A terceirização da comunicação: Uma reflexão sobre a realidade brasileira

Business communication, and in it inserted Public Relations, has evolved in the past few years, and after that, new forms to deal with it were arised and developed. Considering this premise, the study talks about the communication inside companies, pointing out the current trend of outsourcing this process. This paper is based in integrated communication, mainly stated by Margarida Kunsch, and in brazilian communication consulting data. Besides, a communication agency was chosen as a study case, which helped at information search for the issue, and as subject to discussion. The study tries to analyze the process of communication service, when executed by an outsourced firm, the pros and cons, from a Public Relations perspective

Educação no campo e educação rural: distinção necessária para compreensão da realidade geográfica

The work’s objective is to point out the difference between rural / urban and country side / city, drawing on the historical process of formation of the terms and analyzing the current dichotomous and continuous, to clarify the concepts of education in rural and rural education, in an attempt to differentiate these types of education in accordance with the schools. Also works with the different conceptions of children, adolescents and youth of the rural that are mostly students from schools in the 1st and 2nd grade. On empirical evidences, we try to adapt the concepts studied in the School Municipal Agricultural Engenheiro Rubens Foot Guimarães, Rio Claro, SP

Plano real e a nova realidade brasileira

This paper analyzes the Real Plan and its effects on two administrations of President Fernando Henrique Cardoso (FHC), a period which extends from 1995 to 2002. To this end, the study includes a brief review of the problems faced by previous plans, especially the Cruzado Plan and the reasons for the belief that it has been successfull in relation to inflation control. Additionally, seeking to describe the process of moving to the new currency towards stabilization, the paper describes the theoretical foundations of the Plan. In sequence, it defines the backround of both international and domestic monetary reform which was one important part of the Plan and therefore the reasons for the implementation of the monetary reform. Subsequently the paper deals with the effects of the Plan on the economy as a whole, covering also the way the economic measures were taken concerning the Mexican and Asian crisis, the policies used fot the exchange rate, interest rate, fiscal accounts, balance of payments, among other factors and the relationship between them. Hence, it describes the immediate and the long-term consequences of stabilization program in terms of output, employment, public deficit and debt. Therefore, it is important to note the various junctures to which the economy was exposed, and also to point out the challenges and obstacles arising from these changes for growth, which was sometimes fast, sometimes slowing down - the so-called stop and go. Of course, facts as the moving to floating exchange rate regime, the adoption of inflation targeting regime and the adoption of fiscal responsibility law along with the primary surplus policy were able to create a new economic environment and to contribute to later success of the Cardoso years

A realidade contemporânea das relações institucionais: desafios e oportunidades para as Relações Públicas

The contemporary organizations establish complex networks of relationships with their audiences. However, it is the socio-historical setting of the organizations that allow that their internal structures, management and culture as well as their interests and goals in relation to the macro social environment to be understood. To understand what is currently proposed as institutional relations, it is necessary to search on that socio-historical source the progress in the studies of management and organizational communication aiming to prove the assumptions underlying this strategic role within organizations. In order to do that, this project raises ethnographic aspects of the institutional relationships to see what is proposed by the organizations and, therefore, highlights the lack of detailed studies in this area. From this survey, it is clear the possible role of public relations in contributing to studies, plans and execution of institutional relations according to the basement in the humanities and communication processes of networks of relationships between organizations

As condições de vida dos assentados da região de Andradina: a realidade e os indicadores de avaliação da política pública de reforma agrária

Pós-graduação em Serviço Social - FCHS

Mãe / Mulher atrás das grades: a realidade imposta pelo cárcere à família monoparental feminina

Pós-graduação em Serviço Social - FCHS

Teoria crítica, neoliberalismo e educação: análise reflexiva da realidade educacional brasileira a partir da reforma educacional de 1990

Pós-graduação em Educação - FFC

Fundação Casa. a mútua descoberta da realidade do outro

In this paper we present a report of a project developed with young people who were in detention on the CASA Foundation, former FEBEM in Araraquara, in the period in which the activity occurred. Our goal with the project was twofold: that our presence at the Foundation supports the young people in that institution with leisure and social reintegration, and to enable students to make experience of new strategies for teaching undergraduate and citizenship training. The project developed there was entitled "The Art of Storytelling" and, and despite its catchy title, actually had a much less ambitious goal, which was not just enable artists to exercise the storytelling, but chiefly to raise awareness that our worldview and our inner lives are made up by micronarratives, which not only place us in the universe into which we belong and also creates our own identity. Having this perspective as a starting point and following the theoretical assumptions of Paulo Freire, for whom the learning process is interactive and based on the exchange of experiences, we held five meetings and the experience was enriching, both for students and for the Foundation´s youngs that took part in this activity.

Realidade e representação no romance regionalista brasileiro: tradição e atualidade

This work presents a discussion on Brazilian regionalist novel and its relationship to representation of reality along of Brazilian history of literature. Under this point of view, this article analyzes how the novel Galileia, by Ronaldo Correia de Brito, retakes, refuses or brings up to date, in contemporary prose, some aspects that established this kind of production inside literary diachrony in Brazil.

O reflexo estético como reflexo da realidade: a particularidade em Diego Rivera

Pós-graduação em Ciências Sociais - FFC

A visão dos professores quanto ao processo de ensino e de aprendizagem do basquetebol nas aulas de educação física: a realidade de Volta Redonda/RJ

The present study has as its main purpose the investigation of teachers'view concerning the teaching and learning of basketball in Physical Education classes in a school setting. The selected teachers who participated in this survey come from public and private institutions in the city of Volta Redonda, RJ, Brazil, teaching 6th-9th grade classes of elementary school. This was a quantitative and qualitative study with content analysis. Data collection included interviewing 60 teachers who provided their opinions on the issue investigated. Development of basketball was investigated not only as a content for the Physical Education classes, but also as a dimension that goes beyond school boundaries, where that sport plays an important role in society. Joint actions to provide the opportunity for basketball to grow as a content for Physical Education classes may represent a way to describe its implementation in all contexts, although the importance of this discipline in the school setting should not be disregarded in favor of obtaining results in sports competitions.

A realidade virtual na humanidade atual

Virtual Reality it's present in our personal and professional daily life. Currently it comes been tested in many parameters. An example is, as an intervention mode related to healthy and rehabilitation field ( since phobias to physical problems ) due to dynamic interactive between human being and virtual reality, was able to be designed by a hardware and software integrated system. His appearance was in 1950s, through NASA's flight simulators in order to train astronauts in epoch (TORI et al.,2006).Subsequently, this began to expand to entertainment industry, where due to consumerism, only increasing his capacity to become so much more realist and reliable with the real environment. Because of this, beyond of your capacity be accessible which is low-cost, was used in scientific researches (motor area, physical aptitudes, cognitive, health, among others). The projected interactivity in this system type, in general, seek act according to people answers about the elements of virtual reality. Using the capacity that the reality is able to act of integrated way for human being. Following these concepts about virtual reality, the present study of literature revision, it comes as an purpose see humanity development. Since its birth, going on that point until your actuation and direct and indirect interplay in today's society from maturational form. Taking the concept of researchers' theory like Piaget. Following this line, the study will analyse how virtual reality might come to modify and act in social construction of society nowadays

Corrupção e política criminal: o processo legislativo e a realidade dos tribunais

Pós-graduação em Direito - FCHS