História, literatura e cinema: um debate sobre a historicidade das imagens dos piratas e da pirataria

We seek, through this work, to understand the construction of the pirates’ images from the Golden Age of Piracy (late seventeenth through early eighteenth century) through the observation of the circulation of these images, which are not limited to one field of knowledge. We take into account the importance of the book “A General History of the robberies and murders of the most notorious pirates...” written by Charles Johnson for these constructions, not only literary, but also historiographical provided that the stories of pirates and piracy gained ground in historiography from the twentieth century on. We also seek to show that this historiographical space arises opposed to an apparent historiographical silence about these stories that lasts for about two centuries, related to a new way of writing history in the aesthetic regime, where it arises as a science through a poetics of knowledge, of which the philosopher Jacques Rancière helps us reflect. Lastly, reflecting upon how these images of pirates circulate nowadays, we seek to understand the historicity of the pirates’ images within that aesthetic regime based on some scenes of the film series Pirates of the Caribbean by Disney™.

Identidade e imagem da marca: uma análise comparativa em uma empresa do setor de serviços de telecomunicações

In a highly connected society, avid for information and technological innovations, constantly changing the consumption patterns, the brand management strategy occupies a growing place. Allied with the increased competition among companies, the brand that can differentiate in consumers’ minds becomes strong. This aspect is even more important in the service industry, where the consumer experience, the definition and support of the brand’s values are vital to the continued strength of both your identity and image. These aspects are seen as a process of communication in which the way the image is developed in the minds of consumers comes from how identity is constructed and transmitted to them (DE CHERNATONY; DRURY; SEGAL-HORN, 2004). Considering the dynamic and complex scenario, this study aims to identify and analyze the possible convergences or divergences between the identity built by the organization and the brand image perceived by consumers of a telecommunications services company. To achieve this objective, the model proposed by De Chernatony, Drury and Segal-Horn (2004) was used as a theoretical basis, which addresses the transformation of identity in brand image, specifically under the perspective of Pontes (2009). For him, customers are more motivated to buy and consume products that they believe that take a complementary image that they have of themselves, and proposes the existence of multiple selves: the perceived, which refers to the employees and the organization’s management opinions on the brand; the ideal, which deals with effective brand identity thought by its leaders, the vision of what it should be; social, which shows how managers think that consumers see it; the apparent, formed by the image of the brand by customers; and finally the real self, that would be an integrated composite of all of these visions. In this regard, a case study was made in a telecommunications company with regional actions, from a qualitative and quantitative approach. It was identified the company’s vision through semi-structured interviews with marketing managers and analysis of documents related to the brand strategy. The point of view of consumers was addressed for text mining techniques applied to internal unstructured data coming from the collection of posts made on Facebook and Twitter, related to the brand, and customer interaction with the company through these social networks. The results showed the importance of the concepts of identity and brand image, and how they are interrelated. Moreover, the qualitative analysis it was shown that the vision of marketing executives is quite close and in line with the Brand Book, showing that there is a cohesive and well disseminated speech internally in the organization. On the other hand, when evaluating the customer's point of view there was no specific comments on the brand, and it was not possible to identify the evaluation of Algar Telecom image by consumers. Nevertheless, other relevant aspects could be identified for the consolidation of the brand identity, as the occurrence of a number of complaints, especially regarding the internet as well as the concern of customers for the quality of the provision of services.

Winter lovers: engajamento e participação no universo de game of thrones da internet

The formation of groups acquired new features with the arrival of the internet. The links before straitened between family, work groups and close friends today reach long distances through online communities. These communities represent groups that have affinities and common interests, and use the community space to discuss these. Examples of these communities are those related to franchise Game of Thrones, a literary phenomenon that has expanded by various media, including the social, television, and communities. This report aims to present the work steps and the theoretical reflection, necessary for the achievement of a final product in file format, which aimed to measure the engagement and participation of GOT fans on the Internet, especially in two Facebook GOT communities during the fifth season of the series aired on HBO.

