Consumer-based brand equity and country-of-origin relationships: Some empirical evidence
| Contribuinte(s) |
D. J. Carson A. Gilmore |
|---|---|
| Data(s) |
01/01/2006
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Emerald Group |
| Palavras-Chave | #Business #Brand Awareness #Brand Equity #Brand Loyalty #Quality #Country Of Origin #Australia #Product Evaluations #Perceptions #Perspective #Information #Quality #Impact #C1 #350204 Marketing and Market Research #720401 Marketing |
| Tipo |
Journal Article |
