A new horizon for online teaching and learning

The Polytechnic Institute of Oporto (IPP), which has a solid history of online education and innovation through the use of technology, has been particularly interested and focused on Massive Open Online Courses (MOOC) developments. The aim of this paper is to present the whole process from initial discussions to completion of the “Mathematics Without Limits” MOOC Project that exists in IPP and also to contribute for a change in the way as teaching and learning Mathematics is seen and practiced nowadays. In 2013, IPP developed its own platform, which gave us the opportunity to explore new educational techniques as a pedagogical resource as well as to enhance students’ motivation, through a set of interactive materials at their disposal, totally adapted to their needs. Students lack of motivation is mainly justified by their weak Math preparation, poor consolidated basis on the subject and different backgrounds of the students. To tackle this issue and based on our Math online courses teaching experience, we decided to create short duration MOOC, expecting to aid retention of students and also to reverse the path of students giving up on Math by giving them a friendly way of managing their own learning commitment. We also think that this MOOC will be a good approach to level out some math skills among freshmen.

A new horizon for online teaching and learning

The Polytechnic Institute of Oporto (IPP), which has a solid history of online education and innovation through the use of technology, has been particularly interested and focused on Massive Open Online Courses (MOOC) developments. The aim of this paper is to present the whole process from initial discussions to completion of the “Mathematics Without Limits” MOOC Project that exists in IPP and also to contribute for a change in the way as teaching and learning Mathematics is seen and practiced nowadays. In 2013, IPP developed its own platform, which gave us the opportunity to explore new educational techniques as a pedagogical resource as well as to enhance students’ motivation, through a set of interactive materials at their disposal, totally adapted to their needs. Students lack of motivation is mainly justified by their weak Math preparation, poor consolidated basis on the subject and different backgrounds of the students. To tackle this issue and based on our Math online courses teaching experience, we decided to create short duration MOOC, expecting to aid retention of students and also to reverse the path of students giving up on Math by giving them a friendly way of managing their own learning commitment. We also think that this MOOC will be a good approach to level out some math skills among freshmen.

A New horizon for online teaching and learning

The Polytechnic Institute of Oporto (IPP), which has a solid history of online education and innovation through the use of technology, has been particularly interested and focused on Massive Open Online Courses (MOOC) developments. The aim of this paper is to present the whole process from initial discussions to completion of the “Mathematics Without Limits” MOOC Project that exists in IPP and also to contribute for a change in the way as teaching and learning Mathematics is seen and practiced nowadays. In 2013, IPP developed its own platform, which gave us the opportunity to explore new educational techniques as a pedagogical resource as well as to enhance students’ motivation, through a set of interactive materials at their disposal, totally adapted to their needs. Students lack of motivation is mainly justified by their weak Math preparation, poor consolidated basis on the subject and different backgrounds of the students. To tackle this issue and based on our Math online courses teaching experience, we decided to create short duration MOOC, expecting to aid retention of students and also to reverse the path of students giving up on Math by giving them a friendly way of managing their own learning commitment. We also think that this MOOC will be a good approach to level out some math skills among freshmen.

Kinetic measurements during transient film growth on zinc

Quimica Nova, Vol. 32, Nº2

Web marketing: desenvolvimento de uma presença online para uma unidade hoteleira – Projeto Oporto Invictus Hostel

