Plan digital : estrategias digitales para negocios

En el presente documento se desarrollará un Plan Digital de Medios con el cuál se pretende impulsar un producto que será lanzado al mercado por la empresa de Nairo Quintana, la cual construye y comercializa bicicleta y accesorios para toda la familia y todo tipo de terreno. El producto innovador que revolucionará la industria, será un casco, cuyo objetivo principal es proporcionar a su portador los más altos niveles de seguridad, diseño y calidad, generando al consumidor experiencias de uso gratificantes, por su confort y tecnología aerodinámica. De igual forma, se busca conquistar nuevos mercados y audiencias, por medio de una cuidadosa segmentación de mercado basada en variables que permitan enfocarse en el nicho de consumidores más atractivos para dicho producto. Así mismo, cabe resaltar que esta estrategia digital aunque se enfoca en la promoción del casco, también pretende enriquecer el reconocimiento y posicionamiento de la marca, al igual que todas las líneas de producto con las que esta cuenta.

Principios de la actividad electoral en la era digital : una aproximación al control administrativo colombiano de la propaganda electoral en Internet

El desarrollo tecnológico y la expansión de las formas de comunicación en Colombia, no solo trajeron consigo grandes beneficios, sino también nuevos retos para el Estado Moderno. Actualmente, la oferta de espacios de difusión de propaganda electoral ha aumentado, mientras persiste un marco legal diseñado para los medios de comunicación del Siglo XX. Por tanto, este trabajo no solo realiza un diagnóstico de los actuales mecanismos de control administrativo sobre la propaganda electoral en Internet, sino también propone unos mecanismos que garanticen los principios de la actividad electoral, siendo esta la primera propuesta en Colombia. Por el poco estudio del tema, su alcance es exploratorio, se basa en un enfoque jurídico-institucional. Se utilizaron métodos cualitativos de recolección de datos (trabajo de archivo y entrevistas) y de análisis (tipologías, comparaciones, exegesis del marco legal), pero también elementos cuantitativos como análisis estadísticos.

EFEITOS DE CENÁRIOS DE USO DO SOLO NA VAZÃO E PRODUÇÃO DE SEDIMENTOS NA BACIA DO RIO COBRES, PORTUGAL

Introdução Caracterização da área de estudo Materiais e métodos O modelo SWAT Dados de chuva, vazão e produção de sedimentos Tipos de solos e determinação dos parâmetros do SWAT Análises Estatísticas Cenários de Uso do Solo Resultados e discussões Estimativa da Vazão Estimativa da produção de sedimentos Modelagem Hidrossedimentológica em Diferentes Cenários Conclusões Referências bibliográficas RESUMO – A erosão dos solos é um dos mais graves problemas ambientais em todo o mundo, principalmente em regiões semiáridas que sofrem com a variabilidade espaço-temporal da precipitação. Este artigo analisou os processos hidrossedimentológicos na Bacia do Rio Cobres, localizada na porção semiárida de Portugal, utilizando o modelo SWAT. Neste estudo foram utilizados dados diários de precipitação, temperatura, umidade do ar, vazão e produção de sedimentos, para o período de 1960 a 2000, mapas digitais de elevação do terreno com resolução espacial de 90 m, uso e ocupação do solo e tipos de solo da bacia. Os resultados demonstraram a eficácia do modelo na calibração da vazão, com Coeficiente de Determinação (R²) = 0,81 e Coeficiente de Nash-Sutcliffe (NS) = 0,63, e também para produção de sedimentos com R² = 0,62 e NS = 0,47. O Cenário 3 (Mata) apresentou o maior decréscimo na vazão média, em relação aos Cenários 1 (Real) e 2 (Pastagem). Conclui-se que o modelo SWAT acoplado ao SIG é uma ferramenta poderosa na análise espaço-temporal do comportamento dos processos hidrossedimentológicos. Palavas-chave: SIG, modelo hidrossedimentológico, erosão ABSTRACT – Effects of Scenarios of Land Use on Runoff and Sediment Yield for Cobres River Basin, Portugal. Soil erosion is a major environmental problem worldwide, mainly in semiarid regions that suffer with rainfall spatial and temporal variability. Thus, this paper analysed the runoff-erosion process at the Cobres River Basin, located in semiarid portion of Portugal, using the SWAT model. In this paper, rainfall, temperature and humidity data from 1960 to 2000, and digital maps of land cover, terrain digital elevation model with spatial resolution of 90 m, soil types were used. The results showed the effectiveness of the model for the runoff calibration, with R² = 0.81 and NS = 0.63, and also for sediment yield with R² = 0.62 and NS = 0.47. Scenario 1 (Forest) had the highest decrease in average streamflow, in relation to the Scenarios 1 (Real) and 2 (Pasture) scenarios. It is concluded that the SWAT model coupled to GIS is a powerful tool in the analysis of temporal and spatial behaviour of runoff-erosion processes.