Capela de nossa Senhora da Piedade de Campo Formoso: a invenção de uma cidade à margem da modernidade, 1889-1930

This research objective is to analyze the historical aspects of the city ―Capela de Nossa Senhora da Piedade de Campo Formoso‖, located in the micro region Pires do Rio, southeast of Goiás in the period of the First Republic, 1989-1930. To understand a city is to try to understand the individuals who inhabit it, as they are the ones who are responsible for the structures that forms that space. Therefore this thesis brings to the historiography a study of the city of Capela de Nossa Senhora da Piedade de Campo Formoso through various mechanisms as oral sources, official documents of the municipality collected in public bodies of the city made available in town halls, municipal public and archive file of the prefecture. These sources have helped us to make the knowledge of the place approached. The Republic has brought to different places of Brazil expectations and/or solutions, of innovations that modernized in order to erase the marks the old colonial system. The cities to be created would be part of the molds republicans and this way, should follow models ready coming, basically, from European countries. However, the city of the Capela de Nossa Senhora da Piedade de Campo Formoso is outside of this process moderniser, having been relegated by several years to difficulties of a distant region and without resources. The historiography of Goiás summarizes the period of the arrival of the railroad in the southern region of the State, such as a time of progress in all the sectors of the life of this society. Then, to understand the specificity of Campo Formoso, we approached from the documentary sources exist various elements constitutor city history: its political constitution formed by the most affluent of the city, the strength of the colonels, the role of the Church as a political power. These power relations in the region were decisive for the deviation of the railroad. In this way, also we sought to analyze how the process of urbanization has occurred and which represented for the history of the city Capela de Nossa Senhora da Piedade de Campo Formoso the passage of the Railroad Goiás not within its limits. In the meantime we situate the special policies of a city in the interior of Goiás, which is on the edge of a project set up as amodernizer moved by the First Republic.

Desempenho agronômico do milho com diferentes fontes e doses de nitrogênio

Nitrogen (N) is one of the major nutrients nutrients absorbed in corn crops, for this reason, nitrogen based fertilizers are expensive and suffer large losses to the environment. Therefore, a diversity of fertilizers, known as special or of enhanced efficiency fertilizers, has been commercialized. The aim of this study was to evaluate the effect of different sources and levels of nitrogen fertilization in coverage, for agronomic characteristics and corn grain productivity, cultivated in the Cerrado region. The experiment was installed in 2015, in Monte Carmelo-MG. The experimental design utilized was a RCBD with four replications. The treatments consisted of five N sources (common urea, polymerized urea, urea combined with NBPT (thiophosphate N-n-butiltriamida or N-n-butiltriamida of thiophosphoric acid), organomineral combined or not with NBPT), five topdress N levels (40, 80, 120, 160 and 200 kg ha-1) and a control (no N topdressing). The evaluated parameters were: the first spike insertion height (FSIH), plant height (PH), stem diameter (DC), number of rows per spike (RS), number of grains per row (GR), spike length (SL), spike diameter (SD), prolificacy (EP), 1,000-grain weight (TGW), leaf chlorophyll index (LCI), content of foliar nutrients, dry matter in aerial part of the plant (DM) and productivity (PG). The results showed that, with the exception of stem diameter, there was no significant statistical difference between sources of nitrogen, indicating that the organomineral source is as efficient as a mineral source. Regardless of the source, the addition of N fertilizers in increasing doses promoted enhanced development of corn plants, increased chlorophyll content, stem diameter, leaf N content, crude protein and productivity. For most phytotechnical features, there was no significant statistic difference in treatments compared to control.

Uma metodologia para geração otimizada de ambientes virtuais baseados em usinas hidrelétricas

Based on the possibility of real-time interaction with three-dimensional environments through an advanced interface, Virtual Reality consist in the main technology of this work, used in the design of virtual environments based on real Hydroelectric Plants. Previous to the process of deploying a Virtual Reality System for operation, three-dimensional modeling and interactive scenes settings are very importante steps. However, due to its magnitude and complexity, power plants virtual environments generation, currently, presents high computing cost. This work aims to present a methodology to optimize the production process of virtual environments associated with real hydroelectric power plants. In partnership with electric utility CEMIG, several HPPs were used in the scope of this work. During the modeling of each one of them, the techiniques within the methodologie were addressed. After the evaluation of the computional techniques presented here, it was possible to confirm a reduction in the time required to deliver each hydroelectrical complex. Thus, this work presents the current scenario about development of virtual hydroelectric power plants and discusses the proposed methodology that seeks to optimize this process in the electricity generation sector.

