Educa����o superior em turismo: o profissional de turismo frente ��s compet��ncias exigidas pelo mercado de trabalho do setor hoteleiro em Natal

Coordena����o de Aperfei��oamento de Pessoal de N��vel Superior

Trabalho e fam��lia: um estudo da intera����o de pap��is com secret��rios executivos

The balance between the demands of two important spheres of human life, work and family, has become a challenge due to the pressures of the contemporary that is expanding around the difficulties of reconciling these two com��nios. In this sense, this research aimed to understand the work-family interaction in the perception of executive secretaries. The analysis approach used was qualitative research, by worrying about a reality that can not be quantified due to the subjectivity of his goal. The data collection technique used was the semistructured interview to twenty executive secretaries, servants of a Federal Institution of Higher Education. For the understanding and interpretation of the data, we used the technique of content analysis. The results of both analyzes identified the existence of conflict as enrichment in this interaction. The time was identified as the largest generator of conflict work. The overload, relationship stress and conflict emerged as elements common to both domains. As main implications of labor disputes, were revealed: problamas health for secretaries and stress. As main implications of family conflicts emerged: motivation for work, lower performance and lack of concentration. The attempt at balance was identified as the strategy most used by secretaries to minimize work-family conflict. The work-family enrichment was seen as resources that contribute to improving the lives of the secretary in both domains. The opportunity to add knowledge was highlighted as enriching element of work and family values ������as elements enriching family. The support and experience emerged as enrichment items common to both domains. Regarding the implications of enrichment resulting from the interaction of work and family, the more perceived by respondents were: increased knowledge and skills, material and psychological benefits, improved quality of life and personal and professional fulfillment. From the perception of executive secretaries, work and family spheres of human life are essential and complementary, and that help is contrary, however, this relationship is the primary management of conflicts, ie, how the individual sees and manages the negative side of the work-family

Rela����es de coopera����o em cons��rcios p��blicos de regi��es metropolitanas: an��lises do CONDIAM/PB e cons��rcio grande Recife

With the disorganized decentralization occurred in Brazil after the 1988 Constitution, municipalities have risen to the level of federal entities. This phenomenon became known as "municipalism" also brought some negative effects such as low capacity financial, economic and political of these entities. In the face of this reality , the municipalities sought in models of collaborative features to address public policy issues ultrarregionais, one of these models are the Public Consortia. Characterized as the organization of all federal entities that aim to solve public policy implementation alone that they could not, or spend great resources for such. This reality of the municipalities have an aggravating factor when looking at the situation in Metropolitan Regions (MRs). This is because the RMs has a historical process of formation that does not encourage cooperation, since that were created top-down during the military regime. Furthermore, the metropolitan municipalities have significant power asymmetries, localist vision, rigidity earmarked revenues, different scenarios conurbation, difficulty standardization of concepts and others that contribute to the vision of low cooperation of these metropolitan areas. Thus, the problem of this work is in the presence of collaborative arrangements, such as the Public Consortia in metropolitan areas, which are seen as areas of low cooperation. To elucidate this research was used for analysis the cases of CONDIAM/PB and Cons��rcio Grande Recife/PE, because they are apparently antagonistic, but with some points of similarity. The cases has as foundation the Theory of Common Resources, which provides the possibility of collective action through the initiative of individuals. This theory has as its methodology for analyzing the picture IAD Framework, which proposes its analysis based on three axes: external variables, the arena of action and results. The nature of the method of this research was classified as exploratory and descriptive. For the stage of date analysis, was used the method of document analysis and content, Further than of separation of the cases according to theur especificities. At the end of the study, noted that the CONDIAM/PB was a strategy of municipal government of Joao Pessoa to attract funds from the Federal Government for the purpose of to build a landfill, and over the years the ideology of cooperation was left aside, the prevailing view localist municipalities. In the case of Cons��rcio Grande Recife/PE, members act with some degree of cooperation, especially the collaborative aspect of the region, however, still prevails with greater strength the power of the state of Pernambuco in the decisions and paths of the consortium. Thus, was conclude that the Public Consortia analyzed are an experience of collaborative arrangement, from the initiative of members, as the theory of common resources says, but has not actually signed as a practice of collective action to overcome the dilemmas faced by metropolitan areas