MODELO GEOMORFOMETRICO APLICADO AL ESTUDIO DE LA EROCION EN CARCAVAS

En la zona de Santiago de Puriscal, Costa Rica, se desarrollo un estudio de carácter geomorfológico, con el objetivo de obtener un modelo empírico que permitiera identificar las áreas más críticas que podrían ser afectados por procesos de erosión severa. A partir del análisis exhaustivo de fotografías aéreas, mapas topográficos, monitoreo de la erosión y trabajo de campo, se logro establecer una significativa correlación espacial entre la ocurrencia de cárcavas de laderas (valley-side gullies), pendiente del terreno y densidad de drenaje de primer orden (Dd1). Con estos resultados se ha propuesto el diseño de un modelo empírico, de fundamentos geomorfométricos, que facilita la zonificación, a nivel regional, de la susceptibilidad diferencial al desarrollo de formas erosivas severas como las cárcavas, terracetas y remoción en masa. La aplicación del modelo Geomorfométrico a otras zonas del país como Tilarán, Santa Cruz, Liberia, Hojancha y Buenos Aires brindó resultados semejantes a los de Puriscal, demostrándose con esto su calidad de modelo exportable La aplicación del sistema de información geográfica IDRISI, facilito enormemente al análisis espacial y estadístico de los datos generados y procesados en esta investigación.

PLAN PARA INCORPORAR EL RIESGO SISMICO A LOS PLANES DE USO DEL TERRENO.

Este artículo es parte de una tesis de maestría sobre el riesgo sísmico. Analiza para el caso de Puerto Rico los contenidos del modelo de intervención, la zonificación sísmica, el impacto sísmico y la mitigación de daños a estructuras existentes. Todo ello se relaciona con los planes del uso del terreno y los reglamentos de zonificación necesarios.

USO DE MODELOS DE ELEVACION DIGITAL COMO ALTERNATIVA PARA MOSTRAR ERRORES EN MAPAS TOPOGRAFICOS

Este estudio investiga el uso de Modelos de Elevación Digital (MEDs) como medio para determi-nar errores en mapas topográfcos, usando estadísticas descriptivas y puntos de control de eleva-ción como medidas de error. Se escogió un MED interpolado de curvas de nivel a escala 1:10000 como una fuente independiente de alta precisión, basándose en la propuesta geo-espacial de la Federal Geographic Data Committe, FGDC (1998). El área utilizada para probar el modelo se ubica en un sector de la región Central de Costa Rica, en la cabecera del cantón central de San Ramón en la provincia de Alajuela. Esta región presenta una topografía variada, constituida por colinas, valles, cursos fuviales que se ubican sobre formaciones volcánicas, siendo  los princi-pales componentes del paisaje. La exactitud y confabilidad de  los resultados de esos modelos depende de  los errores  inherentes en  los MEDs, así como de  los datos originales de elevación y los procesos de elaboración, especialmente aquellos creados con curvas de nivel que incluyen las comparaciones de rangos de elevación y la visualización de errores en superfcie, basados en la recolección de datos en el campo.

Cantón de Poás Pendientes del terreno (%).

Porcentajes de Pendientes del terreno en el cantón de Poás.

Transition From Glass To Digital Slide Microscopy In The Teaching Of Oral Pathology In A Brazilian Dental School.

Several medical and dental schools have described their experience in the transition from conventional to digital microscopy in the teaching of general pathology and histology disciplines; however, this transitional process has scarcely been reported in the teaching of oral pathology. Therefore, the objective of the current study is to report the transition from conventional glass slide to virtual microscopy in oral pathology teaching, a unique experience in Latin America. An Aperio ScanScope® scanner was used to digitalize histological slides used in practical lectures of oral pathology. The challenges and benefits observed by the group of Professors from the Piracicaba Dental School (Brazil) are described and a questionnaire to evaluate the students' compliance to this new methodology was applied. An improvement in the classes was described by the Professors who mainly dealt with questions related to pathological changes instead of technical problems; also, a higher interaction with the students was described. The simplicity of the software used and the high quality of the virtual slides, requiring a smaller time to identify microscopic structures, were considered important for a better teaching process. Virtual microscopy used to teach oral pathology represents a useful educational methodology, with an excellent compliance of the dental students.

Avaliação de técnicas de classificação digital de imagens landsat em diferentes padrões de cobertura da terra em Rondônia

Remotely sensed imagery has been widely used for land use/cover classification thanks to the periodic data acquisition and the widespread use of digital image processing systems offering a wide range of classification algorithms. The aim of this work was to evaluate some of the most commonly used supervised and unsupervised classification algorithms under different landscape patterns found in Rondônia, including (1) areas of mid-size farms, (2) fish-bone settlements and (3) a gradient of forest and Cerrado (Brazilian savannah). Comparison with a reference map based on the kappa statistics resulted in good to superior indicators (best results - K-means: k=0.68; k=0.77; k=0.64 and MaxVer: k=0.71; k=0.89; k=0.70 respectively for three areas mentioned). Results show that choosing a specific algorithm requires to take into account both its capacity to discriminate among various spectral signatures under different landscape patterns as well as a cost/benefit analysis considering the different steps performed by the operator performing a land cover/use map. it is suggested that a more systematic assessment of several options of implementation of a specific project is needed prior to beginning a land use/cover mapping job.

