How to increase reach efficiency and effectiveness of Meo's digital marketing campaigns
Contribuinte(s) |
Cardoso, Elizabete |
---|---|
Data(s) |
10/05/2016
10/05/2016
01/01/2016
|
Resumo |
Field lab: Business project This document is based on a master’s thesis work project conducted by Nova SBE students to help the leading Portuguese telecom provider MEO increase its digital campaign’s attractiveness and to take better advantage of the new online trends. Recommendations are given based on primary research in the form of a focus group and a survey questionnaire launched online. Subjects such as digital marketing channels, high-impact digital advertisement formats, campaign content and the emergence of new online trends are developed in order to achieve interesting findings regarding overall campaigns’ attractiveness. |
Identificador |
http://hdl.handle.net/10362/17183 201525607 |
Idioma(s) |
eng |
Direitos |
openAccess |
Palavras-Chave | #Digital marketing #Campaign attractiveness #Digital marketing channels #Advertisement formats #Advertisement content #Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
Tipo |
masterThesis |