Semiotic Analysis in the Study of Social Work

Research and professional practices have the joint aim of re-structuring the preconceived notions of reality. They both want to gain the understanding about social reality. Social workers use their professional competence in order to grasp the reality of their clients, while researchers’ pursuit is to open the secrecies of the research material. Development and research are now so intertwined and inherent in almost all professional practices that making distinctions between practising, developing and researching has become difficult and in many aspects irrelevant. Moving towards research-based practices is possible and it is easily applied within the framework of the qualitative research approach (Dominelli 2005, 235; Humphries 2005, 280). Social work can be understood as acts and speech acts crisscrossing between social workers and clients. When trying to catch the verbal and non-verbal hints of each others’ behaviour, the actors have to do a lot of interpretations in a more or less uncertain mental landscape. Our point of departure is the idea that the study of social work practices requires tools which effectively reveal the internal complexity of social work (see, for example, Adams & Dominelli & Payne 2005, 294 – 295). The boom of qualitative research methodologies in recent decades is associated with much profound the rupture in humanities, which is called the linguistic turn (Rorty 1967). The idea that language is not transparently mediating our perceptions and thoughts about reality, but on the contrary it constitutes it was new and even confusing to many social scientists. Nowadays we have got used to read research reports which have applied different branches of discursive analyses or narratologic or semiotic approaches. Although differences are sophisticated between those orientations they share the idea of the predominance of language. Despite the lively research work of today’s social work and the research-minded atmosphere of social work practice, semiotics has rarely applied in social work research. However, social work as a communicative practice concerns symbols, metaphors and all kinds of the representative structures of language. Those items are at the core of semiotics, the science of signs, and the science which examines people using signs in their mutual interaction and their endeavours to make the sense of the world they live in, their semiosis. When thinking of the practice of social work and doing the research of it, a number of interpretational levels ought to be passed before reaching the research phase in social work. First of all, social workers have to interpret their clients’ situations, which will be recorded in the files. In some very rare cases those past situations will be reflected in discussions or perhaps interviews or put under the scrutiny of some researcher in the future. Each and every new observation adds its own flavour to the mixture of meanings. Social workers have combined their observations with previous experience and professional knowledge, furthermore, the situation on hand also influences the reactions. In addition, the interpretations made by social workers over the course of their daily working routines are never limited to being part of the personal process of the social worker, but are also always inherently cultural. The work aiming at social change is defined by the presence of an initial situation, a specific goal, and the means and ways of achieving it, which are – or which should be – agreed upon by the social worker and the client in situation which is unique and at the same time socially-driven. Because of the inherent plot-based nature of social work, the practices related to it can be analysed as stories (see Dominelli 2005, 234), given, of course, that they are signifying and told by someone. The research of the practices is concentrating on impressions, perceptions, judgements, accounts, documents etc. All these multifarious elements can be scrutinized as textual corpora, but not whatever textual material. In semiotic analysis, the material studied is characterised as verbal or textual and loaded with meanings. We present a contribution of research methodology, semiotic analysis, which has to our mind at least implicitly references to the social work practices. Our examples of semiotic interpretation have been picked up from our dissertations (Laine 2005; Saurama 2002). The data are official documents from the archives of a child welfare agency and transcriptions of the interviews of shelter employees. These data can be defined as stories told by the social workers of what they have seen and felt. The official documents present only fragmentations and they are often written in passive form. (Saurama 2002, 70.) The interviews carried out in the shelters can be described as stories where the narrators are more familiar and known. The material is characterised by the interaction between the interviewer and interviewee. The levels of the story and the telling of the story become apparent when interviews or documents are examined with the use of semiotic tools. The roots of semiotic interpretation can be found in three different branches; the American pragmatism, Saussurean linguistics in Paris and the so called formalism in Moscow and Tartu; however in this paper we are engaged with the so called Parisian School of semiology which prominent figure was A. J. Greimas. The Finnish sociologists Pekka Sulkunen and Jukka Törrönen (1997a; 1997b) have further developed the ideas of Greimas in their studies on socio-semiotics, and we lean on their ideas. In semiotics social reality is conceived as a relationship between subjects, observations, and interpretations and it is seen mediated by natural language which is the most common sign system among human beings (Mounin 1985; de Saussure 2006; Sebeok 1986). Signification is an act of associating an abstract context (signified) to some physical instrument (signifier). These two elements together form the basic concept, the “sign”, which never constitutes any kind of meaning alone. The meaning will be comprised in a distinction process where signs are being related to other signs. In this chain of signs, the meaning becomes diverged from reality. (Greimas 1980, 28; Potter 1996, 70; de Saussure 2006, 46-48.) One interpretative tool is to think of speech as a surface under which deep structures – i.e. values and norms – exist (Greimas & Courtes 1982; Greimas 1987). To our mind semiotics is very much about playing with two different levels of text: the syntagmatic surface which is more or less faithful to the grammar, and the paradigmatic, semantic structure of values and norms hidden in the deeper meanings of interpretations. Semiotic analysis deals precisely with the level of meaning which exists under the surface, but the only way to reach those meanings is through the textual level, the written or spoken text. That is why the tools are needed. In our studies, we have used the semiotic square and the actant analysis. The former is based on the distinctions and the categorisations of meanings, and the latter on opening the plotting of narratives in order to reach the value structures.