Modelo dinâmico de simulação e otimização da força normal de reação do solo para um mecanismo de corte basal

The physical model was based on the method of Newton-Euler. The model was developed by using the scientific computer program Mathematica®. Several simulations where tried varying the progress speeds (0.69; 1.12; 1.48; 1.82 and 2.12 m s-1); soil profiles (sinoidal, ascending and descending ramp) and height of the profile (0.025 and 0.05 m) to obtain the normal force of soil reaction. After the initial simulations, the mechanism was optimized using the scientific computer program Matlab® having as criterion (function-objective) the minimization of the normal force of reaction of the profile (FN). The project variables were the lengths of the bars (L1y, L2, l3 and L4), height of the operation (L7), the initial length of the spring (Lmo) and the elastic constant of the spring (k t). The lack of robustness of the mechanism in relation to the variable height of the operation was outlined by using a spring with low rigidity and large length. The results demonstrated that the mechanism optimized showed better flotation performance in relation to the initial mechanism.

Modelo de programação quadrática para análise da movimentação logística e comercialização da soja brasileira

The purpose of this work was to analyze the logistical distribution of Brazilian soybean by applying a quadratic programming to a spatial equilibrium model. The soybean transportation system is an important part of the soybean complex in Brazil, since the major part of the costs of this commodity derives from the transportation costs. Therefore, the optimization of this part of the process is essential to a better competitiveness of the Brazilian soybean in the international market. The Brazilian soybean complex have been increasing its agricultural share in the total of the exportation value in the last ten years, but due to other countries' investments the Brazilian exportations cannot be only focused on increasing its production but it still have to be more efficient. This way, a model was reached which can project new frames by switching the transportation costs and conduce the policy makers to new investments in the sector.

Estrutura de um curso de taxonomia de campo: o modelo aplicado em Ubatuba, São Paulo

The field activities are essential for the education of a good taxonomist. The most common problems found in field activities are: a) large number of students, b) heterogeneous educational background and unlevelled knowledge of the participants, c) repetitions and tendency of collecting the more evidents life-forms. The causes and consequences of such problems are discussed herein. The proposed solution is a methodology, based on many years of experience in field courses for undergraduate and graduate courses. Topics about the ideal number of participants, area of coverage, period of activity, division of work and the necessary material and equipment are discussed. According to the number of species collected at the same place, this methodology may result in a list of local species with precise information about the life-forms, habitat, common names, frequency, uses, phenology and further information in this kind of work. The results of the aplication of this metodology in a field course held in the region of Ubatuba-SP are presented.

Análise bayesiana do modelo de herança monogênica no melhoramento vegetal: um exemplo com abobrinha

A common breeding strategy is to carry out basic studies to investigate the hypothesis of a single gene controlling the trait (major gene) with or without polygenes of minor effect. In this study we used Bayesian inference to fit genetic additive-dominance models of inheritance to plant breeding experiments with multiple generations. Normal densities with different means, according to the major gene genotype, were considered in a linear model in which the design matrix of the genetic effects had unknown coefficients (which were estimated in individual basis). An actual data set from an inheritance study of partenocarpy in zucchini (Cucurbita pepo L.) was used for illustration. Model fitting included posterior probabilities for all individual genotypes. Analysis agrees with results in the literature but this approach was far more efficient than previous alternatives assuming that design matrix was known for the generations. Partenocarpy in zucchini is controlled by a major gene with important additive effect and partial dominance.

Percepção dos usuários, profissionais de saúde e gestores sobre o modelo de atendimento oftalmológico no Hospital Regional de Divinolândia - São Paulo

Purpose: This study aimed to evaluate the assistance quality through the perception of the users and municipal health managers (mayors, health secretaries and screening team). Methods: A transversal and descriptive study was carried out. Results: The sample was comprised by 359 users and 48 managers. Medical assistance was considered excellent by 79.6% of the users, 93.7% of the managers, 87.5% of the health secretaries and 100% of the screening team. Reception received a great evaluation by 73.8% of the users and 93.8% of the selectors. Conclusion: The assistance model used at the Ophthalmologic Clinic of Divinolândia obtained a high level of satisfaction pleasing both users and managers.

Proposição e avaliação de um modelo de representação dos membros superiores e escapula durante a marcha humana

Universidade Estadual de Campinas . Faculdade de Educação Física