Cluster de volatilidade no mercado de taxas de câmbio USD/GBP

Mestrado em Controlo de Gestão e dos Negócios

How to engage low category users through social media: The case of the make-up sector in Portugal

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

How to engage low category users through social media- The case of the make-up sector in Portugal

Purpose: This work project should be inevitably deemed as a practical approach to a marketing problem; “How to engage low category users through the social media – the case of the make-up sector in Portugal”. Design/methodology/approach: Online structured questionnaires and in-depth interviews were used. The questionnaire was answered by 110 women aged from 15 to 45 years old and the interviews were conducted with 14 women of the same age. The interviews provided key insights for the questionnaire formulation. Findings: Women are poorly informed on make-up properties and characteristics, feeling a genuine concern in regard to this subject. Lack of time, occasional usage and skin damage are the main barriers for make-up usage by low category users. Overcoming these aspects pass by demystifying the association of make-up with skin damage and emphasise the functional and emotional benefits of make-up. Further, brands need to create contents more consumer-oriented and ask directly to fans/followers suggestions and other insights. Resort to Portuguese “common” women for greater empathy in campaigns, promote online meetings between followers and make-up professionals on social media; and finally take advantage of the hybrid condition of Facebook, which incorporates multiple forms of content presentation, including videos, the most appealing format of make-up presentation for women. Research limitations/implications: Further studies addressing this topic, by using larger samples and study of specific make-up brands and campaign programs, over social media to reach a solid growth potential of make-up market evidences in Portugal. Originality/ value: Make-up brands are emphasising their interest in linking social media and marketing their promotional mix around social marketing.

Avaliação do desempenho de fundos de investimento de obrigações: evidência para o mercado Brasileiro

Dissertação de mestrado em Finanças

A inflação pela imaginação: Estudo dos efeitos interferentes

Tese de Doutoramento em Psicologia (Especialidade de Psicologia Experimental e Ciências Cognitivas)

Three-dimensional slope stability analysis of South Peak, Crowsnest Pass, Alberta, Canada

South Peak is a 7-Mm3 potentially unstable rock mass located adjacent to the 1903 Frank Slide on Turtle Mountain, Alberta. This paper presents three-dimensional numerical rock slope stability models and compares them with a previous conceptual slope instability model based on discontinuity surfaces identified using an airborne LiDAR digital elevation model (DEM). Rock mass conditions at South Peak are described using the Geological Strength Index and point load tests, whilst the mean discontinuity set orientations and characteristics are based on approximately 500 field measurements. A kinematic analysis was first conducted to evaluate probable simple discontinuity-controlled failure modes. The potential for wedge failure was further assessed by considering the orientation of wedge intersections over the airborne LiDAR DEM and through a limit equilibrium combination analysis. Block theory was used to evaluate the finiteness and removability of blocks in the rock mass. Finally, the complex interaction between discontinuity sets and the topography within South Peak was investigated through three-dimensional distinct element models using the code 3DEC. The influence of individual discontinuity sets, scale effects, friction angle and the persistence along the discontinuity surfaces on the slope stability conditions were all investigated using this code.

Metas de inflação: lições da era Greenspan

This paper approaches the experience of monetary policy in the Greenspan period and suggests what lessons could be learnt. The adoption of inflation targeting would denote a step backward in the policymaking process in the USA, for, since the 1980s, a distinctive feature is flexibility of response to adjust to unexpected events and changing environments. The Fed was able to exercise an informed judgement in critical situations and this opens the case for the importance of not restraining policymakers' actions through the adoption of tight rules. Furthermore, that the various experiences with inflation targeting are indisputably huge successes, and that this framework represents the state of the art (therefore nothing else can alternatively be done), remains to be seen.

Estudi dels processos emocionals en nens i nenes amb dificultats d'aprenentatge i la seva relació amb els processos cognitius basats en la Teoria PASS de la Intel·ligència