Spiele mit Glauben. Zur Erfassung und Analyse von religiösen Inhalten in Computerspielen

Computerspiele sind ein religionswissenschaftlich relevanter Forschungsgegenstand. Durch ihre weite gesellschaftliche Verbreitung und die häufige Vermittlung religiöser Inhalte sind sie Beispiele der medialen Kommunikation über Religion sowie Agenten der religiösen Sozialisation. Bislang fehlen Methoden, um Computerspiele auf relevante Inhalte und deren Bedeutungen hin zu lesen. Auf der Grundlage der Zeichenlehre von Charles S. Peirce und der Theorie der Spielelemente nach Aki Järvinen wird eine Methode zur Feststellung und Analyse von religiösen Inhalten in Computerspielen vorgestellt und am Beispiel des erfolgreichen Strategiespiels Civilization V: Gods & Kings veranschaulicht. Der Beschreibung und Inhaltsanalyse folgt eine Interpretation in Anlehnung an medienspezifische Theorien und Beobachtungen.

A Critique of Authenticity and Recognition

While forms of ethics based upon authenticity and recognition are holding sway in contemporary philosophical debates (Ferrara, Honneth, Fraser, etc.), many of the implications of both processes – conceptual, moral, political – are still insufficiently reflected upon. The talk will offer a “critique” (in the Kantian sense) of both, based upon an analysis of the “semiotics��� of authenticity and the resulting perpetuation of a regime of authority of experts, as well as commenting upon the striking absence of the realm of literature and the arts from this debate, except in some references to a rather abstract notion of Aesthetics. It will also critically revaluate the concept of agency implicit in an ethics of authenticity and recognition.

Un mapa de representaciones sobre uso/s y usuario/s de drogas ilegales desde la Semiótica de Enunciados

El objetivo del presente trabajo es describir, poner en práctica y evaluar los alcances del método analítico conocido como Semiótica de Enunciados para el análisis de representaciones sociales, a partir de entrevistas realizadas a actores vinculados al fenómeno de las drogas ilegales. En esta oportunidad posibilitó establecer un primer mapa conceptual de cómo diversos actores (legisladores, militantes sociales, usuarios y ex usuarios de drogas, trabajadores estatales en adicciones, miembros de organizaciones civiles) definen uso/s y usuario/s de drogas ilegales, siendo identificadas dos formaciones discursivas que están en tensión. Además deja en evidencia algunas tensiones dentro de cada formación discursiva, así como las correlaciones entre ambas formaciones, y las contradicciones u opacidades en el discurso de los actores

Un mapa de representaciones sobre uso/s y usuario/s de drogas ilegales desde la Semiótica de Enunciados

El objetivo del presente trabajo es describir, poner en práctica y evaluar los alcances del método analítico conocido como Semiótica de Enunciados para el análisis de representaciones sociales, a partir de entrevistas realizadas a actores vinculados al fenómeno de las drogas ilegales. En esta oportunidad posibilitó establecer un primer mapa conceptual de cómo diversos actores (legisladores, militantes sociales, usuarios y ex usuarios de drogas, trabajadores estatales en adicciones, miembros de organizaciones civiles) definen uso/s y usuario/s de drogas ilegales, siendo identificadas dos formaciones discursivas que están en tensión. Además deja en evidencia algunas tensiones dentro de cada formación discursiva, así como las correlaciones entre ambas formaciones, y las contradicciones u opacidades en el discurso de los actores

