A COMUNICAÇÃO DE MERCADO E OS BENS DE CAPITAL: estratégias e desafios do setor de equipamentos para construção

O setor de máquinas e equipamentos para construção civil utilizados em obras de grande porte tem uma participação expressiva tanto na economia brasileira como na cadeia produtiva da construção civil. Trata-se de um setor hipercompetitivo, composto por indústrias transnacionais que têm no marketing de relacionamento e nas estratégias B2B os principais pilares de sustentação de estratégia de comunicação com o mercado. Utilizando como técnica o estudo de caso múltiplo do qual fizeram parte três dos maiores fabricantes de equipamentos para construção instalados no Brasil Caterpillar, Case e Volvo o estudo mostra como e porque essas empresas optaram por privilegiar o marketing de relacionamento e a imagem da marca, em detrimento de outras competências de comunicação, como forma de construir relacionamentos estáveis, fiéis e de longo prazo com seus clientes.

Contribuição ao estudo avançado das argamassas de alto desempenho para reparos estruturais

Inúmeras estruturas de concreto no Brasil e no mundo estão atingindo o limite de sua vida útil projetada, completando um ciclo de cinco ou mais décadas de uso e operação. Além das estruturas mais antigas, existem ainda estruturas com reduzido tempo de serviço, e qualidade discutível, que já apresentam patologias em estado tão avançado que chegam a comprometer o seu desempenho. Vindo ao encontro dessas necessidades e no sentido de contribuir para o avanço científico e tecnológico do setor, este trabalho apresenta um método para dosagem, preparo e aplicação de argamassas de alto desempenho para recuperação de estruturas deterioradas, além de sugerir procedimentos para a realização desses reparos, fomentando a cultura das manutenções preventivas e desmistificando a complexidade atribuída a tais operações. Para tanto, foram realizados ensaios mecânicos, microestruturais e relacionados à durabilidade em corpos-de-prova moldados com sílica ativa e látex de estireno-butadieno. Os resultados indicaram que a adoção desses ingredientes, na composição da argamassa de reparo, provocou uma redução significativa da permeabilidade total e descontinuidade de poros, assim como promoveu uma melhor integridade dos constituintes da argamassa, traduzindo-se em uma ampliação, expressiva, das suas capacidades mecânicas. Quando comparada aos produtos industrializados da construção civil, com padrões similares, proporcionou uma economia da ordem de 85%, que permitiria recuperar, com os mesmos custos, quase cinco vezes mais estruturas comprometidas. Este estudo, de viés altamente tecnológico, vem oferecer à construção civil uma argamassa polimérica de alto desempenho, com função reparadora e custo mais acessível, que pode ser adotada em canteiros de obras, implementando ações de natureza sustentável e ainda atendendo às atuais exigências elencadas pela literatura, relacionadas à desempenho, vida útil e durabilidade das estruturas reparadas.

Testes para a avaliação da qualidade fisiológica de sementes de Moringa oleifera Lam

The evaluation of seed vigor is an important factor for detection of lots of high quality seeds, so that development of procedures to evaluate the physiological potential has been an important tool in quality control programs seeds. In this sense the study aimed to adapt the methodologies of accelerated aging, electrical conductivity and potassium leaching to evaluate Moringa oleifera seed vigor LAM.. Therefore, four lots of moringa seeds were subjected to the germination tests, seedling emergence, speed of emergence index, emergence first count, length and dry mass of seedlings and cold test for their physiological characterization, in addition to accelerated aging, electrical conductivity and potassium leaching. The experimental design was completely randomized with four replications of 50 seeds and the means compared by Tukey test at 5% probability. For accelerated aging the periods were studied aging 12, 24 and 72 hours at 40, 42 and 45°C. For the electrical conductivity test was used to a temperature of 25°C for periods of 4, 8, 12, 16 and 24 hours of immersion in 75 to 125 mL of distilled water, using 25 to 50 seeds, and for potassium leaching test samples were used 25 to 50 seeds, placed in plastic cups containing 70 and 100 mL of distilled water at 25°C for periods of 1, 2, 3, 4, 5 and 6 hours. From the results obtained, it can be inferred that the methods best fit for the accelerated aging test Moringa seeds were a temperature of 40°C for 12 to 72 hours, 42°C 72 hours 45°C 24 hours . In the electrical conductivity test Moringa seeds, the combination of 50 seeds in 75 mL distilled water for a period of immersion of 4 hours and 50 seeds in 125 mL of 4 hours were efficient for the differentiation of lots of Moringa seeds as to vigor and for potassium leaching test moringa seeds, the combination of 50 seeds in 100mL of distilled water allowed the separation of lots of four levels of vigor, at 2 hours of immersion, showing promise in evaluate the quality of moringa seeds.