O hotel, para muitos autores, tem como função oferecer abrigo para quem está distante da sua casa e atender às suas necessidades básicas. A hotelaria tem como função básica alojar as pessoas que estão longe da sua residência e que precisam de um quarto com uma cama para dormir e uma casa de banho (Duarte, 1996). Para Beni (2003), um hotel, além de ter a função básica de alojar, tem uma característica que nenhum outro estabelecimento comercial possui, que é o facto de o consumidor se deslocar até ao hotel para poder utilizar os serviços disponíveis. Outra característica muito especifica da atividade hoteleira, é o facto de o atendimento ser o mais importante na hora da prestação do serviço. O Hostel é uma designação muito usada atualmente como sinónimo de albergue. É um tipo de unidade hoteleira que se caracteriza pelos preços convidativos e pela possibilidade de socialização dos hóspedes, onde cada hóspede pode arrendar uma cama ou beliche, num dormitório partilhado, com casa de banho, lavandaria e, por vezes, cozinha, também em regime partilhado. Os Hostels são geralmente económicos praticando preços intitulados low-­‐cost. Definir uma estratégia para a Internet é hoje um imperativo para qualquer organização que pretenda utilizar este canal de comunicação para promover a sua atividade. As unidades hoteleiras também não são exceção; a necessidade de comunicar com os públicos alvo no sentido de aumentarem a captação de turistas exige uma presença na Internet que consiga simultaneamente informar e motivar à escolha pelos serviços prestados. A Internet evidencia um incontornável potencial informativo e comunicativo em questões de rapidez de circulação: número de pessoas que atinge e áreas geográficas que abarca; e devido às suas características de imaterialidade, instantaneidade e multimédia, democratiza o acesso à informação e a determinados tipos de bens, facilita a comunicação entre pessoas e instituições e universaliza as oportunidades, eliminando as barreiras espaciais, geográficas e temporais (Balsa, 2007). Rapidamente as unidades hoteleiras se aperceberam das vantagens e potencialidades da Internet: rápida, imediata, económica, integrada no dia-­‐a-­‐dia de trabalho e lazer e acessível a um cada vez maior número de pessoas. A nível geral, mas com especial incidência no caso das unidades hoteleiras, a Internet apresenta inúmeras vantagens ao nível da estruturação da informação em bases de dados e da sua apresentação dinâmica, tirando partido da inclusão de objetos multimédia em páginas HTML. Os objetos multimédia podem incluir áudio, vídeo,animações em tecnologia Flash e mesmo animações 3D tornando a visita a um sítio Web com este tipo de conteúdos, uma experiência muito gratificante. Por sua vez, a interatividade, característica do próprio funcionamento das páginas Web, facilita a interação entre a unidade hoteleira e o visitante. A interatividade permite ou facilita uma relação ativa entre o utilizador e o hotel. O utilizador passa de espectador passivo a interveniente ativo no processo de consulta da informação. Na web, os avanços tecnológicos têm sido constantes. Em 1980, Alvin Toffler’s no seu bestseller ‘The Third Wave’ previu um novo tipo de consumidor a quem chamou de ‘prosumer’ e que seria um misto de DIY (do-­it-­yourself) produtor e consumidor em mercados offline (Toffler, 1980). Foi sem dúvida de uma grande visão, mas sem os recentes avanços na web e nas tecnologias digitais, a maioria dos utilizadores não poderia ter dado o salto de espectador passivo para ator que participa ativamente na construção da web (Shuen, 2008). O aparecimento das redes sociais que permitem criar comunidades com interesses afins, o desenvolvimento de plataformas como o Youtube.com para a partilha de vídeos, a vulgarização de plataformas como o flickr.com para a partilha de imagens constituíram marcos determinantes para aquilo a que se designa por WEB 2.0 (tecnologia do século XXI). Enquanto no tempo da WEB 1.0 (tecnologia dos anos 90) os sites eram essencialmente estáticos e a interatividade não era levada aos limites, agora com a WEB 2.0 é possível construir modelos de negócio com conteúdos mais ricos simulando, com muito maior realismo, em ambientes virtuais, o que se passa em ambientes reais. Os sítios Web das unidades hoteleiras estão a evoluir rapidamente para um modelo que contemple as potencialidades da WEB 2.0 Tendo em consideração a importância das unidades hoteleiras no panorama do turismo, a relevância da Internet como meio de comunicação entre as instituições e os cidadãos e a necessidade das unidades hoteleiras disporem de uma estratégia de comunicação digital para difundir as suas valências e atividades, entendemos justificar-­se fazer uma revisão da literatura onde: procuraremos compreender a importância do turismo na sociedade atual assim como, o impacto das novas tecnologias da informação em atividades relacionadas com o turismo e ainda, procuraremos perceber quais os canais de comunicação digital que estão ao dispor dos profissionais de turismo, nomeadamente os gestores de unidades hoteleiras, para promover os seus serviços. O objetivo principal deste trabalho consiste em mostrar como foi desenvolvido uma estratégia de comunicação digital para promover online uma unidade hoteleira low cost, no caso presente o Oporto Invictus Hostel. Trata­‐se de um projeto integrado em que não só se criaram as diferentes peças de comunicação como se definiu e aplicou uma estratégia promocional com vista à divulgação do Hostel. O projeto apresentado evidencia como é possível, com recursos limitados, criar um sistema integrado de comunicação digital online que promova uma pequena unidade hoteleira, de forma a dar-­‐lhe visibilidade tanto a nível nacional como internacional. O projeto está dividido em cinco partes. Numa primeira parte é feita a apresentação do briefing que resultou de uma primeira reunião com o cliente. Numa segunda parte apresenta­‐se a fase de planeamento relativa ao desenvolvimento do projeto. Numa terceira parte descreve-­se o processo de implementação do projeto. Na quarta fase abordam-se os testes funcionais e na quinta e última fase faz-­se referencia a aspetos relacionados com a conclusão do projeto.

