Think small. The construction of imagined tradition in German "Land"-magazines

This article is the first linguistic analysis of a new category of lifestyle magazines in the German speaking countries, based on methods of corpus linguistics and multimodal discourse analysis. Since the launch of the magazine LandLust in Germany in 2005, more than twenty publications of so called "land magazines" have appeared on the market, attracting millions of readers. Our research analyses land magazines as discursive events. We examine the specific combination of discourses land magazines are serving or creating by looking at the semiotic practices – writing and images – they manifest themselves by. Our results show that the magazine under scrutiny does not simply provide new forms of escapism but also positions itself politically in subtle ways as part of the traditional-conservative spectrum by reacting to metalinguistic discourses such as purism and feminist criticism.

Diseño y estudio de situaciones didácticas que favorecen el trabajo con registros semióticos

What’s behind the mistakes and difficulties that appear on the students to understand and study mathematics?are only related to the cognitive complexity of the content or such difficulties are also related to the possible ways to access the different mathematical objects? The mathematical activity generated in many students learning difficulties that are not manifested in cognitive processes related to other areas of knowledge. If something characterizes the processes of teaching and learning of mathematics is that, unlike what happens with the objects of study in the experimental sciences, the only way to access to them is through its different semiotic representations. The coordination among the different systems of representation that refer to the same mathematical concept, needs to move from one register to another (D’Amore, 1998, 2001, 2003, 2004, 2006; Duval, 1993, 1994, 1995, 1996, 2000, 2003, 2004, 2005, 2007, 2008, 2011, 2012; Godino, 2002, 2003, 2012, 2014; Kaput, 1989a, 1989b,1992, 1998; Radford, 1998, 2004a, 2004b, 2004c, 2006a, 2008,2009, 2011, 2013, 2014a). Therefore, the treatments that can be realized within a given register and the conversion of one register into another, play an essential role in the grasp of the object and mathematical concepts. Through this work with representations, students give meanings to the objects of study and are able to understand the underlying mathematical structures, which is the main educational interest of this issue...

Devotional reading and dissolving the self: a critical reading of the late medieval Scottish Legendary using Kristevan theory

The Scottish Legendary is a fourteenth century collection of saints’ lives in Older Scots. The prologue describes the lives as ‘merroure’ (mirror) to readers from which ‘men ma ensample ta’ (people may take example). Thus, the Legendary sets out to reveal how the reader is (mirror) thereby moving her to wish to become how she should be (exemplarity). This dissertation argues that, rather than encouraging devotion to saints along purely dogmatic lines, the Legendary transforms the reader’s selfhood by engaging her affectively, i.e. on an emotional and somatic level. By provoking the reader affectively, the text puts the reader into what Julia Kristeva has described as a ‘semiotic state’ which harks back to the reader’s or listener’s pre-cultural, pre-subjective self (Kristeva, 1984). Thus, the text disrupts the reader’s conception of herself as a complete, hermetic subjectivity, thereby dissolving the boundaries of the reader’s self. The Legendary most powerfully infiltrates the reader’s sense of self along these lines in the moments in which female saints’ bodies are tortured and dismembered. These scenes foreground the permeability of human flesh as well as its powerful influence over selfhood. Such images of abjection are, in Kristeva’s words, ‘opposed to I’; by confronting the reader with the disintegration of subjectivity in abjection, the text incites the reader to likewise experience herself as abject, i.e. disintegrable and permeable (Kristeva 1982). As I shall demonstrate, Kristeva’s psychoanalytic theory of the formation of the self offers a fruitful framework for understanding the processes of self-knowledge through reading that these saints’ lives inspire.

