La relación entre los conceptos de relación estratégica comunitaria de las organizaciones con las comunidades y la responsabilidad social

Para maximizar los beneficios, una compañía fundamenta sus acciones en ciertas estrategias que ayudan a cumplir su objetivo de generar utilidades. Entre las diferentes acciones que una organización puede utilizar, están las de responsabilidad social y las de relaciones estratégicas con la comunidad. Partiendo de la definición de comunidad, pasando por una descripción de responsabilidad social y sus diferentes formas de aplicabilidad dentro de una empresa, hasta la definición de relación estratégica con la comunidad; esta investigación dirige sus esfuerzos a determinar el vínculo que existe entre los conceptos de responsabilidad social y relación estratégica comunitaria. Adicionalmente, se plantea que otras estrategias de relacionamiento con clientes, como el mercadeo relacional o el CRM, las cuales enfocan sus esfuerzos en conocer a cada uno de los clientes de una compañía para plantear una oferta acorde a sus necesidades, no son muy efectivas a la hora de crear un vínculo emocional con la comunidad.

Guía práctica para la identificación, formulación y evaluación de proyectos

Este texto es una guía práctica para estudiantes y profesionales de varias disciplinas que quieran escribir un proyecto de inversión para su financiación. El lector podrá ir paso a paso en cada uno de los capítulos y, de seguirlos, al finalizar sabrá si su proyecto es financiable o no; esto es, que cumple con una serie de condiciones técnicas, financieras, económicas, sociales, ambientales y jurídicas, y además, que está organizado con los requisitos que exigen algunas entidades, lo cual le ahorrará tiempo en los procesos.

Da periferia à cidade: a vivência da cidadania na perspectiva dos alunos do 9º ano em uma escola

RESUMO: Este trabalho pretende desenvolver de forma teórica, conceitual e histórica a questão da cidadania no cenário do CEFYA, percebendo a passagem da ideia de cidadania do plano ideal para as realidades práticas vivenciadas na escola. O objetivo desta pesquisa é a compreensão do processo de construção da cidadania em uma escola pública do Tocantins na perspectiva dos alunos do 9º ano da referida escola. Inicialmente foi feito um estudo sobre as principais compreensões de cidadania construídas desde a antiguidade até os tempos atuais, bem como, um resgate de educação popular no Brasil. Daí a compreensão da cidadania como efetivação da dignidade humana e, no âmbito da escola, como direito a participação, a formação de uma consciência crítica e ao respeito à diversidade. O trabalho de identificação do exercício da cidadania no âmbito da escola foi feito através da análise de documentos da própria escola, de questionários e partilha em grupo com os alunos do 9º ano. O estudo evidenciou que o Centro Educacional desenvolve uma pedagogia participativa de pais, da sociedade e da escola, propiciando experiências construtoras de cidadania, relativo à agregação da família, vivência comunitária etc. Portanto, existe no Centro Educacional uma preocupação em qualificar o projeto político-pedagógico e elaborar projetos que são importantes para o avanço dos processos participativos e comunitário. À luz de reflexões críticas, especialmente de Paulo Freire, chega-se à conclusão de que o CEFYA avançou muito nas experiências de cidadania visando à superação das práticas pedagógicas tradicionais. Esse avanço está embasado numa práxis libertadora-emacipatória, fundamentada no diálogo. O Centro Educacional torna-se, a cada dia, num espaço de formação de cidadãos conscientes, críticos e dialógicos. Para tanto, o conhecimento deste ambiente escolar cresce em cidadania, por vir acompanhado de relações democráticas, dialógicas e participativas. ABSTRACT: This work aims to develop a theoretical, conceptual and historical issues of citizenship in the scenario CEFYA, noting the passage of the idea of citizenship ideal plan for the practical realities experienced in school. The objective of this research is the understanding of the construction of citizenship in a public school in Tocantins from the perspective of students in 9th grade of that school. Initially a study was done on the main understandings of citizenship built from ancient to modern times, as well as a recovery of popular education in Brazil. Hence the understanding of citizenship and human dignity and effectiveness within the school, as the right to participation, the formation of a critical awareness and respect for diversity. The identification of the work of citizenship within the school was done by examining documents of the school, questionnaires and group sharing with students in 9th grade. The study showed that the Educational Center develops a participative pedagogy of parents, school and society, providing experience building citizenship on the aggregation of family, community life etc.. Therefore, there is a concern in the Educational Center in describing the political-pedagogical project and develop projects that are important for the advancement of participatory processes and community. In the light of critical reflection, especially Paulo Freire, one comes to the conclusion that the CEFYA progressed much on the experiences of citizenship in order to overcome the traditional pedagogical practices. This progress is rooted in a liberating praxis based on dialogue. The School changes every day, and raise students within a formation of concerned citizens, critical and dialogic. Thus, the knowledge of the school environment grows in citizenship, together with democratic relations, dialogical and participatory.