Os programas de incentivo �� cultura e o processo de fomento ��s organiza����es culturais no Rio Grande do Norte: o caso da Casa da Ribeira em Natal

Since the emergence of the first demands for actions that were intended to give greater attention to culture in Brazil, came the first discussions which concerned the way the Brazilian government could have a positive influence in encouraging the culture, as is its interaction with the actors interested and involved with the cause. During the military dictatorship, there were programs which relied on the direct participation of the State to ensure that right, from the viewpoint of its support and implementation of public resources in developing the "cultural product" to be brought to society in its various forms of expression - all this, funded by the government. It is an example of "EMBRAFILMES" and "Projeto Seis e Meia", continued until the present day in some regions of the country, though maintained by entities not directly connected with the administration or the government. However, it was from the period of democratization and the end of the dictatorship that the Brazilian government began to look at the different culture, under its guarantee to the society. Came the first incentive laws, led by "Lei Sarney" N�� 7.505/86, which was culture as a segment which could receive foreign assistance in order to assist the government in fulfilling its public duty. After Collor era and the end of the embargo through the encouragement of culture incentive laws, consolidated the incentive model proposed in advance of Culture "Lei Sarney" and the federal laws, state and local regimentares as close to this action. This applies to the Rouanet Law (Lei Rouanet), C��mara Cascudo Law (Lei C��mara Cascudo) and Djalma Maranh��o Cultural Incentive Law (Lei de Incentivo �� Cultura Djalma Maranh��o), existing in Natal and Rio Grande do Norte. Since then, business entities could help groups and cultural organizations to keep their work from the political sponsorship under control and regiment through the Brazilian state in the form of their Cultural Incentive Law. This framework has contributed to the strengthening of NGOs and with the consolidation of these institutions as the linchpin of Republican guaranteeing the right to access to culture, but corporate social responsibility was the one who took off in the segment treated here, through the actions of Responsibility Cultural enterprises arising from the Cultural Organizations. Therefore, in the face of this discourse, this study ascertains the process of encouraging the Culture in Rio Grande do Norte from the Deviant Case Analysis at the Casa da Ribeira, the main Cultural Organization that operates, focused action in Natal in order to assess the relationships established between the same entity and the institutions which are entitled to maintain the process of encouraging treated in this study - Enterprise, from the viewpoint of corporate sponsorship and Cultural Responsibility and State in the form of the Laws Incentive Funds and Public Culture Incentive

Gest��o do marketing de relacionamento: um estudo em empresas hoteleiras de Natal - RN

The present study it analyzes the Management of the Marketing of strategy Relationship as distinguishing for the host s companies of the city of Natal - RN. To carry through this analysis interviews with managers had been carried through, as well as the direct comment of processes, documents, actions and strategies developed for the hotels, with intention to know the level of perception and valuation of the relationship with customers, to verify resources and technologies used in the Management of the Relationship Marketing, identification, segmentation and differentiation of customers, personalization of products and services, and results of the emphasis in the relationship with customers for the host s companies. The research can be classified as exploratory - descriptive, and its universe is limited to the city of Natal, having enclosed hotels that have carried through tourist activity in 2005 and 2006. Still on the criteria of election of the sample, the study it investigated host s companies who if fit in the category superior luxury, or either, five stars, pertaining the national nets and international. How much to the treatment and analysis of the data the was made to leave of the theoretical support of the authors who work the thematic one and of the analysis of the interviews with managers, documents and processes observed for the researcher in the studied hotels. The research sample that the interviewed ones understand the importance to work the Management of the Marketing of Relationship in the host s companies me intention to get sustainable competitive advantage. One still evidenced that the searched hotels make use of strategies and instruments of Management of the Marketing of Relationship, however without an ample theoretical knowledge and yes only as base in the experience of the managers and spread processes already, generating one moment competitive advantage and not relationships of long duration

Estrutura de organiza����es sociais: adapta����o aos projetos sociais ou ��s press��es institucionais?