Lo que los trabajadores quieren vs. lo que las empresas necesitan. Implementación de las anclas de carrera de Edgar Schein en un contact centre

El compromiso laboral entre los trabajadores y las organizaciones es uno de los activos con mayor poder explicativo para consolidar un alto desempeño e incrementar la productividad. Para lograr eso es fundamental conocer cuáles son las vocaciones de los trabajadores actuales y futuros y de qué manera estas motivaciones de carrera encuentran articulación con la misión y la visión de la compañía. El problema es que las empresas fallan sistemáticamente en este proceso. El modelo de anclas de carrera (ac) de Edgar Schein es una metodología que permite conocer cuáles son las motivaciones de carrera de los individuos. Este documento tiene como propósito establecer un vínculo entre las ac y los procesos de selección, vinculación, y retención del capital humano en un contact centre que se desempeña en Bogotá, Colombia. Para alcanzar este propósito, se implementó el modelo de ac en una muestra de 116 trabajadores del área de gestión de esta compañía. El informe presenta el análisis de resultados y las propuestas sugeridas por los autores a la gerencia de la compañía.

Bogotá en el noticiero de Citytv: aproximación a las representaciones sobre el espacio urbano desde los medios de comunicación

Este trabajo de grado busca mostrar cuáles son las representaciones de Bogotá propuestas por el noticiero de la noche del canal Citytv, a través de un acercamiento a los contenidos del medio desde el análisis de contenido y el análisis semiótico de la imagen.

Contributions of Neuroscience to Develop Teaching Strategies and Learning of Mathematics

The goal of the present work is to develop some strategies based on research in neurosciences that contribute to the teaching and learning of mathematics. The interrelationship of education with the brain, as well as the relationship of cerebral structures with mathematical thinking was discussed. Strategies were developed taking into consideration levels that include cognitive, semiotic, language, affect and the overcoming of phobias to the subject. The fundamental conclusion was the imperative educational requirement in the near future of a new teacher, whose pedagogic formation must include the knowledge on the cerebral function, its structures and its implications to education, as well as a change in pedagogy and curricular structure in the teaching of mathematics.

Cafuza, Mulata, Negra: body and memory in the discourse of brazilian beers

This article aims to undertake a discursive analysis of the label and advertising material of three beers sold in Brazil: the Cafuza beer, the Mulata beer and Devassa Negra beer. Starting from the regularity that binds and weaves the statements in question - the reference to the African-Brazilian woman - the objective is to present an analysis that considers the semiotic nature of these statements, and bring out their enunciation margins and its historical dimension. The purpose is to analyze the discursive thread that provides conditions of emergence, providing visibility to the scenario of enslavement still perdurable here as historical a priori, in a game of memories that echo through time. What we will see is the body of the black woman (also mulatto and black-indian woman) caught by a discourse that comes from the image of the female sexual slavery and reaches today its exacerbation, especially if we think of the (con)fusion established between the brand names of those beers and the women printed on their labels: products to be consumed? As a theoretical and methodological framework, this article will have as a starting point the discussions made within the French Discourse Analysis in the course of the 1980s. We will bring forward a discussion, although in general, on how emerges, in that decade, the concerns about a semiotic materiality of discourse, beyond the linguistic materiality. Anchored by this panorama, our goal is to work out new perspectives through its analytical application. It is the attempt to take the statement considering the different languages that comprise it, as well as to provide it with the historical density intrinsic to it, making it appear, in the light of the day, what was not visible immediately.

Tensive semiotics: theoretical foundations

Considering this thematic dossier, which aims to establish an overview of theoretical and methodological studies of various theories of discourse, we present in this paper the main theoretical foundations of tensive semiotics. Current development of French semiotics, such theoretical approach, developed mostly by the French semiotician Claude Zilberberg, it can be characterized by, in general, grant privileged place for the continuity and affection in discourse. Semiotics, discipline whose object of study is the meaning, has an interdisciplinary basis making it one of the most advanced theories of text/discourse presently. One of the subjects that drew to configure itself as a discipline was phenomenology, which has been rescued in recent decades by semiotic studies. This phenomenological turn, into which fits the tensive semiotics, implies a change in which the sensitive aspect of meaning overlaps the intelligible. Thus, this paper presents firstly the relationship between semiotics and phenomenology, highlighting the Merleau-Ponty’s concept of the presence field. Secondly, it addresses the question of continuity and affection in theory and, finally, presents its main theoretical and methodological foundations, whose most important analytical tool is the tensive space, a result of the intensity axis projection (sensible) on the axis of extent (intelligible). Therefore, the tensive semiotics, which has is in France and Brazil its prominent poles of development, progressively emerges as a solid theoretical perspective to analyze textual and discursive phenomena, characterized by instability, affection, by chance, in short, by event.

