Contributos para uma leitura do cartaz na obra gráfica de João Machado

Dissertação de Mestrado para obtenção do Grau de Mestre em Design de Comunicação, apresentada na Faculdade de Arquitectura da Universidade Técnica.

Effects of message appeal and service type in CSR communication strategies

Studies highlight the importance of corporate social responsibility (CSR) for companies' stakeholders. Consumers, however, are often unaware of such initiatives. Understanding how to effectively communicate socially responsible initiatives is an important challenge for both researchers and managers, who invest considerable resources in CSR initiatives. This study examines consumers' responses to two types of CSR initiatives (environment-related and employee-based) using two types of message appeals (emotional and rational) across two service types (hedonic and utilitarian). Responses provide data on consumers' awareness of CSR initiatives, attitudes toward the company, perceived company uniqueness, emotional response, and attributions of company motives to engage in CSR activities. Rational appeals more effectively communicate environment-related CSR initiatives, whereas emotional appeals more effectively communicate employee-based CSR initiatives. Effects on consumers' attributions of company motives to engage in CSR are significant in both service types. Finally, rational message appeals affect consumers' CSR awareness and emotional responses in utilitarian service.

Singularidade da profissão de professor e proletarização do trabalho docente na educação básica

O presente artigo faz uma revisão na literatura sobre a profissão de docente da Educação Básica no Brasil. A singularidade da profissão docente expressa uma especificidade, particularidades e peculiaridades que demandam análise. Qual a singularidade existente na profissão de professor? O que constitui a identidade social do professor? Analisa-se a identidade profissional do professor, a posição social deste profissional, o estereótipo do trabalho por vocação atribuído ao exercício do magistério, a massificação do ensino, a feminização da profissão e as condições de trabalho dos professores da Educação Básica. Estes elementos ou categorias remetem à discussão da proletarização dos profissionais do magistério. Essa tese, já bastante discutida nas pesquisas educacionais e até parecendo esgotada, é retomada a partir da análise da natureza e das condições de trabalho do docente da Educação Básica. ______________________________________________________________________________ ABSTRACT

Kinematics and Local Motion Planning for Quasi-static Whole-body Mobile Manipulation

This thesis studies mobile robotic manipulators, where one or more robot manipulator arms are integrated with a mobile robotic base. The base could be a wheeled or tracked vehicle, or it might be a multi-limbed locomotor. As robots are increasingly deployed in complex and unstructured environments, the need for mobile manipulation increases. Mobile robotic assistants have the potential to revolutionize human lives in a large variety of settings including home, industrial and outdoor environments.

Mobile Manipulation is the use or study of such mobile robots as they interact with physical objects in their environment. As compared to fixed base manipulators, mobile manipulators can take advantage of the base mechanism’s added degrees of freedom in the task planning and execution process. But their use also poses new problems in the analysis and control of base system stability, and the planning of coordinated base and arm motions. For mobile manipulators to be successfully and efficiently used, a thorough understanding of their kinematics, stability, and capabilities is required. Moreover, because mobile manipulators typically possess a large number of actuators, new and efficient methods to coordinate their large numbers of degrees of freedom are needed to make them practically deployable. This thesis develops new kinematic and stability analyses of mobile manipulation, and new algorithms to efficiently plan their motions.

I first develop detailed and novel descriptions of the kinematics governing the operation of multi- limbed legged robots working in the presence of gravity, and whose limbs may also be simultaneously used for manipulation. The fundamental stance constraint that arises from simple assumptions about friction and the ground contact and feasible motions is derived. Thereafter, a local relationship between joint motions and motions of the robot abdomen and reaching limbs is developed. Baseeon these relationships, one can define and analyze local kinematic qualities including limberness, wrench resistance and local dexterity. While previous researchers have noted the similarity between multi- fingered grasping and quasi-static manipulation, this thesis makes explicit connections between these two problems.

