Industrial personnel security review program : annual report.

Mode of access: Internet.

Report of the Commission on Government Security : pursuant to Public Law 304, 84th Congress, as amended.

Commonly known as the Wright report.

Select passages on duty to the state and kindred subjects, for reading, analysis and translation in schools and colleges.

Mode of access: Internet.

Gems from the Coral Islands; or, Incidents of contrast between savage and Christian life of the South Sea islanders.

v. 1. Western Polynesia: comprising the New Hebrides group; the Loyalty group; and New Caledonia group.--v. 2. Eastern Polynesia: comprising the Rarotonga group, Penrhyn Islands, and Savage Island.

Popular tracts /

Largely reprinted from the Free enquirer or the New-Harmony gazette. Published by Robert Dale Owen--Cf. Richard William Leopold, Robert Dale Owen, a biography. (Harvard Historical Studies ; 45). Cambridge, Mass. 1940, p. 68.

Miscellaneous tracts:

Dedication dated Dublin, July 15, 1781.

Lettres persanes,

"The text of the Lettres persanes here adopted is that of the édition critique by M. H. Barckhausen (Paris, Impr. nationale, 1897, in-fol io) This is the text of the first edition."--Prelim. note.

Cultures within culture: Unity and diversity of two generations of employees in state-owned enterprises

This study adopts integration and differentiation perspectives to examine why unity and diversity of organizational cultures emerged as a function of economic reform, and how subcultural differences were reflected in employees' perceptions of cultural practices. Data were gathered from in-depth interviews and a large-scale survey in two large, state-owned enterprises in north-east China. Results indicated that, although all employees were oriented towards a common set of cultural themes, the two generations of employees did not exemplify the themes in the same way. Specifically, unity was illustrated by employees' desire to maintain Harmony and to reduce Inequality. Diversity was revealed by first-generation employees' higher ratings on Loyalty, Security and even Bureaucracy. The findings are discussed in the light of traditional Chinese cultural values, political ideology and the social context. Implications are drawn for organizational cultural theory and research.

Predicting the Paths of Peripherals: The Interaction of Identification and Future Possibilities

Two studies investigated how both degree of identification and the individual's position within the group influence aspects of group loyalty. The authors considered ingroup position in terms of both the individual's current position within a group and expectations concerning the likelihood that one's position might change., in the future. Peripheral group members learned that their acceptance by other group members would improve in the future or that they could expect rejection by other group members. Various indices of group loyalty (ingroup homogeneity, motivation to work for the group, and evaluation of a motivated group member) showed that when group members anticipated future rejection, the lower the identification the less loyal they were. In contrast, those who expected future acceptance were more loyal (more motivated to work for the group) the lower their identification. Current group behavior depends on both intragroup future expectations and level of identification.

Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

Purpose – The objective of the present research is to examine the relationship between consumers' satisfaction with a retailer and the equity they associate with the retail brand. Design/methodology/approach – Retail brand equity is conceptualized as a four-dimensional construct comprising: retailer awareness, retailer associations, retailer perceived quality, and retailer loyalty. Then the associative network memory model is applied from cognitive psychology to the specific context of the relationships between customer satisfaction and consumer-based retailer equity. A survey was undertaken using a convenience sample of shopping mall consumers in an Australian state capital city. The questionnaire used to collect data included an experimental design such that two categories of retailers were included in the study: department stores and specialty stores, with three retailers representing each category. The relationship between consumer-based retailer equity and customer satisfaction was examined using multivariate analysis of variance. Findings – Results indicate that retail brand equity varies with customer satisfaction. For department stores, each consumer-based retailer equity dimension varied according to customer satisfaction with the retailer. However, for specialty stores, only three of the consumer-based retailer equity dimensions, namely retailer awareness, retailer associations and retailer perceived quality, varied according to customer satisfaction level with the retailer. Originality/value – The principal contribution of the present research is that it demonstrates empirically a positive relationship between customer satisfaction and an intangible asset such as retailer equity.

