Consumers' attitudes towards food prices

High food prices can be a barrier to healthy eating because some of the food products may be perceived as expensive. Understanding the role of price in food purchase situations is important, but only a few studies document attitudes towards expensiveness or cheapness in foods. In this thesis, the role of food price in food choice and consumers attitudes towards food prices were investigated and the aim was to measure the food price attitudes. Food price attitudes were hypothesized to have an impact on consumers willingness to pay judgements and their willingness to buy premium-priced food products. First, using qualitative data consisting of 40 thematic interviews the experiences of the expensiveness and cheapness in foods were explored by using functional food products as a target product category. Second, a Food Price Attitude Scale was developed using four quantitative surveys representing Finnish consumers (2001 N=1158; 2002 N=1156; 2004a N=1113; 2004b N=1027). Food price attitudes were confirmed to compose a multidimensional construct and consumers may perceive positive and negative attitudes towards both high and low food prices. Finnish consumers were clustered into four groups based on their food price attitudes. In the first group, 29% of respondents were negative towards high food prices and they were willing to seek low food prices, whereas respondents in another group (22%) were positive towards high food prices. Additionally, in the third group consumers (17%) were willing to pay for high quality but still looked for low food prices. In the fourth group, consumers (32%) were willing to look for low food prices, unwilling to pay for high quality, but high-priced food was appreciated if offered to others. It was found in qualitative data that consumers willingness to accept high prices in foods was connected to price fairness and to justifications. Feelings of fairness or unfairness might be a core element of food price attitudes. Using quantitative methods, it was confirmed that positive attitudes towards high food prices in terms of high quality enhanced consumers willingness to buy food products with certain benefits (e.g., a health claim). Additionally, the favourable attitude towards low food prices lowered the willingness to pay estimates. This type of tendency, however, can create a possible bias in small convenient samples. In the food price-related research, it is advisable to take into account food price attitudes as possible background variables. The Food Price Attitude Scale needs further development to increase construct validity even though, in the present study, it was shown to be a reliable measure with good predictive and discriminant validity. The theoretical and managerial implications of the results for a better understanding of the role of price in consumers food purchases are discussed.

ATTITUDES TOWARDS BILINGUALISM AND BASQUE IN RIOJA ALAVESA

Ikerketa honetan, aspalditik euskara mintza-hizkuntza izan ez duen komunitate batean ¿Arabako Errioxan¿ euskara biziberritzeko politikek ekarri dituzten ondorioetako batzuk aztertu dira. Ikerketa honen aztergai nagusia elebitasunaren eta euskararen inguruko jarrerak dira. Jarrera orokorrak jasotzeaz gain, hizkuntza-ereduek, gaitasunarekin eta erabilerarekin lotutako zenbait hizkuntza-aldagaik eta aldagai psikosozial batzuek ¿bizindarra, identitatea, euskal hiztunekiko harremana¿ jarrerekin duten erlazioa aztertu da.Metodo kualitatiboak eta kuantitatiboak baliatu dira ikerketa honetan. Elkarrizketen eta behaketaren bidez, Arabako Errioxako bizilagunen ikuspegiak atzeman nahi izan dira. Galdesortak erabili ziren, berriz, eskualdeko ikasleen datuak biltzeko.Azterlanaren alderdi berritzaile bat da jarrerek denboran zehar duten bilakaeran sakontzen duela. Ikerketa bi fasetan egin da, zortzi urteko denbora-tarteaz (2001ean eta 2009an). Lehen fasean, analisi kualitatiboak eta kuantitatiboak egin ziren ikerketaren testuinguru zabala atzemate aldera. Bigarren fasean analisi kuantitatiboak soilik egin ziren, eta fase bakoitzean neur-tresna bera erabili zen, konparaketa erraztearren.Ikerlan honen ondorio nagusietako bat da ikasleek oro har jarrera positiboak dituztela, hala elebitasunarekiko nola euskararekiko. Ikasleek era bertsuan erantzun zuten 2001ean eta 2009an, nahiz eta euskararen aldeko jarrerak apalxeagoak ziren 2009an. Ereduei dagokienez, jarrera positiboenak D ereduko ikasleek dituzte, eta epelenak A eredukoek. Oro har emaitzek erakusten dute korrelazioa dagoela aztertutako aldagai linguistiko zein psikosozialen eta jarreren artean. Jarrerekin korrelazio indartsua dute, besteak beste, euskara erabiltzeko nahiak eta identitateari lotutako aldagaiek.

Hospital clinicians information behaviour and attitudes towards the 'Clinical Informationist': an Irish survey

Background: Hospital clinicians are increasingly expected to practice evidence-based medicine (EBM) in order to minimize medical errors and ensure quality patient care, but experience obstacles to information-seeking. The introduction of a Clinical Informationist (CI) is explored as a possible solution. Aims:  This paper investigates the self-perceived information needs, behaviour and skill levels of clinicians in two Irish public hospitals. It also explores clinicians perceptions and attitudes to the introduction of a CI into their clinical teams. Methods: A questionnaire survey approach was utilised for this study, with 22 clinicians in two hospitals. Data analysis was conducted using descriptive statistics. Results: Analysis showed that clinicians experience diverse information needs for patient care, and that barriers such as time constraints and insufficient access to resources hinder their information-seeking. Findings also showed that clinicians struggle to fit information-seeking into their working day, regularly seeking to answer patient-related queries outside of working hours. Attitudes towards the concept of a CI were predominantly positive. Conclusion: This paper highlights the factors that characterise and limit hospital clinicians information-seeking, and suggests the CI as a potentially useful addition to the clinical team, to help them to resolve their information needs for patient care.