A lo largo de estos años de existencia del grupo de investigación se han ido desarrollando un volumen de casos donde se comenzó a evidenciar un hecho: niños y adolescentes llegaban derivados a la consulta por problemas de aprendizaje, pero éstos no siempre respondían a que tuvieran unos procesos cognitivos por debajo de la media. Por tanto, no se explicaba su bajo rendimiento escolar. Ante estos casos nos planteamos como intervenir en esta realidad educativa. Indagando descubrimos que la mayoría de estos también tenían problemas a nivel emocional. La pregunta inmediata que nos hicimos fue: podemos llegar a pensar que quizás los procesos emocionales influyen directamente en los procesos cognitivos? El estado emocional influye directamente en los procesos cognitivos?Los procesos cognitivos y emocionales son un todo inseparable? Estas dudas son las que me llevaron a proponer esta investigación: ver la relación que puede haber entre los procesos cognitivos y los procesos emocionales, evidentemente, siempre centrados desde el Modelo Humanista- Estratégico (modelo del grupo de investigación): a nivel cognitivo, Teoría PASS de la Inteligencia; a nivel emocional, la Teoría del Procesamiento Cerebral de las Emociones. Se plantea la tesis estructurada en dos partes: Parte teórica: explicación de la Unidad de Neuropsicopedagogía del Hospital Dr. Trueta de Girona (UNPP) donde se realiza la investigación, revisión teórica de procesamiento cognitivo, procesamiento emocional y su relación mutua. 2.- Parte práctica: objetivos, metodología, resultados, análisis- discusión, implicaciones educativas y conclusiones. El objetivo general es establecer una relación entre el procesamiento cognitivo y emocional a partir de la relación de los procesos cognitivos PASS con problemas emocionales en niños y niñas de entre 5 y 16 años. Para conseguirlo se pretende: 1. Establecer la relación entre procesamiento PASS y los efectos de la intervención emocional según el Modelo Humanista - Estratégico; 2. Analizar la relación entre procesamientos cognitivos PASS y los efectos de la intervención cognitiva según la Teoría PASS de la Inteligencia; 3.Comprobar si los procesos PASS varían en el transcurso de más de seis meses sin ningún tipo de intervención ni emocional ni cognitiva, 4. Comprobar si los resultados obtenidos en los tres primeros objetivos se diferencian entre ellos para determinar el componente emocional en los procesos cognitivos PASS, y 5. Establecer orientaciones prácticas para la intervención psicopedagògica considerando la relación de procesos emocionales, cognitivos y aprendizaje. Para poder llevar a cabo esta investigación, la metodologia utilizada es: una metodologia cuantitativa ya que se realiza una investigación experimental enmarcada como un diseño mixto 3x2 con el primer factor ínter sujeto y el segundo factor intra sujeto. Y por otra parte, una metodologia cualitativa. ya que en la primera muestra se realiza una intervención psicopedagógica en base emocional a cuarenta casos de la UNPP, y en la segunda muestra se realiza una intervención psicopedagògica en base cognitiva a treinta casos de la UNPP. Los resultados comparativos nos corraboran afirmativamente la hipotesis y objetivos, facilitando realizar un analisis-discusión muy interesante aportando las implicaciones educativas que acarrean, y por consiguiente llegando a las conclusiones. De entre éstas destacamos principalmente: 1. La intervención emocional es eficaz para mejorar el rendimiento cognitivo, si tenemos en cuenta que a pesar que no se ha realizado intervención cognitiva se ha producido una mejora en el rendimiento escolar. 2. La intervención cognitiva PASS es eficaz para la mejora del rendimiento cognitivo y la desaparación de las dificultades de aprendizaje cuando el origen de estas es cognitivo. 3. En las diferencias en planificación se observa que se ha producido un incremento mayor y sustancial en el grupo que ha recibido intervención emocional. 4. Y por consiguiente, podemos decir que la emoción se interrelaciona con la cognición a través del procesamiento cognitivo de planificación.

Evidence for global circuit current flow through water droplet layers

Abstract Foggy air and clear air have appreciably different electrical conductivities. The conductivity gradient at horizontal droplet boundaries causes droplet charging, as a result of vertical current flow in the global atmospheric electrical circuit. The charging is poorly known, as both the current flow through atmospheric water droplet layers and the air conductivity are poorly characterised experimentally. Surface measurements during three days of continuous fog using new instrument techniques show that a shallow (of order 100 m deep) fog layer still permits the vertical conduction current to pass. Further, the conductivity in the fog is estimated to be approximately 20% lower than in clear air. Assuming a fog transition thickness of one metre, this implies a vertical conductivity gradient of order 10 fS m−2 at the boundary. The actual vertical conductivity gradient at a cloud boundary would probably be greater, due to the presence of larger droplets in clouds compared to fog, and cleaner, more conductive clear air aloft.

