O ensino dos conceitos de área e perímetro através da resolução de problemas

When I set out to attend degree in mathematics was because I believed that mathematics could be taught to students in a way closer to their daily lives, thereby making it a more attractive school discipline, gradually, eliminating its reputation of a difficult school subject. Then, during my observations in supervised, I realized that one of the greatest difficulties in mathematics was related with geometry, in which the concepts of area and perimeter were often confused. Using the methodological tool of problem solving, something to bring the concept to be developed and the cultural context in which the student is in, I developed some educational activities in which, using concrete materials, students were encouraged to construct their own knowledge about the concepts of area and perimeter. Moreover, such activities were designed to place the student as the center of attention in the classroom. The main objective of this work is to encourage and observe how this methodology, based on the solving problem process, can be used within the classroom, to better understand the concepts to be taught, always looking for improvement of the student learning

Relações públicas e reputação online: gerenciamento de crise no site americanas.com

The growing need for organizations to make themselves present on the Internet, the study aimed to demonstrate the importance of public relations activity in crisis management and analysis of the crisis in Americanas.com site. It also aims to analyze the electronic scene, highlighting their implications for consumer relations in e-commerce. In addition, as a consequence of conflicts, settles a loss situation, financial and reputation. A crisis begins with planning and communication failures, it is clear that public relations is essential in business today, as interest in integrating their knowledge and opinions, and maintaining a global view of the environment in which it operates. The case study analysis provided confirmation that the public relations face a growing market, which requires qualified and updated to do crisis management, especially in the online environment

O artista plástico e seus públicos na perspectiva da assessoria de relações públicas

This work aims to study and see the importance of building the image and reputation of the artist through a publishing of public relations, public recital, new technologies, media, cultural production and curatorial work. To this, we analyzed the history of the profession of public relations in Brazil. As well as their concepts, practices and definitions. Focus on work of publicist and cultural production sectors. The choice of theme is done by the need to understand the relationships. That intertwines in the art market and what media that best reaches in their audiences. Considering the artist-consumer relationship, and the relationship brand-artist and artist-public. And so, the importance of this advice means less explored public relations, for the creation of the brand concept for the artist before his public. Considered in this work as a gallery, art dealer, curator, media and consumers. In this context an analysis is done on diverse views on the market of the arts through specific interview. This interviews was made with professionals working in the cultural sector. And help to understand the communication segments that exist and the current conditions of the market in the context of competitiveness. As was considered the academic education of the public relations professional, it geared to the cultural context, the interviews with professional future. And then was considered that public relations presents itself as a proposal for better communication in the arts. They are concern to create concepts of brand identity-thinking artist and the best means for the artist to be present in this area

Relações Públicas e as ferramentas de análise das Mídias Sociais: uma parceria de sucesso

This paper aims to analyze the social media monitoring as a specific instrument of Public Relations. Indeed, in the current context this is the most suitable professional to establish the relationship between organizations and their online audiences. Its function is to be manager of communications, mediating and instituting relationships, caring image and reputation of the organization and conducting strategic planning. This case study sought to monitor the Virada Cultural de Bauru through social media's own audience. For this purpose, two types of free tools - Socialmention and Topsy - sustained the diagnosis that turned data into information to be used by this professional communication. The balance shows the power of social media and how they are able to reflect the wishes of consumers, providing often the necessary tools for an efficient communication

O Sistema de Gestão Ambiental e sua contribuição socioambiental para a biblioteca central da UNESP, Campus Rio Claro/SP

The minimization and mitigation of environmental impacts caused by the activities of organizations is increasingly becoming a key concern due to factors such as market demand, including suppliers and consumer markets, quality standards and even marketing strategies. The implementation of an EMS - Environmental Management System - allows the organization to achieve the level of environmental performance for its determined and promotes continuous improvement over time. This system consists of a schedule of activities, so as to eliminate or minimize impacts to the environment through preventive actions. It also provides a structured approach to set and achieve goals and objectives, and to establish procedures, work instructions and control, ensuring that the implementation of the policy can become reality. The objective of this work consists in planning a system using environmental management based on the ISO 14001 - standard internationally more widespread and accepted in the requirements to establish and operate an EMS - the Central Library, UNESP, Rio Claro / SP to stimulate the quest for continuous improvement and sustainability in the educational institution. For making the diagnosis of this planning was used the PDCA methodology, suggested by the standard, as well as all requirements for compliance. The results show that the benefits that the organization will receive involve reducing expenses and cost of energy and water, and improve the organization's reputation before the whole university and other educational institutions, reaching about three thousand people on university

