This is USDA's Agricultural Marketing Service.

Shipping list no.: 86-902-P.

This is USDA's Agricultural Marketing Service.

Mode of access: Internet.

This is USDA's Agricultural Marketing Service.

"December 1972"--P. 2.

Economic studies of the fishery industry : Hearing before the committee on Commerce, United States Senate, Seventy-fourth Congress, second session, on S. 3584, a bill to provide for economic studies of the fishery industry, market news service, and orderly marketing of fishery products, and for other purposes. January 14, 1936.

Mode of access: Internet.

O USO ESTRATÉGICO DA COMUNICAÇÃO INTEGRADA DE MARKETING NA DINAMIZAÇÃO DO TURISMO BAIANO

Trata-se de um estudo sobre a comunicação integrada de marketing aplicada ao segmento turístico na Bahia. Este trabalho tem como propósito identificar de que forma foram elaboradas e articuladas estrategicamente as ações de comuicação integrada de marketign dentro do planejamento estratégico realizado pelo governo do Estado da Bahia na construção da " marca Bahia", por meio da valorização de atributos e características únicas presentes nos aspectos sociais, culturais, econômicos, geográficos, entre outros, que alimentam o imaginário da localidade e auxiliam na criação de uma identidade e seu reflexo nos segmentos político-econômico e turístico... (AU)

A SEGMENTAÇÃO DE MERCADO E A COMUNICAÇÃO PUBLICITÁRIA NO TURISMO: o modelo de Plog em anúncios veiculados por revista especializada

A Publicidade tem como função social informar, divulgar e estimular o mercado consumidor a satisfazer suas necessidades emocionais e físicas, e o turismo, enquanto fenômeno socioeconômico, encontrar nos persuasivos discursos publicitários um terreno fértil para divulgar seus produtos e serviços, que são envolvidos por uma atmosfera de magia e sedução. Esse discurso de sedução e magia, prometido pelo turismo e propagado pelos anúncios publicitários, foram objetos de análise deste estudo, utilizando-se a segmentação psicográfica desenvolvida por Stanley Plog, em 1971, quando identificou as características comportamentais do turista. Foram elaboradas seis categorias de análises, cada qual representando um segmento específico do mercado turístico, tendo como objetivo analisar os anúncios publicitários publicados na Revista Viagem e Turismo , no período de janeiro de 2004 a janeiro de 2005, utilizando a Análise de Conteúdo como procedimento metodológico, bem como identificar se os anúncios publicados no período citado atendem ou não as necessidades motivacionais dos perfis psicográficos de Plog, além de contextualizar a importância de um plano de Comunicação Integrada de Marketing para que o mercado produtor possa comunicar-se com esse consumidor, de forma mais eficiente e, desta forma, influenciar o cenário mercadológico.(AU)

The impact of regulation and ownership structure on market orientation in the tourism industry in China

The nature of market orientation and its impact on business performance and other related outcomes have been extensively researched in a range of service contexts including tourism. In contrast, our understanding of the factors that influence market orientation is still limited. This paper reports on a study that contributes to our understanding of the determinants of market orientation within the tourism sector by focusing specifically on the role played by two strategically important variables, namely government regulation and ownership structure. The study analyses two national samples of hotels and travel services in the rapidly growing tourism industry in China. The hotel sector has been open to foreign investment for two decades and has a diversified ownership structure, whereas the travel services sector has been dominated by government owned firms and relatively closed to foreign investment. The results of the survey suggest that of the two new antecedents, only government regulation has a significant role to play in driving market orientation. Internally, access to appropriate managerial and marketing capabilities was identified as a significant predictor of the development of market orientation.

A web processing service for validating interpolation

An interoperable web processing service (WPS) for the automatic interpolation of environmental data has been developed in the frame of the INTAMAP project. In order to assess the performance of the interpolation method implemented, a validation WPS has also been developed. This validation WPS can be used to perform leave one out and K-fold cross validation: a full dataset is submitted and a range of validation statistics and diagnostic plots (e.g. histograms, variogram of residuals, mean errors) is received in return. This paper presents the architecture of the validation WPS and a case study is used to briefly illustrate its use in practice. We conclude with a discussion on the current limitations of the system and make proposals for further developments.

Does internal marketing improve service quality in call centres?

Although internal marketing has been conceptually argued to improve service quality, empirical evidence in this respect has been limited. This research investigates the relationship between rewards, which are a key component of internal marketing paradigm, and service quality of frontline employees in banking call centres. In this context, the authors develop hypotheses with the help of literature review, and empirically examine the effects of various extrinsic and intrinsic rewards on service quality. The results indicate that intrinsic rewards have greater effect on service quality than extrinsic rewards, which offer managerial implications and directions for future research.

eHabitat, a multi-purpose Web Processing Service for ecological modeling

The number of interoperable research infrastructures has increased significantly with the growing awareness of the efforts made by the Global Earth Observation System of Systems (GEOSS). One of the Societal Benefit Areas (SBA) that is benefiting most from GEOSS is biodiversity, given the costs of monitoring the environment and managing complex information, from space observations to species records including their genetic characteristics. But GEOSS goes beyond simple data sharing to encourage the publishing and combination of models, an approach which can ease the handling of complex multi-disciplinary questions. It is the purpose of this paper to illustrate these concepts by presenting eHabitat, a basic Web Processing Service (WPS) for computing the likelihood of finding ecosystems with equal properties to those specified by a user. When chained with other services providing data on climate change, eHabitat can be used for ecological forecasting and becomes a useful tool for decision-makers assessing different strategies when selecting new areas to protect. eHabitat can use virtually any kind of thematic data that can be considered as useful when defining ecosystems and their future persistence under different climatic or development scenarios. The paper will present the architecture and illustrate the concepts through case studies which forecast the impact of climate change on protected areas or on the ecological niche of an African bird.

Internet banking service quality:an investigation of interrelationships between construct dimensions

Service quality measurement in Internet banking services is an area of growing interest to researchers and managers. This research investigates the interrelationships between the dimensions comprising the Internet banking service quality construct through structural equation modelling. Five Internet service quality dimensions are identified: access, web interface, trust, attention and credibility. Credibility is modelled as an outcome of the causal variables of access, web interface, trust and attention. Trust and attention emerges as key dimensions in explaining the credibility dimension. Access is found to be a common antecedent of trust, attention and Web interface dimensions. Implications from the findings are offered.