Testes para a avaliação da qualidade fisiológica de sementes de Moringa oleifera Lam

The evaluation of seed vigor is an important factor for detection of lots of high quality seeds, so that development of procedures to evaluate the physiological potential has been an important tool in quality control programs seeds. In this sense the study aimed to adapt the methodologies of accelerated aging, electrical conductivity and potassium leaching to evaluate Moringa oleifera seed vigor LAM.. Therefore, four lots of moringa seeds were subjected to the germination tests, seedling emergence, speed of emergence index, emergence first count, length and dry mass of seedlings and cold test for their physiological characterization, in addition to accelerated aging, electrical conductivity and potassium leaching. The experimental design was completely randomized with four replications of 50 seeds and the means compared by Tukey test at 5% probability. For accelerated aging the periods were studied aging 12, 24 and 72 hours at 40, 42 and 45°C. For the electrical conductivity test was used to a temperature of 25°C for periods of 4, 8, 12, 16 and 24 hours of immersion in 75 to 125 mL of distilled water, using 25 to 50 seeds, and for potassium leaching test samples were used 25 to 50 seeds, placed in plastic cups containing 70 and 100 mL of distilled water at 25°C for periods of 1, 2, 3, 4, 5 and 6 hours. From the results obtained, it can be inferred that the methods best fit for the accelerated aging test Moringa seeds were a temperature of 40°C for 12 to 72 hours, 42°C 72 hours 45°C 24 hours . In the electrical conductivity test Moringa seeds, the combination of 50 seeds in 75 mL distilled water for a period of immersion of 4 hours and 50 seeds in 125 mL of 4 hours were efficient for the differentiation of lots of Moringa seeds as to vigor and for potassium leaching test moringa seeds, the combination of 50 seeds in 100mL of distilled water allowed the separation of lots of four levels of vigor, at 2 hours of immersion, showing promise in evaluate the quality of moringa seeds.

Ajustes de coeficientes integrantes de processos físicos e bioquímicos na autedepuração em curso de água de médio porte

The mathematical modeling in the simulation of self-purification capacity in lotic environment is an important tool in the planning and management of hydric resources in hydrographic basin scale. It satisfactorily deals with the self-purification process when the coefficients of physical and biochemical processes are calibrated from monitorated water quality data, which was the main focus of this study. The present study was conducted to simulate the behavior of the parameters OD, BOD5, total phosphorus, E. coli, ammonia, nitrite, nitrate and the total metals cadmium, chromium, copper, lead and zinc in the Uberabinha’s lower course (with an approximate annual growth flow between 4-35 m3/s), in a stretch of 19 km downstream of the treated effluent release by the WWTP of the city. The modelings, on the present study, show the importance of constant water quality parameters monitoration over the water course, based on the comparison of the simulations from calibrated coefficients and coefficients obtained in the literature for the period of June until November 2015. After coefficients calibration, there were good adjustments between simulated and measured data for the parameters OD, BOD, Ptotal, ammonia and nitrate and unsatisfactory adjust for the parameters nitrite and E. coli. About the total metals, the adjustments were not satisfactory on the reservoir’s vicinity of the Small Hydropower Plant Martins, due the considerable increase of the bottom sediment in lentic region. The greatest scientific contribution of this study was to calibrate the decay coefficient K and the quantification of the release by the fund S of total metals in watercourse midsize WWTP pollutant load receptor, justified by the lack of studies in the literature about the subject. For the metals cadmium, chromium, copper, lead and zinc, the borderline for K and S calibrated were: 0.0 to 13.0 day-1 and 0.0 to 1.7 g/m3.day; 0.0 to 0.9 day-1 and 0.0 to 7.3 g/m3.day; 0.0 to 25.0 day-1 and 0.0 to 1.8 g/m3.day; 0.0 to 7.0 day-1 and 0.0 to 40.3 g/m3.day; 0.0 to 30.0 day-1 and 0.0 to 70.1 g/m3.day.

