1000 resultados para genótipo-copa


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Trabalho Final do Curso de Mestrado Integrado em Medicina, Faculdade de Medicina, Universidade de Lisboa, 2014

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Este trabalho se propõe a analisar as interações entre a Publicidade, as Identidades Nacionais e o Imaginário. Para isto, foi estabelecido o objetivo de verificar a atuação da publicidade, enquanto processo comunicacional, como mediadora cultural por meio da conformação de vínculos de uma marca/produto com a representação de identidade cultural nacional de um povo, valendo-se da utilização de símbolos, mitos e de um discurso de pertencimento presentes no imaginário social. Para o alcance deste objetivo, foram assentadas as bases teóricas que estudam as temáticas: imaginário; identidades culturais e sociologia do esporte. No que diz respeito especificamente à publicidade, o estudo se concentrou nas interações da publicidade com o consumidor em que o objetivo final é estabelecer vínculos emocionais duradouros. As reflexões dos teóricos Gilbert Durand, Michel de Certeau, Stuart Hall, Raymond Williams, Eric Hobsbawm, Mário Filho, Édison Gastaldo, Kevin Roberts e Magali Cunha foram privilegiadas. A partir desse assento teórico foi possível desenvolver uma metodologia de caráter qualitativo por meio da Análise de Conteúdo em bases comparativas. A conclusão da pesquisa é que a publicidade se conecta ao imaginário social porque ela é mais um elemento da construção deste imaginário e, em função de ser um processo comunicacional, também se alimenta dele. Portanto, o publicitário (e consequentemente a publicidade) busca elementos na sua imaginação para criar e o seu repertório inclui aspectos como a identidade nacional e relações com a religiosidade popular. O produto final, midiatizado, vai fazer com que novos entendimentos sejam produzidos no imaginário social, ao mesmo tempo em que pode, também, apenas reforçar o entendimento já sedimentado acerca dessas representações.

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Neste ensaio pretendemos problematizar algumas lógicas sociais não explícitas que se articulam ao domínio de realização da Copa do Mundo FIFA. Para tanto, privilegiamos como recorte analítico a edição de 2010 deste evento, de modo a desvelarmos algumas das retóricas e ações estratégicas que permearam o contexto de sua realização na África do Sul. Com base em dados obtidos na literatura acadêmica e mídia, buscamos apresentar que as motivações para o evento se baseavam em discursos desenvolvimentistas por parte tanto da FIFA quanto das elites locais sul-africanas visando o convencimento e apoio por parte de diferentes grupos sociais. Entretanto, as consequências não foram necessariamente aquelas prometidas, sendo essas instituições as reais beneficiadas em seus interesses econômicos e políticos. Nesse ponto, argumentamos que a sociedade brasileira pode e deve aprender com essa experiência para avaliar de forma crítica os motivos menos aparentes de sediar eventos desse porte. In this essay, we intend to discuss some social logics not explicit that articulate the domain of the FIFA World Cup. Therefore, the 2010 edition of this event is used as analytical approach to reveal some of the rhetoric and strategic actions that permeated the context of its realization. Based on data obtained in the academic literature and media, we present that the motivations for the event were based on developmental discourses by both FIFA as well as local elites South African aiming to convince different social groups and conquer their support. However, the consequences are not necessarily those promised, and these institutions were the real beneficiaries in their economic and political mutual interests. At this point, we argue that Brazilian society can and should learn from the experience of South Africa to assess critically the motives less apparent to host such events.

