Gleanings and groupings from a pastor's portfolio.

Preface signed: Alexandria, Va., December, 1851.

Ueber den gallischen brand : eine quellenkritische skizze zur aelteren roemischen geschichte /

Includes bibliography.

Brand. Et dramatisk digt

Mode of access: Internet.

The 13th District : a story of a candidate / by Brand Whitlock.

Advertisements on p. [1]-[22] at end.

A mortal antipathy : first opening of the new portfolio /

Mode of access: Internet.

Racial and ethnic differences in wealth holdings and portfolio choices /

"April 2002."

Der brand im Opernhaus, ein nachtstück in drei aufzügen

Mode of access: Internet.

Brand;

Mode of access: Internet.

De Levensgeschiedenis van President J.H. Brand;

Mode of access: Internet.

California brand book /

Has occasional supplements.

Portfolio of fragments relative to the history and antiquities, topography and genealogies of the county palatine and duchy of Lancaster ...

"Substantially a reprint of the second edition of 1824."

Illustrated portfolio of Reformed churches of western Pennsylvania ...

Mode of access: Internet.

Event marketing: an innovative promotional tool and its impact on consumer memory and brand awareness

Event Marketing represents a common promotional strategy that involves direct contact between brands and consumers at special events, namely concerts, festivals, sporting events and fairs. Brands have been investing in sponsorship as a means of associating themselves with particular events, essentially with the goal to enhance brand image and brand awareness. Interestingly, the response of consumers to event marketing has not yet been fully understood. This dissertation fills this gap. More specifically, it intends to determine the extent to which sponsoring brands at events favors brand awareness (recall and recognition) and how it relates to brand attitude. Based on three Portuguese music festivals, two studies were conducted to ascertain event sponsorship’s impact on consumer memory, notably Brand Recall and Brand Recognition, and correlation with attitudes towards the brands such as familiarity and liking. The key findings of these studies show that recognition is much higher for those respondents who attended the festivals, presenting a score of 73,9%, in comparison with recall, presenting a much lower score of 37,5%. Further, and surprisingly, it suggests that the ability to recall and recognize sponsoring brands is not associated to consumer attitudes towards the brands. Instead, it relates to the time consumers dedicated to these particular events, that is, the number of music festivals attended.

Nonstationary brand variables in category management: A cointegration perspective

Category-management models serve to assist in the development of plans for pricing and promotions of individual brands. Techniques to solve the models can have problems of accuracy and interpretability because they are susceptible to spurious regression problems due to nonstationary time-series data. Improperly stated nonstationary systems can reduce the accuracy of the forecasts and undermine the interpretation of the results. This is problematic because recent studies indicate that sales are often a nonstationary time-series. Newly developed correction techniques can account for nonstationarity by incorporating error-correction terms into the model when using a Bayesian Vector Error-Correction Model. The benefit of using such a technique is that shocks to control variates can be separated into permanent and temporary effects and allow cointegration of series for analysis purposes. Analysis of a brand data set indicates that this is important even at the brand level. Thus, additional information is generated that allows a decision maker to examine controllable variables in terms of whether they influence sales over a short or long duration. Only products that are nonstationary in sales volume can be manipulated for long-term profit gain, and promotions must be cointegrated with brand sales volume. The brand data set is used to explore the capabilities and interpretation of cointegration.