Gestão da Mudança na Implementação de Sistemas de Informação em Organizações de Saúde

O sector da saúde a nível nacional e internacional atravessa uma fase de digitalização de processos. As organizações de saúde têm por isso sido confrontadas com a realização de projectos de sistemas de informação. Sendo a sua área de actuação sensível, é essencial diminuir o impacto da mudança provocada pela implementação de sistemas de informação para a saúde, maximizando a eficiência dos sistemas de informação e minimizando o impacto negativo na prestação de cuidados de saúde. Um dos principais problemas de um processo de mudança é o impacto nos profissionais, que exercem resistência, podendo inviabilizar o projecto de sistemas de informação. Neste âmbito, surge a gestão da mudança, que pretende suportar a mudança organizacional. Tendo em conta a importância dos sistemas de informação para a actividade das organizações de saúde, pretende-se estudar o comportamento dos profissionais e da organização durante o processo, ou seja, as características dos processos da gestão de mudança em projectos de sistemas de informação de saúde. A metodologia de investigação utilizada seguiu um método qualitativo interpretativo com base num estudo de caso. A instituição escolhida foi o Centro Hospitalar de S. Francisco, Leiria. Procurou-se ainda uma confrontação dos principais resultados obtidos através da realização de um inquérito alargado a profissionais de outras organizações de saúde. Com os resultados obtidos espera-se poder auxiliar as organizações na definição de estratégias para maximizar a aceitação dos sistemas de informação e minimizar a resistência dos profissionais. Os resultados do estudo indiciam já uma tendência das organizações de saúde na aplicação de estratégias para minimizar o impacto dos processos de mudança nos projectos de sistemas de informação.

Planejamento e gestão escolar: um estudo de caso na Cooperativa Educacional do Maranhão

A presente dissertação aborda sobre a temática gestão e planejamento escolar participativo. Verificou-se a existência de um planejamento escolar participativo em uma cooperativa escolar. Os referenciais teóricos utilizados estão relacionados ao planejamento escolar, gestão, projeto político-pedagógico e currículo, tendo como base uma inter-relação dos mesmos no que tange a ação educativa e suas inerências. Para a investigação empírica optou-se pelo estudo de caso cujos objetivos da pesquisa são caracterizados como exploratórios e descritivos, tendo por finalidade a melhor explicitação dos fenômenos estudados. Os sujeitos envolvidos na investigação compreendem: professores, discentes, pais/responsáveis e gestão escolar sendo o estudo realizado em duas etapas. Na primeira etapa, de caráter quantitativo, utilizou-se como instrumentos de pesquisa questionários com questões estruturadas e, na segunda etapa, de caráter qualitativo, entrevistas estruturadas a fim de apurar mais dados acerca do planejamento realizado no locus do estudo. Como resultado mais geral, observou-se que apesar de ser uma escola que trabalha com a filosofia de cooperativismo, esta demonstra indícios de que não ocorre o planejamento escolar participativo como se espera, e que algumas medidas precisam ser tomadas para que este planejamento realmente envolva todos os atores participantes da escola, bem como possam produzir melhores resultados.

Financial protection in the UK building industry: a guide for clients and the construction supply chain.

There is a clear need for financial protection in the construction industry, both to guarantee satisfactory completion of construction projects and to guard against non-payment. However, the cost of financial protection is often felt to be disproportionately high, with unnecessary overlap between different measures. The Reading Construction Forum has commissioned and steered research which is published in this report in an effort to bring the problem out into the open and to clarify the various options open to the various parties and stakeholders in the construction process. "Financial Protection in the UK Building Industry" is the first definitive report on the subject, offering an accurate and simple guide that all levels within the construction industry can understand. This accessible new guide considers the problem of financial protection and clearly lays out the alternative solutions.It looks by turn at the client, the main contractor, and the sub-contractor, discussing which financial protection options are available to each of them, and considers the pros and cons of each option. The cost of each type of financial protection is weighed against the amount of protection provided and the risks involved. The book concludes with guidance for consultants, emphasising relevant points to consider when advising clients and contractors about which type of financial protection to choose. "Financial Protection in the UK Building Industry" was researched by a literature search, collection of statistical data, and financial data, as well as discussions with clients, contractors, sub-contractors and consultants. This investigation has shown that the direct costs of implementing financial protection measures are marginal, and that wider adoption of payment protection would create a more equitable situation between contracting parties.This guide will enable anyone in the construction industry to consider all the options, and determine what is the best solution for them. "Reading Construction Forum Financial Protection for the UK Building Industry" was complied by the University of Reading, funded by the Reading Construction Forum. The Forum has recently commissioned and steered a number of high-profile reports covering important aspects of the construction industry. Members of the Forum include major companies which are concerned with achieving high quality in the design, construction and use of commercial, retail and industrial buildings. All are committed to change and innovation in the British and European construction industries.