This is a study concerning in the structure of non governmental organizations, based on the institutional theory. It aims to understand the relation among structure, social projects and environmental influences, analyzing if there is coherence with project social or expresses adaptation to the institutional pressures of the environment. It introduces as theoretical support for the themes, studies about institutional theory and social structure. The research is descriptive and exploratory; it also applies to a study of case, based on the technical procedures. From the research universe, that was compound by non governmental organizations from Natal, RN, Brasil, it was chosen the Casa Renascer, a non governmental organization that works with the combat to the violence and sexual exploration of children and teenagers. The data collection process employed includes documental research, observations and semi structured research devices, guided by the organizational process proposed by Serva (1996) and by the institutional theory. The collected data were qualitatively treated. The analysis was divided into three parts, following the research matters. The social project characterization demonstrated that the organization went by three main phases. The first one, characterized by focus in women and girls education and health; the second shows the emphasis on girls in social risk situation, with preventive approach; and the last one, characterized by victims assistance of violence and sexual exploration. From the analysis using the institutional theory mechanisms, the results showed that exists coherence between structure and environmental influences, but a weak coherence between structure and social projects. It indicates as main determinant of the structure, an aspect forgotten by the institutional theory, the power. It was observed the presence from normative, coercive and mimetic mechanisms, highlighting normative influences

Rela����es entre perfil de valores e perfil de uso da tecnologia: Um estudo com os docentes que atuam na modalidade presencial e/ou no ensino a dist��ncia

O advento das novas tecnologias e a dinamicidade das mudan��as que estas provocam, impactam diretamente em v��rios aspectos da sociedade, dentre estes, na educa����o. Novas metodologias e mudan��as no processo de ensino-aprendizagem tornam-se pr��ticas cada vez mais frequentes neste campo. O elemento basilar desta nova constitui����o �� o docente, capaz de transformar a utiliza����o desses recursos em ferramentas que favore��am o processo educativo. Essa readequa����o do comportamento exigida por essas constantes mudan��as �� orientada pelos valores pessoais dos sujeitos que vivenciam a situa����o. Os valores s��o idealizados como crit��rios que interferem diretamente nas atitudes, prefer��ncias e at�� mesmo no comportamento humano, influenciando no modo como o indiv��duo interpreta as suas pr��prias atitudes e as dos outros, inclusive no ��mbito profissional. Dessa forma, o objetivo geral da presente pesquisa �� analisar as rela����es entre o perfil de uso da tecnologia e os valores dos docentes da UFRN Universidade Federal do Rio Grande do Norte, baseado na escala de valores de Schwartz. Para isso foram utilizados os tipos motivacionais que comp��em a teoria de valores de Schwartz, atrav��s de question��rio aplicado junto aos docentes. Trata-se de uma pesquisa de enfoque anal��tico quantitativo que utiliza um question��rio da escala de valores desenvolvida por Schwartz et al. (2001) conhecida como PVQ (Portrait Values Questionnaire). A pesquisa foi desenvolvida a partir de uma amostra de 200 docentes entre atuantes da modalidade presencial e/ou na modalidade de ensino a dist��ncia. A estrat��gia de an��lise dos dados utilizou t��cnicas de estat��stica descritiva, an��lise de gr��ficos, an��lise das frequ��ncias relativas e a t��cnica estat��stica MANOVA (An��lise Multivariada de Vari��ncia). Os resultados apontaram que os docentes utilizam moderadamente os recursos tecnol��gicos avaliados nesta pesquisa, como ferramenta de apoio pedag��gico. Com rela����o ao perfil de valores, os docentes apresentaram prioridade entre os tipos motivacionais Autodetermina����o, Benevol��ncia e Universalismo, enquanto os menos priorizados foram os de Tradi����o, Realiza����o e Poder, respectivamente. Contudo, n��o foram identificadas rela����es significativas entre o perfil de valores e o perfil de uso da tecnologia entre os docentes estudados nesta pesquisa

A implementa����o de a����es de integra����o na seguran��a p��blica: o caso das pol��cias civil e militar do Rio Grande do Norte

