Ideologia industrial x cultura rural: o método SESI de ensino em uma escola rural

This study compares two educational practices: the Rural School method (Escola do Campo) and the SESI teaching method, suggesting that the latter one is inefficient when applied to rural schools, as illustrated with a case study of a rural school that was obliged to adopt this method in 2012. The epistemological basis of a dialogical pedagogy for rural education has been used in order to criticize the practices of a method whose origins in the industrial ideology and in consumerism promotes a true cultural invasion, according to Paulo Freire, hindering the students' dialogues with respect to the ways of life in rural areas and in towns – an interaction that assured school performance in the previous educational system, which has been arbitrarily discontinued by the political power. Different surveys were used in this study for both compared cases, specially dissertations that have evaluated the Rural School project (Projeto Escola do Campo), adopted in Araraquara in 2004, a dissertation about the SESI teaching method that has discussed its new didactic material and, also, an evaluation of the contents of a representative sample of textbooks of History, Geography, Sciences and Mathematics for the 6th grade of elementary school. It is a theoretical text, not an essay, considering that it is based on concrete situations, which were explained using researches on the implicit themes and summarizes the analytical procedures that have allowed to unveil, in the textbooks prepared by SESI, the stimulus and the valorization of consumerism, without any criticism and environment concerns.

A palavra que faz o passado: narrativa e tradição na literatura e no cinema brasileiros dos últimos anos

This work analysesthe way by which the shortstories“O que veio de longe” and “Faca”, by Ronaldo Correia de Brito, and the movie A festa da menina morta, directed by Matheus Nacthergaele, incorporate regional thematic matrix in contemporary narratives that take again tradition and give it a new meaning.

Cinema hollywoodiano no século XXI: o ritmo em abordagem semiótica e os filmes mais vistos de 2001 a 2010

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Maquiagem e a construção de personagens no cinema moderno: estudo do caso Benjamin Button

The o bjective of this dissertation is to present a theoretical essay on the importance of makeup in the creation of characters through the review of The Curious Case of Benjamin Button, a movie directed by David Fincher based on a short-story by F. Scott Fitzgerald. This thesis makes an historica loverview of makeup, including a discussion on its evolution and importance to visual arts, as a background to the analyses of the proposed movie

A identidade feminina em The Magic Toyshop: estudos de gênero no texto e na tela

Besides producing a vast literary work, Angela Carter (1940-1992) participated of the screenplay’s production for two movies based on her books, The Company of Wolves and The Magic Toyshop. Either through the influence that cinema had in her life or through the very own style of her writing, the relation of the British author with the seventh art is visible. Considering the importance of significations in literary works, this paper proposes a comparative study between Angela Carter’s The Magic Toyshop (1967) and the film of the same title, based on Carter’s novel, directed by David Wheatley and produced by Granada Television, in 1987. Based on Tania Carvalhal’s conception about intertextuality and film theories, the focus of this paper is the gender study, since its ideology is subscribed, represented and reproduced in every cultural practice, including literature and cinema. The characters construction in both cases, especially the female characters, is filled with symbols which are going to bring the film closer to the literary work and contribute to express the critics suggested in the work’s leading: the complaint to the patriarchal system. However, given the different nature of each work, it is necessary to stress that this present comparison doesn’t intend to establish a total identification between novel and film, but to set a dialogue between both, observing the approximation and distance of these two instances.

Possibilidades de diálogo entre o conceito de ideologia em Bakhtin e a teoria das representações sociais

Introducing the theoretical trajectory of social representations theory, outline here the parallel between this theory in social psychology and the Bakhtinian concept of ideology. Both approaches include individual and society as inseparable and views the array of social construction of knowledge forms, related to day-to-day, or composed by formal record of science, as state, religion etc. With this interdisciplinary study, although limited, we hope to contribute to a better understanding of theories that have made important contributions to social psychology, linguistics, ethnography, cultural studies etc.

Organizações estratégicas: campo de (re)produção da ideologia narcisista e do espetáculo

This paper aims to present a reflection on the contemporary way of life substantiated by its pillars -consumption, individualism, competitiveness, fluid relationship - aiming to assimilate it to an administrative management model that is widely distributed in monopolistic-financial capitalism - strategic management model - guided by the question: Why does this management model find such a fertile field for development in the contemporary scenario? Thus, the study was theoretically and methodologically based on the approach of psychosociology and was developed from a theoretical review. We have conducted a contextualization and definition of contemporaneity in which a market society that celebrates the spectacle lies, analyzing, from this point, the strategic organizational management model that has been working as a drug in the subjective constitution of the individuals producing the striking resonances in the psychosocial field. The assimilation performed in this paper allowed us to clarify some possible causes of social pathologies arising from the increasingly cruel world we face in professional life.