The kinematic expressions form the basis for a local motion planning problem that that determines the joint motions to achieve several simultaneous objectives while maintaining stance stability in the presence of gravity. This problem is translated into a convex quadratic program entitled the balanced priority solution, whose existence and uniqueness properties are developed. This problem is related in spirit to the classical redundancy resoxlution and task-priority approaches. With some simple modifications, this local planning and optimization problem can be extended to handle a large variety of goals and constraints that arise in mobile-manipulation. This local planning problem applies readily to other mobile bases including wheeled and articulated bases. This thesis describes the use of the local planning techniques to generate global plans, as well as for use within a feedback loop. The work in this thesis is motivated in part by many practical tasks involving the Surrogate and RoboSimian robots at NASA/JPL, and a large number of examples involving the two robots, both real and simulated, are provided.

Finally, this thesis provides an analysis of simultaneous force and motion control for multi- limbed legged robots. Starting with a classical linear stiffness relationship, an analysis of this problem for multiple point contacts is described. The local velocity planning problem is extended to include generation of forces, as well as to maintain stability using force-feedback. This thesis also provides a concise, novel definition of static stability, and proves some conditions under which it is satisfied.

Proposta de modelagem de qualidade ambiental em áreas metropolitanas, por meio de dados de sensoriamento remoto

Tese (doutorado)—Universidade de Brasília, Instituto de Geociências, Pós-Graduação em Geociências Aplicadas, 2016.

À contre-courant du progrès : une esquisse de la pensée de Christopher Lasch

En retraçant le parcours intellectuel de l’historien, moraliste et critique américain Christopher Lasch, ce mémoire vise à mettre en exergue la pertinence et les subtilités de sa pensée politique. Sur la base d’une analyse de ses principaux textes, nous démontrerons, qu’au-delà du pessimisme et du catastrophisme qui lui sont généralement attribués, Lasch porte un regard fécond sur la singularité de l’époque contemporaine. Nous soutiendrons que ses critiques acerbes sur la société et l’individu sont faites, avant tout, dans le but de remédier aux carences morales et sociétales qui auraient engendré un certain idéal libéral progressiste. Selon Lasch, le déploiement continu et illimité de cet idéal est en dissonance avec le caractère essentiellement contingent et conflictuel de la condition humaine. Parallèlement, nous présenterons les incidences psychiques qui se traduisent par une « culture du narcissisme » suscitée notamment par diverses composantes de la société contemporaine. À travers une relecture de la condition humaine, Lasch préconise un correctif idéologique qui est axé sur les notions de limites et d’espoir et qui se trouve au sein de la tradition agraire populiste américaine du 19e siècle. Nous démontrerons ainsi comment ce retour en arrière est entamé dans le but de susciter un renouveau politique et identitaire au sein de la société. L’étude se conclura par une discussion sur la plausibilité de l’idéal populiste, tel que l’entend Lasch, à l’ère du 21e siècle.

The vulnerability of aquatic systems of the Upper Napo River Basin (Ecuadorian Amazon) to human activities

Aquatic ecosystems exhibit different vulnerabilities to anthropogenic disturbances. I examined this problem in the Upper Napo River Basin (UNRB), Ecuador. I ranked from 1 to 5 aquatic ecosystem uniqueness, health and threats. I stratified the basin into five Ecological Drainage Units (EDU), 48 Aquatic Ecological Systems (AES), and 203 macrohabitats. I found main threats (habitat conversion/degradation, land development, mining, oil industries, and water diversion) cover 54% of the UNRB, but have different scores and extents in each EDU. I assessed the health of 111 AESs, under three land use treatments, by analyzing the streamside zone, physical forms, water quality, aquatic life, and hydrology. Overall, health of AESs varied from 5 to 2.58, with 5 being the highest level of health. Threats and health of AESs were inversely related (F=34.119, P

Humanizing the facade of the public commercial building in a contemporary American culture

The projects studied for this thesis show that the more the façades match the values, tastes, and needs of its target individuals, the more frequently the place will be visited. They endow it with a sense of place and uniqueness and create an emotional bond with the individuals. The intent of this research was to derive a framework of principles to be used in the design of façades, and to establish a relationship between the facade, human scale, urban context, and building. The methodology for developing this framework is based on the analysis of building façades from the Renaissance to current examples of New York Times Square. The principles were generated from strategies of the case studies analyzed. Principles of monumentality, symbolism, and iconography were used to perceive façades as essential forms of architecture. The scale of facades emphasizes human dimensions. In turn, the façade is a device of communication to inform individuals, and its impact on retelling culture for a city.

