“La lliga dels magnats”. La Premier League i el negoci del futbol en l’era dels mitjans globals

The relationship between the mass media and sport has reached a state of symbiosis. The great media companies and sports organizations have combined synergies to get the best return on their products, both communicationrelated and sports-related. To define this situation, some authors have spoken of the “new sport oligopoly” or of the “global media sports complex”. This article analyzes the formation of this complex based on real examples of financial relations between media companies and sports organizations and, finally, draws attention to how these relations took place in the Premier League during the 2009-2010 season, taking into account the fact that this was the European football league which consolidated the process of international commercialization the soonest, which has the most highly valued football brand (Manchester United) and which has the clubs that make the most money from television rights and commercials.

Naiskiintiöt ja työelämän tasa-arvo – diskurssianalyysi sukupuolikiintiöiden rakentumisesta eräiden suomalaisten lehtien teksteissä

Tutkielman tavoitteena on selvittää, miten ”sukupuolikiintiöt yritysten hallituksissa” rakentuvat suomalaisessa mediassa ja sitä kautta; nähdäänkö sukupuolikiintiöt toimivana keinona saavuttaa työelämän tasa-arvo. Tutkielmassa luodaan silmäys sukupuolirooleihin sekä niitä uusintaviin ja ylläpitäviin rakenteisiin yhteiskunnassa. Edelleen tavoitteena on selvittää, murtavatko naiskiintiöt liike-elämässä ja politiikassa vallitsevia johtajuuden sukupuolirooleja. Tutkielmassa käsitellään tasa-arvoa yhteiskunnallisessa, johtajuustutkimuksellisessa ja feministisessä valossa. Sukupuolikiintiöistä kirjoitettaessa voidaan havaita erilaisia suhtautumistapoja niiden vaikutuksesta tasa-arvon toteutumiseen. Tutkielmassa esimerkkeinä käytettyjä lehtitekstejä leimaavat vastakkainasettelut, voimakkaat tunteet ja jakautuminen eri leireihin. Tutkimusmenetelmänä on käytetty kriittistä, valtaorientoitunutta diskurssianalyysiä, joka on antoisa viitekehys mediamaailman käytäntöjen tutkimiseen kontekstissaan. Media on tässä tutkimuksessa rajattu käsittämään tiettyjä suomalaisia sanoma-, aikakausi- ja iltapäivälehtiä. Tutkimuksen pääongelmaksi nousevat tavat, joilla sukupuolikiintiöistä mediassa kirjoitetaan sekä asenteet, joita ne lukijoille välittävät. Tämän tutkimuksen keskeisinä tuloksina voidaan esittää yleisimmät suhtautumistavat sukupuolikiintiötä kohtaan mediassa, sekä kolme diskurssia, jotka useimmiten kiintiökeskusteluissa esiintyvät. Pätevyys- diskurssi painottaa yksilön pätevyyttä ensisijaisena valintakriteerinä hallitusjäseniä valittaessa. Uhka- diskurssi esittää sukupuolikiintiöt uhkavaatimuksena, johon tullaan turvautumaan kulttuuristen muutosten hitauden vuoksi. (Epä)tasa-arvo- diskurssi näkee sukupuolikiintiöt tasa-arvoa edistävänä keinona, mutta toisaalta kokee naiskiintiöt epätasa-arvoisina ja miehiä sortavina.

Developing a user-centric event management system

This thesis describes the development of a software requirements specification for a user-centric event management system. The system is set to satisfy three goals: adding value for the event attendees, adding value for the event organizer, and reducing the costs of arranging and running an event. The requirements are identified by researching the prescriptive traits of event business and the current state of the case company and its environment. First the professional and human needs for events are scrutinized. Second, some recent reports about the current trends in the event business are reviewed. Then the event life cycle is presented using the model of new service development, and online promotion of events and especially word-of-mouth marketing receive special attention. Events are also regarded from the perspective of social networks and social media. The case company’s current state and its competitors are reviewed to formulate the needs which the system should fulfil. Then the currently available solutions for social media oriented event management are reviewed. The result is a set of functional and non-functional requirements. The functional requirements are categorized into social media, social networking, event personalization, event management, and system administration features. The specified features and non-functional requirements satisfy the three goals set for the system.

La publicité de la cigarette et de l'alcool dans la presse gratuite suisse d'information.