Un mapa de representaciones sobre uso/s y usuario/s de drogas ilegales desde la Semiótica de Enunciados

El objetivo del presente trabajo es describir, poner en práctica y evaluar los alcances del método analítico conocido como Semiótica de Enunciados para el análisis de representaciones sociales, a partir de entrevistas realizadas a actores vinculados al fenómeno de las drogas ilegales. En esta oportunidad posibilitó establecer un primer mapa conceptual de cómo diversos actores (legisladores, militantes sociales, usuarios y ex usuarios de drogas, trabajadores estatales en adicciones, miembros de organizaciones civiles) definen uso/s y usuario/s de drogas ilegales, siendo identificadas dos formaciones discursivas que están en tensión. Además deja en evidencia algunas tensiones dentro de cada formación discursiva, así como las correlaciones entre ambas formaciones, y las contradicciones u opacidades en el discurso de los actores

Un mapa de representaciones sobre uso/s y usuario/s de drogas ilegales desde la Semiótica de Enunciados

El objetivo del presente trabajo es describir, poner en práctica y evaluar los alcances del método analítico conocido como Semiótica de Enunciados para el análisis de representaciones sociales, a partir de entrevistas realizadas a actores vinculados al fenómeno de las drogas ilegales. En esta oportunidad posibilitó establecer un primer mapa conceptual de cómo diversos actores (legisladores, militantes sociales, usuarios y ex usuarios de drogas, trabajadores estatales en adicciones, miembros de organizaciones civiles) definen uso/s y usuario/s de drogas ilegales, siendo identificadas dos formaciones discursivas que están en tensión. Además deja en evidencia algunas tensiones dentro de cada formación discursiva, así como las correlaciones entre ambas formaciones, y las contradicciones u opacidades en el discurso de los actores

Limits of the Southern Ocean

The knowledge about processes concerning perception and understanding is of paramount importance for designing means of communication like maps and charts. This is especially the case, if one does not want to lose sight of the map-user and if map-design is to be orientated along the map-users needs and preferences in order to improve the cartographic product's usability. A scientific approach to visualization can help to achieve useable results. The insights achieved by such an approach can lead to modes of visualization that are superior to those, which have seemingly proved their value in praxis - so-called "bestpractices" -, concerning their utility and efficiency. This thesis shows this by using the example of visualizing the limits of bodies of waters in the Southern Ocean. After making some introductorily remarks on the chosen mode of problem-solution in chapter one, which simultaneously illustrate the flow of work while working on the problem, in chapter two the relevant information concerning the drawing of limits in the Southern Ocean is outlined. Chapter 3 builds the theoretical framework, which is a multidisciplinary approach to representation. This theoretical framework is based on "How Maps Work" by the American Cartographer MacEachren (1995/2004). His "scientific approach to visualization" is amended and adjusted by the knowledge gained from recent findings of the social sciences where necessary. So, the approach suggested in this thesis represents a synergy of psychology, sociology, semiotics, linguistics, communication theory and cartography. It follows the tradition of interdisciplinary research getting over the boundaries of a single scientific subject. The achieved holistic approach can help to improve the usability of cartographic products. It illustrates on the one hand those processes taking place while perceiving and recognizing cartographic information - so-called bottom-up-processes. On the other hand it illuminates the processes which happen during understanding this information in so-called top-down-processes. Bottom-up- and top-down-processes are interdependent and inseparably interrelated and therefore cannot be understood without each other. Regarding aspects of usability the approach suggested in this thesis strongly focuses on the map-user. This is the reason why the phenomenon of communication gains more weight than in MacEachren's map-centered approach. Because of this, in chapter 4 a holistic approach to communication is developed. This approach makes clear that only the map-user can evaluate the usability of a cartographic product. Only if he can extract the information relevant for him from the cartographical product, it is really useable. The concept of communication is well suited to conceive that. In case of the visualization of limits of bodies of water in the Southern Ocean, which is not complex enough to illustrate all results of the theoretical considerations, it is suggested to visualize the limits with red lines. This suggestion deviates from the commonly used mode of visualization. So, this thesis shows how theory is able to ameliorate praxis. Chapter 5 leads back to the task of fixing limits of the bodies of water in the area of concern. A convention by the International Hydrographic Organization (IHO) states that those limits should be drawn by using meridians, parallels, rhumb lines and bathymetric data. Based on the available bathymetric data both a representation and a process model are calculated, which should support the drawing of the limits. The quality of both models, which depends on the quality of the bathymetric data at hand, leads to the decision that the representation model is better suited to support the drawing of limits.