Guerra conjugal: o cinema antropofágico de Joaquim Pedro de Andrade

Pós-graduação em Estudos Literários - FCLAR

O herói clássico e a indústria cultural: a abordagem dos mitos pelo cinema

Esse trabalho aborda a forma como os heróis são retratados atualmente no cinema pela indústria cultural e como se dá a divergência em relação aos heróis clássicos dos mitos gregos. O mito grego adotado como parâmetro para comparação e análise é o que narra a trajetória de Ulisses de volta para a ilha de Ítaca. O filme atual sobre o qual se desenvolve o estudo comparativo do herói no cinema é Capitão América - O Priemiro Vingador, adaptação dos quadrinhos da Marvel para o cinema em 2011, pelo diretor Joe Johnston. O mito surge nos começos de toda civilização, sendo visto como uma história sagrada, da qual tomaram parte os deuses ou seres sobrenaturais que participaram desses acontecimentos. O mito surge nos começos de toda civilização, sendo visto como uma história sagrada, da qual tomaram parte os deuses ou seres sobrenaturais que participaram desses acontecimentos

A construção do herói vitoriano sob a ótica do enunciador do século XIX: ideologia e simbologia

In this paper the figure of Alice from the book Alice in Wonderland (1865) by Lewis Carroll will be analyzed from Tim Burton’s sight in the adaptation for the movies (2010), noticing his analysis of a Victorian argument and his emphasis to a construction of a heroine with a characterization in the female pattern at the present time, considering the structures of the unconsciousness that allowed the character to obtain the wisdom, courage and the capacity to decide its own destiny.

Os primeiros oitenta anos do cinema espanhol: una mirada nostálgica

Panoramic vision of the Spanish Cinema, from 1895 to 1970, rethinking its meaningful periods and directors. Going throw the censured post war cinema, coming to the scene young directors like Carlos Saura, Ivan Zulueta, Pedro Almodóvar and recovering names like: Segundo de Chomón, Luis García Berlanga, Pere Portabella.

Les liaisons dangereuses na Tela: ligações 'perigosas' entre cinema e literatura

The purpose of this article is to comment on the film adaptation by director Stephen Frears of the 18th-century novel Les liaisons dangereuses (in English, Dangerous Liaisons) by Choderlos de Laclos. It compares the film composition to the basic formal aspects of the novel. If, on one hand, Frears’ 1988 film adaptation breaks away from Laclos’ epistolary novel for being aligned with the standard elements of the classical cinema, on the other, it reveals a surprising affinity to the literary work: the relation with the theatrical language.

Glauber Rocha e a dimensão do confronto de ideias na cena midiática: estudo das estratégias do jovem crítico de cinema no Jornal da Bahia no final dos anos 1950

In late 1950, the young Glauber Rocha, still without having directed any of his films, becomes the main cultural critic of the Jornal da Bahia in Salvador, Bahia. His film critic activity falls within the symbolic local disputes and his texts published become an active voice in the cultural field of Bahia. With a considerable apparatus of the press in his favor, the performance of the young critic Glauber Rocha allows to discuss: the role of public intellectual and media production and dissemination of ideas by the newspapers at the turn of the 1950s to the 1960s, a time of intense political, social and cultural changes in Brazil.

Glauber Rocha e a crítica de cinema no Diário de Notícias: periferia e resistência

In the early 1960s, after his experience as a film critic in the Jornal da Bahia, the young Glauber Rocha began his collaboration in the Suplemento Artes e Letras of Diário de Notícias in Salvador. Inserting itself the symbolic disputes in defense of a film art of authentic Brazilian nuance, the activity of the critic Glauber Rocha represents a voice that demarcates the internal tensions of the field of cinema in Bahia and outlines, in the form of genesis, his most famous manifesto, “An esthetic of hunger” (1965). For this analysis were focused mainly two critics: “Experiência ‘Barravento’: confissão sem moldura”, published December 25-26, 1960, and “Luz Atlântica, 1962”, published in December 31, 1961.

Poe tornado fellini: adaptação literária no cinema autoral

The purpose of this article is to assess Federico Fellini’s adaptation of an Edgar Allan Poe story for the screen. The film “Spirits of the Dead” is Fellini’s adaptation of Poe’s story “Never Bet the Devil your Head”, but it is very far from being a faithful rendering. The “infidelity” of the Italian film director to the American writer occurred in the context of the enormous prestige enjoyed by what was known as “authorism”, a phase which the film industry was going through at the end of the 1960s, whereby great value was placed on the aesthetic idiosyncrasies of individual film directors.