Princípios de Construção Enxuta em Empresa de Pequeno Porte em Guarulhos (SP)

O objetivo desta pesquisa é verificar de que maneira os princípios da Construção Enxuta estão sendo empregados em empresa de pequeno porte do segmento de Construção Civil. A pesquisa é de natureza qualitativa e exploratória, sendo o estudo de caso realizado em uma construtora de pequeno porte de edifícios verticais com o apoio do Sindicato das Empresas de Compra, Venda, Locação e Administração de Imóveis Residenciais e Comerciais de São Paulo - SECOVI. Observou-se grande interesse na implantação, sendo um ponto negativo a necessidade de mudança de cultura, visto que muitas atividades tidas como ”vícios” devem ser eliminadas, frente a novo conhecimento. Motivada pelos gestores e alta direção, a filosofia será bem vinda, assim como outras ferramentas de Produção Enxuta, tais como o kanban, housekeeping, 5S, Just in Time e melhorias nos canteiros de obra e processos logísticos. Concluiu-se nesta pesquisa que os princípios da Construção Enxuta são pouco conhecidos pelos profissionais, na prática sendo voltados para gestão da qualidade e produtividade. Constatou-se que, ao mencionar os princípios, estes são de pouco conhecimento, e tem-se uma aceitação imediata quando se fala em redução de tempo e aumento da produtividade com eliminação de tarefas consideradas como de não agregação de valor.

Gráficos de controle: aspectos teóricos e práticos a partir da ótica da lógica formal e da lógica fuzzy

O presente trabalho faz um enlace de teorias propostas por dois trabalhos: Transformação de valores crisp em valores fuzzy e construção de gráfico de controle fuzzy. O resultado desse enlace é um gráfico de controle fuzzy que foi aplicado em um processo de produção de iogurte, onde as variáveis analisadas foram: Cor, Aroma, Consistência, Sabor e Acidez. São características que dependem da percepção dos indivíduos, então a forma utilizada para coletar informações a respeito de tais característica foi a análise sensorial. Nas analises um grupo denominado de juízes, atribuía individualmente notas para cada amostra de iogurte em uma escala de 0 a 10. Esses valores crisp, notas atribuídas pelos juízes, foram então, transformados em valores fuzzy, na forma de número fuzzy triangular. Com os números fuzzy, foram construídos os gráficos de controle fuzzy de média e amplitude. Com os valores crisp foram construídos gráficos de controle de Shewhart para média e amplitude, já consolidados pela literatura. Por fim, os resultados encontrados nos gráficos tradicionais foram comparados aos encontrados nos gráficos de controle fuzzy. O que pode-se observar é que o gráfico de controle fuzzy, parece satisfazer de forma significativa a realidade do processo, pois na construção do número fuzzy é considerada a variabilidade do processo. Além disso, caracteriza o processo de produção em alguns níveis, onde nem sempre o processo estará totalmente em controle ou totalmente fora de controle. O que vai ao encontro da teoria fuzzy: se não é possível prever com exatidão determinados resultados é melhor ter uma margem de aceitação, o que implicará na redução de erros.

