"Bordados do Seridó" : uma experiência etnográfica com as bordadeiras do município de Caicó-RN

The narratives that circulate Caicó tell us that the activity of embroidery would have come to town by the eighteenth century, by the Portuguese colonizers. Initially, the embroidery worked as a constitutive element in the formation of women, especially in the construction of the role of "talented ladies", was later characterized in a income generating activity moving strongly the informal sector of the local economy. In addition to source of income, the practice of embroiderers is redefining the craft tradition, transforming the embroidery on one of the symbols of identity of the city as it reaches other markets, carrying the name "Caicó embroidery". The research aims to investigate the dynamics of artisanal embroidery production, within the family circle and its consequences after its entry in the commercial sphere. It also seeks to investigate how the activity operates within a context in which the subjects (embroiderers and intermediaries) and their distinct negotiations trigger certain discourses, particularly those related to identity and authenticity on behalf of economic, political and cultural purposes

Autenticidade na rede : estudo da identidade digital

Vivemos um tempo de mudança de paradigmas na educação. O advento da sociedade em rede nesta Era Digital está a transformar profundamente a sociedade e a educação. De um ensino industrial e de cariz comportamentalista, assistimos hoje à emergência de um ensino pós-industrial e de índole construtivista. A distinção entre o ensino presencial e o ensino online é cada vez menor, requerendo o desenvolvimento de competências digitais por parte de professores e alunos. Torna-se necessária a construção de uma identidade digital que não é apenas uma identificação do estudante, mas é a sua marca digital enquanto cidadão.

A obra de Rafael Bordalo Pinheiro

Dissertação de Mestrado para obtenção do grau de Mestre em Design de Moda, apresentada na Universidade de Lisboa - Faculdade de Arquitectura.

Reading keys in the communication of wine in China. Wine marketing strategies

Mestrado Vinifera Euromaster - Instituto Superior de Agronomia - UL

Arquitectura y expresiones culturales como factores de diferenciación en las denominaciones de origen del Perú

Resumen El presente trabajo busca esclarecer si la D.O. es una herramienta eficiente de promoción ó protección para industrias incipientes, también dimensionar la contribución de componentes intangibles, como la tradición y el patrimonio monumental, en la formación de valor del producto protegido. Para ello se realizaron evaluaciones comparativas entre DO de relevancia mundial en relación con las D.O. reconocidas oficialmente en el Perú. La conclusión es que el valor no se genera espontáneamente, que existe una gran voluntad, mayor confusión conceptual y urgente necesidad de dotar a las industrias culturales de esquemas de protección más flexibles y detener el desmontaje del patrimonio monumental que legitima, diferencia y brinda soporte a la promesa base de autenticidad. Abstract This paper seeks to clarify whether the DO is an efficient tool for the promotion or protection of infant industries. It also seeks to gauge the contribution of intangible components such as tradition and architectural heritage in the creation of value of the protected product. For this purpose, comparative evaluations were conducted between globally significant DOs and the DOs that are officially recognized in Peru. The conclusion is that value is not generated spontaneously; there is a strong will, ore conceptual confusion and an urgent need to provide cultural industries with more flexible schemes of protection, and to stop the dismantling of architectural heritage that legitimizes, differentiates and supports the promise based on authenticity.

A contribuição de técnicas modernas de reabilitação estrutural para autenticidade e integridade de edificações patrimoniais

This work discusses the study of the application of structural reinforcement and rehabilitation using modern techniques for interventions in repair works of historical buildings as well as the verification of the behavior of works that have already undergone different structural intervention techniques, with the objective of obtaining data to allow a comparative analysis of the advantages/disadvantages of techniques adapted in each case, regarding the interferences related the authenticity and integrity of the buildings belong to the constructed patrimony so as to obtain a basis for the theoretical foundation for choosing the best solution to be adopted in the case study which consists in an intervention of structural rehabilitation of the old historic building in the primary school "Augusto Severo"