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The public political investments of urban mobility financed by PAC of Cup 2014 have developed discussions and questions by the civil society in Brazil expecting positive results to the urban infrastructure referring to the possible human rights violation and, specially, rights of habitation related to the removing/expropriation noticed. Natal, capital of Rio Grande do Norte, is into this context, due to the urban mobility project linking North Zone of the city to the Arena das Dunas stadium, financed by the PAC of Cup 2014, named West Structural Corridor, that crosses a field of social interest and proposes almost 400 expropriations. This research analyzes how strategies and mechanisms of integration were presented between the mobility project of West Structural Corridor and the Social Interest Habitation affected by this project. We have as hypothesis those projects financed by PAC of Cup 2014/Urban Mobility to Natal/RN present many problems related to the integration of social interest to the housing project, however the National Politics of Urban Development has planned this integration. As a result we detach 3 strategies in the elaboration process about the integration of those politics: (i) integration between municipal secretaries involved in this project; (ii) urban integration of the city; and (iii) integration of public rules or public politics integrated. For each strategy were presented the main mechanisms used to establish the integration of the project. Those mechanisms, however, in this process of establishment/implementation of the empirical research, presented many contradictions and conflicts that compose problems to the integration between the mobility project and the housing area affected.

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MUNEIRO, Lilian Carla; FREIRE, Libny (Orgs). Natal: copa, história e sabores: o olhar dos acadêmicos do curso de comunicação social da UFRN, disciplina de reportagem pesquisa e entrevista, primeiro semestre de 2011 [recurso eletrônico]. Natal, RN: EDUFRN, 2012.

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MUNEIRO, Lilian Carla; FREIRE, Libny (Orgs). Natal: copa, história e sabores: o olhar dos acadêmicos do curso de comunicação social da UFRN, disciplina de reportagem pesquisa e entrevista, primeiro semestre de 2011 [recurso eletrônico]. Natal, RN: EDUFRN, 2012.

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The instability of environment between years in climates of subtropical regions difficult to obtain peach trees genotypes with wide adaptation and stable production, contributing to poor crop. The climate instability can affect development stages as flower bud and vegetative bud formation. The factors understanding that control the bud formation, presents elementary importance for effective solutions search to these problems. The objective this work is verify the temperature effect, relative humidity and rainfall on bud density and length shoot (Brindilas) and identify genotypes with more adaptability and stability for this character. Was used 12 peach trees genotypes growing in experimental orchard in the Technology Federal of Paraná State University, Campus Pato Branco with Cfa Köppen climate according to the classification. Data of rainfall, hourly temperature were collected by the weather station of Simepar. They were used three plants for genotype (rehearsal), identify five shoots per tree, in May of each year. Were carried analyzes of length shoot CR (cm), count number of flower bud (GF) and vegetative bud (GV). Also calculated the relationship between GF/GV and flower bud density and vegetative bud density. Evaluations were performer annual 2007-2014. With these data adaptability and stability analyzes were performed using Biplot methodology and correlations analyzes (Pearson) with climates variables. They used the weather data to calculate the sums of hours with temperatures below 20 °C, temperatures between 20-25 °C, temperature between 25-30 °C and temperature above 30 °C, considering the period of August 1fst of the previous period to February 28 of the following year. Pearson correlation coefficients were used for path analysis, GF and DGF as basic variables. For CR, GV and GF the highest average occurred in 2009/10 period. The genotypes ‘BRS Kampai’ and ‘BRS Libra’ highest CR. They are considered stable and adapted as the CR genotypes ‘Casc. 967’ and ‘BRS Kampai’. There was negative correlation between CR and GV for Σh <20 ° C, Σh> 30 °C and Σh with URA <50% and positive correlation between these variables and Σh 25-30 °C and Σh with URA> 70%. The evaluation of GV ‘Cons. 681’ and ‘Casc. 1055’ can be considered adapted and stable. The lowest average was presented by the genotype ‘Sta. Áurea’ though the genotype is also stable. In GF evaluation genotypes are considered adapted ‘BRS Bonão’, ‘Casc. 1055’, ‘Cons. 681’ with adaptability to all evaluated period. In path analysis was direct effect Σh 25-30 °C on flower bud density. In evaluating DGV and DGF and the variations are due to genetic effect. The most adapted and stable genotypes for DGV were ‘T. Beauty’, ‘T. Snow’, ‘Casc. 1055’ and ‘Cons. 681’. CR and GV variables are strongly affected by environment. GF is strongly affected by genetic conditions and moderately affected by environment. DGV and DGF are affected basically by genetic conditions.