Comunicazione d'impresa in Alto Adige: Indagine sulle strategie di gestione del multilinguismo nelle PMI insediate in un territorio di contatto linguistico

La ricerca sulla comunicazione e gestione multilingue della conoscenza in azienda si è sinora concentrata sulle multinazionali o PMI in fase di globalizzazione. La presente ricerca riguarda invece le PMI in zone storicamente multilingui al fine di studiare se l’abitudine all’uso di lingue diverse sul mercato locale possa rappresentare un vantaggio competitivo. La tesi illustra una ricerca multimetodo condotta nel 2012-2013 in Alto Adige/Südtirol. Il dataset consiste in 443 risposte valide a un questionario online e 23 interviste con manager e imprenditori locali. Le domande miravano a capire come le aziende altoatesine affrontino la sfida del multilinguismo, con particolare attenzione ai seguenti ambiti: comunicazione multilingue, documentazione, traduzione e terminologia. I risultati delineano un quadro generale delle strategie di multilinguismo applicate in Alto Adige, sottolineandone punti di forza e punti deboli. Nonostante la presenza di personale multilingue infatti il potenziale vantaggio competitivo che ne deriva non è sfruttato appieno: le aziende si rivolgono ai mercati in cui si parla la loro stessa lingua (le imprese a conduzione italiana al mercato nazionale, quelle di lingua tedesca ad Austria e Germania). La comunicazione interna è multilingue solo nei casi in sia imprescindibile. Le “traduzioni fai-da-te” offrono l’illusione di gestire lingue diverse, ma il livello qualitativo rimane limitato. I testi sono sovente tradotti da personale interno privo di competenze specifiche. Anche nella cooperazione con i traduttori esterni si evidenza la mancata capacità di ottenere il massimo profitto dagli investimenti. La tesi propone delle raccomandazioni pratiche volte a ottimizzare i processi attuali e massimizzare la resa delle risorse disponibili per superare la sfida della gestione e comunicazione multilingue. Le raccomandazioni non richiedono investimenti economici di rilievo e sono facilmente trasferibili anche ad altre regioni multilingui/di confine, come ad altre PMI che impiegano personale plurilingue. Possono dunque risultare utili per un elevato numero di imprese.

Tradurre il multilinguismo al cinema: Lingue, identità culturali e loro rappresentazione sullo schermo

La presente ricerca ha un duplice obiettivo. Primo, individuare i modi in cui lingue e identità culturali diverse sono state rappresentate al cinema. Secondo, identificare le diverse strade imboccate dai professionisti del doppiaggio italiano quando si trovano a confrontarsi con un film in cui si parlano più lingue. La ricerca propone un approccio multidisciplinare che combina i contributi teorici sviluppati nel campo degli studi di traduzione audiovisiva con le modalità di analisi più comunemente utilizzate dalla semiotica del cinema. L'analisi si basa su un campione di 224 film multilingue prodotti dall'inizio degli anni Trenta alla fine degli anni Duemila. Particolare attenzione viene indirizzata al quadro teorico all'interno del quale viene interpretato il ruolo che il multilinguismo assume al cinema. Vengono identificate tre funzioni principali: conflitto, confusione e resa realistica. Un altro elemento chiave nell'analisi è costituito dal genere cinematografico prevalente a cui è possibile ricondurre ciascuno dei film selezionati. Sono individuati tre generi principali: il film drammatico, la commedia e il thriller. Nel film drammatico il multilinguismo agisce come un veicolo che produce e accentua il conflitto, mentre nella commedia esso di solito diventa un dispositivo comico che crea confusione e umorismo. Nel cinema thriller, invece, il multilinguismo funziona essenzialmente come un veicolo di suspense. Per quanto riguarda le soluzioni traduttive adottate nel doppiaggio italiano del cinema multilingue, sono rilevate tre macro-strategie: la conservazione, la neutralizzazione e la riduzione dell'originale dimensione multilingue. Ciascuna di queste tre strategie è passata a vaglio critico. Se nel primo caso si tratta di un tentativo di riprodurre fedelmente le originali situazioni multilingue rappresentate nel film, negli altri due casi si tratta di soluzioni che risentono fortemente delle specificità del doppiaggio come modalità di traduzione degli audiovisivi (fattori ideologici ed economici, nonché il problema tecnico dell'armonizzazione delle voci per i personaggi bilingue).

