Sistema de produção sincronizado : uma aplicação em processos produtivos de propriedade contínuos segundo a teoria das restrições

Este trabalho de conclusão investiga o efeito da geração de estoques intermediários nos indicadores principais empregados na Teoria das Restrições (Ganho, Despesa Operacional e Inventário) em uma unidade industrial de processo produtivo de Propriedade contínuo, que emprega embalagens, matérias-primas obtidas em larga escala e cadeias logísticas de longo curso. Este tipo de indústria produz bens de consumo imediato, com pouca variabilidade, de modo “empurrado”. A principal conseqüência é a perda do sincronismo na cadeia logística, resultando em uma grande quantidade de estoques intermediários e custos crescentes, relacionados principalmente ao custo de manutenção destes estoques. Através dos cinco passos de focalização e das ferramentas lógicas da Teoria das Restrições, propõe-se uma alternativa gerencial, que inclui o algoritmo Tambor-Pulmão-Corda e insere a organização em um processo de melhoria contínua, cujos impactos são avaliados por simulação computacional. Através de técnicas estatísticas e software apropriados, constrói-se um modelo de simulação computacional baseado em dados reais de uma planta produtora de cimento. A partir deste modelo, diferentes cenários são testados, descobrindo-se a condição ótima. Chega-se a uma conclusão, considerando a mudança na política de geração de estoques intermediários e seus impactos na redução de custos e riscos.

Identidade e vínculos numa oficina de marcenaria

This work analyzes the symbols, the relations and the social constructions (identity, authority, home-street) inside a carpenter's workshop. A participative research method was used. The author gathered the data concerning the workshop on a daily basis, acting as a co-worker inside the carpentry. This report is part of a bigger project that will try to identify and to analyze an organization's culture starting from the hierarchical basis. This approach collides with mainstream studies on organizational culture, that take into account only the higher management points of view, thus ignoring the worker's universe.

Shopping na tv: um novo estilo de propaganda promocional: um estudo exploratório

Analisa os programas de televisão que são, exclusivamente, para anunciar produtos e serviços. Para esse tipo de programa foi criada a denominação "Shopping na TV" utiliza como estudo de caso o Shop Tour, um desses programas, exclusivo para anúncios de produtos e serviços a preços promocionais. Analisa esse novo estilo de propaganda sob o enfoque da teoria de marketing, abordando como referencial teórico: o processo de comunicação, a propaganda, a promoção de vendas e o comportamento do consumidor diante dessas formas de comunicação. Apresenta resultados da pesquisa de campo realizada com os anunciantes do Shop Tour.

Varejo multicanal: grau de integração e o varejo de livros no Brasil

Quando se comemora uma década da Internet comercial no Brasil, é consenso entre os estudiosos que ela não apenas chegou para ficar, mas principalmente, levou muitos negócios a adotarem novos canais, setores a repensarem seus enfoques e indicou novas formas de atender a seus clientes, além de ter provocado mudanças na gestão, operações e formulação de suas estratégias. Neste contexto delineia-se o principal objetivo deste estudo que é investigar o fenômeno da integração no varejo multicanal em empresas brasileiras do setor varejista direcionadas à comercialização de livros. Entende-se por varejo multicanal a disponibilização por parte das empresas de mais de um canal para que seus clientes possam realizar suas compras, com a predominância de lojas físicas e sites comerciais em ambiente Web. O estudo tem por objetivos específicos entender os propósitos das empresas estudadas na adoção do varejo multicanal em relação à estratégia de expansão, como as vantagens competitivas já existentes foram alavancadas com a integração da loja virtual, qual o grau de integração das atividades nos ambientes físico e virtual em relação à gestão, operações e mensuração e no que se refere às variáveis do composto varejista, procurando levantar como estão situadas nos diferentes estágios de integração. Para tanto o referencial teórico procurou adicionar ao conceito de Varejo Multicanal, os elementos dos conceitos consagrados de Estratégia de Crescimento, Unidade Estratégica de Negócios (UENs) e Sinergia. A pesquisa de caráter exploratório foi conduzida em três redes de livrarias com forte presença nacional. Os resultados encontrados mostram que as empresas estudadas conseguiram expandir seus negócios e alavancar suas vantagens competitivas, integrando de forma distinta a gestão, operações e mensuração, bem como as variáveis de seu composto varejista, situando-as em diferentes estágios de integração de seus canais físico e virtual.