DIVERGÊNCIAS E CONVERGÊNCIAS ENTRE A COMUNICAÇÃO PRIMÁRIA E A COMUNICAÇÃO SECUNDÁRIA NA DIVULGAÇÃO DO CÂNCER DE MAMA

Este estudo investiga as convergências e as divergências na comunicação primária e na comunicação secundária do câncer de mama. Nós usamos um esquema interpretativo fornecido pela Análise de Enquadramento, Agenda Setting, Teoria do Aprendizado Social, Difusão de Inovações, Semiótica e conceito de Novidade na Ciência e no Jornalismo, para argumentar que cientistas e jornalistas comunicam as novidades da Ciência de modos diversos. Também tivemos como uma proposta secundária traçar um panorama histórico da Comunicação da Saúde, e sua evolução, considerando que a Comunicação empreendeu um esforço para legitimar um espaço de encontro com a Saúde, afirmando uma área de aplicação de teorias, princípios e técnicas comunicacionais, com o objetivo preciso de difundir e compartilhar informação, conhecimentos e práticas que contribuam para melhorar os sistemas de saúde e o bem-estar das populações. Através da análise dos dados de periódicos científicos e jornalísticos que divulgam o câncer de mama, nós encontramos apoio significante para nossas predições. As implicações destas diferenças entre a comunicação primária (interpares) e a comunicação secundária (público leigo) para a comunicação da saúde são discutidas, às vezes apresentando-se como convergências, às vezes como divergências. Quando bem esclarecidas e compreendidas, fazem avançar a Comunicação da Saúde, obtendo resultados positivos no bem-estar das populações, considerando que a origem das doen ças está, fundamentalmente, onde se entrelaçam o biológico e o social.(AU)

DIVERGÊNCIAS E CONVERGÊNCIAS ENTRE A COMUNICAÇÃO PRIMÁRIA E A COMUNICAÇÃO SECUNDÁRIA NA DIVULGAÇÃO DO CÂNCER DE MAMA

Este estudo investiga as convergências e as divergências na comunicação primária e na comunicação secundária do câncer de mama. Nós usamos um esquema interpretativo fornecido pela Análise de Enquadramento, Agenda Setting, Teoria do Aprendizado Social, Difusão de Inovações, Semiótica e conceito de Novidade na Ciência e no Jornalismo, para argumentar que cientistas e jornalistas comunicam as novidades da Ciência de modos diversos. Também tivemos como uma proposta secundária traçar um panorama histórico da Comunicação da Saúde, e sua evolução, considerando que a Comunicação empreendeu um esforço para legitimar um espaço de encontro com a Saúde, afirmando uma área de aplicação de teorias, princípios e técnicas comunicacionais, com o objetivo preciso de difundir e compartilhar informação, conhecimentos e práticas que contribuam para melhorar os sistemas de saúde e o bem-estar das populações. Através da análise dos dados de periódicos científicos e jornalísticos que divulgam o câncer de mama, nós encontramos apoio significante para nossas predições. As implicações destas diferenças entre a comunicação primária (interpares) e a comunicação secundária (público leigo) para a comunicação da saúde são discutidas, às vezes apresentando-se como convergências, às vezes como divergências. Quando bem esclarecidas e compreendidas, fazem avançar a Comunicação da Saúde, obtendo resultados positivos no bem-estar das populações, considerando que a origem das doen ças está, fundamentalmente, onde se entrelaçam o biológico e o social.(AU)