Gestão à Vista: uma proposta de avaliação de impacto da política municipal de garantia de direitos infanto-juvenil. A relação de causa e efeito da prática da monitoria sobre o volume de doações ao fundo para a infância e adolescência - FIA

O presente projeto de dissertação apresenta uma metodologia para avaliar a relação de causa e efeito da forma de gestão adotada pelos Conselhos Municipais de Defesa dos Direitos da Criança e do Adolescente, em especial no que se refere à utilização de ferramentas de monitoria e avaliação para acompanhar os projetos executados, no aumento do orçamento público captado através de doações aos Fundos para a Infância e Adolescência – FIA. Este projeto busca identificar a existência de possíveis gargalos na gestão dos Conselhos, principalmente no que diz respeito aos processos de monitoria dos projetos desenvolvidos com recursos advindos de doações ao Fundo Municipal para a Infância e Adolescência como uma oportunidade de avançar no processo de melhoria da gestão pública, neste caso, de garantia de direitos infanto-juvenil. Para tanto, será necessário criar grupos de tratamento e controle considerando os Conselhos Municipais de Garantia de Direitos da Criança e do Adolescente que utilizam ferramentas de monitoria e avaliação daqueles que não adotam essa prática no seu cotidiano profissional. A identificação de tais Conselhos será feita a partir de três filtros correlacionados a saber, tamanho da população do município, índice de desenvolvimento humano municipal e cadastro em situação regular do Fundo Municipal para a Infância e a Adolescência. Não se trata de um trabalho que visa apontar erros na gestão dos Conselhos, ao contrário, uma proposta de mapeamento capaz de verificar fragilidades e propor uma linha de atuação alternativa - capaz de romper com práticas meramente paternalistas ou formalismos que produzam disfunções burocráticas - que gere transformação no espaço de atuação.

Comparison and analysis of corporate social responsibility (CSR) reports of the top five companies ranked on the 2013 CSR RepTrak

In the 1970s, Corporate Social Responsibility (CSR) was discussed by Nobel laureate Milton Friedman in his article “The Social Responsibility of Business Is to Increase Its Profits.” (Friedman, 1970). His view on CSR was contemptuous as he referred to it as “hypocritical window-dressing” a reflection of the view of Corporate America on CSR back then. For a long time short-term maximization of shareholder value was the only maxim for top management across industries and companies. Over the last decade, CSR has become a more important and relevant factor of a company’s reputation, shifting the discussion from whether CSR is necessary to how best CSR commitments should be done (Smith, 2003). Inevitably, companies do have an environmental, social and economic impact, thereby imposing social costs on current and future generations. In 2013, 50 of the world biggest companies have been responsible for 73 percent of the total carbon dioxide (CO2) emission (Global 500 Climate Change Report 2013). Post et al. (2002) refer to these social costs as a company’s need to retain its “license to operate”. In the late 1990s, CSR reporting was nearly unknown, which drastically changed during the last decade. Allen White, co-founder of the Global Reporting Initiative (GRI), said that CSR reporting”… has evolved from the extraordinary to the exceptional to the expected” (Confino, 2013). In confirmation of this, virtually all of the world’s largest 250 companies report on CSR (93%) and reporting by now appears to be business standard (KPMG, 2013). CSR reports are a medium for transparency which may lead to an improved company reputation (Noked, 2013; Thorne et al, 2008; Wilburn and Wilburn, 2013). In addition, it may be used as part of an ongoing shareholder relations campaign, which may prevent shareholders from submitting Environmental and Social (E&S)1 proposals (Noked, 2013), based on an Ernst & Young report 1 The top five E&S proposal topic areas in 2013 were: 1. Political spending/ lobbying; 2. Environmental sustainability; 3. Corporate diversity/ EEO; 4.Labor/ human rights and 5. Animal testing/ animal welfare. Three groups of environmental sustainability proposal topics of sub-category number two (environmental sustainability) 6 2013, representing the largest category of shareholder proposals submitted. PricewaterhouseCoopers (PwC) even goes as far as to claim that CSR reports are “…becoming critical to a company’s credibility, transparency and endurance.” (PwC, 2013).

