Consumer attitude towards purchasing intent for ready to drink orange juice and nectar

Purpose: The purpose of this paper was to evaluate the impact of some labeling aspects on the consumer intent to purchase ready to drink orange juice and nectar. Design/methodology/approach: The influence of label information on the consumer intent to purchase was evaluated by conjoint analysis using a convenience sample (n=149). A factorial design with four characteristics, price, brand, information about the product and kind of beverage, was used. Three levels were established for brand and product information, and two for price and kind of beverage. Findings: Low price, product information and market leading brand had positive impact. No preservatives/natural was the information that most influenced consumer's purchase intent. The ideal label showed the leading brand, low price and information no preservatives/natural. These results could be useful for strategic planning of consumer instruction and have important implications for Brazilian orange juice manufactures. Originality/value: Although the most widely consumed beverages in Brazil are ready to drink orange juice and nectar, it was unexpected that consumers did not know the differences between them and that kind of beverage was not an important factor for the purchase decision. © Emerald Group Publishing Limited.

Assessment of branch outage contingencies using the continuation method

This paper provides a contribution to the contingency analysis of electric power systems under steady state conditions. An alternative methodology is presented for static contingency analyses that only use continuation methods and thus provides an accurate determination of the loading margin. Rather than starting from the base case operating point, the proposed continuation power flow obtains the post-contingency loading margins starting from the maximum loading and using a bus voltage magnitude as a parameter. The branch selected for the contingency evaluation is parameterised using a scaling factor, which allows its gradual removal and assures the continuation power flow convergence for the cases where the method would diverge for the complete transmission line or transformer removal. The applicability and effectiveness of the proposed methodology have been investigated on IEEE test systems (14, 57 and 118 buses) and compared with the continuation power flow, which obtains the post-contingency loading margin starting from the base case solution. In general, for most of the analysed contingencies, few iterations are necessary to determine the post-contingency maximum loading point. Thus, a significant reduction in the global number of iterations is achieved. Therefore, the proposed methodology can be used as an alternative technique to verify and even to obtain the list of critical contingencies supplied by the electric power systems security analysis function. © 2013 Elsevier Ltd. All rights reserved.

Estudo da metodologia de projeto gráfico aplicado ao contexto de uma empresa jornalística

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Controle semi-ativo de vibrações usando lógica nebulosa e fluido magnetoreológico

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A importância do croqui diante das novas tecnologias no processo criativo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Analise de desempenho de um sistema híbrido de geração de energia solar-eólico-diesel considerando variações probabilísticas da carga e dos recursos renováveis

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Implementação e testes de campo de um ESP digital

Neste trabalho é apresentado o desenvolvimento e os resultados da implementação e testes em campo de um estabilizador de sistema de potência (ESP) projetado com técnica de controle digital para fins de amortecimento de modos de oscilação eletromecânica observáveis em sinais de potência elétrica medido em uma unidade hidro-geradora, de 350 MVA da Usina Hidrelétrica de Tucuruí. É apresentada e aplicada a metodologia de identificação de modelos paramétricos lineares do tipo auto regressivo com entradas exógenas (ARX), para estimação de modelos com capacidade de capturar a informação relevante (amortecimento e freqüência natural) dos modos eletromecânicos dominantes do sistema. De posse do modelo paramétrico ARX, é efetuada então a síntese da lei de controle digital amortecedor para o ESP, através da técnica de deslocamento radial dos pólos da função de transferência de malha fechada. Para a síntese da lei de controle digital, utilizou-se uma estrutura canônica do tipo RST. Para os testes de campo, a lei de controle amortecedor do ESP digital foi codificada em linguagem C e embarcada em um protótipo cujo hardware é baseado em microcontrolador modelo DSPIC 30F3014, o qual incorpora um grande número de periféricos para aquisição e comunicação de dados. Para avaliar o desempenho do ESP digital desenvolvido, testes experimentais foram realizados em uma unidade geradora de 350 MVA da casa de força número 1, da UHE de Tucuruí. O estabilizador desenvolvido atua através da modulação da referência de tensão do regulador automático de tensão da respectiva unidade geradora, de acordo com as oscilações observadas através da medida de potência elétrica no estator do gerador. Os resultados de testes de campo mostraram um excelente desempenho do ESP digital no amortecimento de um modo eletromecânico, de freqüência natural de aproximadamente 1,7 Hz, observado nos teste de campo realizado.

A simple and rapid screening method for sulfonamides in honey using a flow injection system coupled to a liquid waveguide capillary cell

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Greening the campus of a Brazilian university: cultural challenges

Purpose - This study examined the relationship between environmental management practices developed at a campus of a Brazilian university (University of Sao Paulo) and the greening of its organizational culture. The paper aims to discuss these issues.Design/methodology/approach - This article presents a theoretical background based on the concepts of environmental management, organizational culture and environmental management in higher education institutions. The main framework of this research is the model proposed by Harris and Crane.Findings - The studied university has an environmental management program that is sometimes constrained in the following ways: the university bureaucracy and hierarchy; the main performance indicators for lecturers and professors are based on scientific production and publication, giving them little time for complementary activities; and some units develop their own environmental management practices, but they are not disseminated as best practices for use by other units. Some academic units showcase the proactive actions of professors who incorporate environmental management into their daily activities. The general perception is that the phrase environmental management is almost synonymous with solid waste management.Originality/value - This research details the first Brazilian application of the Harris and Crane model. It contributes an original analysis of environmental management and green organizational culture of a Brazilian university, an organizational type that has seldom been studied to date.