La question de l'histoire chez Husserl

Ce présent mémoire porte sur la conception historique de la phénoménologie dans le dernier ouvrage de Husserl, La crise des sciences européennes et la phénoménologie transcendantale (1937). Le chapitre 1 avance, qu’il n’y a pas, du point de vue de ses motifs internes, de « tournant historique » de la phénoménologie. Le projet d’une théorie transcendantale de l’histoire doit se comprendre comme étant l’aboutissement nécessaire de la pensée husserlienne. Le chapitre 2 s’intéresse à la manière par laquelle la phénoménologie serait censée renouveler l’identité collective de l’Europe et résoudre la séparation entre la pensée et l'action. La phénoménologie, à partir d’une critique de l’objectivisme des sciences, serait la réalisation du telos de la pensée moderne. Cependant, l’exigence d’authenticité de Husserl s’avère insuffisante pour parvenir à une juste compréhension des implications de la responsabilité. Bien que cette visée humaniste soit d’un intérêt évident, elle s’avère trop rudimentaire.

The modern state and the re-creation of the indigenous other: The case of the authentic Sami in Sweden and the white man's Indian in the United States of America

The present study comparatively examined the socio-political and economic transformation of the indigenous Sámi in Sweden and the Indian American in the United States of America occurring first as a consequence of colonization and later as a product of interaction with the modern territorial and industrial state, from approximately 1500 to 1900. ^ The first colonial encounters of the Europeans with these autochthonous populations ultimately created an imagery of the exotic Other and of the noble savage. Despite these disparaging representations, the cross-cultural settings in which these interactions took place also produced the hybrid communities and syncretic life that allowed levels of cultural accommodation, autonomous space, and indigenous agency to emerge. By the nineteenth century, however, the modern territorial and industrial state rearranges the dynamics and reaches of power across a redefined territorial sovereign space, consequently, remapping belongingness and identity. In this context, the status of indigenous peoples, as in the case of Sámi and of Indian Americans, began to change at par with industrialization and with modernity. At this point in time, indigenous populations became a hindrance to be dealt with the legal re-codification of Indigenousness into a vacuumed limbo of disenfranchisement. It is, thus, the modern territorial and industrial state that re-creates the exotic into an indigenous Other. ^ The present research showed how the initial interaction between indigenous and Europeans changed with the emergence of the modern state, demonstrating that the nineteenth century, with its fundamental impulses of industrialism and modernity, not only excluded and marginalized indigenous populations because they were considered unfit to join modern society, it also re-conceptualized indigenous identity into a constructed authenticity.^

Playing Miami : Afrocuban performance artists negotiating cubanidad

The social scripts that are deeply involved in cultural production by AfroCuban identified artists in Miami, during the late nineties to the present, participate in a climate that is informed by and feeds from the so-called Latin Explosion of this time period. More specifically, varying historical, socioeconomic, and geopolitical trajectories have placed Africa and African-based religion and cultural production (via music and theatre) at the center of Cuban national identity. The purpose of this study is to facilitate a discussion of the experiences of AfroCuban performance artists and the climate for production, given the aforementioned dynamics, in mass media. These experiences are directed by a study of transnational structures for cultural production (including the more recent memory-shadow of hip-hop culture in Cuba) and discourse that engages theories of modernity, authenticity, and resistance. Through the interventions of artists, producers, and distributors via their art and business, the text identifies and resists the pervasive oppression of stereotype, dehumanization (Othering), and essentialism.

La question de l'histoire chez Husserl

Ce présent mémoire porte sur la conception historique de la phénoménologie dans le dernier ouvrage de Husserl, La crise des sciences européennes et la phénoménologie transcendantale (1937). Le chapitre 1 avance, qu’il n’y a pas, du point de vue de ses motifs internes, de « tournant historique » de la phénoménologie. Le projet d’une théorie transcendantale de l’histoire doit se comprendre comme étant l’aboutissement nécessaire de la pensée husserlienne. Le chapitre 2 s’intéresse à la manière par laquelle la phénoménologie serait censée renouveler l’identité collective de l’Europe et résoudre la séparation entre la pensée et l'action. La phénoménologie, à partir d’une critique de l’objectivisme des sciences, serait la réalisation du telos de la pensée moderne. Cependant, l’exigence d’authenticité de Husserl s’avère insuffisante pour parvenir à une juste compréhension des implications de la responsabilité. Bien que cette visée humaniste soit d’un intérêt évident, elle s’avère trop rudimentaire.