The impact of corporate social responsibility on the Peruvian consumer’s purchasing behavior

This exploratory research aims to find out the extent to which Corporate Social Responsibility (CSR) impacts the purchasing behavior of Peruvian consumers when it comes to convenience food products. The study includes qualitative and quantitative analysis. Qualitative analysis consists of in-depth interviews with CSR representatives from consumer product companies, CSR practitioners and some consumers from the quantitative sample. That group’s composition was selected in order to obtain a wide picture of the consumers’ perception towards CSR, including their understanding of the concept and the relevance in their decision making process when buying convenience food products. The quantitative analysis portion consists of an on-line survey focused on Peruvian consumers who live in Lima during the year 2015. Consumers included in the sample were selected by convenience. After analyzing the 134 completed surveys, the results obtained suggest that even though there is an increasing interest in CSR, including CSR as an attribute of the purchased goods, interest is not fully demonstrated by the purchasing behavior of consumers. The main breach leading to this inconsistency appears to be the lack of or failure in the companies’ CSR communication towards consumers. Consumers demand reliable information which socially responsible companies usually provide; however at this stage, the target audiences of such information are mostly corporations and communities surrounding the manufacturing plants of convenience food products.

The corporate financial effects of corporate social responsibility, as executed by, and impacted upon, Prime Bank Limited, Bangladesh

Corporate Social Responsibility (CSR) is being implemented in the corporate world at an ever increasing rate, benefitting societies around the world. Several theories have been proposed that contend that the corporations who are implementing CSR programs also benefit financially, making the relationship a symbiotic one. This paper analyzes the financial health of Prime Bank Limited, Bangladesh, (PBL) over a period of a decade in order to determine if PBL has indeed benefited financially from implementing its CSR program. The analysis focuses on examining PBL’s internal and external financial indicators over an extended period of time to determine what the net effect, if any, that the CSR program has had on them. This analysis concludes that the evidence does not support the claim of a causal relationship between CSR spending and positive effects upon PBL, as measured by PBL’s financial indicators.

Políticas públicas de fomento ao empreendedorismo e às micro e pequenas empresas

No que tange à parte acadêmica, nesses oito anos de atividades o CENN gerou uma contribuição significativa para a pequisa em empreendedorismo no Brasil, com a produção de mais de 25 artigos em revistas científicas nacionais e internacionais, cerca de 20 dissertações e teses e seis livros que tratam do tema empreendedorismo. E é justamente um desses livros que estamos aqui apresentando. O desenvolvimento de políticas públicas em prol do empreendedorismo é fundamental para conseguirmos levar o empreendedorismo no Brasil a um outro patamar, facilitando a abertura de empresas e aumentando o percentual de sobrevivência dos novos negócios.

A natureza das práticas de governança corporativa no Brasil

Este estudo traça a evolução das práticas de governança corporativa das empresas brasileiras entre os anos de 2010 e 2014 e investiga elementos operacionais e mercadológicos que precedem as decisões das empresas em adotarem melhores ou piores práticas. Para isso, foram levantados dados de fontes primárias que deram origem ao Índice de Qualidade de Governança Corporativa (IQGC), composto por quatro sub elementos: Estrutura do Conselho de Administração; Procedimentos do Conselho de Administração; Direito dos Acionistas Minoritários e; Transparência. Os resultados evidenciam uma constante evolução nas práticas de governança corporativa das empresas ao longo do tempo. Há evidências de que as companhias reconhecem os benefícios de adotarem boas práticas, uma vez que se observa uma evolução de maior amplitude entre as empresas dos segmentos Novo Mercado, Nível 2 e Bovespa Mais. Neste período a maior evolução acontece nas práticas relativas a Estrutura e Procedimentos do Conselho. Entre os elementos operacionais e mercadológicos, destaca-se que empresas mais lucrativas procuram adotar melhores práticas de governança e melhores práticas relacionadas a Transparência nas suas informações. Empresas listadas nos segmentos Nível 1 e Tradicional, onde há maior tangibilidade de suas operações, apresentam melhores práticas relacionadas a Estrutura e Procedimentos do Conselho. Um maior risco das ações leva estas empresas a adotarem melhores práticas relacionadas aos Direitos dos Acionistas Minoritários.