The role of rainfall intensity and soil in determining rates of flow through cryoturbated chalk

The effects of different water application rates (3, 10, 15 and 30 mm/h) and of topsoil removal on the rate of downward water movement through the cryoturbated chalk zone in southern England were investigated in situ. During and after each application of water, changes in water content and matric potential of the profile were monitored and percolate was collected in troughs. The measured water breakthrough time showed that water moved to 1.2 m depth quickly (in 8.2 h) even with application rate as low as 3 mm/h and that the time was only 3 h when water was applied at a rate of 15 mm/ h. These breakthrough times were about 150 and 422 fold shorter, respectively, than those expected if the water had been conducted by the matrix alone. Percolate was collected in troughs within 3.5 h at 1.2 m depth when water was applied at 30 mm/h and the quantity collected indicated that a significant amount of the surface applied water moved downward through inter-aggregate pores. The small increase in volumetric water content (about 3%) in excess of matrix water content resulted in a large increase in pore water velocities, from 0.20 to 5.3 m/d. The presence of soil layer had effect on the time taken for water to travel through the cryoturbated chalk layer and in the soil layer, water took about 1-2 h to pass thorough, depending on the intensity.

Optimal Path Searching through Specified Routes using different Algorithms

To connect different electrical, network and data devices with the minimum cost and shortest path, is a complex job. In huge buildings, where the devices are placed at different locations on different floors and only some specific routes are available to pass the cables and buses, the shortest path search becomes more complex. The aim of this thesis project is, to develop an application which indentifies the best path to connect all objects or devices by following the specific routes.To address the above issue we adopted three algorithms Greedy Algorithm, Simulated Annealing and Exhaustive search and analyzed their results. The given problem is similar to Travelling Salesman Problem. Exhaustive search is a best algorithm to solve this problem as it checks each and every possibility and give the accurate result but it is an impractical solution because of huge time consumption. If no. of objects increased from 12 it takes hours to search the shortest path. Simulated annealing is emerged with some promising results with lower time cost. As of probabilistic nature, Simulated annealing could be non optimal but it gives a near optimal solution in a reasonable duration. Greedy algorithm is not a good choice for this problem. So, simulated annealing is proved best algorithm for this problem. The project has been implemented in C-language which takes input and store output in an Excel Workbook

Estratégias de combate a inflação: âncora cambial versus âncora monetária

Nós investigamos conceito de âncora nominal de uma economia aberta analisamos comportamento dinâmico de algumas variáveis econômicas importantes tais como inflação desemprego taxa real de câmbio durante processo de desinflação. Utilizando uma versão do Modelo Mundell-Fleming onde inércia introduzida através de expectativas adaptativas nós confrontamos estabilização baseada na taxa de câmbio(âncora cambial) com àquela baseada no controle de algum agregado monetário(âncora monetária). Nós mostramos que embora âncora cambial possua um efeito inicial expansionista sobre nível de atividade econômica, oposto ocorrendo com âncora monetária, recessão necessária para derrubar inflação independe da âncora nominal adotada, concluindo que estratégia anti-inflacionária ótima depende das preferências intertemporais dos policy-makers isto é, de como eles desejam distribuir os custos da estabilização ao longo do tempo de modo maximizar bem-estar social.

A inércia da inflação no regime de metas: os casos da Nova Zelandia, Reino Unido e Brasil

O objetivo da dissertação é avaliar o impacto da adoção do regime de metas na inércia da inflação. A inércia é analisada de acordo com procedimentos tradicionalmente adotados na literatura, através de modelos ARIMA. Em virtude das metas de inflação não serem imutáveis ao longo do tempo, propõe-se uma metodologia para se medir a inércia da taxa de inflação, onde esta possui dois componentes: a tendência e a parte transitória. A inércia da inflação será, então, medida pelo coeficiente com que a taxa de inflação converge para sua taxa de longo prazo.

Inflation and income inequality: A link through the job-search process

In this paper I devise a new channel by means of which the (empirically documented) positive correlation between ináation and income inequality can be understood. Available empirical evidence reveals that ináation increases wage dispersion. For this reason, the higher the ináation rate, the higher turns out to be the beneÖt, for a worker, of making additional draws from the distribution of wages, before deciding whether to accept or reject a job o§er. Assuming that some workers have less access to information (wage o§ers) than others, I show that the Gini coe¢ cient of income distribution turns out to be an increasing function of the wage dispersion and, consequently, of the rate of ináation. Two examples are provided to illustrate the mechanism.

A tendência à sobreapreciação da taxa de câmbio

Nos países em desenvolvimento há uma tendência à sobrevalorização da taxa de câmbio. Existem duas causas estruturais: a doença holandesa e a atração que altos lucros e taxas de juros nos países em desenvolvimento exercem sobre capitais externos, e quatro causas políticas: a política do crescimento com poupança externa, o controle da inflação através de uma “âncora”, cambial, a política de “aprofundamento de capital”, e o populismo cambial. O país deverá neutralizar esta tendência para poder ter um crescimento rápido, ou sofrerá crises cíclicas de balanço de pagamento