Guia de análises microbiológicas para cortes de aves in natura: elaboração e aplicação prática

An effective hygiene and sanitation inspection of meat and meat products is essential for its production and commercialization. For this reason, the national and international standards responsible for these products quality control employs microbiological analyses methods as quality control tools. In December of 2012, it was included in the Ministério da Agricultura Pecuária e Abastecimento (MAPA) website, a Microbiological Scope of food and water, which presents the replacement of some methods proposed by the Normative Instruction 62. Some of these methodologies are considered rapid, practical and convenient. However, other methodologies were still replaced by conventional ones, which presents disadvantages as incorrect interpretations of the microorganism phenotypical and biochemical characteristics, leading to the misinterpretation of test results. Therefore, the objective of this study is to develop a comprehensive, practical and illustrative guidebook of microbiological analysis for in natura poultry cuts. The methods addressed in this guide are the official standards analysis required by the poultry cuts legislation, which are the Escherichia coli count, the thermotolerant coliforms count, the aerobic plate count and the detection of Salmonella spp. The approached methodologies for these analysis will be the AOAC 998.08, the Normative Instruction 62 and the ISO 4833-1:2013 and ISO 6579:2002, respectively. In these events, it is expected to obtain an enlightening and approved guidebook evaluated by laboratory technicians, which will help reduce the analytical subjectivity leading to a more reliable interpretation of the test results.

Entre o cartão-postal e a cidade real: um estudo sobre paisagem e produção imobiliária em Natal/RN

Recent studies concerning the landscape have investigated the most important activities that contribute for its modification and have tried to better understand the society through the marks left by its quotidian. It is understood that singular landscapes constitute the cultural patrimonies of the cities, once they are part of the daily life of the citizens and are present in their social representations. Some contemporary authors defend the preservation of the natural and urban landscape trying, specially, to keep its importance for the local population. Natal is a city where the ambient qualities are well defined and known by the beauty of the area where it is located. Situated just between a river and the sea, the city grew following its geographic characteristics. The Potengi River, the Atlantic Ocean and the vast dunes ecosystem represented natural limits to the urban expansion; at the same time they have favored the development of a landscape pattern marked by the dialectic between the natural elements and the human interventions. However, this relationship changed after the intensification of the high rising development process that took place since the 1960s. The urban legislation tried to preserve the features of the local landscape delimiting Areas for Controlling Building High , destined to protect the scenic value of some parts of the city. On the other hand, the civil construction sector has made constant pressure in sense to abolish or to modify this legal instrument, aiming profits that have increased, in the 1990s, because of the consumption and the qualification of the urban space for tourist activities. It is necessary the raising of new elements to stimulate the quarrel about the landscape preservation, the process of the urban space production and the best way for the legislation implementation. This work tries to raise elements about the subject at local level, in sense to use Natal City experience to contribute for the formulation of indicators to raise the question about the lack of measure for subjective values, for example the cultural and affective value of the landscape. The natural elements inserted in the urban profile, represent strong visual references and supply identity to the town; they are part of the collective imaginary and are detached in the social context of the city. Then, why the preservation of the landscape, that estimates the improvement in the quality of life, is not enough to justify the controlling building high already previewed as part of Natal City Legislation? These questions send us to the approach of the landscape, as a community patrimony, alerting that some of its significant esthetics attributes must be preserved as a legacy for the future generations

Estudo numérico experimental de treliças espaciais feitas com tubos de aço com ponta amassada e espaçadores de madeira para corrigir as excentricidades nos nós de ligação

Dissertação (mestrado)—Universidade de Brasília, Faculdade de Tecnologia, 2015.

Avaliação de Ciclo de Vida Energético (ACVE) de sistemas de vedação de habitações

Tese (doutorado)—Universidade de Brasília, Faculdade de Tecnologia, Departamento de Engenharia Civil e Ambiental, 2015.