Individual differences in preferences for recruitment websites

This study investigated individual differences in preferences for recruitment websites. Specifically, I expected that personality and ethnic identity would be related to individuals' preferences for corporate websites. A policy-capturing methodology was employed to determine the weight participants place on five website characteristics (i.e. navigability, information relevancy, diversity information, privacy, and contact). Regression and correlational analyses were employed with the five beta weights obtained from individual regression analyses and the other individual differences measures. Results from two samples (student and general population) revealed that, generally, individuals do not differ in the weight they place on different aspects of recruitment websites. However, this study is the first to investigate individual differences in preferences for recruitment websites. Thus, it seems premature to conclude that such differences do not exist. Given its uniqueness, hopefully this study will stimulate research that further elucidates the process by which individuals interpret and evaluate recruitment websites.

Drug development:the cell wall as a drug target

The complex and essential cell wall of Mycobacterium tuberculosis represents a plethora of new and old drug targets that collectively form an apparent mycobacterial “Achilles’ heel”. The mycolic acids are long-chain α-alkyl-β-hydroxy fatty acids (C70–90), which are unique to mycobacterial species, forming an integral component of the mycolyl–arabinogalactan–peptidoglycan complex. Their apparent uniqueness to the M. tuberculosis complex has rendered components of mycolic acid biosynthesis as powerful drug targets for specific tuberculosis (TB) chemotherapy. Here, I will discuss a contribution to TB drug discovery by deconvolution of the inhibitory mechanisms of a number of antitubercular compounds targeting mycolic acid biosynthesis. I will begin with the early days, elucidating the mode of action of ethionamide [1] and thiolactomycin [2], each targeting two separate components of the fatty acid synthase II (FAS-II) pathway. I will further discuss the recently discovered tetrahydropyrazo[1,5-a]pyrimidine-3-carboxamide compounds [3] which selectively target the essential, catalytically silent M. tuberculosis EchA6, providing a crucial lipid shunt between β-oxidation and FAS-II and supplying lipid precursors for essential mycolate biosynthesis. Finally, I will discuss the recent discovery of the mode of action of the indazole sulfonamides [4], inhibiting M. tuberculosis KasA by, a completely novel inhibitory mechanism.

À contre-courant du progrès : une esquisse de la pensée de Christopher Lasch

En retraçant le parcours intellectuel de l’historien, moraliste et critique américain Christopher Lasch, ce mémoire vise à mettre en exergue la pertinence et les subtilités de sa pensée politique. Sur la base d’une analyse de ses principaux textes, nous démontrerons, qu’au-delà du pessimisme et du catastrophisme qui lui sont généralement attribués, Lasch porte un regard fécond sur la singularité de l’époque contemporaine. Nous soutiendrons que ses critiques acerbes sur la société et l’individu sont faites, avant tout, dans le but de remédier aux carences morales et sociétales qui auraient engendré un certain idéal libéral progressiste. Selon Lasch, le déploiement continu et illimité de cet idéal est en dissonance avec le caractère essentiellement contingent et conflictuel de la condition humaine. Parallèlement, nous présenterons les incidences psychiques qui se traduisent par une « culture du narcissisme » suscitée notamment par diverses composantes de la société contemporaine. À travers une relecture de la condition humaine, Lasch préconise un correctif idéologique qui est axé sur les notions de limites et d’espoir et qui se trouve au sein de la tradition agraire populiste américaine du 19e siècle. Nous démontrerons ainsi comment ce retour en arrière est entamé dans le but de susciter un renouveau politique et identitaire au sein de la société. L’étude se conclura par une discussion sur la plausibilité de l’idéal populiste, tel que l’entend Lasch, à l’ère du 21e siècle.