A consumer-based method for retailer equity measurement: Results of an empirical study

This research extends the consumer-based brand equity measurement approach to the measurement of the equity associated with retailers. This paper also addresses some of the limitations associated with current retailer equity measurement such as a lack of clarity regarding its nature and dimensionality. We conceptualise retailer equity as a four-dimensional construct comprising retailer awareness, retailer associations, perceived retailer quality, and retailer loyalty. The paper reports the result of an empirical study of a convenience sample of 601 shopping mall consumers at an Australian state capital city. Following a confirmatory factor analysis using structural equation modelling to examine the dimensionality of the retailer equity construct, the proposed model is tested for two retailer categories: department stores and speciality stores. Results confirm the hypothesised four-dimensional structure.

A rough cluster analysis of shopping orientation data

This paper describes the application of a new technique, rough clustering, to the problem of market segmentation. Rough clustering produces different solutions to k-means analysis because of the possibility of multiple cluster membership of objects. Traditional clustering methods generate extensional descriptions of groups, that show which objects are members of each cluster. Clustering techniques based on rough sets theory generate intensional descriptions, which outline the main characteristics of each cluster. In this study, a rough cluster analysis was conducted on a sample of 437 responses from a larger study of the relationship between shopping orientation (the general predisposition of consumers toward the act of shopping) and intention to purchase products via the Internet. The cluster analysis was based on five measures of shopping orientation: enjoyment, personalization, convenience, loyalty, and price. The rough clusters obtained provide interpretations of different shopping orientations present in the data without the restriction of attempting to fit each object into only one segment. Such descriptions can be an aid to marketers attempting to identify potential segments of consumers.

O SENTIDO DO TRABALHO PARA A GERAÇÃO Y: UM ESTUDO A PARTIR DO JOVEM EXECUTIVO

O presente trabalho tem como objetivo construir conhecimentos e saberes em relação ao perfil do jovem executivo pertencente à geração Y e identificar o que esse jovem valoriza na construção de vínculos com a organização, qual o significado do trabalho para esta geração que vive num novo cenário mundial constituído a partir da globalização e do avanço da tecnologia. Para atender a este objetivo foi utilizada uma pesquisa exploratória a partir de uma amostra indicativa e intencional sendo o objeto de interesse deste estudo, jovens executivos nascidos após 1978 que ocupam posições de liderança. Utilizaram-se dois instrumentos para coleta de dados: a entrevista em profundidade e a aplicação de uma ferramenta para reconhecimento do perfil cognitivo, denominado MEP Mapa Estratégia Profissional. Às análises dos instrumentos foram acrescidas de um referencial teórico e de estudos publicados no campo da ciência da administração, da psicologia e da sociologia. O diálogo interdisciplinar entre a teoria e os dados de campo evidenciou que esta geração expressa o comportamento de forma diferente das gerações anteriores visto terem nascido e terem sido criados num contexto de mudanças constantes e aceleradas e que o trabalho, para este grupo, é só um meio para alcançar seus objetivos pessoais e não o fim. Demonstram comprometimento com as organizações desde que reconheçam nesta a presença de valores como justiça e lealdade praticados por uma liderança legitimada, que tem em sua pauta, a orientação e o acompanhamento destes jovens.(AU)

A COMUNICAÇÃO DE MERCADO E OS BENS DE CAPITAL: estratégias e desafios do setor de equipamentos para construção

O setor de máquinas e equipamentos para construção civil utilizados em obras de grande porte tem uma participação expressiva tanto na economia brasileira como na cadeia produtiva da construção civil. Trata-se de um setor hipercompetitivo, composto por indústrias transnacionais que têm no marketing de relacionamento e nas estratégias B2B os principais pilares de sustentação de estratégia de comunicação com o mercado. Utilizando como técnica o estudo de caso múltiplo do qual fizeram parte três dos maiores fabricantes de equipamentos para construção instalados no Brasil Caterpillar, Case e Volvo o estudo mostra como e porque essas empresas optaram por privilegiar o marketing de relacionamento e a imagem da marca, em detrimento de outras competências de comunicação, como forma de construir relacionamentos estáveis, fiéis e de longo prazo com seus clientes.