INTERDISCURSIVE CONFIGURATION OF COOPERATIVE MOVEMENT IN BRAZIL

The current study has two complementary aims. On the one hand, it was to develop a semiotic analysis under a perspective of the interdircourse; on the other hand, it was to study the structure and functioning of the discourse and the discursive pratictice of the two most important cooperative currents in Brazil nowadays, the Solidarity Economy and the Official Cooperativism and verify the interdiscursive relationship which is at the basis of its constitution. For this, it was analyzed some doctrinal texts of both movements, which socially have different kinds of conflicts, including the discursive. The results have shown that a discourse is the opposite of the other. Therefore, while the Official Cooperativism emphasizes economic success and keeps relationships with the discourse of capitalist companies, the Solidarity Economy adopts the point of view of fighting against social inequalities, establishing a discontinuous relationship with the capitalist discourse. 

Multiletramentos e Ensino de Literatura em Língua Inglesa na Formação do Professor em Um Curso EaD

Este trabalho tem como objetivo principal apresentar e discutir uma proposta de Ensino de Literatura em Língua Inglesa, a partir da análise de um livro didático, elaborado em 2014 para um Curso de Letras-EaD, acrescida de comentários dos alunos postados na plataforma Moodle. O livro contempla os principais gêneros literários (poesia, conto, drama e romance) e exemplos de textos literários desses gêneros que têm sua circulação expandida para canções, adaptações/traduções, telenovelas e filmes. Além disso, há sugestões de atividades para o texto literário em sala de aula do Ensino Básico e questões para a reflexão crítica do professor de literatura de língua inglesa segundo a pedagogia dos multiletramentos. Embora não haja na grade curricular do ensino regular uma disciplina voltada para a literatura em língua inglesa, acreditamos que não podemos ignorar todo esse material na sala de aula de língua inglesa no contexto brasileiro, pois ele pode contribuir para o desenvolvimento crítico e criativo dos alunos. Esta discussão se justifica por possibilitar reflexões sobre o ensino de literatura via outros meios (além do livro escrito) em uma configuração de ensino superior que ainda está galgando degraus para transpor barreiras geográficas, políticas, culturais e sociais – como é o caso da Educação a Distância no Brasil. O aporte teórico deste estudo se fundamenta em teóricos dos multiletramentos (COPE, B; KALANTZIS, M., 2000), das multimodalidades (KRESS, 2000) e da educação a distância (MOORE, 2002).

Letramento Visual: Um Possível Caminho Para a Criança Surda Chegar à Escrita

Este artigo propõe  apresentar uma reflexão sobre o Projeto de Iniciação Científica vinculado ao Departamento de Letras da UFOP, realizado no ano de 2016, que objetivou investigar o ensino da Língua Portuguesa (LP) como segunda língua, a partir do uso da Língua de Sinais (LS) como base comunicativa, em uma escola da Rede Municipal de Ensino da cidade de Mariana-MG, que possuía 2 (dois) alunos surdos incluídos nas séries iniciais do ensino fundamental. Assim, foi determinante ao projeto que todo o processo de ensino-aprendizagem da LP para surdos fosse realizado, inicialmente, com o ensino da LS e, a partir daí, construíssem possibilidades quanto ao uso da LP escrita. Intencionou-se um trabalho diferenciado ao propor sua realização em sala de aula e com a participação de crianças surdas. O ensino-aprendizagem se desenvolveu apoiado sobre a Libras e sem a intermediação do intérprete. A metodologia adotada foi de cunho etnográfico, nesse sentido, buscou-se  triangular os dados, o método e a teoria.  Acompanhando o processo dinâmico que envolveu a abordagem, concluiu-se que o constante apoio de recursos visuais são ferramentas fundamentais que irão conferir  embasamento ao processo de desenvolvimento de aquisição da LS e, consequentemente, o despertar da consciência para compreender e assimilar os processos de aquisição da LP, de tal  forma a contribuir para um aprendizado significativo.