Biometria de frutos e sementes, crescimento e produção de mudas de Campomanesia adamantium Blume e Campomanesia pubescens O. Berg

Campomanesia adamantium and Campomanesia pubescens are morphologically similar, occur in the same regions of the Cerrado, are difficult to differentiate and exhibit naturally slow growth and development. The objectives of this study were to analyze fruit and seed biometric data, emergence capacity and seedling growth characteristics. Fruit from both species was collected and used to measure biometric data of the fruit and seeds and to set up two emergence and two seedling growth experiments. C. adamantium fruit is round and has wider, pale yellow seeds while C. pubescens fruit is ellipsoidal to pyriform with yellow gold seeds. C. adamantium’s greater fresh fruit mass and biometric variability favors selection of promising material for commercialization. Seed drying reduced the speed and rate of seedling emergence of C. adamantium, but had no effect on C. pubescens. Leaf number, height, shoot dry weight and the ratio of shoot dry weight to root dry weight were greater in C. adamantium than in the slower growing C. pubescens. Increases in substrate volume favor seedling development. Slow-release fertilizer application at 1g per 115 cm3 substrate increased leaf formation, plant height and shoot dry weight of seedlings of both species and lateral budding in C. adamantium. Until 120 days after transplant, lateral budding was not observed in C. pubescens seedlings. For all traits evaluated in this experiment, C. adamantium seedling growth was greater than that of C. pubescens.

O funcionamento da comunidade discursiva constituída em torno das fanfictions

Dans le contexte du cyberespace, il peut voir qu'il ya beaucoup de jeunes qui produisent des histoires de fiction en fonction de leurs univers de fiction préférés; ceux-ci sont les fanfictions. Il est remarqué, encore, qu'il ya, autour de les fanfictions, l'organisation d'une communauté discursive - constituée par des pratiques discursives de ficwriters (producteurs de fanfictions), lecteurs, betareaders (examinateurs de fanfictions) et webmistresses (administrateurs des sites ou des blogs qui publient les fanfictions). Une de ces pratiques, qui est devenu très fréquent, est le manuel de comme de faire des fanfictions. Nous cherchons, dans cette dissertation, à analyser le fonctionnement de la communauté constituée autour de les fanfictions et, plus spécifiquement, comment les ficwriters, que sont membres de cette communauté, traitent des manuels de fanfictions. Le corpus de notre recherche est essentiellement constitué par fanfictions sur Harry Potter, publiée dans les sites Floreios e Borrões et Niah fanfiction, et des textes qui se disent comme " manuel de comme de faire des fanfictions ", trouvé dans les sites et les blogs liée à fanfictions. Pour analyser ces textes, nous nous servons fondamentalement de concepts postulés par Dominique Maingueneau dans les livres Gênese dos Discursos (2008b) et Discurso Literário (2009). Notre hypothèse est que les manuels de fanfictions sont un moyen d'institutionnaliser les signes d'appartenance de communauté discursive formée autour de les fanfictions, et que cette tentative d'institutionnalisation laisse des traces dans le fonctionnement de l'instance de inscripteur: les ficwriters se positionner par rapport à ces manuels – que, dans une certaine mesure, de normaliser l'espace de l'interlangue - pour constituer le code langagier de votre fanfictions, qui affirme les signes d'appartenance dans cette communauté.

História, cultura, gênero e poder: representações sociais em movimento no seriado de TV Homeland (2001-2013)

In contrast to Muslins traditions and costumes, the US government and society seems to invest in the media to forge discourses on Western way of life. In addition, it creates idealized images of the woman, the hero, the father, the family, and an everyday speech invoking repeated and widespread moral values, including “justice” and “freedom”, in opposition to the “terror”. In this research we analysed the TV series Homeland, using as theoretical support the Cultural Studies, particularly the concept of Social Representation by Denise Jodelet, the analytics tools created by Michel Foucault on power devices, and feminist studies by Teresa of Lauretis. I’ve tried to see how forces in correlations operate, and how representations of womanhood, sexuality and nationality are built and reiterated in speeches, creating patterns of behaviour for men and women. Spreading images of the “good” man, the “good” wife, and the “hero”, the audio-visual product creates and produces the family, the society and the nation considered exemplar.