Traduzione tecnica e internazionalizzazione d'impresa: Il caso di Technologica S.r.l.

This dissertation is part of the Language Toolkit project which is a collaboration between the School of Foreign Languages and Literature, Interpreting and Translation of the University of Bologna, Forlì campus, and the Chamber of Commerce of Forlì-Cesena. This project aims to create an exchange between translation students and companies who want to pursue a process of internationalization. The purpose of this dissertation is demonstrating the benefits that translation systems can bring to businesses. In particular, it consists of the translation into English of documents supplied by the Italian company Technologica S.r.l. and the creation of linguistic resources that can be integrated into computer-assisted translation (CAT) software, in order to optimize the translation process. The latter is claimed to be a priority with respect to the actual translation products (the target texts), since the analysis conducted on the source texts highlighted that the company could streamline and optimize its English language communication thanks to the use of open source CAT tools such as OmegaT. The work consists of five chapters. The first introduces the Language Toolkit project, the company (Technologica S.r.l ) and its products. The second chapter provides some considerations about technical translation, its features and some misconceptions about it. The difference between technical translation and scientific translation is then clarified and an overview is offered of translation aids such as those used for computer-assisted translation, machine translation, termbases and translation memories. The third chapter contains the analysis of the texts commissioned by Technologica S.r.l. and their categorization. The fourth chapter describes the translation process, with particular attention to terminology extraction and the creation of a bilingual glossary based on a specialized corpus. The glossary was integrated into the OmegaT software in order to facilitate the translation process both for the present task and for future applications. The memory deriving from the translation represents a sort of hybrid resource between a translation memory and a glossary. This was found to be the most appropriate format, given the specific nature of the texts to be translated. Finally, in chapter five conclusions are offered about the importance of language training within a company environment, the potentialities of translation aids and the benefits that they would bring to a company wishing to internationalize itself.

Content and English Language Integrated Learning: The use of Moodle in Aircraft Maintenance Training Programs

The aim of this work is to develop a prototype of an e-learning environment that can foster Content and Language Integrated Learning (CLIL) for students enrolled in an aircraft maintenance training program, which allows them to obtain a license valid in all EU member states. Background research is conducted to retrace the evolution of the field of educational technology, analyzing different learning theories – behaviorism, cognitivism, and (socio-)constructivism – and reflecting on how technology and its use in educational contexts has changed over time. Particular attention is given to technologies that have been used and proved effective in Computer Assisted Language Learning (CALL). Based on the background research and on students’ learning objectives, i.e. learning highly specialized contents and aeronautical technical English, a bilingual approach is chosen, three main tools are identified – a hypertextbook, an exercise creation activity, and a discussion forum – and the learning management system Moodle is chosen as delivery medium. The hypertextbook is based on the technical textbook written in English students already use. In order to foster text comprehension, the hypertextbook is enriched by hyperlinks and tooltips. Hyperlinks redirect students to webpages containing additional information both in English and in Italian, while tooltips show Italian equivalents of English technical terms. The exercise creation activity and the discussion forum foster interaction and collaboration among students, according to socio-constructivist principles. In the exercise creation activity, students collaboratively create a workbook, which allow them to deeply analyze and master the contents of the hypertextbook and at the same time create a learning tool that can help them, as well as future students, to enhance learning. In the discussion forum students can discuss their individual issues, content-related, English-related or e-learning environment-related, helping one other and offering instructors suggestions on how to improve both the hypertextbook and the workbook based on their needs.

