Customer Relationship Dissolution - What Do We Know and What Do We Need to Know?
| Contribuinte(s) |
Svenska handelshögskolan, Institutionen för marknadsföring och företagsgeografi, marknadsföring Swedish School of Economics and Business Administration, Department of Marketing and Corporate Geography, Marketing |
|---|---|
| Data(s) |
2000
|
| Resumo |
Our paper can be seen as a supplement to Halinen-Kaila and Tähtinen' s (2000) review of different direct research approaches on the ending of exchange relationships. Our purpose is to illuminate the borderline between research explicitly focusing on ending and research implicitly considering ending of relationships. Another purpose is to give an overview of how researchers within the Nordic School of Service Management and Nordic School of Relationship Marketing have approached customer relationship ending. A third purpose is to put forward a managerial perspective and managerial issues related to relationship ending. Finally we present some conclusions regarding further research avenues concerning relationship ending. |
| Formato |
1837 bytes 180157 bytes application/pdf text/plain |
| Identificador |
http://hdl.handle.net/10227/139 URN:ISBN:951-555-657-0 951-555-657-0 0357-4598 |
| Idioma(s) |
en |
| Publicador |
Svenska handelshögskolan Swedish School of Economics and Business Administration |
| Relação |
Working Papers 434 |
| Direitos |
Publikationen är skyddad av upphovsrätten. Den får läsas och skrivas ut för personligt bruk. Användning i kommersiellt syfte är förbjuden. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited. Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty. |
| Palavras-Chave | #customer relationship management #relationship dissolution #relationship dissolution research #Marketing |
| Tipo |
Text |
