Understanding multi-asset factor models: Factor exposure interpretation

Field lab: Business project

The economic impact of the event Volta a Portugal em Bicicleta 2015

This thesis is a Field Lab project requested by the organizer of the Volta a Portugal em Bicicleta 2015, Podium Events. Its purpose is to determine the economic impact of the event for the 21 host economies and Portugal as a whole. The Volta started in Viseu and ended in Lisboa, and lasted for two weeks from the 29th July until the 8th August. Results were computed by accessing data provided by the different economic agents involved in the event (spectators, attendees and organizer), through face-to-face surveys and contact via e-mail. The Volta generated a total economic impact of €76.261.876.

Monitoring liquidity risk at BPI GA

Field lab: Business project

Economics consulting project for the Iberian Marketing Oil department of Galp Energia: Strategy and Marketing guidelines for Galp Energia’sconvenience business in the Iberian market

Field lab: Consulting lab

How can Biotherm grow in the selective skincare channel in Portugal?

Branding Lab

What should Fundação Calouste Gulbenkian do in order to attract the National Millennials?

Branding Lab

How can kiehl's growth in Portugal?

Branding Lab

Consulting project for the Iberian marketing Oil department of Galp Energia: Strategy and marketing guidelines for Galp Energia's convenience business in the Iberian market

Field lab: Consulting lab

Consulting project for Câmara Municipal de Cascais street vending in Portugal- creation and development of a new sales channel

Field lab: Consulting lab

How to increase reach efficiency and effectiveness of Meo's digital marketing campaigns

Field lab: Business project

Corporate social responsability in advergames: Adjusting communication to the kids of today

Field lab: Consumer insights

The influence of sports events endorsement on children’s perceptions of healthy food products and brands

Field lab in marketing: Children consumer behaviour

Banco invest: Understanding how to grow in teh portuguese individual clients segment competitors analysis

Field lab: Business project

Banco invest: Understanding how to grow in the portuguese individual clients segment benchnarking

Field lab: Business project

Banco Invest understanding the drivers of growth

Field lab: Business project