Tobacco and alcohol are ordinary consumer goods that are still two overriding preventable causes of death in Switzerland. Massive advertising supports their selling and contributes to maintain a major public health problem up to date. The widely read free press represents an interesting advertising mean. The study of tobacco and alcohol advertisements published in the free newspaper 20 minutes through the year 2012 gives us a good idea of these products' advertising strategies. Compared to those for alcohol, the cigarette advertisements are more numerous, more suggestive and dealing with emotions. The themes proposed respond to young people's expectations in order to incline them to smoke, whereas positive images encourage to keep on smoking.

Metàfores en venda : La metàfora conceptual en la publicitat televisiva en català

Aquest treball pretén ampliar els estudis relacionats amb la lingüística cognitiva en la llengua catalana, en aquest cas en el camp d'experiència de la publicitat televisiva, i complementar els existents sobre el llenguatge publicitari i la comunicació dels mitjans audiovisuals.

Les TIC i les persones dependents

L'objectiu d'aquest treball de recerca és veure com afecten les noves tecnologies (TIC) al col·lectiu de persones dependents.

Online Volunteers : Knowledge Managers in Nonprofits

Peer-reviewed

From urban political economy to the cultural political economy : rethinking culture and economy in and beyond the urban

Discussions about the culture-economy articulation have occurred largely within theconfines of economic geography. In addition, much attention has been diverted intocaricaturized discussions over the demise of political economy or the invalidity ofculturalist arguments. Moving the argument from the inquiry on the ¿nature¿ of theeconomy itself to the transformation of the role of culture and economy inunderstanding the production of the urban form from an urban political economy (UPE)this paper focuses on how the challenges posed by the cultural turn have enabled urbanpolitical economy to participate constructively in interdisciplinary efforts to reorientpolitical economy in the direction of a critical cultural political economy.

Risk Management or Uncertainty Governance? The Challenge of an Interdiscplinary Approach

Peer-reviewed

Apoderament juvenil: com i cap a on?

El treball que es presenta a continuació consisteix en una anàlisi teòrica sobre el concepte d'apoderament juvenil partint d'una aproximació al context actual i les relacions de poder que condicionen la construcció social de la joventut. L'anàlisi es basa en la relació del concepte d'apoderament amb els processos de transformació social així com de qüestionament de les estructures de poder existents avui. D'altra banda, es realitza una reflexió sobre l'ús del terme des de l'àmbit de les ciències socials, específicament des de les polítiques públiques de joventut

Movimientos juveniles y estudiantiles contemporáneos: la toma de la Universidad Nacional de Tucumán, Argentina (2013)

El siguiente trabajo hace un recorrido histórico por los movimientos sociales, juveniles y estudiantiles contemporáneos europeos y latinoamericanos. Dicha revisión busca comprender la naturaleza de los movimientos, los contextos en los que emergen y las características de los mismos intentando, a su vez, rastrear los antecedentes de la toma de la Universidad Nacional de Tucumán Argentina en 2013

Anàlisi de l’ús del català en l’àmbit del turisme

El primer objectiu d’aquest treball és analitzar el llenguatge del turisme a la ciutat de Girona en temporada alta (juliol i agost) en un sentit pragmàtic. En aquest treball ens centrarem en una anàlisi del llenguatge turístic des del punt de vista de les situacions comunicatives on és utilitzat. El segon objectiu és conèixer l’opinió dels turistes sobre la llengua catalana mitjançant una enquesta feta a dos-cents turistes

"Pas de deux" : Quan dansa i gènere comparteixen escenari

The dissertation '«Pas de deux». When dance and gender' share stage treats of the impact and the repercussion that have had the fight for the equality women-men and the studies of gender in the practice and in the historiography of dance. It bases in the study of new, classical and recognised bibliographic references on gender and dance, anthropology of dance and history and practice of dance.

La construcció de fets científics : La vacuna SPf66

En aquest treball, a partir de la teoria de l'actor-xarxa i la Sociologia del Coneixement Científic (SCC), analitzem la creació i evolució de la vacuna contra la malària de l'equip del Dr. Manuel Elkin Patarroyo, durant els anys 80 i 90 del passat segle, per mostrar com les interaccions socials participen de manera decisiva en l'acceptació o rebuig d'una proposta científica.

A tecnologia da reciclagem de polímeros

Solid municipal waste contains a large volume of polymers and its final disposal is a serious environmental problem. Consequently, the recycling of the principal polymers present in the solid waste is an alternative. In this review we describe the mechanical and chemical recycling of polymers and the energy recovery from plastic wastes. Polymer recycling involves not only the development of processing technologies, but also the solution of many chemical and analytical problems. The technological, economical and social aspects of polymer recycling are also considered.