Impact assessment and quality analysis of corporate social responsability (CSR) programs of mining companies and their contribution to sustainable development in the communities they operate: case study Tenke Fungurume Mining SA in the Democratic Republic of Congo (DRC)

Purpose – This case study presents an impact assessment of Corporate Social Responsibility (CSR) programs of the TFM Company in order to understand how they contribute to the sustainable development of communities in areas in which they operate. Design/Methodology/Approach - Data for this study was collected using qualitative data methods that included semi-structured interviews and Focus Group Discussions most of them audio and video recorded. Documentary analysis and a field visit were also undertaken for the purpose of quality analysis of the CSR programs on the terrain. Data collected was analyzed using the Seven Questions to sustainability (7Qs) framework, an evaluation tool developed by the Mining, Minerals and Sustainable Development (MMSD) North America chapter. Content analysis method was on the other hand used to examine the interviews and FGDs of the study participants. Findings - Results shows that CSR programs of TFM SA do contribute to community development, as there have been notable changes in the communities’ living conditions. But whether they have contributed to sustainable development is not yet the case as programs that enhance the capacity of communities and other stakeholders to support these projects development beyond the implementation stage and the mines operation lifetime need to be considered and implemented. Originality/Value – In DRC, there is paucity of information of research studies that focus on impact assessment of CSR programs in general and specifically those of mining companies and their contribution to sustainable development of local communities. Many of the available studies cover issues of minerals and conflict or conflict minerals as mostly referred to. This study addressees this gap.

Programa de intervenção de atividade desportiva, em centros comunitários do funchal, junto de populações jovens em risco: avaliação ao nível de atitudes e inclusão social

A pobreza e exclusão social são graves problemas que habitualmente surgem interligados e carecem de intervenção. A Educação das crianças e jovens é uma responsabilidade social, sendo fundamental procurar soluções no sentido da prevenção ou reinserção dos jovens em risco. Diversos estudos têm concluído que o desporto pode assumir-se como fator de proteção, contra um percurso de insucesso educativo e/ou humano desenvolvendo valores éticos, morais e culturais, no entanto é indispensável saber preservar os seus valores essenciais. Este estudo procura avaliar um programa de atividades físicas e desportivas, no qual jovens em risco participam, analisando a perceção destes em relação aos valores no desporto, e a perspetiva dos técnicos sociais que trabalham com estas populações, relativamente ao contributo do desporto nos processos de inclusão/reinserção social. Para avaliar os fatores aptos a promover o Desportivismo e Atitudes pró-sociais no desporto infanto-juvenil, utilizámos o questionário Sports Attitudes Questionnaire (SAQ), e realizámos entrevistas guiadas aos técnicos. Na análise dos dados, recorremos a procedimentos da estatística descritiva (média, desvio padrão, variância, mínimo, máximo e percentagem) para comparar variáveis, utilizámos o teste t e, quando estas apresentaram mais de duas categorias, a análise da variância (ANOVA). O nível de significância utilizado foi p ≤ 0.05. Recorremos ainda à análise de conteúdo, nas respostas dadas pelos inquiridos nas entrevistas. Através dos resultados obtidos: a) discordância categórica dos jovens relativamente aos comportamentos dos fatores “Batota” e “Anti-desportivismo”; b) resposta com indicador mais baixo ser “Por vezes faço batota para obter vantagem”; c) concordância evidenciada nas respostas aos comportamentos e atitudes dos fatores “Empenho” e “Convenção”; d) opinião unânime dos técnicos relativamente ao contributo essencial, na formação dos jovens, dos programas de atividades desportivas; concluímos que a prática destas são um meio adequado para desenvolver atitudes e valores pró-sociais, nas crianças e jovens em situação de risco.

