintained on an ongoing basis. Complementing the DM solution with published device information, setup guides, training material and web based tools will ensure the quality of the customer experience, ensuring that problems are completely resolved, driving data usage by focusing customer education on the use of the wireless service In this way device management becomes a tool used both internally within the network or device vendor and by the customer themselves, with each user empowered to effectively manage the device without any prior knowledge or experience, confident that changes they apply will be relevant, accurate, stable and compatible. The value offered by an effective DM solution with an expert knowledge service will become a significant differentiator for the network operator in an ever competitive wireless market. This research document is intended to highlight some of the issues the industry faces as device management technologies become more prevalent, and offers some potential solutions to simplify the increasingly complex task of managing devices on the network, where device management can be used as a tool to aid customer relations and manage customer’s mobile products in order to resolve issues before the user is aware one exists. The research is broken down into the following, Customer Relationship Management, Device management, the role of knowledge with the DM, Companies that have successfully implemented device management, and the future of device management and CRM. And it also consists of questionnaires aimed at technical support agents and mobile device users. Interview was carried out with CRM managers within support centre to further the evidence gathered. To conclude, the document is to consider the advantages and disadvantages of device management and attempt to determine the influence it will have over customer support centre, and what methods could be used to implement it.

Customer repurchase intention: a general structural equation model

This paper develops a general service sector model of repurchase intention from the consumer theory literature. A key contribution of the structural equation model is the incorporation of customer perceptions of equity and value and customer brand preference into an integrated repurchase intention analysis. The model describes the extent to which customer repurchase intention is influenced by seven important factors – service quality, equity and value, customer satisfaction, past loyalty, expected switching cost and brand preference. The general model is applied to customers of comprehensive car insurance and personal superannuation services. The analysis finds that although perceived quality does not directly affect customer satisfaction, it does so indirectly via customer equity and value perceptions. The study also finds that past purchase loyalty is not directly related to customer satisfaction or current brand preference and that brand preference is an intervening factor between customer satisfaction and repurchase intention. The main factor influencing brand preference was perceived value with customer satisfaction and expected switching cost having less influence.

GHIRS: integration of hotel management systems by web services

Nowadays web services technology is widely used to integrate heterogeneous systems and develop new applications. In this paper, an application of integration of hotel management systems by web services technology is presented. The Group Hotel Integration Reservation System (GHIRS) integrates lots of systems of hotel industry such as Front Office system, Property Management system, Enterprise Information System (EIS), Enterprise Information Portal system (EIP), Customer Relationship Management system (CRM) and Supply Chain Management system (SCM) together. This integration solution can add or expand hotel software system in any size of hotel chains environment.