Structuring a startup's operations in an emerging market

The present work analyzes the establishment of a startup’s operations and the structuring all of the processes required to start up the business, launch the platform and keep it working. The thesis’ main focus can therefore be described as designing and structuring a startup’s operations in an emerging market before and during its global launch. Such business project aims to provide a successful case regarding the creation of a business and its launch into an emerging market, by illustrating a practical example on how to structure the business’ operations within a limited time frame. Moreover, this work will also perform a complete economic analysis of Brazil, thorough analyses of the industries the company is related to, as well as a competitive analysis of the market the venture operates in. Furthermore, an assessment of the venture’s business model and of its first six-month performance will also be included. The thesis’ ultimate goal lies in evaluating the company’s potential of success in the next few years, by highlighting its strengths and criticalities. On top of providing the company’s management with brilliant findings and forecasts about its own business, the present work will represent a reference and a practical roadmap for any entrepreneur willing to establish his operations in Brazil.

Modelo institucional do processo de estruturação de empresas de desenvolvimento de software: um estudo de múltiplos casos

Some authors have shown the need of understanding the technological structuring process in contemporary firms. From this perspective, the software industry is a very important element because it provides products and services directly to many organizations from many fields. In this case, the Brazilian software industry has some peculiarities that distinguish it from other industries located in developed countries, which makes its understanding even more relevant. There is evidence that local firms take different strategies and structural configurations to enter into a market naturally dominated by large multinational firms. Therefore, this study aims to understand not only the structural configurations assumed by domestic firms but also the dynamic and the process that lead to these different configurations. To do so, this PhD dissertation investigates the institutional environment, its entities and the isomorphic movements, by employing an exploratory, descriptive and explanatory multiple cases study. Eight software development companies from the Recife's information technology Cluster were visited. Also, a form was applied and an interview with one of the main firm s professional was conducted. Although the study is predominantly qualitative, part of the data was analyzed through charts and graphs, providing a companies and environment overview that was very useful to analysis done through the interviews interpretation. As a result, it was realized that companies are structured around hybrids business models from two ideal types of software development companies, which are: software factory and technology-based company. Regarding the development process, it was found that there is a balanced distribution between the traditional and agile development paradigm. Among the traditional methodologies, the Rational Unified Process (RUP) is predominant. The Scrum is the most used methodology among the organizations based on the Agile Manifesto's principles. Regarding the structuring process, each institutional entity acts in such way that generates different isomorphic pressure. Emphasis was given to entities such as customers, research agencies, clusters, market-leading businesses, public universities, incubators, software industry organizations, technology vendors, development tool suppliers and manager s school and background because they relate themselves in a close way with the software firms. About this relationship, a dual and bilateral influence was found. Finally, the structuring level of the organizational field has been also identified as low, which gives a chance to organizational actors of acting independently

A previdência rural universalista e a sua relevância na economia dos municípios do Rio Grande do Norte

This study deals with the rural social security Universalist established by the Constitution of 1988 and its importance in the economy of the municipalities of Rio Grande do Norte. In this context, the study seeks to satisfy two important criteria that guide the selection of objects of social science research: a consideration of issues that have relevance to the real world and the intention to make the contribution to the scholarly literature on theoretical and empirical aspects. The research seeks to reveal what is the economic importance of the subsystem of social security for rural municipalities in RN. The hypothesis is that the transfer of income received by beneficiaries from the rural social security tax exceeds the explicit mechanisms for most municipalities in RN, in many cases significantly, proving the importance of this policy as a mechanism for combating poverty and reducing social inequality, especially before the fragility of the federal system on the national political entity hall. The study presents theoretical cores - chapters 1-3 - and empirical - Chapter 4. The first core is about the evolution of social protection as a state policy, addressing the influential theories and typologies of the State of Social Welfare and the characteristics of the Brazilian social security model, but mainly, its rural social security subsystem, its history until universalistic model inaugurated by the Federal Constitution of 1988. The second begins with an overview of studies that have emphasized the impact of Social Security on the local economy of small municipalities, then passing data and statistics in order to gauge the socioeconomic importance of pension income in the rural municipalities of Rio Grande do Norte. To this end, the final chapter provides a comparison of the monetary value transferred by the payment of social security benefits - rural and urban - to each of the 167 municipalities in RN with the equally important sources of income in the budget of municipal entities. Apart from their own tax revenues, are objects of comparison with the value of pension benefits awarded in RN, transfer quota state relating to the municipality on the federal ICMS and the transfer on the FPM

CrossMDA2: Uma abordagem para minimizar o problema da fragilidade de pointcuts na evolução de sistemas orientados a aspectos