A importância de referências online nas bibliotecas de ensino superior : o projecto superior de criação do portal arquitectura do saber da mediateca da Universidade Lusíada de Lisboa

Relatório de Estágio de Mestrado em Ciências da Informação e da Documentação

Evaluating the quality and the success of online courses

Measuring the quality of a b-learning environment is critical to determine the success of a b-learning course. There are a lot of materials related to the quality process, namely different approaches and perspectives but none of them is specific of the product of a b-learning context. In this paper we identify the indicators that should be analyzed in order to determine the quality of a b-learning course, since its success reflect not only the student’s perception, but also what should be taken into account. B-Learning environments are relatively new and combine educational characteristics with technological elements that support the learning process and the training delivery. Our main objective is to know what a high quality b-learning environment is in students’’ perception and what are the main quality dimensions of these courses, in the perspective of the products and services offered. After a literature review concerning the quality process and in particular the b-learning quality field, a structure that provides the main elements that should be evaluated by students when we are measuring the quality and the success of b-learning product/services was created. The structure obtained was applied to a case study of the Polytechnic Institute of Oporto. Results presented will help institutions to deliver services with more quality and improve their long-term competitiveness.

A rádio na Internet: Do “on air” para o “online”. Estudo de caso do serviço público e o caminho para o futuro

Trabalho de Projecto de Mestrado em Novos Media e Práticas Web

Transient Spaces: unsettling boundaries and norms at the cultural event Noc Noc, Guimarães, Portugal

Cities are increasingly expected to be creative, inventive and to exhibit intense expressivity. In the past decades many cities have experienced growing pressure to produce and stage cultural events of different sorts and to develop new strategies that optimize competitive advantages, in order to promote themselves and to boost and sell their image. Often these actions have relied on heavy public investment and major private corporation sponsoring, but it is not always clear or measured how successful and reproductive these investments have been. In the context of strained public finances and profound economic crisis of European peripheral countries, events that emerge from local communities and have low budgets, which manage to create significant fluxes of visitors and visibility, assume an increased interest. In order to reflect and sketch possible answers, we look to an emerging body of literature concerning creative cities, and we focus on the organisation of a particular cultural event and its impact and assimilation into a medium size Portuguese city. This paper looks at the two editions (2011 and 2012) of one of such events – Noc Noc – organized by a local association in the city of Guimarães, Portugal. Inspired by similar events, Noc Noc is based on creating transient spaces of culture which are explored by artists and audiences, by transforming numerous homes into ephemeral convivial and playful social ‘public’ environments. The event is based on a number of cultural venues/homes scattered around the old and newer city, which allows for an informal urban exploration and an autonomous rambling and getting lost along streets. This strategy not only disrupts the cleavages between public and private space permitting for various transgressions, but it also disorders normative urban experiences and unsettles the dominant role of the city council as the culture patron of the large majority of events. Guimarães, an UNESCO World Heritage City was the European Capital of Culture in 2012, with a public investment of roughly 73 million euro. By interviewing a sample of people who have hosted these transitory art performances and exhibitions, sometimes doubling as artists, the events’ organizers and by experience both editions of the event, this paper illustrates how urban citizens’ engagement and motivations in a low budget cultural event can strengthen community ties. Furthermore, it also questions the advantages of large scale high budget events, and how this event may be seen as unconscious counter movement against a commodification of cultural events and everyday urban experience at large, engaging with the concepts of staging and authenticity.