Estrazione terminologica automatica: sistemi a confronto

In any terminological study, candidate term extraction is a very time-consuming task. Corpus analysis tools have automatized some processes allowing the detection of relevant data within the texts, facilitating term candidate selection as well. Nevertheless, these tools are (normally) not specific for terminology research; therefore, the units which are automatically extracted need manual evaluation. Over the last few years some software products have been specifically developed for automatic term extraction. They are based on corpus analysis, but use linguistic and statistical information to filter data more precisely. As a result, the time needed for manual evaluation is reduced. In this framework, we tried to understand if and how these new tools can really be an advantage. In order to develop our project, we simulated a terminology study: we chose a domain (i.e. legal framework for medicinal products for human use) and compiled a corpus from which we extracted terms and phraseologisms using AntConc, a corpus analysis tool. Afterwards, we compared our list with the lists extracted automatically from three different tools (TermoStat Web, TaaS e Sketch Engine) in order to evaluate their performance. In the first chapter we describe some principles relating to terminology and phraseology in language for special purposes and show the advantages offered by corpus linguistics. In the second chapter we illustrate some of the main concepts of the domain selected, as well as some of the main features of legal texts. In the third chapter we describe automatic term extraction and the main criteria to evaluate it; moreover, we introduce the term-extraction tools used for this project. In the fourth chapter we describe our research method and, in the fifth chapter, we show our results and draw some preliminary conclusions on the performance and usefulness of term-extraction tools.

"La scienza in cucina e l'arte di mangiar bene" di Pellegrino Artusi. Proposta di glossario culinario italiano-russo

L'obiettivo della tesi è la compilazione del glossario culinario italiano-russo che “racchiudere” termini culinari artusiani e propone una versione russa basandosi anche sulla traduzione parziale del libro in lingua russa. La tesi si divide in sette parti: introduzione, capitoli primo, secondo, terzo e quarto, conclusione e bibliografia. Il primo capitolo introduce la figura di Pellegrino Artusi con brevi cenni sulla sua vita e tratteggia, altresì, le peripezie ed il successo internazionale della sua opera ed il suo approdo in Russia. Il secondo capitolo è dedicato alla ricerca terminologica e alle fasi propedeutiche alla creazione del glossario. Inoltre, vengono spiegate le risorse usate per la creazione dei corpora. Avendo a disposizione la traduzione parziale de “La scienza in cucina e l'arte di mangiar bene” in russo (traduzione di I. Alekberova) fornita dalla Casa Artusi, si cerca di spiegare la scelta dei termini italiani messi a confronto con quelli esistenti nella traduzione russa. Il terzo capitolo introduce il glossario stesso preceduto da una breve spiegazione. Ogni “entrata” contiene il termine, la sua categoria grammaticale e la sua definizione in entrambe le lingue, seguita nella maggior parte dei casi dalle collocazioni o dagli esempi d'uso oppure dai sinonimi. Il quarto capitolo presenta commenti alla compilazione del glossario. Qui vengono analizzati i problemi riscontrati durante la fase compilativa, si presentano le soluzioni trovate e si forniscono esempi concreti. Ci sono anche commenti alle voci non presenti nel glossario. Infine, vi è una breve conclusione del percorso affrontato seguita dalla bibliografia e dalla sitografia. ENGLISH The purpose of this dissertation is to present a bilingual Italian-Russian glossary based on the culinary terms drawn from Artusi's cooking book "The Science of Cooking and the Art of Fine dining". The dissertation consists of an introduction, 4 chapters, conclusions and a list of bibliography. An introduction presents an overview of the entire dissertation. The first chapter includes a presentation of Pellegrino Artusi, brief introduction to his life, his book and the success it has had around the world and mainly in Russia. The second chapter focuses on the creation and use of comparable and parallel corpora that have been created ad hoc for the purpose of the glossary. It also describes the different programs that have been used in order to select the terminology. The third chapter presents the structure of the bilingual culinary glossary followed by the glossary itself. Each entry contains the term, its gramatical category and the definition in both languages followed by, in most but not all cases, collocation, synonyms and additional notes. The fourth chapter presents an analysis of the compilation of the glossary combined with comments and examples. This chapter is followed by final conclusions of the present dissertation. The last part contains a bibliography that includes all the resources that have been used for the completion of this dissertation followed by the webliography.