The research aimed to understand the challenges for the implementation of the proposed integration between the Civil Police and the Military Police in Rio Grande do Norte to the proposals of the SUSP. This study aimed to explore the gap with regard to the deepening of the possible causes that may hinder the implementation of integrated working between the police in public security, through a specific analysis on the state of Rio Grande do Norte. Was based on a theoretical framework that includes policies: general concepts, the steps of a public policy, the implementation stage , public security : conceptual definitions, policies on security in Brazil, the structure of public security in Brazil and systems police, Military Police x Civil Police: Roles and conflicts , integrating public security: the challenges to be overcome, the Unified public Safety (SUSP) and the main difficulties in the integration of the police. Being classified as to the purposes as an exploratory research on how to approach ranks as qualitative. The research unit was the Center for Integrated Operations Public Safety (CIOSP) through three subjects who were the chief CIOSP, the representative of the military police acting with the CIOSP, and representative civil police also active with the CIOSP. These subjects were chosen because of the understanding that individuals occupying senior positions would have more ability to respond to questions that guide the research problem. Data were collected through a set of interviews, qualitative data analysis was performed based content analysis, based on the definition of categories of analysis, gated time cross. With the results, it was revealed that the main problems of integration between the state police are treatment protocols, lack of political will and lack of infrastructure. The relationship between the Military Police and Civil Police in Rio Grande do Norte has differing cultural aspect, but can be considered as good value, professionalism and integrated operations. The implementation of CIOSP-RN followed the characteristics of the top-down model, the main difficulties in implementing the proposals of the SUSP, lack of own resources, the lack of standardization in public safety and the lack of professional training of public safety. It was concluded that with respect to the challenges to the implementation of the proposed integration between the Civil Police and the Military Police in Rio Grande do Norte to the proposals of the SUSP, the actions follow the characteristics of the top-down model, with no autonomy of administrators public to say in decisions, which restricts the view of the public safety of the state

Tangibilidade, classe de ativos e estrutura de capital das empresas listadas na BM&FBOVESPA

This study aims to investigate the influence of the asset class and the breakdown of tangibility as determinant factors of the capital structure of companies listed on the BM & FBOVESPA in the period of 2008-2012. Two current assets classes were composed and once they were grouped by liquidity, they were also analyzed by the financial institutions for credit granting: current resources (Cash, Bank and Financial Applications) and operations with duplicates (Stocks and Receivables). The breakdown of the tangible assets was made based on its main components provided as warrantees for loans like Machinery & Equipment and Land & Buildings. For an analysis extension, three metrics for leverage (accounting, financial and market) were applied and the sample was divided into economic sectors, adopted by BM&FBOVESPA. The data model in dynamic panel estimated by a systemic GMM of two levels was used in this study due its strength to problems of endogenous relationship as well as the omitted variables bias. The found results suggest that current resources are determinants of the capital structure possibly because they re characterized as proxies for financial solvency, being its relationship with debt positive. The sectorial analysis confirmed the results for current resources. The tangibility of assets has inverse proportional relationship with the leverage. As it is disintegrated in its main components, the significant and negative influence of machinery & equipment was more marked in the Industrial Goods sector. This result shows that, on average, the most specific assets from operating activities of a company compete for a less use of third party resources. As complementary results, it was observed that the leverage has persistence, which is linked with the static trade-off theory. Specifically for financial leverage, it was observed that the persistence is relevant when it is controlled for the lagged current assets classes variables. The proxy variable for growth opportunities, measured by the Market -to -Book, has the sign of its contradictory coefficient. The company size has a positive relationship with debt, in favor of static trade-off theory. Profitability is the most consistent variable in all the performed estimations, showing strong negative and significant relationship with leverage, as the pecking order theory predicts

Motiva����o e satisfa����o �� luz do modelo ASH: estudo de caso em ind��stria de alimentos