O compromisso político do serviço prestado pela Fundação Bradesco na cidade de João Pessoa

In this work we have analyzed the political commitment of the social assistance sponsored by the Bradesco Foundation in João Pessoa. This Foundation is a private institution of public interest that provides social assistance to low income populations all over Brazil. This kind of work is one of the oldest management initiatives in what is actually referred to as managers` social responsibility. This thesis assumes that managers who are in fact socially responsible should guide their actions by the principles of social democracy, so that everyone can enjoy citizens` social freedom, and guarantee their rights as well as the political awareness of social actors. Analysis of documents and a qualitative approach have been applied to the pedagogical Project of the Foundation, as well as phenomenology to study the social profile of their students. The analysis of the pedagogical project as well as the students` standpoint towards life reveals that the Bradesco Foundation is indeed committed to the social efficacy of its students. The educational proposal of the organization includes those elements that are required for teenagers` education envisaging participative citizenship. The teenagers` speech reveals that they have developed the project identity, being therefore able to take part in the process of political transformation of our time. The results indicate that the Bradesco Foundation not only guarantees some of the basic social rights for the healthy development of those who attend their courses, but also sponsors a high level education providing both a technical and a political formation

A criança e o brinquedo-TV: análise sobre o discurso publicitário direcionado para a infância na Rede Globo de Televisão

Esta investigación es un análisis del contexto actual que rodea a la publicidad brasileña, más concretamente, la publicidad discurso televisivo dirigido a los niños en Brasil. Análisis de los documentos se basa en la revisión retórica (Leach, 2004) (SODRE, 2006) A partir de la primera supuesta inadecuación de algunos de sus contenidos al público para que se comunican. También investiga las posibilidades de regulación y la educación del consumidor y el papel de los medios de comunicación en la sociedad mediante la movilización exigiendo el cumplimiento y la mejora de la legislación vigente, evitando los posibles abusos y distorsiones de las secciones generales de la ley. Hemos llevado a cabo por separado se analiza en los niños y sus conceptualizaciones y la función social, abordando también el juguete y el acto de jugar hoy y su sede histórica en un intento de crear una fundación que apoya el análisis de la relación entre la infancia y la publicidad y el consumo, basado en obras de Roger Silverstone, Kapferer, Leontiev y Walter Benjamin. También se hicieron inferencias basadas en estudios de Pablo Del Río, sobre las posibles consecuencias psicológicas del consumo de medios por los niños, sin embargo, en arvorarmos llevar a cabo investigaciones en el estudio de la recepción. Se enfrentarán, tanto en acciones a favor de la aprobación de la Ley 5.921/2001 N º Suplente sugiere que la prohibición de la publicidad infantil en todo el país, los enfoques ampliamente "integrado" y por lo tanto, favorables a la continuidad de la actividad publicitaria en el país bajo la acción de la CONAR de autorregulación, lo que demuestra sin embargo, la viabilidad de ambas propuestas. Tambien relativa a el CONAR se llevó a cabo un estudio sobre su Consejo Asesor, dando a entender su composición y características. Por último, se estudian las posibilidades y el concepto de la educación para el consumo de los medios de comunicación, a partir de la utilización de los recursos de los propios medios de comunicación, como una propuesta para un cambio de paradigma en el mercado de la publicidad en Brasil. En conclusión, vemos que a partir del análisis de la publicidad comercial de los niños atendidos por la Red Globo de Televisión, en una muestra de 170 inserciones, todavía existen graves lagunas, pero que los desequilibrios se pueden resolver con medidas relativamente sencillas que incluyan campañas de educación y la exigencia de adecuación de los pocos grandes anunciantes que violan la ley. Afortunadamente, una nueva entrega de los anunciantes mostró la responsabilidad social en sus acciones

A Central Única dos Trabalhadores (CUT) no embate das contrarreformas da previdência social: contraposição ou consenso?