Premio "Capitale verde europea". Studio di una politica dell'Unione europea in tema di sostenibilità ambientale con approfondimento terminologico sul minieolico.

This dissertation is divided into four chapters and combines the study of the European Green Capital Award with a terminology research on small wind turbines, a technical subject in the macro-area of sustainable cities. Chapter I aims at giving an overview of the development of environmental policies and treaties both at the international and European level. Then, after highlighting the crucial role of cities for the global environment, the chapter outlines the urban dimension of the EU environmental policies and defines the vision of a sustainable city promoted by the European Union. Chapter II contains an in-depth analysis of the European Green Capital Award and illustrates its aims, the entire designation process, its communication campaign and its evolution. Chapter III focuses on applicant, finalist and winning cities in order to study the aspect of participation in the competition. It also contains a detailed analysis of two European Green Capitals, i.e. Nantes and Bristol, who respectively won the title in 2013 and 2015. Based on a variety of sources, this chapter examines the successful aspects of their bids and communication campaigns during their year as Green Capitals. Chapter IV presents the terminology research in the field of small wind turbines and the resulting bilingual glossary in English and Italian. The research was carried out using two terminology tools: TranslatorBank and InterpretBank. The former is composed by two software programmes, CorpusCreator and MiniConcordancer DB, which were used to semi-automatically create specialized corpora from the Web and then extract terminology and occurrences of terms from the collected texts. The latter is a software which has been specifically designed for interpreters in order to help them optimize their professional workflow, from gathering information and creating glossaries on a specific subject to the actual interpreting task at a conference. InterpretBank’s tool TermMode was used to create a glossary with term equivalents and additional information such as definitions and the contexts of use.

How Porous are the Walls that Separate Us?: Transformative Service-Learning, Women’s Incarceration, and the Unsettled Self

In this article, we refine a politics of thinking from the margins by exploring a pedagogical model that advances transformative notions of service learning as social justice teaching. Drawing on a recent course we taught involving both incarcerated women and traditional college students, we contend that when communication among differentiated and stratified parties occurs, one possible result is not just a view of the other but also a transformation of the self and other. More specifically, we suggest that an engaged feminist praxis of teaching incarcerated women together with college students helps illuminate the porous nature of fixed markers that purport to reveal our identities (e.g., race and gender), to emplace our bodies (e.g., within institutions, prison gates, and walls), and to specify our locations (e.g., cultural, geographic, socialeconomic). One crucial theoretical insight our work makes clear is that the model of social justice teaching to which we aspired necessitates re-conceptualizing ourselves as students and professors whose subjectivities are necessarily relational and emergent.

The Process and Factors of Language Shift and Maintenance: Sociolinguistic Research into the Romanian Minority Community in Hungary

This study of the process of language shift and maintenance in the bilingual community of Romanians living in Hungary was based on 40 tape-recorded Romanian sociolinguistic interviews. These were transcribed into computerised form and provide an excellent source of sociolinguistic, contact linguistic and discourse analysis data, making it possible to show the effect of internal and external factors on the bilingual speech mode. The main topics considered were the choice of Romanian and Hungarian in community interactions, factors of language choice, code-switching: introlanguage and interlanguage, reasons for code-switching, the relationship between age and the frequency of code switching in the interview situation, and the unequal competition of minority and majority languages at school.

The Process and Factors of Language Shift and Maintenance: Sociolinguistic Research into the Romanian Minority Community in Hungary"

This study of the process of language shift and maintenance in the bilingual community of Romanians living in Hungary was based on 40 tape-recorded Romanian sociolinguistic interviews. These were transcribed into computerised form and provide an excellent source of sociolinguistic, contact linguistic and discourse analysis data, making it possible to show the effect of internal and external factors on the bilingual speech mode. The main topics considered were the choice of Romanian and Hungarian in community interactions, factors of language choice, code-switching: introlanguage and interlanguage, reasons for code-switching, the relationship between age and the frequency of code switching in the interview situation, and the unequal competition of minority and majority languages at school.