Neste estudo, foram examinadas as rela����es existentes entre a motiva����o e a satisfa����o do trabalhador no espa��o laboral. O estudo emp��rico foi conduzido em uma ��nica etapa, por meio da qual buscou-se conhecer as dimens��es latentes identificadas e, a partir das dimens��es validadas, buscou-se estabelecer rela����es com caracter��sticas motivacionais, como antecedentes, e satisfa����o pelo trabalho realizado, como conseq����ncia do atendimento das necessidades manifestadas pelo trabalhador. Foram entrevistados 38 (trinta e oito) funcion��rios da empresa ��gua Mineral Cristalina, incluindo-se os que ocupam cargos de chefia. Como instrumento de coleta de dados, foi utilizada parte do complexo da Auditoria do Sistema Humano ASH, criado por Quijano (1999), que se trata de um modelo de pesquisa na ��rea de Psicologia Social, incluindo a Administra����o de Recursos Humanos, que analisa os processos psicol��gicos e psicossociais nas organiza����es. Para esta pesquisa, foram utilizados dois formul��rios sugeridos pelo autor citado, (anexos 01 e 02). O primeiro denomina-se condi����es para a motiva����o , com 15 (quinze) quest��es do tipo likert. O segundo, "trabalho bem feito e satisfa����o de necessidades", tem 22 (vinte e duas) quest��es, tamb��m do tipo likert. O instrumento foi respondido por colaboradores, independente da posi����o hier��rquica, em aproximadamente 10 (dez) a 15 (quinze) minutos. A aplica����o foi realizada diretamente pelo pesquisador nas unidades de produ����o e de administra����o da empresa. Por meio de modelagem de equa����es estruturais, foi estabelecido um modelo de rela����es causais entre as dimens��es latentes relacionadas �� motiva����o e o desempenho do empregado quando tem satisfeitas as suas necessidades. Quanto ao tratamento dos dados, este ocorreu de forma quantitativa. Quanto �� an��lise, aconteceu ap��s os dados terem sido tratados. Nesta pesquisa, os dados foram analisados por meio de estat��sticas descritivas, atualizando-se os recursos de softwares espec��ficos como Statistic ou SPSS Statistic Package for Social Sciences. Usou-se a t��cnica de An��lise de Regress��o, na qual foi utilizado o m��todo STEPWISE que inclui na equa����o de explica����o de uma vari��vel dependente somente aquelas que auxiliam ou incrementam sua explica����o. Como vari��veis dependentes, foram utilizadas as vari��veis do formul��rio "trabalho bem feito e satisfa����o de necessidades" e como vari��vel independe as vari��veis do question��rio "condi����es para motiva����o". Sob o ponto de vista pr��tico, este estudo mostrou que um determinado conjunto de caracter��sticas motivacionais influi positivamente na satisfa����o do trabalhador, que poder�� realizar um trabalho bem feito; do lado te��rico, a pesquisa verificou explicitamente a hip��tese de que os aspectos motivacionais contribuem para que o empregado, sentindo-se satisfeito, desempenhe melhor as atribui����es que lhe s��o conferidas

Combater as secas e defender as florestas a natureza nos desafios da ci��ncia e da t��cnica para modernizar o Brasil (1889 a 1934)

In the first decades of 20th century the just instituted Brazilian Republic faced the challenge to modernize the country. Considering that the progress was associated with the exhaustion of the forest reserves and with climatic changes, two big issues were seen as fundamental: To Fight the Droughts and To Defend the Forests; headed by professionals who were dedicated to these ideals. This research starts from the premise that these were the main challenges enforced by nature to the Brazilian development; the general objective was delimited in the search to understand the meaning and the conception of the natural world by this group of professionals who faced the shock between modernizing the country and conserving its natural resources. Aiming to contribute with the construction of the Brazilian environmental history and to bring historical elements to the debate about the environment in the country, the author concentrates his attention to the analyses, the discussions and the actions that preceded the regulation on the use of natural resources and the implementation of the environmental legislation in Brazil, occurred in 1934. The investigation uses as methodological basis the theoretical directions of environmental history, using sources of data still little explored and valued. In such way, it is taken as starting point some published papers about this subject during the period between 1889 and 1934 in two technical magazines the Revista Brazil Ferro-Carril and the Revista do Club de Engenharia. National engineering played a basic role in this process while arguing, projecting and constructing the development. The formulated proposals, after being divulged, had fomented the interchange with other professionals and had favored the advance of ambient questions in Brazil, in the sense to preserve natural resources, to construct more harmonic relations between the society and the nature and to equate the development with the environment preservation