The provident rights were results of intense fights in between the capital and work, claiming the interventions of the state for the creation of an ample social protection system. In Brazil the law, Providence Social mark, dated 1923, from then on, the advances and extensions were many, of this diverse categories of politics. Mean while, in the 1990 s, the Brazilian government adopted the examples of other developed countries, the new pattern that hinted the realization of substantial changes on the states purpose, the reached rights and the proper organization of working classes. For the Social Providence, the principal loses turned out in 1998 and 2003; respectively in FHC governments and Lula, with the realization of two counter reforms that restricted the provident rights and motivated the privatization of public providence. In the scenery, the CUT, one of the representative organizations from working classes, founded in 1983, that has always itself with changed direction, from fighting to negotiating. This inflection determined the proposition of the center before the offers of the counter reforms, of Social Providence. The present work has the objective to analyze the social politic content of the fights from Brazilian union movement in the period of the conquests and disassembled rights and, to analyze the proposition, acting and offers from CUT in the counter reform period from Providence in the Government FHC and Lula. To perform this study beyond the essential bibliographical revision to found and deepen the subject, we use, the documental search through the internet pages, resolutions, informations and others publications from CUT. Using CUT in the governments worked in an elegant way, the FHC government against-reforms, showed itself through diverse actions, even though they didn t have homogeneous inside, contrary the neoliberalists politicians from this government, also the offers and precaution changers. While during the reign of Lula it shoved itself priority negociative and propositive

Empreendedorismo social e protagonismo juvenil: a estratégia socioeducativa do projeto Oasis de intervivência universitária

This dissertation aims to analyze the strategy of socio Intervivência University Project OASIS training of community development from the perspective of social entrepreneurship. This project was part of the context of a sort of university extension, called Intervivência University, which emerged in 2008 through the announcement MCT / CNPq / CT-Agribusiness / MDA - No. 23/2008 - Intervivência University Program. With the analysis of the OASIS project sought to identify a strategy socio, which was used elements of popular education and aimed to develop young people within the social entrepreneurship that made contributions to such has taken actions in their communities seeking range of social gains. For this, the methodological aspect, it was used in the research, a qualitative approach, case study, content analysis, semi-structured interviews and non-participant observation. In the theoretical aspect was addressed in the affairs of: social entrepreneurship, with emphasis on the concept, their differentiations of business entrepreneurship and social responsibility, and characterizing the social entrepreneur, popular education, as for the development of social entrepreneurship is the need for a new way of thinking and seeing reality for the people, and youth leadership, given the importance in the context of social action, to have young people seeking a better life for their communities. Addressed the theory were drawn categories (capital, empowerment and youth participation) and subcategories of analysis (value, attitude, behavior, trust, cooperation, civic participation) used in this work. Given the information and analysis of interviews and observations could be perceived that the strategy promoted socio Project OASIS changes, or the reaffirmation of values, resulting in new attitudes and, consequently, new behaviors in the students interviewed. Has been identified in them the development of trust and cooperation. In the aspect of civic awakening was observed in some of them only. In relation to juvenile activity was perceived to develop actions aimed at social benefits for all respondents. Thus, the OASIS Project Intervivência University made contributions to the young participants in the research aspect of social entrepreneurship, influencing them in developing activities in the social sphere in which cities are embedded

Cambios sociales y estratificación en el Brasil contemporáneo (1945-1999)

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O welfare State no Brasil: características e perspectivas no limiar do ano 2000

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