O centro de pesquisas como agente de motivação realizadora no ensino tecnológico

Durante o longo período de experiências de magistério no ensino tecnológico de segundo e terceiro graus, o autor desta dissertação de mestrado vem aplicando uma metodologia que consiste em cativar os estudantes através de projetos inusitados, elaborados de conformidade com as habilitações específicas dos cursos, empregando-os como elemento motivador para realizar empreendimentos, paralelamente ao ensino curricular. Esse motivo, escolhido e planejado pedagogicamente, serve de estímulo para concentrar as atenções dos alunos na solução de problemas sócio-econômicos do país e da humanidade em geral, com o propósito de integrá-los no desenvolvimento científico e tecnológico, despertando o interesse pelo estudo e pela pesquisa, nas atividades dos projetos realizados por grupos de colegas de vocações afins. o projeto, caracterizado por um complexo cibernético ou biônico, tem a propriedade de efetivar a conjugação das diversas disciplinas, cujos conhecimentos são aplicados nessas oportunidades, ajudando os alunos a compreenderem melhor o sentido pragmático do conjunto curricular do seu curso. Atuando, de início, autodidatamente, mas orientado pelos princípios da Psicologia Educacional e mais tarde apoiado na Pedagogia de Dewey, o autor aprimorou sua metodologia nos trabalhos de Decroly, Kilpatrick, Skinner e Mc Clelland. A aplicação desse método de ensino suscitou a criaçao de um Centro de Pesquisas, integrado na organização escolar, através de uma de suas assessorias, sendo dirigido por um professor responsável e estruturado na forma de um setor onde se reunem as equipes de Planejamento Educacional e Pesquisa, Planejamento Técnico, Desenvolvimento de Atividades e Apoio, todas formadas por professores convidados, especialistas nos assuntos envolvidos pelos projetos. Este setor-ambiente, bem arquitetado,é instalado com recursos auxiliares didáticos e motivacionais, pequena biblioteca, museu, arquivo, uma pequena oficina de precisão, um laboratório para pesquisas tecnológicas e outro para tratamento fotográfico. Evidencia-se, assim, que o Centro de Pesquisas, como agente de motivação realizadora, atua na escola produzindo mudanças significativas no processo de ensino e consequentemente na formação dos alunos, pela sua metodologia e dinâmica das atividades a que estes se dedicam,manifestand sua capacidade de produzir, aplicando a criatividade aliada à sua aprendizagem, ao mesmo tempo valiosas para sua educação e para a sociedade. Fundamentado nos bons resultados obtidos com a aplicação dessa metodologia de ensino, o autor sugere a conveniência de serem implantados nas demais Escolas Técnicas e nos Centros Federais de Educação Tecnológica, centros ou núcleos de pesquisas semelhantes ao descrito nesta dissertação de mestrado.

O impacto da implantação do TPM nos indicadores de manutenção

Esta dissertação tem por objetivo desenvolver e aplicar um modelo para avaliação do impacto da implantação da Manutenção Produtiva Total (TPM) nos indicadores de desempenho relacionados à atuação da manutenção na área de pintura em uma indústria automobilística. Para o desenvolvimento do modelo de avaliação utilizaram-se alguns conceitos do Balanced Scorecard (BSC). Inicialmente é apresentada a fundamentação teórica do trabalho através da abordagem dos principais assuntos relacionados ao TPM e indicadores de desempenho. Posteriormente é desenvolvido e aplicado o modelo de avaliação, observando-se quais os resultados obtidos com a implantação do TPM. As conclusões deste trabalho indicam que a implantação do TPM foi positiva para o departamento de pintura da indústria automobilística pesquisada. Além disso, é observada a possibilidade de aplicação do modelo desenvolvido em outros ramos da indústria.