O projeto de arquitetura de espa��os tempor��rios com o uso de sistema construtivo remont��vel: um estudo explorat��rio

The purpose of this research is to study the portable or reassemblable architectures, which, different from conventional architecture (whose designs are of permanent buildings), corresponds to the designing of spaces with temporary purposes. The focus of the study is the architectural design of spaces that are produced from building systems that can to be moved to different places (process of assembly / disassembly / reassembly) in order to identify the types of spaces generated and the processes used in their design / projecting. The aim is to investigate relationships between the initial project conceived based on a Reassemblable Construction System (RCS) and its application in the architectural design of professionals and students in order to contribute to the understanding of the specificities of this type of design activity. To this end it was developed the exploratory research based on multimedia methods, which includes: documentary analysis, technical visits, interviews, surveys, academic exercise and documentation by images. Although the study is not conclusive, the results indicate significant differences between the point of view of the RCS��s designers and its users (architects and architecture students) since the users demonstrated to have some difficulty to access the features provided for the first group, in particular the students. It is also demonstrated that the use of RCSs seems to change the appreciation / hierarchization of the conditions of project design, since, unlike what happens in traditional architectural design, the designers who use them seem to be more concerned with constructive issues, especially the structural elements (support and covering), instead of functionality, aesthetics and even physical characteristics of the site

Perman��ncias e perspectivas no ensino de projeto de arquitetura no Brasil: uma an��lise a partir da produ����o cient��fica dos Semin��rios UFRGS (1985) e Projetar (2003-2011)

O objeto de estudo desta tese �� o ensino de projeto de arquitetura no contexto acad��mico brasileiro. O trabalho procura analisar esse objeto nos aspectos relativos ao ensinar a fazer e ao aprender a fazer , por meio de uma perspectiva epistemol��gica e cognitiva, a partir da produ����o cient��fica dos Semin��rios UFRGS (1985) e Projetar (2003-2011) sob o olhar de tr��s estados constitutivos: conserva����o, perman��ncia e transforma����o. A metodologia de investiga����o �� qualitativa e seus pressupostos s��o investigad os por meio do m��todo hipot��tico-dedutivo em busca de um conhecimento aproximativo. Dentro do universo pesquisado, as hip��teses conduzem: primeiro, �� investiga����o e caracteriza����o de estruturas que se conservam; segundo, �� investiga����o e levantamento de valores e conceitos que permanecem adequados por sua capacidade de adapta����o ��s mudan��as e paradigmas; e, terceiro, por procurarem destacar pr��ticas pedag��gicas que indicam novos caminhos na maneira de agir e de se pensar o ensino de projeto de arquitetura. A pesquisa demonstrou que, embora em menores propor����es, ainda se conservam a����es e posturas pedag��gicas que: valorizam os ideais funcionalistas e racionalistas da arquitetura; adotam posturas deterministas, caminhos prescritivos ou intuitivos no ensino da concep����o arquitetural; n��o apresentam clareza metodol��gica na abordagem da problem��tica arquitet��nica; os contextos urbanos s��o pouco explorados na experimenta����o; utilizam um sistema de concep����o baseado em princ��pios est��ticos can��nicos e universais, sem problematizar as causas da transforma����o da arquitetura contempor��nea e qual o seu papel numa sociedade complexa e diversificada. Com rela����o ��s novas perspectivas encontradas, a an��lise da produ����o cient��fica demonstrou que a pr��tica pedag��gica do ensino de projeto de arquitetura no Brasil passa por transforma����es cr��ticas valiosas. Essa constata����o foi percebida, por meio, tamb��m, de reflex��es e de pr��ticas pedag��gicas que valorizam a integra����o de conte��dos; que possuem um discurso cr��tico e conciliador com rela����o �� necessidade de renova����o de pr��ticas, paradigmas, meios e conte��dos; que est��o abertas ��s posturas cooperativas e ��s estrat��gias para a constitui����o de um corpo te��rico-pr��tico para o ensino do projeto que n��o se limite ao campo da arquitetura; que reconhecem a import��ncia das novas tecnologias computacionais na concep����o projetual e no ensino do projeto, assim como, as tecnologias e estrat��gias que atualizam as solu����es projetuais no uso adequado dos recursos ambientais; que consideram o espa��o acad��mico como um lugar prop��cio para as experi��ncias projetuais e pedag��gicas; que manifestam um esfor��o em considerar a participa����o do usu��rio, assim como em realizar um processo de apreens��o de contextos complexos como objeto de estudo, adotando uma postura de valoriza����o do processo projetual. O trabalho conclui que a educa����o do arquiteto deve estar atenta aos aspectos relativos �� inclus��o da realidade sociocultural e ambiental como refer��ncia para o fazer arquitetural em detrimento da primazia dada �� racionalidade t��cnica, uma vez que essa realidade permite a media����o, entre o ser e o mundo , como uma estrat��gia que supera qualquer antecipa����o program��tica e viabiliza a transforma����o e a constru����o do pr��prio ser e do mundo . Assim, se o aprender fazendo �� necess��rio para a forma����o do arquiteto, que esse fazer seja refletido e retroalimente a pr��tica