As paisagens nas pinturas de Ido Finotti: reflexões artísticas e históricas

This research studies the landscape paintings of the artist Ido Finotti, specifically the Brazilian cerrado vegetation and rivers landscape paintings, in the region of Triângulo Mineiro, mainly Uberlândia and the surrounding cities as Uberaba and Araguari. The artist produced the landscape paintings from 1947 to 1980. This study searches to understand the poetic in the paintings and identify the elements that the artist chose to create the visuality of landscape to build a regional identity. Therefore, it links the artistic and historical reflections with the general ideas about the landscape painting in the Universal History of Art and in the Brazilian History of Art through the main landscape painters. First, this work shows the trajectory of the artist Ido Finotti and the two phases of his paintings: as a decorative painter of walls from 1920 to 1940, then as an oil painter artist on canvas. Second, the national and foreign authors studied were from several fields: Visual Arts, History, History of the Art, Philosophy and Geography, but had produced literature on the idea and the subject of landscape in the painting. The initial reading was about some workmanships of Ido Finotti, which included 142 landscapes paintings; interviews; articles, periodicals and magazines collected; documents, brochures and catalogues gathered. The comparison between the written and visual sources made possible the textual construction of this research.

Determinação de teor de biodieseis de algodão e pinhão manso em misturas com diesel usando espectroscopia no infravermelho médio e quadrados mínimos parciais

Biodiesel is a renewable fuel derived from vegetable oils or animal fats, which can be a total or partial substitute for diesel. Since 2005, this fuel was introduced in the Brazilian energy matrix through Law 11.097 that determines the percentage of biodiesel added to diesel oil as well as monitoring the insertion of this fuel in market. The National Agency of Petroleum, Natural Gas and Biofuels (ANP) establish the obligation of adding 7% (v/v) of biodiesel to diesel commercialized in the country, making crucial the analytical control of this content. Therefore, in this study were developed and validated methodologies based on the use of Mid Infrared Spectroscopy (MIR) and Multivariate Calibration by Partial Least Squares (PLS) to quantify the methyl and ethyl biodiesels content of cotton and jatropha in binary blends with diesel at concentration range from 1.00 to 30.00% (v/v), since this is the range specified in standard ABNT NBR 15568. The biodiesels were produced from two routes, using ethanol or methanol, and evaluated according to the parameters: oxidative stability, water content, kinematic viscosity and density, presenting results according to ANP Resolution No. 45/2014. The built PLS models were validated on the basis of ASTM E1655-05 for Infrared Spectroscopy and Multivariate Calibration and ABNT NBR 15568, with satisfactory results due to RMSEP (Root Mean Square Error of Prediction) values below 0.08% (<0.1%), correlation coefficients (R) above 0.9997 and the absence of systematic error (bias). Therefore, the methodologies developed can be a promising alternative in the quality control of this fuel.

Entre chegadas e partidas: a sociabilidade em trânsito

New ways of sociability can be perceive in a historical context marked by the social change. The investigation developed by this thesis follow this idea, pointing the emergency of social relations established between individuals in drift. The foremost aim of this research was to assay, using a case study, the bonds constructed among the people that attend the Terminal Central - Pratic Shopping of Uberlândia-MG, the main responsible for the reception and distribution of public transport of the city. With the growth of the urban centers, their population became attractive objects of analysis in the social science field and the understanding of the city, in their core, by the dwellers displacement. Thus, after the separation of the people that use the Terminal Central in seven groups (students, families and couples, elderly, deaf and/or mute, employees of the stores in Terminal and of the bus companies), their interactions tried to be understood, by identifying the similarity with the sociability in traffic studies. In places with a great flow of people, the sociability in traffic suggests bonds of friendship, kindness, as foray, impersonality, frailty and the sudden break of contact.