Coffee house consumer behavior in Changsha, China

Women in Changsha are patronizing coffee-houses, ordering beverages and sweets, and disliking the taste of the expensive product purchased. This thesis is an exploratory research study conducted in Changsha, China with a consumer behavior focus. It uses primary surveys and interviews in addition to secondary sources from books, articles, and academic journals. It seeks to identify underlying motives for purchasing behavior from working women in the developing third-tier city Changsha, Hunan, China. It delves into the psychology of the working women who spend their hard-earned discretionary incomes at costly western chain coffee-houses. The inland mass-market consumer class feels the desire to project their newly established status while needing to save money for their personal future, their children’s schooling, and their parent’s retirement. They must wisely spend discretionary income while satisfying social societal norms. An individual’s self-concept plays and important role in determining which coffee shop she will frequent and what she will order. Daylight Donuts, Starbucks, Costa Coffee and local café’s all serve brewed coffee but they have different associations. This study aims at understanding the influencing factors associated with coffee-house brand equity and how the consumer’s perception of the brand forms her purchasing behavior. All coffee-house brands are relatively new in Changsha, none existing more than seven years. They do not have lasting ties with the community and need to create consumer relationships to ensure sustainability. Changsha women are bold and strong willed. If a corporation is to succeed in the future of Hunan, it will need to create an environment of hospitality excellence, place socially responsible roots in the society, and ask its customers what they want.

The impact of content marketing on attitudes and purchase intentions of online shoppers : the case videos & tutorials and user-generated content

This thesis was written as part of a Double-Degree Masters program in Management, with focus in Marketing. Aligned with the nature of the degree, this study aims to be a useful tool for managers and marketers, which conduct business online. This thesis is a study of Content Marketing in the content of online commercial product pages. Its aim is to understand how to use content marketing to drive conversion, by understanding consumer attitudes and purchase intention towards content. A in-depth study of existing theories and exploratory primary research was developed in other to attain these objectives. Business-to-consumer electronic commerce (B2C e-commerce) has provided consumers and online retailers with a more effective medium to perform online transactions through commercial websites. Although consumers have realized that the benefits of online shopping; such as time saving, minimizing effort, convenience, broader selection, and wider access to information, they are still greatly unwilling to shop online. Consumers shop essentially for two motives, to meet experiential (fun) or goal-oriented (efficiency) needs (Wolfinbarger & Gilly, 2001). The information provided by content marketing seeks to focus on consumers need for information and entertainment, instead of focusing on the brand. Thus, it is expected that the type of content format will have different effects on the attitudes and purchase intention on the online shopper, depending on the online shopping purpose. Concretely, a goal-oriented shopper should find user generated content (UGC) to be more valuable content formats, since they decrease the amount of search effort. While on the other hand, videos & tutorials (VT) might be perceived as more valuable for a consumer looking to spend time and being entertained through online shopping. The exploratory research was characterized by a survey experiment with online consumers. Participants were exposed to stimuli of content marketing tested according to their attitudes and purchase intention. The focus was to understand the impact of two different content marketing tactics—User-generated content and Videos & Tutorials—on attitudes and purchase intentions and how they interact with content complexity. The results indicate that content marketing in commercial product pages is relevant in driving consumer attitudes and purchase intentions. Consumers are not motivated by a specific content marketing tactic, unless that content has a certain level of complexity. In that case, Ur-Generated Content becomes a relevant tactic in product pages, however VT is not.

Otimização do fresamento de roscas internas com a técnica de interpolação helicoidal

In machining of internal threads, dedicated tools, known as taps, are needed for each profile type, diameter, and low cutting speed values are used when compared to main machining processes. This restriction in the cutting speed is associated with the difficulty of synchronizing the tool s rotation speed and feed velocity in the process. This fact restricts the flexibility and makes machining lead times longer when manufacturing of components with threads is required. An alternative to the constraints imposed by the tap is the thread milling with helical interpolation technique. The technique is the fusion of two movements: rotation and helical interpolation. The tools may have different configurations: a single edge or multiple edges (axial, radial or both). However, thread milling with helical interpolation technique is relatively new and there are limited studies on the subject, a fact which promotes challenges to its wide application in the manufacturing shop floor. The objective of this research is determine the performance of different types of tools in the thread milling with helical interpolation technique using hardened steel workpieces. In this sense, four tool configurations were used for threading milling in AISI 4340 quenched and tempered steel (40 HRC). The results showed that climb cut promoted a greater number of machined threads, regardless of tool configuration. The upcut milling causes chippings in cutting edge, while the climb cutting promotes abrasive wear. Another important point is that increase in hole diameter by tool diameter ratio increases tool lifetime

A framework for monitoring and runtime recovery of web service-based applications

Service provisioning is a challenging research area for the design and implementation of autonomic service-oriented software systems. It includes automated QoS management for such systems and their applications. Monitoring, Diagnosis and Repair are three key features of QoS management. This work presents a self-healing Web service-based framework that manages QoS degradation at runtime. Our approach is based on proxies. Proxies act on meta-level communications and extend the HTTP envelope of the exchanged messages with QoS-related parameter values. QoS Data are filtered over time and analysed using statistical functions and the Hidden Markov Model. Detected QoS degradations are handled with proxies. We experienced our framework using an orchestrated electronic shop application (FoodShop).