This work proposes a model based approach for pointcut management in the presence of evolution in aspect oriented systems. The proposed approach, called conceptual visions based pointcuts, is motivated by the observation of the shortcomings in traditional approaches pointcuts definition, which generally refer directly to software structure and/or behavior, thereby creating a strong coupling between pointcut definition and the base code. This coupling causes the problem known as pointcut fragility problem and hinders the evolution of aspect-oriented systems. This problem occurs when all the pointcuts of each aspect should be reviewed due to any software changes/evolution, to ensure that they remain valid even after the changes made in the software. Our approach is focused on the pointcuts definition based on a conceptual model, which has definitions of the system's structure in a more abstract level. The conceptual model consists of classifications (called conceptual views) on entities of the business model elements based on common characteristics, and relationships between these views. Thus the pointcuts definitions are created based on the conceptual model rather than directly referencing the base model. Moreover, the conceptual model contains a set of relationships that allows it to be automatically verified if the classifications in the conceptual model remain valid even after a software change. To this end, all the development using the conceptual views based pointcuts approach is supported by a conceptual framework called CrossMDA2 and a development process based on MDA, both also proposed in this work. As proof of concept, we present two versions of a case study, setting up a scenario of evolution that shows how the use of conceptual visions based pointcuts helps detecting and minimizing the pointcuts fragility. For the proposal evaluation the Goal/Question/Metric (GQM) technique is used together with metrics for efficiency analysis in the pointcuts definition

TV digital sob a perspectiva publicitária: uma análise do advertainment na narrativa audiovisual

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Proposta de uma estrutura conceitual de modelagem de empresas para implementação do ERP5 baseada na ISO 19440:2007

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A democracia impressa: transição do campo jornalístico e do político e a cassação do pcb nas páginas da grande imprensa 1945-1948

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Ontologia empresarial do modelo de referência MPS para software (MR-MPS-SW) com foco nos níveis G e F

Pós-graduação em Ciência da Computação - IBILCE

Física no ensino fundamental: formação continuada de professores de Ciências em uma perspectiva sócio-histórica

Pós-graduação em Educação para a Ciência - FC

Dinâmica e desenvolvimento da agricultura familiar: o caso da Vila Amélia, Breves/Pará

Analisa-se, a partir do diagnóstico sócio-ambiental da comunidade de Vila Amélia, no rio Mapuá município de Breves/PA, as redes de relações estabelecidas historicamente entre trabalhadores agroextrativistas e patrões (comerciantes e empresários/proprietários de terra) e as conseqüências desse modelo de interação social para a atual configuração do cenário sócio-político-ambiental nessa comunidade. Parte-se do pressuposto de que a compreensão dessas relações é uma condição sine qua non para se pensar outros modelos de desenvolvimento menos predatórios, menos autoritários e mais socialmente responsáveis. Enfatiza-se aqui algumas questões relacionadas à conservação e à sustentabilidade dos meios produtivos e às desiguais relações de trabalho e controle da terra, focalizando a lógica predominantemente familiar das atividades como um elemento de importância capital no funcionamento dos sistemas agroextrativistas. Partindo da dinâmica de ocupação da região e das características dos núcleos familiares, a pesquisa aponta indicativos para se compreender a ambígua relação de dependência manifestada pelos trabalhadores agroextrativistas e sua resistência à discussão da proposta de desenvolvimento sustentável apresentada pela empresa Ecomapuá. Discute, ainda, possibilidades de superação dessa relação pela organização sócio-política, fator essencial para a construção de toda e qualquer proposição de desenvolvimento que pretenda envolver, de fato, as populações locais como sujeito de seu próprio processo histórico, com objetivos, desejos, aspirações e sonhos que é preciso considerar.

Metodologia para implementação do MPS.BR utilizando o ambiente webapsee

Uma série de iniciativas para melhoria do processo de software surgiu recentemente visando melhorar a qualidade e a produtividade em organizações de desenvolvimento de software. Alguns modelos e normas têm buscado a implantação de melhorias no processo de desenvolvimento de software, o MPS.BR é um deles. Esse modelo de melhoria de processo é voltado para as micro, pequenas e médias empresas, de forma a atender as suas necessidades de negócio e foi o modelo escolhido para ser explorado nesse trabalho. Várias são as vantagens adquiridas com a implantação de um modelo de melhoria, umas delas é a definição de um processo sistemático de desenvolvimento de software, que auxilie tanto na qualidade e produtividade do processo quanto na qualidade do produto desenvolvido. Com um modelo de processo definido a organização pode contar com diversos benefícios associados à padronização, como, por exemplo, a otimização, a redução de custos com retrabalho, a redução de defeitos nos produtos, dentre outros. Mas não existem modelos prontos que possam ser aplicados diretamente a uma empresa específica de desenvolvimento de software e, por isso, é necessário modelar o processo, customizando-o, com o objetivo final de gerar um modelo que adequadamente represente o processo da organização. Uma das dificuldades para a implantação de modelos como o MPS.BR é a falta de metodologia que mostre como a implantação de melhoria deve ser feita e não apenas o que deve ser feito. Este trabalho propõe uma metodologia para a implementação do modelo MPS.BR baseada no modelo de implantação IDEAL, através de uma ferramenta específica, chamada WebAPSEE. A metodologia foi experimentada no CTIC - Centro de Tecnologia da Informação e Comunicação da UFPA que ao final do trabalho foi avaliado Nível G do MPS.BR.