Spanish-English Codeswitching in Email Communication

While spoken codeswitching (CS) among Latinos has received significant scholarly attention, few studies have examined written CS, specifically naturally-occurring CS in email. This study contributes to an under-studied area of Latino linguistic practices by reporting the results of a study of CS in the emails of five Spanish-English bilingual Latinos. Methods are employed that are not often used in discourse analysis of email texts, namely multi-dimensional scaling and tree diagrams, to explore the contextual parameters of written Spanish-English CS systematically. Consistent with the findings of other studies of CS in CMC, English use was most associated with professional or formal contacts, and use of Spanish, the participants’ native language, was linked to intimacy, informality, and group identification. Switches to Spanish functioned to personalize otherwise transactional or work-related English-dominant emails. The article also discusses novel orthographic and linguistic forms specific to the CMC context.

Multilingualism in Finland: A Legal Perspective

Multilingualism is an increasingly frequent societal phenomenon. More and more societies and individuals are, or have become, multilingual. Legislation is an important tool for language policy and, ultimately, language environment. Yet, it seems that little research has been dedicated to multilingualism from a legal framework perspective. The law is, generally speaking, blind to language. This means that the legal framework rarely takes into account the co-existence of several languages in a society other than national languages. In addition, there are altogether relatively few provisions regarding what language shall be used in which contexts. The article focuses on multilingualism in Finland where the cornerstone for the Finnish language policy of the country is laid down in the Constitution. Multilingualism is particularly interesting in a bilingual country Finland that has a long and solid history of language legislation. The country has over a few decades undergone change and rapidly developed into a multilingual country. This article examines whether the Finnish current legislation enables and supports the societal multilingualism or poses restrictions on the parallel use of several languages. Another more fundamental question discussed in this article is if societal multilingualism sets new demands on the national legislation.

The sociolinguistic situation of ǂHoan, a moribund 'Khoisan' language of Botswana

In 2010, we conducted a sociolinguistic survey on the moribund 'Khoisan' language ǂHoan (Ju-ǂHoan), spoken in Botswana at the fringe of the Kalahari Desert. The survey aimed at investigating language use, degrees of multilingualism and language attitude among the ǂHoan speakers. Data collection was done on the basis of a questionnaire. We found that the positive language attitude of individuals towards ǂHoan often conflicts with the community's attitude towards this language, resulting in a split of actual language use between the family and more formal situations. All ǂHoan speakers are at least bilingual speaking the local lingua franca Kgalagadi (Bantu) besides ǂHoan. Most of them are in fact even trilingual, speaking Gǀui (Khoe-Kwadi) in addition to ǂHoan and Kgalagadi. Most of our results stand in line with an earlier sociolinguistic survey on ǂHoan by Batibo (2005a) which was carried out in 2003. In comparing Batibo's results to ours, changes in the sociolinguistic situation of ǂHoan as well as differences between the different villages will be pointed out.

Russian language maintenance through bedtime story reading?: Linguistic strategies and language negotiation in Russian-French speaking families in Switzerland

This article proposes an interactional approach to the question of Russian language maintenance through the activity of bedtime story-reading in Russian-French bilingual families in French speaking Switzerland. Reading stories appears to be a language maintenance strategy commonly employed by the Russian speaking parent. The ritual and recreational moment of story-reading therefore becomes an opportunity for language learning. Drawing upon a language socialization perspective, this paper proposes an interactional analysis of the language use in the activity of story-reading. It shows how the language choice of the participants may be requested, negotiated and challenged during the interaction. The analysis further informs us about the language choice pattern and the bilingual competences in these families. We will gain insight into (Russian) language maintenance as a daily social and linguistic practice.