Do trabalho de Deus... Adeus ao trabalho? Ontologia, precarização, controle do trabalho e fetichismo em A caverna de José Saramago

The aim of this study is to undertake a theoretical analysis of the literary and sociological Cave, Jose Saramago, having as main theme the precariousness of work and control, followed by some key developments. Anchored in the sociology of work and endorsed by the sociology of literature methodologically by Antonio Candido, and guided by the narrative Saramago in the cave, seeking to understand the work activity as central and essential to the production and reproduction of material life. It discusses the precariousness of work, as well as the historical forms of ownership and control of labor activity. Scales the impact of large corporations that control and the conflict between mechanized and manual labor in the process, questioning the nefarious effects of the restructuring of the productive working class, especially on small businesses and craft work. It also addresses the rise of a category gestorial in the process of labor control throughout history Finally, invoking the metaphor of Plato\'s cave in this work Saramago, explores how labor control by large corporations causes the estrangement in all dimensions of life, establishing relationships between fetishism, consumer relations and sociability.

A busca por uma política nacional dos biocombustíveis como tutela do direito fundamental ao meio ambiente : acautelamento e avaliação de riscos

The work is to demonstrate the scope of modern-day major regulatory provisions and the policies implemented to adoption of biofuels in the national energy matrix. The adoption of biofuels as an alternative to fossil fuels, is based on the realization of the fundamental right to an ecologically balanced environment mitigating hazards and environmental hazards arising from a postmodern society. However, the change in the Brazilian energy matrix observe the precepts of certain environmental principles to essentially environmental preservation The proposed Environmental rule of law is founded on the realization of the right (duty) key to an ecologically balanced environment for sustainable development. Thus, it is up to the State, in addition to considering the dangers and risks fruits of government decisions, present the possible instruments to mitigate the irreversible environmental damage to the environment. The management of environmental risks present in the ideals of an Environmental rule of law, plays an important role in the preservation and economic development, using, therefore, of acautelatórios legal instruments, such as environmental licensing and the ecological-economic zoning, measures adopted in the light of the principles of precaution and preservation. The adoption of research in the environmental field, improvement and development of environmental technology, building a system to observe ecological changes, imposition of environmental policy objectives to be achieved in the medium and long term and systematization of organizations plan a protection policy environmental, are essential measures to control possible environmental risks and damage guided by the aforementioned environmental principles. Thus, it will be used the inductive method of approach, starting from the analysis of the new perspective of Environmental rule of law and the implementation of biofuels in the context of a post-modern society, marked by uncertainty and the risk of damage, from the study of the principles of caution, maintaining and cautionary measures in mitigating the hazards and potential risks.

Restrição externa, dependência estrutural de commodities primárias e o investimento direto externo no Brasil

As the beginning of the discussion about the reprimarization process of the Brazilian exportations, or about a deindustrialization process of the country foreign sales, this study purpose that the discussion, actually, should be about the existence of the commodities structural dependence as a way to face the foreign restrictions. Therefore the intention is to show that, historically, the way that the Brazilian economy has crossed for its development depends of the foreign capital, mainly in its way of Foreign Direct Investment (FDI), and in the balance generated by the primary products, which make us try to understand the impact of this capital for the equilibrium of the Brazilian Payment Balance and also for the economy. These points were discussed not only based on the Brazilian classic writers as Francisco Oliveira, Caio Prado Jr. and Celso Furtado, but also using the newest studies which contributes to point the causes and consequences of the external capital dependence in the actual scenario. The conclusions acquired in the end of the study, indicates the fact that the Brazilian specialization in products of low aggregated value is not recent. Brazil is, historically, a competitive country in primary products. At the same time, the country importation always was a pressure factor of the National Payments Balance, being composed by products with more aggregated value. According to some authors, this characteristic of the Brazilian Economy will be surpassed with the economic opening process, which will attract external capital making possible the modernization of the Brazilian productive sector. Therefore, we can claim that the FDI, in the way it has been inserted in the country, does not offer the opportunity to get out of the commodities dependence, as generators of the payment balances, because the country international competitive standard didn t get any important changes, keeping itself out of the step related to the global standard which has been intensified in products with more aggregated value. The changes in the national insertion standard directed to more technological products is really important to surpass the historical scenario of commodities dependence, making the country less vulnerable to external crisis.