O ensino da metodologia projetual no desenvolvimento de produtos de moda: um estudo de caso na Universidade Estadual de Londrina

Pós-graduação em Design - FAAC

Metodologias de pesquisa e avaliação da resistência de genótipos de amendoim a Spodoptera albula (walker, 1857) (Lepidoptera: Noctuidae)

Pós-graduação em Agronomia (Entomologia Agrícola) - FCAV

Legumin from chickpea: hypolipidemic effect in the liver of hypercholesterolemic rats

Purpose – This paper aims to determine the effects of 11S globulin isolated from Chickpea (Cicer arietinum L.) on lipid metabolism in animals subjected to a hypercholesterolemic and hyperlipidemic diet and compared to the drug simvastatin. Design/methodology/approach – Thirty-six male Wistar rats, kept in individual cages and under appropriate conditions, were separated into groups that were fed a normal diet (STD) containing casein as protein source and according to AIN-93G; a high-cholesterol diet (HC), normal diet plus 1 per cent cholesterol and 0.5 per cent cholic acid and 20 per cent coconut oil; HC diet plus the isolated 11S globulin (300 mg/kg/day); and HC diet plus the simvastatin (50 mg/kg/day), both dissolved in saline and administered by gavage for 28 days. After this time, the animals were killed. Findings – The results indicated that the addition of 1 per cent cholesterol and 0.5 per cent cholic acid induced hypercholesterolemia in the animals without interfering with their weight gain. Analyses of total cholesterol (TC), HDL-cholesterol (HDL-C) and triglycerides (TG) in the plasma, and TC and TG in the liver were made. The results show that the protein isolated from chickpea, and given as a single daily dose, did not affect the levels of plasma TC and its fractions, although decreasing the TG levels. Unlike the simvastatin, the chickpea protein significantly reduced TC and TG in the liver relative to HC group. Originality/value – A single daily dose of 11S globulin from chickpea contributed as only as additional 2.8 per cent of dietary protein intake. These findings demonstrate that 11S chickpea protein acts as a functional agent in the lipid metabolism in addition to its nutritional properties.

Relationships between company size, types of production system and supply chain management: evidence from electro-electronics sector in Brazil

Purpose – The purpose of this paper is to investigate how company size and the type of production system affect the adoption of supply chain management (SCM) practices in companies in the electro‐electronics sector in Brazil. Design/methodology/approach – An e‐mail survey of 107 companies associated with the Brazilian Electrical and Electronics Industry Association (ABINEE) was conducted. Statistical techniques were employed to verify the adoption of SCM practices according to the size of the company and its production system. Findings – The major results indicate that the larger the size of the company, the higher the level of adoption of SCM practices, and that the choice of SCM practices depends upon the type of production system implemented. Practical implications – The implications of this study are useful to top management leaders of small and medium‐sized enterprises since the findings enable them to identify the most common practices adopted by either large‐, medium‐ or small‐sized companies in order to benchmark the level of adoption of SCM practices. Production managers can also benefit from this study by identifying the SCM practices that may support certain production systems.

Environmental Innovation: in search of a meaning

The purpose of this paper is to propose a definition of the term “green/environmental innovation”, based on a systematic literature review. Design/methodology/approach– The literature review conducted in this research was based on papers published in ISI Web of Science and Scopus databases. Findings– Environmental innovations are organizational implementations and changes focusing on the environment, with implications for companies’ products, manufacturing processes and marketing, with different degrees of novelty. They can be merely incremental improvements that intensify the performance of something that already exists, or radical ones that promote something completely unprecedented, where the main objective is to reduce the company's environmental impacts. In addition, environmental innovation has a bilateral relationship with the level of proactive environmental management adopted by companies. Increasing of environmental innovation tends to come up against many barriers.

Organizations and the united nations millennium development goals: evidence from some of the largest companies in brazil

The objective of this study is to verify whether some of the largest companies in Brazil adopt management practices aligned with the UN Millennium Development Goals (MDGs). Design/methodology/approach – Overview information obtained from the web sites of six Brazilian multinational companies listed in the Forbes Global 2000 ranking was analyzed. Findings – The major findings of this study indicate that the companies studied did not demonstrate clear knowledge of the MDGs, nor did they adopt practices aiming at meeting those goals. The evidences show that the companies adopt corporate social responsibility (CSR) practices, which are indirectly related to four MDGs. It was observed that the CSR practices tend to be developed based on a contingency perspective according to the characteristics and impacts of products offered by those companies. Therefore, there is a window of opportunity for those companies to begin developing programs in order to meet the MDGs aiming at new business opportunities, innovative CSR practices, and new ways to make CSR information evident and more organized.