INVESTIGATIVE COMPARISON OF TANK AND RECOVERED ASPHALT SAMPLES THROUGH PHYSICAL PERFORMANCE TESTING AND CHEMICAL ANALYSIS

Despite the development of improved performance test protocols by renowned researchers, there are still road networks which experience premature cracking and failure. One area of major concern in asphalt science and technology, especially in cold regions in Canada is thermal (low temperature) cracking. Usually right after winter periods, severe cracks are seen on poorly designed road networks. Quality assurance tests based on improved asphalt performance protocols have been implemented by government agencies to ensure that roads being constructed are at the required standard but asphalt binders that pass these quality assurance tests still crack prematurely. While it would be easy to question the competence of the quality assurance test protocols, it should be noted that performance tests which are being used and were repeated in this study, namely the extended bending beam rheometer (EBBR) test, double edge-notched tension test (DENT), dynamic shear rheometer (DSR) test and X-ray fluorescence (XRF) analysis have all been verified and proven to successfully predict asphalt pavement behaviour in the field. Hence this study looked to probe and test the quality and authenticity of the asphalt binders being used for road paving. This study covered thermal cracking and physical hardening phenomenon by comparing results from testing asphalt binder samples obtained from the storage ‘tank’ prior to paving (tank samples) and recovered samples for the same contracts with aim of explaining why asphalt binders that have passed quality assurance tests are still prone to fail prematurely. The study also attempted to find out if the short testing time and automated procedure of torsion bar experiments can replace the established but tedious procedure of the EBBR. In the end, it was discovered that significant differences in performance and composition exist between tank and recovered samples for the same contracts. Torsion bar experimental data also indicated some promise in predicting physical hardening.

Performance determinants For Swedish Financial Monetary Institutions: Panel Data evidence between 2010-2014.

Due to the rapid changes that governs the Swedish financial sector such as financial deregulations and technological innovations, it is imperative to examine the extent to which the Swedish Financial institutions had performed amid these changes. For this to be accomplish, the work investigates what are the determinants of performance for Swedish Financial Monetary Institutions? Assumptions were derived from theoretical and empirical literatures to investigate the authenticity of this research question using seven explanatory variables. Two models were specified using Returns on Asset (ROA) and Return on Equity (ROE) as the main performance indicators and for the sake of reliability and validity, three different estimators such as Ordinary Least Square (OLS), Generalized Least Square (GLS) and Feasible Generalized Least Square (FGLS) were employed. The Akaike Information Criterion (AIC) was also used to verify which specification explains performance better while performing robustness check of parameter estimates was done by correcting for standard errors. Based on the findings, ROA specification proves to have the lowest Akaike Information Criterion (AIC) and Standard errors compared to ROE specification. Under ROA, two variables; the profit margins and the Interest coverage ratio proves to be statistically significant while under ROE just the interest coverage ratio (ICR) for all the estimators proves significant. The result also shows that the FGLS is the most efficient estimator, then follows the GLS and the last OLS. when corrected for SE robust, the gearing ratio which measures the capital structure becomes significant under ROA and its estimate become positive under ROE robust. Conclusions were drawn that, within the period of study three variables (ICR, profit margins and gearing) shows significant and four variables were insignificant. The overall findings show that the institutions strive to their best to maximize returns but these returns were just normal to cover their costs of operation. Much should be done as per the ASC theory to avoid liquidity and credit risks problems. Again, estimated values of ICR and profit margins shows that a considerable amount of efforts with sound financial policies are required to increase performance by one percentage point. Areas of further research could be how the individual stochastic factors such as the Dupont model, repo rates, inflation, GDP etc. can influence performance.