Sobre projetos, palavras e imagens: relacionando textos e desenhos nos trabalhos finais de gradua����o em arquitetura e urbanismo

This research continues the current debate about the role of the images and the words in the architectural design persuasion, where we emphasize the increasing valuation of written documents (FORTY, 2004; MARKUS; CAMERON, 2002), the seduction for the graphical representation (DURAND, 2003) and the rhetorical effects of the graphical and textual resources (TOSTRUP, 1999). Based on these quarrels, we look for verify in the graduate final projects the relation between the design texts and images. From the PROJEDATA, database of the PROJETAR research group (UFRN), we selected the final projects of two brazilians universities, UFRN and USP, that in a first analysis, they had shown as ideal types of two distinct design presentation models, respectively: texts and drawings in separated documents, or combined in an only support. Based on Markus explanation about the function and the content of the texts, on the Durand perspective with regard to graphical representation uses and on Tostrup point of view concerning the rhetorical potential of texts and drawings, we analyze, in a set of 25 projects, how the students relate the textual and imagetical speeches. For this, we related the focus of each speech, in order to verify the possible coherence between both. We conclude that in the model of USP final project the coherence between the texts and the drawings is clearer than in the model adopted in UFRN

Cooperativa habitacional autofinanci��vel :uma alternativa de mercado �� escassez de financiamento

As an example of what happened in Brazil in the 90s, it s noticed in Natal a new system of cooperative housing production which is done by advancing the users resources selffinancing. This system comes as an alternative for the real state market performance since the end of the National Housing Bank (BNH), in 1986. Self-financed housing cooperatives play an important social role by contributing to own housing acquisition by low-income population, without, however, becoming a mechanism of social interest housing production. It is important to consider that Brazil registers a housing deficit of 6.6 million housing units (IBGE 2000/Census), which, compared to 1991, shows an increment of 21.7% to a growth rate of 2.2% a year. This deficit figure has been deepening, mainly with the end of the National Housing Bank (BNH). The self-financed cooperative housing production broadens around the Metropolitan Region of Natal (RMN) and remains as an alternative to the lack of financing in the housing / real state market. In general, the aim of this work is to analyze the role of self-financing housing cooperatives on the housing production in the RMN, in order to identify their role in the real state market, in the own housing promotion and in the housing policy. The Universe of this study is performance of four housing cooperatives - CHAF-RN, COOPHAB-RN, MULTHCOOP e CNH - that work through self-financing. It is considered here an amount of 38 undertakings launched between 1993 and 2002, including 8143 housing units. The methodology adopted consists of bibliographic, documental and field research. As a result, actions like brokerage, marketing, speculation, and the criteria to define places for undertakings and final products, show how close they are to the housing market production. As a matter of fact, this short distance explains why the self-financed cooperative production for social interest housing is still limited. This reinforces the theory that it is necessary to define and implement a subsidized housing policy to serve the low-income Brazilian population