Análisis de la respuesta educativa desde la escuela a los menores en acogimiento residencial: un estudio de caso en la Comunidad de Madrid

The reality of children living in foster homes is clearly linked to the professionals that surround them both in the educational and residentialsphere. These are children who in all aspects of their livesat all hours, are exposed to the professionalism of those who work with them and not the affection of a family; their development is fully mediated by institutions. It is therefore a priority that teachers have specific training on children living infoster care, that general government (Education and Social Services) provide guidelines for action agreed to allow the coordination between the different professionals involved with children in foster care, considering the complexity of this coordination, as there are many institutions involved with these children: Social Services, schools, foster residences foster ... among others. Educational professionals have an important role in this intervention process, being their good professional work the one that favors a tight development of children in the educational field, but this intervention takes place generally from the ignorance of the specific situation faced by children living inresidential care and from the failure of the educational administration into sharing protocols, time and space, necessary for a proper coordination. In the event children incustody, and because of the uniqueness of their situation and the importance of a good intervention, there should be no space for improvisation.In addition intervention with children in residential care has to be based on a training and intervention from the complementary roles that is to be structured, systematic and evaluated in a continuously way by the professionals involved.We understand that the principle of equality in education requires to offer these minors an opportunity based on an appropriate intervention with formed professionals, knowledgeable and with the time and the necessary conditions...

What public experience may be - on publicity, communication and the expression of lived experiences

The idea of public experience is often invoked in different social and academic contexts. However, it seldom deserved a reflection that specifically sought to deepen its meaning from the point of view of social life. In this article we contribute to the understanding of the uniqueness of the public form of experience. We believe that one of the best ways through which we can observe the public experience is by the objectification, performance and dramatization of the culture, i.e., the “expression of lived experiences”. There is, in publicity, the possibility of simultaneous allocation of individual and collective experiences, and it is in this sense that we can see how culture influences the shaping of experience itself. Public experience is characterized by the weaving and intertwining of singular experiences that are pluralized and plural lived experiences that are singularized, in a process where individual and society interpenetrate. The relationship between experience and publicity arises from this symbolic communion contained in the systems of thought and action of societies. The decisive role of the principle of publicity to experience consists, according with the hypothesis we wish to put forward, in making available and communicating the social world of symbolic (cultural) activity. Public experience is, then, envisaged as the experience of a common world where both singular and plural definitions of the individual (taken as society) converge through lived experiences and, particularly, through their expression, which can take different symbolic forms.

Une approche en théâtre communautaire au Québec - Caractéristiques, principes directeurs et mise en lien avec des pratiques du Mali et de Belgique

Méthodologie: Investigation à caractère heuristique et réflexif, inscrite dans une énonciation autobiographique se traduisant par la rédaction et l’analyse de deux récits

What public experience may be - on publicity, communication and the expression of lived experiences

The idea of public experience is often invoked in different social and academic contexts. However, it seldom deserved a reflection that specifically sought to deepen its meaning from the point of view of social life. In this article we contribute to the understanding of the uniqueness of the public form of experience. We believe that one of the best ways through which we can observe the public experience is by the objectification, performance and dramatization of the culture, i.e., the “expression of lived experiences”. There is, in publicity, the possibility of simultaneous allocation of individual and collective experiences, and it is in this sense that we can see how culture influences the shaping of experience itself. Public experience is characterized by the weaving and intertwining of singular experiences that are pluralized and plural lived experiences that are singularized, in a process where individual and society interpenetrate. The relationship between experience and publicity arises from this symbolic communion contained in the systems of thought and action of societies. The decisive role of the principle of publicity to experience consists, according with the hypothesis we wish to put forward, in making available and communicating the social world of symbolic (cultural) activity. Public experience is, then, envisaged as the experience of a common world where both singular and plural definitions of the individual (taken as society) converge through lived experiences and, particularly, through their expression, which can take different symbolic forms.