Interdisciplinarity: perceptions of the value of computer-supported collaborative work in design for the built environment

This paper presents the findings from a study into the current exploitation of computer-supported collaborative working (CSCW) in design for the built environment in the UK. The research is based on responses to a web-based questionnaire. Members of various professions, including civil engineers, architects, building services engineers, and quantity surveyors, were invited to complete the questionnaire. The responses reveal important trends in the breadth and size of project teams at the same time as new pressures are emerging regarding team integration and efficiency. The findings suggest that while CSCW systems may improve project management (e.g., via project documentation) and the exchange of information between team members, it has yet to significantly support those activities that characterize integrated collaborative working between disparate specialists. The authors conclude by combining the findings with a wider discussion of the application of CSCW to design activity-appealing for CSCW to go beyond multidisciplinary working to achieve interdisciplinary working.

Proceedings of the West Africa Built Environment Research (WABER) Conference 2010

FOREWORD Welcome to this West Africa Built Environment Research (WABER) conference taking place here in Ghana. Thank you for coming and welcome to Accra. The main aims of the WABER conference are: to help young researchers and early-career scholars in West Africa to develop their research work and skills through constructive face-to-face interaction with experienced academics; to provide a platform for networking and collaborative work among senior built environment academics in West Africa; and to serve as a vehicle for developing the field of construction management and economics in Africa. Waber 2009 The WABER event in 2009 was held at the British Council in Accra, Ghana on 2-3 June. The event was a resounding success. It attracted participation from 32 researchers, from 12 different institutions, who presented their work to an audience of approximately 100 people. Each presenter received immediate and constructive feedback from an international panel. The event was opened by Professor K.K. Adarkwa, Vice Chancellor of KNUST, Kumasi, Ghana, with several senior academics and researchers from universities, polytechnics, and other institutions in Ghana and Nigeria in attendance. There was also a significant level of attendance by senior construction practitioners in Ghana. Thank you to the School of Construction Management and Engineering, University of Reading, UK for funding the inaugural event in 2009. We are also grateful to all of you who helped to make the event a success and to those of you who have joined us here today to build upon the success and legacy of WABER 2009. Waber 2010 This year, we have 60+ peer-reviewed papers and presentations on topics relating to Building services and maintenance, Construction costs, Construction design and technology, Construction education, Construction finance, Construction procurement, Contract administration, Contract management, Contractor development, Decision support systems, Dispute resolution, Economic development, Energy efficiency, Environment and sustainability, Health and safety, Human resources, Information technology, Marketing, Materials science, Organisation strategy and business performance, Productivity, Project management, Quantity surveying, Real estate and planning, Solar energy systems, Supply chain management and Urban development. We hope that these papers will generate interest among delagates and stimulate discussion here and beyond the conference into the wider community of academia and industry. The delegates at this conference come from 10 different countries. This provides a rich international and multicultural blend and a perfect platform for networking and developing collaborations. This year we are blessed to have three high profile keynote speakers in the persons of Professor George Ofori (National University of Singapore), Dr Roine Leiringer (University of Reading, UK) and Professor Will Hughes (University of Reading, UK). We are also thankful to Dr Chris Harty (University of Reading, UK) who is facilitating the Research Skills Workshop on ‘Writing a scientific article’. Thank you to Dr Sena Agyepong of our conference organising team for her capable management of local organising arrangements. And above all, thank you to all of you for coming to this conference. Enjoy and have a safe journey back home. Dr Samuel Laryea School of Construction Management and Engineering University of Reading, July 2010

The business case development process in the delivery of NHS infrastructure

There is a lack of knowledge base in relation to experiences gained and lessons learnt from previously executed National Health Service (NHS) infrastructure projects in the UK. This is in part a feature of one-off construction projects, which typify healthcare infrastructure, and in part due to the absence of a suitable method for conveying such information. The complexity of infrastructure delivery process in the NHS makes the construction of healthcare buildings a formidable task. This is particularly the case for the NHS trusts who have little or no experience of construction projects. To facilitate understanding a most important aspect of the delivery process, which is the preparation of a capital investment proposal; steps taken in developing the business case for an NHS healthcare facility are examined. The context for such examination is provided by the planning process of a healthcare project, studied retrospectively. The process is analysed using a social science based method called ‘building stories’, developed at the University of California-Berkeley. By applying this method, stories or narratives are constructed around the data captured on the case study. The findings indicate that the business case process may be used to justify, rather than identify, trusts’ requirements. The study is useful for UK public sector clients as well as consultants and professionals who aim to participate in the delivery of healthcare infrastructure projects in the UK.

