848 resultados para POSICIONAMIENTO (PUBLICIDAD)


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The goal of this study is to identify cues for the cognitive process of attention in ancient Greek art, aiming to find confirmation of its possible use by ancient Greek audiences and artists. Evidence of cues that trigger attention’s psychological dispositions was searched through content analysis of image reproductions of ancient Greek sculpture and fine vase painting from the archaic to the Hellenistic period - ca. 7th -1st cent. BC. Through this analysis, it was possible to observe the presence of cues that trigger orientation to the work of art (i.e. amplification, contrast, emotional salience, simplification, symmetry), of a cue that triggers a disseminate attention to the parts of the work (i.e. distribution of elements) and of cues that activate selective attention to specific elements in the work of art (i.e. contrast of elements, salient color, central positioning of elements, composition regarding the flow of elements and significant objects). Results support the universality of those dispositions, probably connected with basic competencies that are hard-wired in the nervous system and in the cognitive processes.

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El trabajo de investigación que se presenta a continuación, es la exposición de los conocimientos adquiridos tras cinco años de estudios en la carrera de Ingeniería Comercial. La investigación propone un estudio de factibilidad para la creación de una empresa dedicada al servicio de información para el área de entretenimiento a través de operadora de telefonía celular en la ciudad de Quito. La empresa “ALGR INTEGRATED COMMUNICATIONS E.U.R.L”, será reconocida en el mercado por su nombre comercial denominado “E-LINE”, “Entretenimiento en Línea”, lo que permitirá su reconocimiento y posicionamiento de la marca. A través de esta investigación el trabajo se presenta en IV capítulos: el estudio de mercado, estudio técnico, la empresa y organización, estudio financiero y las conclusiones y recomendaciones, capítulos que conforman la estructura básica de evaluación de proyectos de inversión. El capítulo I comprende el estudio de mercado, en el cual se procederá a analizar el comportamiento del mercado mediante la determinación de la oferta y demanda histórica, actual y proyectada a fin de identificar la demanda insatisfecha, estableciendo estrategias de comercialización y precio.

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La investigación que se presenta a continuación esta fundamentada en la necesidad que muestra la empresa PC- HOUSE S.A. por mejorar su estructura administrativa y estratégica las cuales servirán para definir los lineamientos indispensables a seguir en el futuro. Mediante la recopilación de información y entrevistas con los ejecutivos de la empresa se pudo determinar el diseño de tres aspectos importantes dentro de la organización que son: la elaboración de un Plan Estratégico, un Manual Orgánico Funcional y un Plan de Publicidad. Estos tres proyectos cuentan con el apoyo indiscutible del directorio de la empresa para su diseño y ejecución inmediata; los tiempos, responsables y costos de dichos proyectos ya quedan establecidos dentro del presente trabajo de investigación. Con la ayuda de la herramienta FODA se pudo establecer y cuantificar los parámetros más importantes con los que cuenta la empresa actualmente y así mejorar los aspectos relevantes y disminuir los factores de riesgo existentes. La prevención es fundamental es este sentido, ya que permitirá tener un control permanente de los mismos y de esta manera tomar las respectivas acciones correctivas si fuere el caso. El diseño propuesto de la visión y misión están correctamente enmarcadas en las necesidades y requerimientos de la empresa, están dirigidas a todos los miembros de la organización, logrando con esto el compromiso general hacia la consecución de los objetivos planteados.

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Background: Artemisia species pollen represents a major cause of allergy in Central Europe. Variations in the pollen season, the influence of climate variables and the prevalence of pollinosis to it were analyzed in Poznan, in western Poland between 1995 and 2004. Methods: A Hirst volumetric spore trap was used for atmospheric sampling. Pollination date trend analysis and Spearman correlation tests were performed. Skin prick tests (SPT) and allergen specific immunoglobulin (Ig)E antibody measurements were performed in 676 and 524 patients, respectively. Results: The Artemisia species pollen season grew longer due to a clear advance in the starting day and only a slightly earlier end point; the peak day also came slightly earlier. Rainfall in the fi rst fortnight of July highly influenced pollen season severity. Temperature was directly correlated with daily Artemisia species pollen levels; relative humidity was inversely correlated. Twelve percent of patients had a positive SPT reaction to Artemisia species. Their symptoms were rhinitis and conjunctivitis (15%), atopic dermatitis (15%), chronic urticaria (14.3%), bronchial asthma (2.4%), and facial and disseminated dermatitis (1.3%). Elevated specifi c IgE concentrations were detected in the sera of 10.1% of patients. Conclusions: Artemisia species pollen is an important cause of pollinosis in western Poland. Pollen season intensity is highly influenced by rainfall in the previous weeks. Trends towards earlier season starts and longer duration, possibly caused by climate change, may have an impact on the allergic population.

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The occurrence of symptoms in pollen allergy patients in urban areas may be affected by local environmental factors such as sources of pollution, natural and ornamental vegetation, local architecture impeding dispersion, etc. The aim of this study was to analyse the frequency of sensitization in pollen allergy patients and the relationship with antihistamine sales. For this study, a large number of clinical records, together with pharmaceutical and pollen data, were collected between 1999 and 2001 in the city of Córdoba, in the south of the Iberian Peninsula. Differences were observed in the symptoms suffered by pollen allergy patients in different areas of the city due to varying local emission of both biological and non-biological particles. Temporal distribution of symptoms over the three study years was influenced by meteorological factors, especially rainfall patterns; higher water supply to plants was associated with increased airborne pollen concentrations. Air pollution might be one of the main factors affecting the distribution of pollen allergy patients within the city. Recent years have seen a worsening of symptoms and increased sensitization to urban species such as plane-trees.

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Dissertação apresentada ao Instituto Politécnico do Porto para obtenção do Grau de Mestre em Gestão das Organizações, Ramo de Gestão de Empresas Orientada por: Professora Doutora Paula Odete Fernandes Professor Doutor Rui da Assunção Esteves Pimenta

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Gestión del Conocimiento

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Gestión del conocimiento

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