Evaluation of temporal, seasonal and geographic stability of the molluscicidal property of Euphorbia splendens latex

Laboratory tests with aqueous solutions of Euphorbia splendens var. hislopii latex have demonstrated seasonal stability of the molluscicidal principle, with LD90 values of 1.14 ppm (spring), 1.02 ppm (fall), 1.09 ppm (winter), and 1.07 ppm (summer) that have been determined against Biomphalaria tenagophila in the field. Assays on latex collected in Belo Horizonte and Recife yielded LD90 values similar to those obtained with the reference substance collected in Rio de Janeiro (Ilha do Governador), demonstrating geographic stability of the molluscicidal effect. The molluscicidal action of aqueous dilutions of the latex in natura, centrifuged (precipitate) and lyophilized, was stable for up to 124 days at room temperature (in natura) and for up to 736 days in a common refrigerator at 10 to 12ºC (lyophilized product). A 5.0 ppm solution is 100% lethal for snails up to 13 days after preparation, the effect being gradually lost to almost total inactivity by the 30th day. This observation indicated that the active principle is instable. These properties together with the wide distribution of the plant, its resistance and adaptation to the tropical climate, its easy cultivation and the easy obtention of latex and preparation of the molluscicidal solution, make this a promising material for large-scale use in the control of schistosomiasis

Fresh-cut aromatic herbs: Nutritional quality stability during shelf-life

Fresh-cut vegetables are a successful convenient healthy food. Nowadays, the presence of new varieties of minimally processed vegetables in the market is common in response to the consumers demand for new flavours and high quality products. Within the most recent fresh-cut products are the aromatic herbs. In this work, the objective was to evaluate the nutritional quality and stability of four fresh-cut aromatic herbs. Several physicochemical quality characteristics (colour, pH, total soluble solids, and total titratable acidity) were monitored in fresh-cut chives, coriander, spearmint and parsley leaves, stored under refrigeration (3 ± 1 ºC) during 10 days. Their nutritional composition was determined, including mineral composition (phosphorous, potassium, sodium, calcium, magnesium, iron, zinc, manganese and copper) and fat- and water-soluble vitamin contents. Total soluble phenolics, flavonoids and the antioxidant capacity were determined by spectrophotometric methods. The aromatic herbs kept their fresh appearance during the storage, maintaining their colour throughout shelf-life. Their macronutrient composition and mineral content were stable during storage. Coriander had the highest mineral and fatsoluble vitamin content, while spearmint showed the best scores in the phenolic, flavonoid and antioxidant capacity assays. Vitamins and antioxidant capacity showed some variation during storage, with a differential behaviour of each compound according to the sample.

Proposta de melhoria da presença online da marca Cabeça, Aldeia Natal

Relatório de estágio apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Definição de uma estratégia de comunicação online para a agência excentricGrey

Relatório de estágio apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Influência das emoções e de características pessoais na partilha de vídeos de publicidade online

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Math without stress – an open online learning project

MOOC (as an acronym for Massive Open Online Courses) are a quite new model for the delivery of online learning to students. As “Massive” and “Online”, these courses are proposed to be accessible to many more learners than would be possible through conventional teaching. As “Open” they are (frequently) free of charge and participation is not limited by the geographical situation of the learners, creating new learning opportunities in Higher Education Institutions (HEI). In this paper we describe a recently started project “Matemática 100 STRESS” (Math Without STRESS) integrated in the e-IPP project | e-Learning Unit of Porto’s Polytechnic Institute (IPP) which has created its own MOOC platform and launched its first course – Probabilities and Combinatorics – in early June/2014. In this MOOC development were involved several lecturers from four of the seven IPP schools.