Investigating the Roles and Requirements, Manifestations and Management of Metadata in the Creation of Reliable and Preservation of Authentic Electronic Entities Created by Dynamic, Interactive and Experiential Systems: Report on the Work and Findings of the Interpares 2 Description Cross Domain Group

Metadata that is associated with either an information system or an information object for purposes of description, administration, legal requirements, technical functionality, use and usage, and preservation, plays a critical role in ensuring the creation, management, preservation and use and re-use of trustworthymaterials, including records. Recordkeeping1 metadata, of which one key type is archival description, plays a particularly important role in documenting the reliability and authenticity of records and recordkeeping systemsas well as the various contexts (legal-administrative, provenancial, procedural, documentary, and technical) within which records are created and kept as they move across space and time. In the digital environment, metadata is also the means by which it is possible to identify how record components – those constituent aspects of a digital record that may be managed, stored and used separately by the creator or the preserver – can be reassembled to generate an authentic copy of a record or reformulated per a user’s request as a customized output package.Issues relating to the creation, capture, management and preservation of adequate metadata are, therefore, integral to any research study addressing the reliability and authenticity of digital entities, regardless of the community, sector or institution within which they are being created. The InterPARES 2 Description Cross-Domain Group (DCD) examined the conceptualization, definitions, roles, and current functionality of metadata and archival description in terms of requirements generated by InterPARES 12. Because of the needs to communicate the work of InterPARES in a meaningful way across not only other disciplines, but also different archival traditions; to interface with, evaluate and inform existing standards, practices and other research projects; and to ensure interoperability across the three focus areas of InterPARES2, the Description Cross-Domain also addressed its research goals with reference to wider thinking about and developments in recordkeeping and metadata. InterPARES2 addressed not only records, however, but a range of digital information objects (referred to as “entities” by InterPARES 2, but not to be confused with the term “entities” as used in metadata and database applications) that are the products and by-products of government, scientific and artistic activities that are carried out using dynamic, interactive or experiential digital systems. The nature of these entities was determined through a diplomatic analysis undertaken as part of extensive case studies of digital systems that were conducted by the InterPARES 2 Focus Groups. This diplomatic analysis established whether the entities identified during the case studies were records, non-records that nevertheless raised important concerns relating to reliability and authenticity, or “potential records.” To be determined to be records, the entities had to meet the criteria outlined by archival theory – they had to have a fixed documentary format and stable content. It was not sufficient that they be considered to be or treated as records by the creator. “Potential records” is a new construct that indicates that a digital system has the potential to create records upon demand, but does not actually fix and set aside records in the normal course of business. The work of the Description Cross-Domain Group, therefore, addresses the metadata needs for all three categories of entities.Finally, since “metadata” as a term is used today so ubiquitously and in so many different ways by different communities, that it is in peril of losing any specificity, part of the work of the DCD sought to name and type categories of metadata. It also addressed incentives for creators to generate appropriate metadata, as well as issues associated with the retention, maintenance and eventual disposition of the metadata that aggregates around digital entities over time.

Mercadeo farmacéutico de productos bajo prescripción: efectos de las estrategias Direct-to-Consumer-Advertising en el comportamiento de los consumidores y de prescripción de los médicos

Este proyecto se origina en el interés de analizar las estrategias actuales de promoción de productos farmacéuticos, en el marco del debate sobre el efecto persuasivo o informativo que la publicidad directa tiene sobre los consumidores. El objetivo es determinar el efecto de las estrategias de promoción directa para consumidores (Direct to Consumer Advertising [DTCA]) sobre el comportamiento de compra de pacientes y las prescripciones que formulan los médicos en el mercado de productos bajo receta en Estados Unidos. Para tal fin se propuso realizar una monografía que incluyera una revisión de literatura de carácter argumentativo, consultando información de nivel secundario en bases de datos científicas cuyos contenidos obedecieran a criterios metodológicos determinados por la naturaleza argumentativa del estudio. Adicionalmente, se analizó el debate sobre estos anuncios a la luz de dos estudios realizados a pacientes con cáncer de seno, próstata y colon, liderados por el Pennsylvania Cancer Registry con los productos biofarmacéuticos Avodart® y Flomax®. Finalmente, la investigación se fundamentó en la relación del mercado farmacéutico en Estados Unidos con cada uno de los agentes que interactúan en él; consumidores, médicos prescriptores y empresas farmacéuticas, así como el valor que estos comparten través de dichas interacciones. Se concluye que el comportamiento de compra de los consumidores está determinado por la naturaleza de la patología que padecen y el comportamiento de los profesionales que prescriben a sus pacientes se ve influenciado por los anuncios DTCA.