Correlação entre as propriedades mecânicas de materiais impermeabilizantes a base de elastômeros de poliuréia e poliuretano com o desempenho do sistema aplicado em lajes estruturais

Dissertação (mestrado)—Universidade de Brasília, Faculdade de Tecnologia, Departamento de Engenharia Civil e Ambiental, Programa de Pós-graduação em Estruturas e Construção Civil, 2015.

Análise experimental do comportamento à flexão e ligação entre painéis de lajes tipo bubbledeck

Dissertação (mestrado)—Universidade de Brasília, Faculdade de Tecnologia, Departamento de Engenharia Civil e Ambiental, 2016.

Adição de vermiculita expandida mícron em pastas de baixa densidade para cimentação de poços de petróleo

The northeastern region of Brazil has a large number of wells producing oil using a method of secondary recovery steam injection, since the oil produced in this region is essentially viscous. This recovery method puts the cement / coating on thermal cycling, due to the difference in coefficient of thermal expansion between cement and metal coating causes the appearance of cracks at this interface, allowing the passage of the annular fluid, which is associated with serious risk socioeconomic and environmental. In view of these cracks, a correction operation is required, resulting in more costs and temporary halt of production of the well. Alternatively, the oil industry has developed technology for adding new materials in cement pastes, oil well, providing high ductility and low density in order to withstand the thermo-mechanical loads generated by the injection of water vapor. In this context, vermiculite, a clay mineral found in abundance in Brazil has been applied in its expanded form in the construction industry for the manufacture of lightweight concrete with excellent insulation and noise due to its high melting point and the presence of air in their layers lamellar. Therefore, the vermiculite is used for the purpose of providing low-density cement paste and withstand high temperatures caused by steam injection. Thus, the present study compared the default folder containing cement and water with the folders with 6%, 8% and 10% vermiculite micron conducting tests of free water, rheology and compressive strength where it obtained the concentration of 8 % with the best results. Subsequently, the selected concentration, was compared with the results recommended by the API standard tests of filtered and stability. And finally, analyzed the results from tests of specific gravity and time of thickening. Before the study we were able to make a folder with a low density that can be used in cementing oil well in order to withstand the thermo-mechanical loads generated by steam injection

Avaliação da potencialidade dos resíduos de gesso de revestimento incorporados em formulações de massas cerâmicas

In building, during the implementation process of major or even minor works, there is a considerable waste of plaster in the steps of coating, making it is a negative factor because of the loss of these processes constructive remains incorporated into buildings, as component, whose final dimensions are higher than those projected. Another negative factor is the disposal of waste gypsum in inappropriate places, thus contributing to the degradation of environmental quality, due to the leaching of this waste and may trigger the formation of sulfuric acid. Therefore, based on this picture, processing and reuse of waste coating, combined with the ceramics industry, which is a strong potential in the reuse of certain types of waste, promote mutual benefits. Thus the overall objective of this work is to conduct a search with scientific and technological aspects, to determine the effect of the incorporation of the residue of plaster for coating, from the building, the formulation of bodies for red ceramic. The residue of plaster coating was collected and characterized. They were also selected raw materials of two ceramic poles of the state of Rio Grande do Norte and formulations have been made with the intention of obtaining those with the best physical and mechanical properties, the residue was added the percentage of 5%, 10%, 15%, 20%, 25% and 30%, in the best formulation of ceramic industry 1 and, according the properties analyses, 5%, 10% and 15% as the best results of ceramic industry 2. The samples were sintered at temperatures of 850 ºC, 950 °C and 1050 °C, the heating rate of 5 ºC / min with isotherm of two hours. They were submitted to testing technology, such as lineal shrinkage, water absorption, apparent porosity, apparent density and bending resistence. The residue incorporation best results in the formulations of mass in red ceramic, were observed between the temperatures of 850 ºC and 950 ºC, in those formulations that have illite clays and medium plastic in their composition, in the range of 0% to 15% residue incorporated