Knowledge sharing: Context, confusion and controversy

Project managers in the construction industry increasingly seek to learn from other industrial sectors. Knowledge sharing between different contexts is thus viewed as an essential source of competitive advantage. It is important therefore for project managers from all sectors to address and develop appropriate methods of knowledge sharing. However, too often it is assumed that knowledge freely exists and can be captured and shared between contexts. Such assumptions belie complexities and problems awaiting the unsuspecting knowledge-sharing protagonist. Knowledge per se is a problematic esoteric concept that does not lend itself easily to codification. Specifically tacit knowledge possessed by individuals, presents particular methodological issues for those considering harnessing its utility in return for competitive advantage. The notion that knowledge is also embedded in specific social contexts compounds this complexity. It is argued that knowledge is highly individualistic and concomitant with the various surrounding contexts within which it is shaped and enacted. Indeed, these contexts are also shaped as a consequence of knowledge adding further complexity to the problem domain. Current methods of knowledge capture, transfer and, sharing fall short of addressing these problematic issues. Research is presented that addresses these problems and proposes an alternative method of knowledge sharing. Drawing on data and observations collected from its application, the findings clearly demonstrate the crucial role of re-contextualisation, social interaction and dialectic debate in understanding knowledge sharing.

Contextualist research: Iterating between methods while following an empirically grounded approach

An alternative approach to research is described that has been developed through a succession of significant construction management research projects. The approach follows the principles of iterative grounded theory, whereby researchers iterate between alternative theoretical frameworks and emergent empirical data. Of particular importance is an orientation toward mixing methods, thereby overcoming the existing tendency to dichotomize quantitative and qualitative approaches. The approach is positioned against the existing contested literature on grounded theory, and the possibility of engaging with empirical data in a “theory free” manner is discounted. Emphasis instead is given to the way in which researchers must be theoretically sensitive as a result of being steeped in relevant literatures. Knowledge of existing literatures therefore shapes the initial research design; but emergent empirical findings cause fresh theoretical perspectives to be mobilized. The advocated approach is further aligned with notions of knowledge coproduction and the underlying principles of contextualist research. It is this unique combination of ideas which characterizes the paper's contribution to the research methodology literature within the field of construction management. Examples are provided and consideration is given to the extent to which the emergent findings are generalizable beyond the specific context from which they are derived.

A comparison of two editions of the RIBA plan of work

The RIBA Plan of Work describes the way a construction process should be organized. Although not officially approved by the RIBA council, a new plan of work was published in 2000 with the intention of replacing the RIBA Plan of Work, so it is useful to analyse both in terms of the organizational structure they impose upon construction projects. Using analytical principles from organizational theory, both plans are analysed by converting them into organizational matrices and assessing their relative complexities, the load on participants, decentralization of responsibility, number of interfaces and the extent to which they provide for co-ordination and control. This demonstrates first, that the analysis of organizational structure is an appropriate approach for undertaking comparisons of such documents; and second, that while both plans of work are of roughly equal complexity, the new one is more demanding on the participants; produces a higher number of interfaces between processes, and provides for more co-ordination than the old one. Neither plan deals with controlling the output of individuals, leaving it as an internal matter for each participating organization.

Comparative costs of the commercial process in different construction procurement methods

The commercial process in construction projects is an expensive and highly variable overhead. Collaborative working practices carry many benefits, which are widely disseminated, but little information is available about their costs. Transaction Cost Economics is a theoretical framework that seeks explanations for why there are firms and how the boundaries of firms are defined through the “make-or-buy” decision. However, it is not a framework that offers explanations for the relative costs of procuring construction projects in different ways. The idea that different methods of procurement will have characteristically different costs is tested by way of a survey. The relevance of transaction cost economics to the study of commercial costs in procurement is doubtful. The survey shows that collaborative working methods cost neither more nor less than traditional methods. But the benefits of collaboration mean that there is a great deal of enthusiasm for collaboration rather than competition.