Knowledge-based integrated production management model

Purpose - This paper aims to propose a model of production management that integrates knowledge management, as a third dimension, to the production and work dimensions and to identify factors that promote a favorable context for knowledge sharing and results achievement in the production operations shop floor environment.Design/methodology/approach - The model proposed is built from opportunities identified in the literature review.Findings - The factors in the model integrate its three main components: knowledge management, production organization and work organization, providing a representation of the dynamics of the workplace and shop floor environment.Practical implications - The proposed model and its factors allow managers to better understand and to improve the organization activities, because it integrates knowledge management with the production organization and work organization components of traditional models.Originality/value - Literature acknowledges the role of knowledge as competitive advantage, but it is still dealt in an implicit way within the traditional models of production management. This paper proposes a model and factors that provide a favorable context for tacit knowledge sharing and results achievement in the production operations shop floor environment. The model explicitly integrates knowledge management with traditional models' components.

Effect of melatonin on the oxidative metabolism of colostrum phagocytes of diabetic women

Aim: the aim of this study was verified the ability of melatonin hormone to modulate the oxidative metabolism of colostral phagocytes from diabetic mothers. Methods: based on 100g-OGTT and glucose profile analysis subjects were allocated into two groups: Non-diabetic (ND-10) and Diabetic (DM-8). Cells were separated by a Ficoll-Paque gradient and the oxidative metabolism was available thought superoxide release by colostrum phagocytes using the cytochrome C method. Results: melatonin hormone increased superoxide release by colostrum phagocytes of ND and decreased these release in colostrum phagocytes of DM mothers. Conclusion: the results suggest that the melatonin hormone can modulate the oxidative metabolism of phagocytes and an existence of relationship between control of glucose metabolism and melatonin action in colostrum phagocytes.

Occurrence of freshwater stingrays (Chondrichthyes: Potamotrygonidae) in the Uruguay River and its tributaries, Uruguay, South America.

Four records of potamotrygonids in the Uruguay River and its tributaries in Paysandu, Uruguay are reported in this paper. The first one was a specimen caught in 1934, of undetermined sex and weighing 120 kg and with a disc width of ca 150 cm. The second specimen, caught in 1998, was also of undetermined sex; it weighed 50 kg total weight and its disc width measured 103 cm. The third specimen was caught in 2001; it was an adult male, weighed 114 kg total weight and its disc width measured ca 110 cm. The fourth one, caught in 2004, was a female, 11 kg in total weight and with a disc width of 80 cm. According to the size and general description, specimens were identified as Potamotrygon brachyura, to date the only potamotrygonid confirmed for Uruguay.

Review and update on the biology of coptotermes havilandi (Isoptera, Rhinotermitidae)

The introduction of Coptotermes havilandi in Brazil and some aspects of its biology are reviewed. We also describe an aerial principal nest collected from the 15th floor of a high-rise building and its subsidiary nest collected from the 14th floor of the same building. The population of the principal nest consisted of one imaginal physogastric queen, one imaginal king, 20 nymphoid neotenics (14 females and 6 males), 188 nymphs, many workers, presoldiers, soldiers and larvae. The population of the subsidiary nest consisted of 32 nymphoid neotenics (all females), alates, 2 preneotenics, some larvae and nymphs, many workers, presoldiers and soldiers. These neotenics were larger than those found in the principal nest. No eggs were found in either nest. A morphometric analysis of the nymphs and nymphoids was carried out and the morphology of the neotenics and of the imaginai reproductives is described.

Knowledge-based integrated Production Management Model applied to automotive companies

This paper aims to examine the relevance of a production management model, in the shop-floor operations environment, that integrates the dimensions of production organisation (lean and mass production), work organisation (enriched and semi-autonomous groups) and knowledge management. A theoretical model has been applied to automotive companies to verify model adherence. Each of those dimensions has been described by factors. Shop-floor personnel interviews were conducted to confirm the factors relevance to that company. Results have shown that the model represented the reality of those companies concerning the researched dimensions. The factors allow managers to promote a favourable context for knowledge sharing. © 2010 Inderscience Enterprises Ltd.