Relações públicas e gestão de marcas: compreendendo habilidades e contribuições

This paper discusses the possible performances of professional Public Relations in Brand Management. This approach combines the concepts of brand identity, image and reputation for strategic function / managerial Public Relations. If on one hand the brand is the key element for the public identification of the organization, on the other, the result of this relationship can and should add value to both protagonists of the relationship: Public and organization. So, in an effort analytical and reflective, based on specific literature, defends the idea that the Public Relations has a professional profile that combines institutional and market interests for brand management. In practice, through an exploratory study, is observed from interviews with professionals involved in the area of Brand Management, how is the alignment between brand, relationships and purposes of the organization and which professionals working in this field. The study shows that although it is still defining itself in the market everyday, the public relations professional is a plural, able to manage this effectively

As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

Fiscal policy contradiction: a perspective on Brazil and Mexico

The aim of this paper is to discuss the quality of fiscal policy in Brazil and Mexico and investigate whether fiscal policy influence is favorable to reduce the unemployment rate. Public spending, which has a positive effect on the level of employment when results in additional aggregate demand, may cause a negative effect on employment, if its financing depends on persistent high interest rates. Brazil and Mexico have engaged in a long effort to control public spending and to reduce the public deficit to zero. Does this policy bring a positive result to the economic activity no matter how actual public deficit has been financed? We select variables related to public budget as public sector borrowing requirements, taxes, public debt and others to form a data base. The fiscal institutional arrangement and the data allow us to evaluate the fiscal policy as a who leand to discuss the importance of credibility and reputation of the government.

Percepção do cirurgião-dentista sobre formação profissional e dificuldades de inserção no mercado de trabalho

Introduction: The evaluation of the perception of graduates is an essential strategy to support the political project educational in universities. Objective: This study aimed to verify the perception of dentists which are working in the labor market, about the difficulties of professional insertion after the graduation, positives and negatives aspects and suggestions regarding the training received. Methodology: This is a qualitative survey conducted with graduates of the years 2000 to 2010, of dentistry course from a Brazilian Public University. A self-administered questionnaire was sent by mail/email to all graduates in the period. The data were transcribed and subjected to content analysis, divided into pre-analysis, characterized by carefully reading floating, material exploration, guidelines for finding the analysis itself. Result: The categories related to the difficulties in early life were: getting a job/workplace, adequate working conditions and low pay, insecurity and confrontation obtained the academic and lack of administrative experience. The perceived positive aspects for the training were: good infrastructure and reputation of the university, integrating teaching-research, teacher-student relationship. The negative aspects comprised the following categories: administrative preparation, lack of integration between content theoretical/ practical, concepts used in the labor market. The suggestions presented are consistent with the difficulties to the beginning of professional life and the negative aspects. Conclusion: The professionals have faced the saturation of the labor market and different reality from those found in academic life. Despite the positive aspects, graduates suggest changes in the course conducted.

A cultura de paz no contexto das Relações Públicas Comunitárias e responsabilidade social

In this article we want to approach issues from social responsability and Community Public Relations trough the concept of "Peace Culture", that is still underexplored in this scope. The proposal is to clarify some important aspects of the concept and list them to the nowadays scenary of the organizations that cares about their reputation and image questioning the excellence in social responsability actions linked to a construction of an actually solidary practice in the community.

A internet como instrumento da democracia: um estudo comparativo entre as memórias virtuais dos parlamentos do Reino Unido e do Brasil

Preserving the organizational memory of public institutions means keeping the history of a society alive, managing communication, strengthening institutional image and thus build a good reputation. Therefore, institutions such as the Brazilian Senate and the United Kingdom Parliament are investing in virtual spaces to preserve the memory. A comparative study between those tools and the ways adopted for the memory preservation by both institutions is the main objective of the present work. The methodology consisted in the elaboration of categories that concern three priorities: democracy, internet and memory.

Redes sociais digitais e a comunicação interna: manual de conduta como ferramenta estratégica para as organizações

Pós-graduação em Comunicação - FAAC

Simulação de um sistema de reputação centralizado para VANETs

Pós-graduação em Ciência da Computação - IBILCE

Alexander Samuel Salley Letters - Accession 45 - M20 (30)

The Alexander Samuel Salley Letters consist of a 1930 letter concerning Salley’s comments on the exchange between South and North Carolina of two strips of land that led to the King’s Mountain becoming a part of South Carolina in 1772, eight years before the battle and a 1921 letter in which Salley addresses various historical songs of South Carolina and his reputation as an historian.

Refuge Update – November/December 2008, Volume 5, Number 6

Table of Contents: Do-It-Yourself Project Makes Sparks, page 3 The Departments of the Interior and Energy spotlight San Andres Refuge’s innovative (and largely homemade) renewable energy program. In Oregon, a Refuge Teaches Teachers, page 5 Tualatin River National Wildlife Refuge’s ambitious environmental education program acquires a solid reputation. Focus on . . . International Conservation, pages 6-11 National resource managers around the world look to the Refuge System for on-the-scene advice and training. Taking Pride, page 16 A former refuge complex project leader in Texas and a super-volunteer in Georgia win 2008 Take Pride in America Awards.